What is Reddit? 5-Step Guide to the Front Page of Internet

14 Min Read. |

If you have been on the Internet for quite some time, then you might have heard about Reddit. Well, it is what we lovingly call the Internet’s front page. But do you know what is RedditWe will be deciphering that in this post quite comprehensively, so let us dive deep together.

As per stats-

Reddit comprises more than 542 million monthly visitors and it is the 4th  most popular website in the USA. Reddit also ranks at the 4th position as the most popular site in the world.

Actually, Reddit is a platform where all the lively discussions about different topics such as politics and much more things happen.

Literally, millions of users around the globe come together in order to discuss stuff, find some porn, post memes, and share what they think about.

Even If it is something random and unofficial, you will find it on Reddit. It doesn’t really matter who you exactly are or what you are interested in, you will always find a place for yourself on Reddit.

From fighting about women’s rights to talking about the justice warriors of social platforms, anything and everything is all accounted in the books of Reddit.

However, if you are not familiar with the platform as many others, we are here to break it down for you.

Read on ahead to find out what is Reddit used for and how you can utilize the maximum benefits that this internet’s front page brings in for you.

1. What is Reddit?

When we talk about Reddit, you might think that it is pretty easy to find things as it has got pretty good navigation. Well, after you get a little bit familiar with the platform, you will find that it is not really as intuitive as you would want it to be.

The design is pretty basic and it seems like something that hasn’t really been through any updates in particular. There are many people who are first-timers and it can be a really confusing thing for them.

You might just log in to Reddit and find yourself staring right at the confusing acronyms, the number of links, different tabs, and pretty questionable content that they have in here.

Well, in case you are looking for some help in understanding Reddit, we are always here to guide you through your first steps to understand Reddit and what it has got in store for you.

After you go into the platform of Reddit, you will see that there are some links. It is due to the presence of links that Reddit got its name the Internet’s front page.

If you still don’t understand, then you can think of the platform of Reddit as this really huge, message board that has got some high technology in it. The main purpose of Reddit is information sharing, whether it is stories, videos, photos, questions, or anything else.

These are the things that keep this platform going. However, there are about 234 million current active users in the platform of Reddit, so it is pretty simple to understand that things might get a little bit chaotic when it comes to proper organization of everything.

Well, to be honest, you need to know a little more about using Reddit to have a full understanding. This is exactly what we are going to learn in this article. Let us get on with it then.

2. How to use Reddit in the Right Way

What is Reddit

Reddit Marketing -Source- Too Much Tina

Now that you are a little bit more familiar with the platform we are going to tell you how to use Reddit. It is the time that you know the things that you would need in order to make sure that you are able to use the platform in the correct way.

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Are you familiar with the term subreddits? Well, if you are not then they are basically just themed boards which are often used for the specific type of posts and they have a sharp focus on these posts only. To understand what is Reddit, delving deep into subreddits is inevitable.

These subreddits will help you in subscribing to the things that you need to do in order to create your homepage in Reddit. You can easily have an access to the content that is curated for you.

There are also comment sections for the subreddit links so that people can have a conversation and discussion about the subreddit post. The internet is literally filled with subreddits.

If you come across something that resembles r/ then you will know that it is a particular address to some subreddit. After you sign up, you will see that you have been subscribed to about 29 subreddits automatically.

The voluntary moderators for every single subreddits are known as ‘mods’ and they are responsible for the maintenance and organizing of this particular community.

(i) Upvoting & Downvoting

What is Reddit

Upvoting and Downvoting in Reddit- Source- Reddit

These are the next things that are quite important to understand what is Reddit. The users are allowed to upvote and downvote all the posts that are provided in the subreddits on the basis of the interaction that they have and the likeness of the posts. Though there are many who take it in the wrong way.

However, this particular method can be called as democracy in the Reddit platform. The voting will be the deciding factor for whether or not your post should be shown in the subreddits and the homepage that you have. So, the more upvotes you get, the better it will be for the position of your subreddits.

So, your real learning of what is Reddit will come in play once you start practically executing concepts of Upvoting and Downvoting.

(ii) Subreddit Tabs

When you use Reddit for a long time, you will start to notice another thing in here. You will see that for every page on the Reddit platform, there are some tabs that are labelled as Hot, Rising, New, Top, Wiki, Gilded, and Controversial.

Now you need to know the meaning of these tabs if you want to use Reddit in a proper way. The posts that are Hot are the ones that get the most number of upvotes. The New tab will show the posts on the basis of the time that these posts were submitted.

The Rising tab will show the position where your posts will be next. The Controversial tab will show the posts which get the most activities whether they are bad or good. Similarly, all these sections denote something with which the posts can be easily classified.

(iii) Reddit Gold

What is Reddit

Reddit Gold- Source- Guides.co

If you are using Reddit for a long time, then you must know that Reddit actually pays for itself. Well, how on earth does it do that? So, the Reddit Gold is something that helps in here and it is again one of the most important concepts when it comes to understanding what is Reddit.

You will be able to purchase Reddit Gold in order to make sure that you are able to utilize whatever features this platform has for you. Also, you will be able to buy the company support as well. So, you can easily manage everything without having to do most of the work.

Buy your own gold or just gift it to someone, the choice is yours. With the help of Reddit Gold, you can turn the ads off, get some amazing themes, highlight some comment, and do so much more.

(iv) Reddit Slang

What is Reddit

Reddit Slang- Source- Twitter

If you want to become a star user of the platform of Reddit, then you need to know all about the Reddit slangs. In this particular platform where so many posts appear at the same time and so many discussions go on altogether, sometimes, it can be a little overwhelming to manage everything.

Well, this is where the Reddit slangs help you out. There are many different Reddit slangs that you can use in order to make your job easier. Reddit AMA and IAmA can be used in order to find the subreddits where the people will be able to make a query about anything. AAMA is a slang that means Ask Me Almost Anything.

There are other slangs as well such as Brave, So Brave, Cakeday, Shadow-ban, and so much more. The purpose of using these slangs is to make sure that the platform is able to understand everything that you are saying without you having to explain it in an elaborate and time-consuming way.

Doesn’t that seem convenient people? If you want to use Reddit in a better way, then you should definitely master these slangs and know all their meanings.

(v) Reddit Karma

What is Reddit

Reddit Karma-Source-Reddit

Trust me, if you don’t know about Reddit Karma yet, then you are not understanding what is Reddit in its proper way. Well, the Reddit Karma has got two different flavours and those are comments and posts. Well, the post Karma is something that can be denoted as the standard score that you have on Reddit.

You will be able to use this score in order to see exactly how many times users have upvoted all the links that you have posted on the Reddit site. Now, the comment Karma is something that will measure the upvotes on the comments that you have made in the thread.

The Karma in Reddit doesn’t really have any impact on the use of the platform. But there are some users who judge any posts on the basis of the Karma score.

So, just to be on the safe side, it can be said that it is a pretty important section of the Reddit platform. One thing that you need to keep in mind is that the higher your Karma score gets, the better it will be for you.

3. Who Should Use Reddit?

People might think that Reddit is one of the best communities for sharing information. However, it is a surprise that it doesn’t really benefit the marketers that much. The reason for that is people always register with their accounts and make sales pitches and post articles and in return expect the huge traffic that Reddit has got.

However, that is not something they get. If you are a Reddit user and you want to pitch some sales, you will instead be pulled in to the thread of comments and spams. Most people are even subjected to abuse as well. But still, there are some fields that will tell you what is Reddit used for.

For example, the personal stories that have some sort of heartwarming touch in it, the educational stories and sites, posts of photography, video games, politics, music, comics, fitness, food, and science are some of the sections that get very popular in the platform of Reddit.

In case you find that your blogs don’t really fit the sections that are mentioned above, check to see if there are some subreddits for the posts that you have made or not. This will be a help for sure.

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4. How to Use Reddit for Marketing

For those websites that have for a very unique and progressive way of publishing content, Reddit can be an excellent option for them to try. There are much social media networking and sharing websites and each one of them has got its own pulse that lies underneath.

If you are able to find out that pulse by providing content that is relatable and relevant, the results will be exceptionally good for sure. Also, you will see that your traffic has increased a lot.

Many of you might not know that but Reddit ads are a great help in driving traffic more than other social media networking sites that you use for advertisement.

In case, you want to beat everyone else and go ahead to the line in the front for marketing in the best way, we can absolutely assure you that Reddit advertising is the best way to do so. You will easily be able to target all the ads that you want to show in the Reddit platform.

Apart from that, there is also a self-serving FAQ that will help you a lot with your queries and questions. Doesn’t that seem like an absolutely amazing opportunity people? We bet that you want to try Reddit for marketing now.

However, you might need some guidance in that. We are going to provide you with some amazing marketing strategies on what is Reddit to help you out. Stay tuned and read ahead.

5. Best Reddit Marketing Strategies

what is Reddit

Reddit Marketing Tips- Source- LanderApp

When it comes to understanding what is Reddit marketing, there are some things that you might need to know to understand how to use Reddit for marketing. So, here are some of the best strategies for marketing on Reddit.

(i) Run The User Page Just Like You Would Run A Subreddit

The content that you post in the user profile of yours is not really subjected to the regulations and rules that you can find in the subreddits. So, you will be provided with a much freer environment to make your posts on the platform.

This is something that comes to benefit for many companies who are able to utilize this benefit and make their content by their rules. However, one thing that you should keep in mind is the etiquette that they follow here on Reddit.

Sure, you have all the freedom that you want, but you need to make sure that you don’t go too against the platform rules.

(ii) Focus On The Karma Score

What is Reddit

Reddit Karma Source-Quora

There is a particular social currency that helps in the running of the Reddit platform and that is known as Karma. The users will get this Karma when other users vote the posts and the comments that they have. Understanding Karma adeptly is one of the important aspects of what is Reddit Marketing.

You can also lose karma if your comments and posts are downvoted by the other users. This karma is a basic quantitative measure that helps in deciding the content quality of the different posts that any user has.

If you are a brand on the Reddit platform, then you need to specifically focus on the Karma score that you have. If you want to get more favour than the others then you need to make sure that you always work to increase the Karma score for your posts.

It is not like you will have some special features of privileges if you have a higher Karma score, but you will be able to interact in a better way with the community.

(iii) Gain The Nano Influencers

The nano influencers are the best part of the Reddit platform. But what exactly are they, you might ask? Well, the nano influencers are the users who have got a following that ranges between 100 and 1000.

These nano influencers are the best way to make sure that your Reddit page gets the boost that it needs. You will be able to check the number of followers of any user on the user page that they have and then decide whether you want to work with them or not.

The nano influencers have got a wealth of knowledge about the platform which you can easily use in order to have a great influence on the other users. So, you better now waste any more of your precious time and start searching for these nano influencers right now.

(iv) Create Mostly Branded AMAs

If you are familiar with the Reddit Slangs, then you know that an AMA means Ask Me Anything. Now, these AMAs are basically the best and the simplest way to ensure that you are able to properly communicate and interact with all the other users on the Reddit platform.

The AMAs are pretty celebrated in this platform as they will provide you with an access to the politicians, artists, and even celebrities as well. if you succeed in involving people who are influential and famous in your profile, then you will get a much better following for sure.

(v) Know some of the common Reddit mistakes and Avoid Them

When you know all about what is Reddit and start implementing all the aforestated strategies, it is very important to know some of the mistakes that newbie marketers do.

The very important thing in the working of Reddit is the power that its users have in reporting spammy content. So, posting weak content on Reddit is one of the common mistakes that you have to avoid.

Just having good quality content on a platform that is flooded with content is not enough. So, if you are not using good titles with your content then again you are doing a mistake here. It is must to use well-written titles to grab the Redditors’ attention.

If you are not building authority on Reddit, it is again a mistake that you have to avoid. With a good authority, you will be able to get good Karma score and hence optimized Reddit presence. Now using right Subreddits is also a mistake that you should not be doing if you want to use the real power of Reddit marketing.

There are some users who post on Reddit as per their convenience which is again a mistake. Posting content at those time when audiences are online is very important.


In the end, we can say that Reddit can really be an overwhelming and challenging platform when it comes to using and marketing in it. However, if you have the right guidance and the best tips, we are pretty sure that you will be able to reap off many benefits that this platform offers.

Joining Digital Marketing Training Course can empower you to learn and master what is Reddit marketing in the most result driven way possible.

In case of any doubts about what is Reddit and how to use it for marketing, feel free to ask us in comments.

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