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A Beginner’s Guide to Using Quora for Marketing and Promotion of a Website

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Quora is considered to be the favorite platform of the new age marketers. People think that it’s just a “questions and answers” site, but you’ll be amazed to see its potential as a marketing tool.

Before we go on to evaluate the efficacy of Quora as a content marketing platform, let’s have an overview of how Quora is viewed among the web community.

What’s Quora?quora-logo

Quora is basically a knowledge sharing platform, where you can get an answer to your query directly from its users.  These Quora users are either:

  1. Experts in the field, the query is related to or
  2. Have experienced something similar or
  3. Are somehow related to that field.

Obviously, you can’t validate the authenticity of every answer given on Quora. Nonetheless, the answers given on the platform are quite interesting, informative and useful. Furthermore, Quora has introduced several features to evaluate the authority of the contributors, based on the number of views they get on their answers, which indicates the popularity, relevance, and usefulness of the answers given by them.

Prime Features of Quora That Can Be used for Marketing

Worldwide Quora and Reddit are known for intelligent discussions on different topics. Since it’s a public platform, marketers alos use Quora for offering useful information, eavesdropping and influencing public opinion

All the three things mentioned above are extremely important activities of marketing. Furthermore, Quora is used by the masses and is, therefore, the preferred destination of modern marketers around the world.

In this article, we will discuss how can we use Quora effectively for digital marketing and promotion.

How to Use Quora for Marketing?

Though Quora is categorized as a question & answer site that is similar to Yahoo answers, it has far more features than Yahoo answers.  If used with a strategy in mind, Quora has the potential to meet both your short and long term digital marketing objectives. We don’t have an exact figure available about the existing number of Quora users, but we can have a fair idea of its popularity by the mere fact that there are around half a million topics on the site and it attracts millions of views per month.  Many brands are using Quora as their secret marketing weapon.

You can use Quora for marketing in the following ways:

  1. To educate
  2. To inform
  3. To engage through interesting stories
  4. To eavesdrop or to get the pulse of the market
  5. To influence public opinion

There are many features that Quora offers for creating your brand space online. In fact, Quora with a vast audience can very well be used as a content marketing and lead generation platform.

Let’s discuss how we can use Quora as a content marketing platform.

How to Create your Profile on Quora?

To start with, you can sign up for Quora using Facebook, Google+ or your email. When you set up your profile, you can mention topics you’d like to contribute to.  It will help you get the right feed. Profile content is very important as the first 50 characters of your profile are displayed as a tagline above your answer.

Your tagline is the only information about you that most of your readers are going to see. So, make sure that your website and brand name appears in the beginning followed by the social media accounts of your organization.

To create a professional profile on Quora, follow these steps:

Go to Profile page >> Knows about, and then add your experience and expertise there.

You can also add details here about your employment, education, and location, etc.

Quora has many features that enable you to establish your authority in your preferred niche. For example, you can be the “Most Viewed Writer” in a specific category based on the total number of views your related posts have got.  The profile dashboard also gives you an overview of your total answer views along with last month’s answer views, which again helps to build your authority.quora-profile

Creating Profile on Quora

While answering a question, make sure that you’re including some links to your website, blog and your social channels.

Create Topic Specific Short Biographies

Quora allows you to create topic specific short biographies as well, which reflects your authority or experience in that discipline.  For example, if the question is related to depression and its treatment, your answer with a short bio as a psychotherapist or a depression counselor will add to your authority.  You can edit your short bio while writing an answer.

Hidden Gems:

  • Storytelling to Bring Traffic to Your Website

One of the most attractive features about Quora is that it can be used to divert loads of traffic to your website or blog. My experience is that interesting anecdotes, stories, personal experiences, controversial topics and slightly unique and helpful answers bring maximum traffic.

Example 1: Read an interesting story on Quora on India’s movie star Akshay Kumar’s fitness secrets. This post has received more than 100K views and 1.8K up-votes within a span of two months.

Example 2: Read an interesting story about Medieval Mongol invader Genghis Khan and it has got around 200K views and 4.7K Up-votes so far.

  • A Brilliant Hack to Divert Traffic to Your Quora Answers

There are smart ways we can divert traffic to our content both on Quora and on website or blog. Click the following link:

Example 2: https://www.quora.com/What-are-the-rarest-pictures-ever/answer/Asma-Khan-47

See, how brilliantly Quora user Asma Khan has used a controversial topic to promote another answer given by her on Quora through a link provided by her within the answer:

https://www.quora.com/How-do-I-save-money-while-online-shopping/answers/25857806

Conclusion 

Quora has emerged as one of the most engaging platforms for sharing knowledge and conducting discussions on your desired topics. The community has steadily been growing for past couple years with millions of topics to discuss on the platform. It has the potential to bring qualified traffic to your website, because people use Quora to ask questions, get “specific” information, read interesting stories and find solutions to their “specific” problems. It’s unlike Facebook where people flock to share pictures, update their statuses and catch up with their friends.

As a beginner or an expert marketer, you can use Quora to educate, inform, engage through telling interesting stories, eavesdrop (to get the pulse of the market) and influence public opinion.

Identify the stage of your buyers’ journey and use Quora accordingly.

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