Sairee who hails from Delhi has done many things, but start ups are a distinct thread across her career. She has started her career as a journalist and then went to set up Newslink Services in 1999 as core team member, it was world’s first newspaper for mariners. Post which, she did a stint at CII and Heidrick and Struggles respectively. She has a degree in International Relations from JNU and a PG from IMT Ghaziabad. She is very open to new ideas and can jump into things pretty easily and quickly.
Digital Vidya: How did Sheroes come into existence? What is your vision behind Sheroes?
Sairee: SHEROES takes learning from the work at Fleximoms and builds it into a larger mandate serving women professionals all over India. SHEROES offers, jobs to women and helps them navigate work-life fit with mentoring, community and other special projects.
Being at SHEROES is an invisible connect to work-life fit and career success for women in India. On the other hand, companies can find great talent and engage with women as partners and collaborators.
SHEROES assists women across life stages to find careers that work for them and find greater success irrespective of what they decide to do – be on a corporate fast track, turn entrepreneurial or workflex. SHEROES is built as an ecosystem supporting women in their careers with mentorship, community and opportunities.
Digital Vidya: How have you leveraged Digital Marketing for Sheroes? Can you share some statistics/trends about your success in leveraging Digital Marketing?
Sairee: SHEROES reaches over 65 cities in India, we have community spanning these cities and over 2000 corporate use SHEROES to connect with women professionals. All of that is built online using authentic engagement and community. Over 200k women with over a million touch points from the community. Women find jobs, access mentors, pick up career tips and content besides being part of various special initiatives.
Digital Vidya: You’ve a strong person following on Twitter. How did you accomplish that? And, how’s it helping you?
Sairee: Twitter is a valid engagement tool to connect with women, who are keen to know more and find something for them. I find Twitter a valuable tool to connect, engage and build authentic professional connects.
Digital Vidya: What are your thoughts on the opportunity of building a career in Digital Marketing for women including returning professionals?
Sairee: The biggest opportunity for returning professionals is in digital because irrespective of what industry you were a part of – tourism, hospitality, hardware, software, education, fashion, retail – digital is the way to do business and to work with top of the line companies, one needs top of the line digital skills. We have a huge focus on enhancing digital skills and often advise women on soaking in more of the opportunity available. For ones turning entrepreneurial or starting their careers, a digital roadmap is inevitable.
Digital Vidya: Do you think that Digital Marketing training can give a kick-start to Women in starting a career in Digital marketing?
Sairee: Given that traditionally a lot of women were in media, PR, marketing, education – digital marketing is a fast growing field, with a lot of flexibility inbuilt into it. Given the shortage of skilled, smart people in digital, this is an opportunity that is big on the horizon, is broad based and allows one to grow.
Digital Vidya: Would you like to share a few words about the work we are doing at Digital Vidya in educating students & professionals about Digital Marketing?
It is wonderful to see the work Digital Vidya has done to take the message out and evangelize digital. I think it is even more relevant in the context of helping women reinvent careers or find more ambitious professional frontiers. Wishing you all the best!