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Author Archive

Making the Most Out Of Digital Assets for SEO

Search engines have been evolving drastically over the years to improve user experience. From the boring search result pages, Google search page have evolved into vibrant listing with images, videos, and news. All these improvements give brands great search engine optimization opportunities to reach the target audience. With this improved algorithms and machine learnings, SEO […]

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How To Leverage Google Analytics For Making Better Decisions

Google analytics is a very powerful tool that gives in-depth insight on the performance of a website. Google analytics not just measures sales and conversions, it analysis and interpret data to help businesses in its decision-making. It provides data on customer behavior, where they are coming from, and what they are looking for on your website. This information […]

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Why Your Business Need SEO ? 8 Reasons

Whether you are a big brand or a small business, you must have come across the term SEO or Search engine optimization. SEO helps to ensures that your brand is in front of your target audience when they search. When more than 90% of  users find their solutions through search engines, no business can neglect the […]

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Red Chillies Leveraged Integrated Marketing Approach For The Release Of “Happy New Year”

About Happy New Year by Red Chillies  Happy New Year is an action comedy film directed by Farah Khan and produced by Gauri Khan under the banner of Red Chillies Entertainment. Red Chillies Entertainment is an Indian motion picture production and distribution company, based in Mumbai. The film was released on Diwali, 24 October 2014 […]

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5 Inspiring Twitter Campaigns To Learn From

Twitter is a  very powerful marketing tool. Brands are leveraging this platform to involve with the audience and to get them talking about the brand. Let’s see top 5 brands that smartly cracked this 140 character marketing tool with their creative Twitter campaigns. 1. #IceBucketChallenge by ALS Association Thousands of people spend the year 2014 by dumping bucket […]

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‘How To Improve Online Conversion Rates Through Website optimization ? 5 Tips & Techniques’

Improving the conversion rate is very crucial in any business. When 96% of the people who visit a site are not ready to buy, how can we increase the conversion? A small change in the look and feel of the website can create a large impact on the conversion rate, and dramatically improve sales. Let’s […]

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Top 5 Brands That Nailed It On Social Media

Social media presence has become very vital to all brands across all sectors. It is the world of conversation and engagement. Understanding what customers want and building a community that is passionate and loyal to the brand is of paramount importance. Keeping the customers always engaged and hooked to the brand can be a puzzling […]

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# Fiestagram : A Successful Inbound Marketing Campaign By Ford Fiesta

About Ford Fiesta The Ford Motor Company, commonly referred to as Ford is a global automotive industry leader headquartered in Michigan. The company sells automobiles and commercial vehicles under the Ford brand. The Ford Fiesta is one of the best small car manufactured by Ford. It’s won a number of awards for its sleek design and […]

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