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Top 6 Roles of Proofreading in Content Marketing

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Content marketing is one job that requires you to be a writer, a salesperson, and possibly a hypnotist. I mean, you are supposed to pin content that is so good that it attracts customers who not only read it but also do exactly what you would like them to do. Only one little problem here, though, a real hypnotist would have the advantage of the patient sitting in the same room as them and they can try all practices that such close contact allows them.

You, on the other hand, have what, a blank pad of paper or word document. At such times the cursor just seems to be blinking as if to taunt you with the secret knowledge that at the end of the session that page should be full of ideas that you do not even have. Your version is like long distance hypnosis (is there anything like that, anywhere?) and all you have going for you are words. You have to lay them down parallel, weave them together, remove some, and abuse others to drive the message home exactly as you want it. While the creativity of how to run your own writing work is a completely discretionary affair, there are some aspects of writing in which offering advice is completely acceptable. Regarding proofreading, for instance.proofreading_content marketing

What is proofreading?

Proofreading is the practice of going through the final copy of a document once you are done creatively putting it together with the aim of weeding out any errors in grammar or meaning in the copy. Needless to say, the nature of proofreading means that it often goes together with editing since it would be pointless hunting for errors in a copy but still not correcting them. There are many ways of doing this in this day and age, including the use of various software that will be discussed later in this article.

The importance of proofreading in Content Marketing

So now you know that it is absolutely important that you have someone who goes over your work once you are done writing with the sole purpose of weeding out errors to ensure that you have the best product at the end of the day and this applies as much to novelists and literary writers as it does for content writers. Some people will argue that they do it just fine on their own, but it is not advisable for you to proofread work that you have written.

If you do so, you are likely to miss some errors such as those attributable to faulty reasoning or those that are simply sloppy mistakes since, being aware of what you intended to write, you might just assume that you wrote the right thing and thus just clean them. A second opinion is also healthy as it might bring in suggestions that will lead to overall improvement in your work. The three main areas that you need to concentrate on when you are proofreading and that is language (grammar), style, and wording. Here are some of the reasons why it is absolutely necessary to have someone proof read your content before you publish it online:

1. It ensures that your content is understandable to the reader

The thing about writing the content is, it is not for you yet it is so easy to write like it is. The purpose of content writing as stated at the beginning of this article is to ensure that you can convert as many prospects into actual buyers. Yet it is completely impossible to do so if the readers do not understand what you are saying in the article. One can easily get lost in the writing and go on and on in a style or using language that is not friendly to the public just because the author understands it. This is why you need a few sets of eyes going over the same work since each person brings their own perspective. Statistically, if one in the three people that read your work before publishing does not understand it, chances are a third of the readers out there will not understand it. This is self-defeating for a content marketer who aims to convert the maximum possible prospects. As such, it is best to hire professional proofreading services that ensure your work receives as much attention as it deserves.

2. It is a learning opportunity

It should be the aim of everyone to improve continuously in whatever they do. You should aim for every single day to leave you a better person than you were the day before in some aspect. Similarly, every single piece that a content marketing creative should leave them a better writer once it is proofread by a professional. This is because, after proofreading, they have both the initial copy of the work that they submitted for proofreading and the clean final copy. A good writer ought to go back to the initial copy and compare it against the final copy to get a feel of where they went wrong and what they should have done right. This eliminates repetition of the same mistakes and with time and practice, the writing becomes flawless.

3. Improved writing style

Proofreading allows for the correction of erroneous writing styles, which have a direct impact on the effectiveness of your work. Wrong writing style dents your credibility in the eyes of the reader and if they do not trust you, there is a high likelihood that they will not take the action that you are trying to persuade them to. Some writing style pics include:

  • Avoid the passive and instead, go for the more persuasive and affirmative active voice.
  • Be clear on definitions and straightforward in delivery so that your messages are concise.
  • Avoid jargon; it not only makes your work incomprehensible to most readers but also cuts you an unprofessional image.
  • The sentences should also be as short as possible for easier understanding and to hold the attentions of people with short concentration spans.
4. Ensures professionalism

It is easy to get carried away in your writing and take on a path or tone that is not professional enough for some purposes. Proofreading streamlines these rough edges and ensures that your work is as professional as it should be before it goes out to the audience. It is particularly important that you present the product that you are marketing exactly as it is.

5. Boosts your confidence levels

Errors in your work can mean dire consequences for a writing career. This may often translate into a dent on your confidence, especially if it becomes a habitual occurrence. Therefore, it is important that you take proofreading seriously so that you can build a reputation as the writer who does not make errors. This will improve your confidence and high confidence is an excellent place to be writing from, and thus proofreading can set in motion a chain of events that culminates in attracting and holding the attention of the right audience.

6. High-quality work

It goes without saying that errors are detrimental to the quality of your work. Poor content does not achieve the intended results and consequently, there is a negative effect on the entire marketing strategy. It might even take away rather than add to your business, potentially casting you as an unprofessional business that is not serious about its rules and therefore does not deserve to be taken seriously.

Tips for Proofreading

Clearly, you have more than a few reasons to proofread your work, but how do you go about it? Here are some effective tips that work:

i) Note your Achilles Heel

You should always reread your content before handing it to a professional proofreader so that you can notice what errors you make frequently. Go back to the final copy from the proofreader and note your most common errors. Chances are that you have an area you easily make mistakes in and that can easily be your downfall so make conscious efforts to eliminate that error and keep at it until your work is error free.

ii) Use spelling and grammar checking software

Technology is here to make work easier and seeing as it has pervaded all areas of life today, take advantage of it. There is numerous software available on the internet that can be quite handy in checking errors you are likely to miss with the naked eye such as spelling errors. Others are designed to correct grammatical errors such as punctuation, repetition, punctuation, sentence structure, among others. Some software even bears the advantage of checking not just spelling and grammar, but also plagiarism to ensure that you only publish authentic content and keep you clear of legal woes. Examples include Grammarly, Paper Rater, White Smoke, Ginger, among others.

iii) Hire professional proofreading help

There are many professional writing services that will offer proofreading help at a price. With all this help available, you can only blame yourself for any errors in your content.

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