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Posts Tagged "starbucks"

Starbucks Reaps The Benefit Of Mobile Marketing Strategy: Case Study

     -     Jul 11th, 2016   -     Case Studies, Mobile Marketing   -     0 Comments   -    , , , ,

ABOUT- The Starbucks Story Starbucks, the coffee outlet ,which launched one of the most triumphant Mobile Marketing Strategy till date which resulted in significant adoption rates,with an estimated 11 million people signing up for Starbucks app.  This is really paying off with company itself reporting 6 million transactions through the program occurring every month, which shows its […]

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5 Inspiring Twitter Campaigns To Learn From

Twitter is a  very powerful marketing tool. Brands are leveraging this platform to involve with the audience and to get them talking about the brand. Let’s see top 5 brands that smartly cracked this 140 character marketing tool with their creative Twitter campaigns. 1. #IceBucketChallenge by ALS Association Thousands of people spend the year 2014 by dumping bucket […]

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Top 5 Brands That Nailed It On Social Media

Social media presence has become very vital to all brands across all sectors. It is the world of conversation and engagement. Understanding what customers want and building a community that is passionate and loyal to the brand is of paramount importance. Keeping the customers always engaged and hooked to the brand can be a puzzling […]

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Starbucks ‘Tweet-a-Coffee’ Twitter Campaign Turned Tweets to Sales

About Starbucks  Founded in 1971, Starbucks Corporation is a Seattle based coffeehouse chain which operates 23,768 cafes in 72 countries worldwide. Starbucks was named after the first mate in Herman Melville’s book ‘Moby-Dick’ and the logo is inspired by the sea – featuring a twin-tailed siren from Greek mythology. The brand offers the finest quality of […]

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Starbucks and Social Media: Striking a Chord with the Indian Consumer

About Starbucks Starbucks expanded its operations to India in 2012. Starbuck’s competitors in India were Amalgamated Bean Coffee Trading Company’s Café Coffee Day (CCD), which has the largest presence among the various coffee chains in the country with around 14,900 outlets. The company focused on digital media and outdoor campaigns for key store launches, for […]

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STARBUCKS Digital Marketing Stardom

Snuggling with our cozy blankets to sleep 5 more minutes extra, is when the winter has fallen upon us with its short days & long nights. In such Lazy mornings, the only drink that can rejuvenate & revitalize our sleepy dead cells is the strong flavor of a Barista’s fresh brewing cup of COFFEE. And […]

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Starbucks Used 7 Ingredients To Create An Effective CRM Campaign

     -     Aug 26th, 2015   -     Case Studies, Inbound Marketing   -     0 Comments   -    , , ,

Campaigns have always proved to be of great use in order to get the attention of the public. But it needs a unique idea to make it viral. Campaigns that break previous records also tend to go viral. Starbucks a leading coffee brand have effectively used their CRM campaign in order to gain a large […]

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Starbucks Leveraged Mobile App To Cut Transaction Time To 10 Sec

About Starbucks Starbucks is a coffee house chain. Starbucks Corporation currently doing business as Starbucks Coffee is an American global coffee company based in Seattle, Washington. It is the largest coffeehouse company in the world with 21,160 stores in 63 countries including 12,067 in United States alone , 1570 in China  , 1451 in Canada […]

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How to Build a Great Company Facebook Page (Wall Street Journal)

“Does your company have a Facebook page?” It’s a question that most firms, large and small, encounter today. While the question highlights how powerful Facebook has become as an online marketing strategy, it also signals a herd mentality: you must have it if your competitors do. In order to be truly successful in building a live and […]

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