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Why Should I Do A Digital Marketing course?

4.2 (84%) 5 votes

As a digital marketing education firm, we’ve been asked this question ‘why learn Digital Marketing’ 100s of times. Besides this, ‘why should I do a digital marketing course?’ is another question that is still being asked by so many individuals.  Depending upon the profile of the person who’s asking this question, there are number of variations of this question:

  • I am a marketing professional, how can digital marketing help me grow in my career?
  • I am an entrepreneur, will I be able to grow my business through digital marketing?
  • I am a sales professional, will digital marketing skills be relevant for me?
  • I am a student, can I build a rewarding career in digital marketing industry?
  • I am already into digital marketing, can I accelerate my career growth if I expand my skill set?
  • I am a business head, should I learn digital marketing myself?
  • I am an IT professional, is digital marketing profile relevant to me?
  • I am an HR professional, is digital marketing relevant for me as well?

Since 2009, we’ve trained over 20,000 people from 7,000+ organizations across 24 countries through 1,200+ digital marketing training programs. As a part of registration process, we profile all of our course participants. To help you visualize the kind of people who learn digital marketing, we are sharing with you the distribution of our digital marketing course participants based on their years of experience and their profiles:Years of Experience of digital marketing course

Profile of users of our digital marketing courseWhile there are number of fundamental reasons why there’s an ever-increasing growth in number or people opting for a digital marketing course, the benefits of digital marketing course vary based on the profile of a participant. Let’s review both these sides in detail.

Digital Marketing Course by Digital Vidya

Fundamental Reasons for growing demand of Digital Marketing Courses:

  • Digital media user adoption growth: There’s an explosion in terms of number of people joining various digital media such as Facebook, LinkedIn. According to Internet World Stats, over 40% of world’s population (i.e. 3.3 billion people) today has Internet connection. It was less than 1% in 1995. Moreover, the amount of time spent on digital media is also growing. Interestingly, around 50% of this Internet user base is from Asia.Internet Users in the World By Regions November 2015

 

  • Digital marketing spend growth: According to a report by GroupM, digital advertising will account for 12.7% of all ad spending in 2016. In 2015, digital advertising accounted for 9.9% of total advertising budget.
  • Talent gap for skilled digital marketing professionals: Given the evolving nature of this medium and industry, academic institutions can’t take care of digital marketing skill building needs. This has created an ever-increasing gap between demand and supply of skilled digital marketing people at entry-level positions.
  • Rate of change in digital marketing industry: Since digital media channels change so often, there’s a constant need of skill up gradation for people who are already into this industry.
  • Growth of Internet-based businesses: Due to lower entry barrier, Internet based startups are exploding globally. This has placed additional pressure to produce digital marketing talent.

Benefits of a Digital Marketing Course based on the Profile:

  • Marketing Professional: Digital marketing is the most sought after skill for any professional, who has a role to play in marketing including media, PR, communication. It’s evident that a marketing professional without digital marketing competency will be left behind in career. On the other hand, a competent digital marketing professional can expect significantly higher growth in terms of salary and the roles s/he can get in the industry. A lot of people with significant experience in conventional marketing (e.g. brand manager) are concerned about their previous experience while considering acquiring digital marketing skills. Interestingly, they are very well positioned to take up senior marketing roles. Why’s that so? It’s not that digital marketing is replacing traditional marketing; rather the role including budget contribution of digital is increasing and marketing is becoming integrated. For high growth startups or large corporations, they need people who’ve experience in conventional marketing and have acquired digital marketing skills.

You must be wondering is digital marketing course useful? Read on few testimonials to know the answer:

You will find ‘Career in Digital Marketing | Top 5 Reasons for a Rewarding Career‘ , an article I wrote earlier useful.Manu Sankar DasMarketing professional, Manu Sankar Das, one of our esteemed course participants thinks that: Marketing has its core in Consumer Insights and in today’s world there is no better way to reach out and understand your customer than with the help of digital media. I strongly believe that Digital Marketing is the way of the future and I wanted to be part of that change and be ahead of the curve.’

  • Sales Professional: Sales professional is another large category of people who participate in digital marketing course. There are multiple reasons for their interest:
    • Switch career to Digital Marketing: For entry level sales professionals, it makes sense to consider switching their career to digital marketing.
    • Career growth for experienced professionals: For senior sales professionals, the primary reason to join a digital marketing course is to accelerate their career growth as there is an important role of digital marketing for a sales profile. For e.g., a sales professional can leverage his/her presence on mediums such as LinkedIn, Twitter or Facebook for prospect mining or customer engagement.
  • Entrepreneur or Business Owner: For any business owner, acquiring new customers is always a priority. Given the growing Internet user base, there’s no better medium than digital media for customer acquisition. Accordingly, digital marketing is one of the most critical skills every entrepreneur needs to acquire today.

Mohit-DodaYou need to learn Digital Marketing so that you can make the right marketing decisions. Or you will be forced to agree to what your digital agency or digital marketing manager says.” said Mohit Doda, Sr. Manager Digital Marketing at Reliance Trends.

 

  • Student: Surely, 1st job and career prospects are the key drivers for a student in his/her consideration for a professional course. Among various choices, digital marketing is probably the best direction for both short-term and long-term prospects. It’s not only because of the kind of salary or role offered in digital marketing industry but also because of the level of job satisfaction in digital marketing.We’ve been doing digital marketing training programs at various academic institutions including IITs and IIMs since 2009. Interestingly, participants of our training at one of the IIMs (i.e. IIM Raipur) had thanked us saying that all those who participated in that program got more interview opportunities than those who didn’t participate.

Bhaskar SaikiaWhen asked ‘What interested you in learning Digital Marketing?’ Bhaskar Ballabh Saikia one of our certified Digital Marketing Interns, currently pursuing MBA from IIT Roorkee stated ‘Digital Marketing is a cool area. This is like a bridge for me. A bridge that connects both my learnings in engineering as well as MBA. It is quite an interesting field to explore. Best part is, it is not just about analytical skill that one need, nor the experience. Even a newbie might defeat an experienced one, only if he can think out-of-box. Only thing that limits a Digital Marketer is his creativity, knowledge is easy to achieve with an access to internet.’

  • Digital Marketing professional: As shared earlier, around 10-15% of our digital marketing course participants come from digital marketing industry. There are 2 primary reasons why a digital marketing professional participate in our program:
    • Expand their skill set: There are people who’ve specific skill set (e.g. SEO or SEM) or experience in digital marketing and want to expand their horizon across various areas of digital marketing for career growth.
    • Build mastery in digital marketing: There are digital marketers who’ve basic understanding or experience in digital marketing but lack mastery to confidently manage advanced or complex digital marketing campaigns.
  • IT Professional: While a digital marketing professional doesn’t need to know technology, a good % of IT/Tech background students and professionals are opting to build a career in digital marketing industry. Interestingly, I also fall in this category. After graduating from IIT Delhi in 1999, I worked in TCS (Tata Consultancy Services) as a software engineer before I got into digital marketing in 2000 after starting our 1st venture. Other than communication skills and creativity, analytical skills play an important role in strategizing & executing successful digital marketing campaigns. Engineers or tech people inherently possess strong analytical skills and thus are successful in digital marketing industry. Also, if a senior IT professional, especially the client facing people understand digital media, they are more valuable for their organization as most of the large IT solutions today require integration with digital media. Such client facing IT managers will be more efficient in conceptualizing and developing such solutions if they understand this medium well. For these reasons, we see regular participation from IT industry in our digital marketing certification course. For the same reason, we’ve also conducted customized in-house digital marketing training programs for a large number of IT service & product firms such as Oracle, SAP, Adobe, Cisco, HCL, Wipro.

DebrajOn being questioned ‘What interested you in learning Digital Marketing?’ Debraj Dutta, an IT Sales Professional who opted for Digital Marketing course with us said ‘My current role expects a complete sales cycle from lead generation to closure and account management. Responsible for India domestic business I need to do mass mailing and other relevant options for marketing purpose. This seeded the idea of experiencing Digital Marketing to leverage on online tools and get optimal results. Thus, ventured into learning Digital Marketing.’

  • Business Head: These are the people who are accountable for growth of a business as a whole or for a particular unit. As a part of customer acquisition strategy, they work with external digital marketing agencies or with their internal digital marketing team. While they themselves don’t play an execution role in digital marketing, their involvement in creating digital marketing strategy, defining & reviewing success metrics, identifying & deploying relevant resources for content creation is critical for the success of digital marketing in their organization. Accordingly, they need to be conversant with various aspects of digital marketing.
deepakDigital Marketing Consultant, Blogger and Entrepreneur, Deepak Kanakaraju shares: ‘I graduated in Civil engineering but I got into digital marketing by chance. During the final year of my engineering degree I had plenty of free time and I started a blog about Indian Motorcycles. I wanted to drive more traffic to it and earn more revenue via display advertising. In the quest to develop my blog, I ended up learning everything in digital marketing.’ 
  • HR or other Professionals: Since digital media plays a role beyond marketing function, its knowledge is useful for professionals beyond sales & marketing. For e.g., an HR professional can leverage mediums such as Facebook, LinkedIn for employee engagement and talent acquisition. Accordingly, we’ve seen increasing participation from these categories in our digital marketing course.

Digital Marketing Course by Digital Vidya

Btw, there are 3 other benefits of digital marketing course, which justify the reasons why a non-marketing professional could be interested in doing a digital marketing course:

  • Offer digital marketing service as a freelancer: One of the advantages of digital marketing service is that it can be offered remotely. Accordingly, there’s an opportunity to be a freelancer. For the same reason, we have a special module on ‘Selling digital marketing services’ as part of our digital marketing course for the people who desire to offer digital marketing service as a freelancer.
  • To become an entrepreneur: Fortunately, entrepreneurship is gaining the respect it deserves in developing economies such as India. Digital Marketing is an important skill to realize this dream for anyone who aspires to be an entrepreneur.
  • Make money through blogging or affiliate marketing: There are examples of people, who’ve been able to make significant money or build a full-time career in digital marketing. While it requires deep passion and perseverance, it’s not impossible.

Malini Agarwal - Digital VidyaWhen asked ‘Do you think that it’s possible for a newbie to make profession out of blogging?’, MissMalini (India’s Top Bollywood, Fashion and Lifestyle Blogger) said Absolutely, but I feel blogging is a very personal passion. So I would not advise you begin a blog in the hopes of becoming rich and famous! First find a subject you are most interested in and feel you want to write about every day (and not just for the same of it).”

If you are someone who’s looking at building a career in digital marketing industry, you will find the below information related to job profiles, years of experience and average salary range offered in digital marketing industry useful.Digital Marketing Profiles Salary

Btw, this doesn’t take into consideration people with exceptional education qualification (e.g. IIT/IIM), strong professional experience or exceptional understanding of digital marketing. People with these exceptional assets working in higher growth startups or digital media platform companies such as Facebook, LinkedIn, Google can expect Rs 1 Crore+ salary as well in India.

Did the benefits of digital marketing shared in this article inspire you to look at digital marketing more seriously? Are you excited to build a career in this industry or leverage this medium for your business growth? Do share your views or any query you may have about digital marketing in the comments section below.

Also, I invite you to join me in our upcoming online Digital Marketing for Career & Business Growth orientation session. It’s FREE and you can sign up for it.

  • Digital-Marketing


  • There are 144 comments


    • 2 years ago

      Manish Malhotra   /   Reply

      Thanks Pradeep for this detailed and insightful article. I am a marketing professional with over 5 years in ATL & BTL marketing at various consumer brands. I’ve worked in all major cities in India. I am looking at giving speed to my career and my manager suggested that I should do a digital marketing course. Do you think that with digital marketing skill, I will be able to move up faster in my career. Should I be looking at new job outside of my current industry after I’ve done your digital marketing certification course?

    • 2 years ago

      Pradeep Chopra   /   Reply

      Manish: Glad that you found this useful and good to know your interest in learning digital marketing. As mentioned in this article, for someone with your level of experience in marketing, should look for higher responsibilities and thus higher salary growth after doing a digital marketing course. If you can look for a job within your industry, you will get appreciation for your domain expertise as well. However, you don’t need to be constrained by your current industry. Btw, which industry are you currently in? If your current industry is not so actively looking at leveraging digital marketing then it makes sense for you to look for senior marketing roles in other industries which are actively using digital media for their growth.

      Hope this helps? Let me know if you have any other query.

      • 2 months ago

        Puneet   /   Reply

        Hi sir actually I have done bcom hons as my graduation and currently working as sales coordinator for about 1 year. I want to change my profile In DM. Please advice will it be good for me? And will this experience will matter later on?

        • 2 months ago

          Pradeep   /   Reply

          Puneet: Glad to know your interest. As shared in this article earlier, given you’ve just 1 year of experience in sales, it’s possible to switch to Digital Marketing. Hope this helps.

          Hope you’ve signed up for tomorrow’s orientation session on Digital Marketing. You can ask me further questions live during the session.

    • 2 years ago

      Aashma Ahuja   /   Reply

      Hi Pradeep,

      I’m an HR executive working with an MNC for over 3 years now. Could you help me know the benefits of opting for a Digital Marketing course?

      • 2 years ago

        Pradeep Chopra   /   Reply

        Aashma: Glad to know your interest in digital marketing. As shared in this article, an HR professional can use digital marketing for multiple objectives:
        a.) Hire new talent using mediums such as LinkedIn, Twitter, Facebook. Interestingly, there are organizations who run Google Adwords and other online ad campaigns to hire talent. Similarly contests on Social Media is another way to hire talent.
        b.) For organizations, employer branding through Social Media is another great objective relevant for HR professionals. Look at HCL’s ‘Employee First Customer Second’ campaign.

        Hope this gives you enough food for thought regarding opportunity of digital marketing course for you. We invite you to join our upcoming online orientation session to experience the opportunity of our program. You can sign up for the same at http://www.digitalvidya.com/dmo.

        Let me know if you’ve any other specific query.

    • 2 years ago

      Ridhima Chawla   /   Reply

      Hi Pradeep,

      Thanks for the detailed post. I’ve been into BFSI and reading a lot that the investment in digital marketing increasing day by day, so it’s better to choose career as Digital Marketing. If yes, then at this stage, how can I integrate digital marketing into my practical experience?

      • 2 years ago

        Pradeep Chopra   /   Reply

        Ridhima: You are absolutely right, BFSI sector is one of the most active spenders on digital media including social media. We also see regular participation from BFSI sector (especially Banking & Insurance) in our digital marketing certification course. I am assuming that you belong to sales or marketing profile. Surely, it makes sense to acquire digital marketing skills to grow in your career. Depending upon your years of experience, you may choose to position yourself:
        a.) If you’ve minimal (i.e. upto 2 years) experience then it’s worth projecting yourself as a digital marketer.
        b.) 2+ years of experience: In case you already have extensive experience then it makes sense to position yourself as a senior marketing professional, who understands digital media. After you’ve gained certain experience in digital marketing, it will also be possible for you to consider switching your industry. For e.g., you can apply for a senior position in a digital marketing agency. An agency, which has focus on BFSI clients, will be highly interested in hiring people like you.

        Does it help? Feel free to ask any further question. All the best for your career!

    • 2 years ago

      Harish Mehra   /   Reply

      Hey Pradeep, I am physician since last 15 years. Digital Marketing seems an interesting domain to be explored.Could you substantiate what are the prospects for the doctor’s community?

      • 2 years ago

        Pradeep Chopra   /   Reply

        Harish: Interesting question. Medical/Healthcare (including Pharma) is one of the industries, which is rising up to the opportunity of digital marketing. Depending upon profile of a participant in this industry, the opportunity of digital marketing will vary. As a physician, you can use this medium especially Social Media to fulfil multiple objectives:
        a.) Keep yourself updated with latest in the healthcare industry
        b.) Build & deepen your relationship with your patients
        c.) Use mediums such as Blog to express your views and thus build thought leadership

        You can refer to this guide about ‘Social Media for Physicians’ for further details: http://www.aafp.org/dam/AAFP/documents/about_site/SocialMediaFamPhys.pdf

        Hope this helps!

    • 2 years ago

      Sumit Saxena   /   Reply

      Hi Pradeep,

      Very insightful article. It surely reflects your wealth of experience about digital marketing and about importance of digital marketing skills in today’s world. I am into media and journalism since last 7 years and have always feared digital as a medium. I would like to know your thoughts on how would a digital marketing course help convert my fear to an opportunity? :).

      Regards,
      Sumit Saxena

      • 2 years ago

        Pradeep Chopra   /   Reply

        Sumit: Thanks for your kind words :). Glad that you found this article useful. As I’ve mentioned in this article, for anyone in Media/PR/Journalism, ‘digital marketing’ is a critical skill and we see regular participation from this sector in our digital marketing course. There are multiple opportunities of digital marketing for someone like you:
        a.) If you understand digital marketing aspects such as SEO, what you write will have more chances of discovery on search engines.
        b.) If you understand mediums such as Social Media (e.g. Twitter, LinkedIn, Facebook), you will be able to distribute (i.e. promote) your content to your audience.
        c.) You can create thought leadership for yourself using this medium

        Hope this helps create opportunity (vs fear) of this medium for you :). Let me know if I can be of any further support.

    • 2 years ago

      Priyanka Ch   /   Reply

      Pradeep- I am going to start a venture about toys and crafts.While my husband comes from marketing background and has promised to support me, none of us know about digital marketing.According to you what channels should we choose to promote our category of products? Also will ur course teach us use digital marketing techinques practically?

      • 2 years ago

        Pradeep Chopra   /   Reply

        Thanks Priyanka for your query. The choice of channels is really a function of your objectives (short term and long term) & target audience. Based on your offerings (i.e. toys and crafts), you need to segment your audience in terms of their age, gender, location, profile, interest etc. Logically speaking, platforms such as Facebook, Search (both organic & paid) & Email (if you can create relevant subscriber base) will surely be relevant.

        Yes, in our course, you don’t learn digital marketing conceptually but gain enough experience & confidence to apply through various practical tasks and actually produce results while you are in the program.

        Does this help? Feel free to ask any further question. All the best for your new venture!

    • 2 years ago

      Aisha Mathur   /   Reply

      Hey Pradeep, I’m a tutor and wish to expand my reach to a larger base by moving to online portal. I wish to know whether this course will help me gain those expertise?

      • 2 years ago

        Pradeep Chopra   /   Reply

        Aisha: Glad to know your interest in learning digital marketing. As you would have noticed, education is moving online in big ways and online tuitions is a big industry already. Given your students are online, you can use digital marketing for multiple objectives:
        a.) Build thought leadership in your subject area using channels such as Facebook, LinkedIn & Twitter
        b.) Acquire new students using various digital marketing including search
        c.) Deepen your relationship with existing students as they are likely to bring new students to you

        Our digital marketing course will help you practically acquire digital marketing skills to achieve above mentioned objectives. Join me in our upcoming Digital Marketing for Business & Career Growth orientation session by signing up at http://www.digitalvidya.com/dmo

        Hope this helps. Let me know if we can be of further support.

    • 2 years ago

      ASHISH THAPAR   /   Reply

      I AM A MARKETING MANAGER IN A TRAVEL COMPANY. WE HAVE NOT BEEN USING DIGITAL MARKETING SO FAR. HOW DO YOU THINK DIGITAL MARKETING CAN HELP ME IN MY CURRENT JOB AND FOR FUTURE CAREER GROWTH?

      • 1 year ago

        Pradeep Chopra   /   Reply

        Ashish: As you would know, travel industry is one of the biggest spenders of digital marketing. No wonder, we’ve seen ever growing number of internet based travel businesses. Given this growth, anyone who’s in this industry and has a role to play in marketing, digital marketing is one of the key skills for his/her career growth.

        As I’ve mentioned in this article earlier, for large corporations and high growth startups, there’s an ever growing demand of traditional marketing professionals, who’ve acquired digital marketing skill to manage large scale integrated marketing campaigns. Accordingly, you are sitting on a great opportunity to leverage digital marketing for your career growth. No wonder, we get over 35% of sales & marketing professionals in our digital marketing certification course. I am not sure if you’ve attended our online orientation session. Have you?

        Let me know if I can be of any further support. All the best for your career!

    • 1 year ago

      Amit   /   Reply

      Hi Pradeep,
      Your article is interesting. I have been in media agency for last 8 years and have seen closely have the ad spends share of pie for traditional media is getting diverted to new age media.
      How can i leverage traditional media knowledge with digital media?

      • 1 year ago

        Pradeep Chopra   /   Reply

        Thanks Amit for your kind words. As I’ve responded to Ashish, for someone like you, who has rich experience in traditional media, acquiring the knowledge and understanding of digital media will be a boon for your career growth. I am sure it will open newer and exciting opportunities for you to accelerate your career growth.

        Does it answer your query?

    • 1 year ago

      Prabhat Kumar Chaturvedi   /   Reply

      Really helpful !!!

      • 1 year ago

        Pradeep Chopra   /   Reply

        Glad that you find it useful Prabhat!

    • 1 year ago

      Shivanand Machandra   /   Reply

      Hi Pradeep,
      It was nice to meeting you at Search Dynamix at On Target Marketing Event.
      Your articles are very useful & informative.

      Thanks 🙂

      • 1 year ago

        Pradeep Chopra   /   Reply

        Shivanand: Glad to hear from you and thanks for your kind words about our work! Hope you continue to enjoy these articles. I also hope you’ve been participating in our industry expert webinar series: http://www.digitalvidya.com/webinars/

    • 1 year ago

      Nikhil Sharma   /   Reply

      Good article with great knowledge, I have been working in steel Industries for last 10 years as a Marketing manager. In our industry there is no scope of Digital marketing , But i want to boost up my career because i have a good experience in Traditional Marketing. Could you please suggest me, which course should i go with and which industries are suitable for me?

      • 1 year ago

        Pradeep Chopra   /   Reply

        Nikhil: Glad that you find this article useful. Happy to know your interest in learning digital marketing. I would like to disagree that there’s no scope of digital marketing in steel industry; yesterday only I was having a discussion with CEO of one of the large Indian digital marketing agencies and he was sharing about their experience in handling digital marketing for one of the largest Indian steel companies.

        Independent of the industry you choose, digital marketing skill will significantly forward your career as a marketing professional. You should look at our flagship Certified Digital Marketing Master (CDMM) program in which you learn and practically apply aspects of entire digital marketing domain including SEO, SEM, Social Media Marketing, Inbound Marketing, Email Marketing and Web Analytics.

        Does this help? Let me know if I can be of any other help!

    • 1 year ago

      tabrez   /   Reply

      Hii how r u sir ?
      After having complete digital marketing knowledge(24) modules and experience of 2 yrs. Is it best for me to setup my own organization or should I continues for 5 yrs and then start my ow.

      • 1 year ago

        Pradeep Chopra   /   Reply

        Tabrez: I am doing great. Glad to know that digital marketing course has inspired you to become an entrepreneur. I don’t think there’s THE BEST day when you should start on your own. If I consider my own experience (I started our 1st venture in 2000 after 1 year of joining industry), the day you think you are ready, is THE BEST day.

    • 1 year ago

      Atharv Kapoor   /   Reply

      What is the most profitable digital marketing career to pursue: SEO, social media marketing, PPC or web development?

      • 1 year ago

        Pradeep Chopra   /   Reply

        Good question Atharv. You should begin with having good grasp of entire digital marketing landscape and at some point in future can think about going deeper in specific areas. Please understand there’s huge synergy between various digital channels. For e.g., if you want to get true value of SEO, knowing Social Media, Email Marketing and Web Analytics is very important.

        Moreover, if you want to grow to senior roles, mastering entire world of digital marketing is recommended vs specializing in certain areas.

    • 1 year ago

      harish   /   Reply

      Hi Pradeep,

      This is really a very nice article which actually give interest and motivation to learn digital marketing.

      I have 6+year of experience in online travel and I would like to start my own business in online travel.

      I would like to start with agencies affiliate programs and I am not a tech person but I know only the entire process how an travel agency work….what should be the most essential first step in marketing that I should need to learn to give kick off to my business?

      • 1 year ago

        Pradeep Chopra   /   Reply

        Harish: Glad that you found this post relevant. Working with affiliate is one of the ways to acquire customers for your travel business. Search (both organic & paid) and Social Media (including FB Ads) would be other key channels to promote your business.

        You don’t need to be technical person to be successful in digital marketing. If you have gained competency in various aspects of digital marketing then you can surely take your business to next level. Interestingly, travel is one of the most active industry segments using digital media.

        Hope this helps.

    • 1 year ago

      Nisha Arora   /   Reply

      The article is well-detailed and explanatory. However, I am a little sceptic about how digital marketing can help me in psychology? I have done my Masters in Organizational Psychology…Can digital marketing really be used to reach clients? Or there is no role of digital marketing in psychology field? Waiting for an early response. Thanks!

      • 1 year ago

        Pradeep Chopra   /   Reply

        Nisha: Interesting question. You should answer the question: is my target audience (segment them based on age, gender, location, interest, profile etc) present on digital media? To do this, you can do following research:
        a.) Use Google Keywords Planner (as part of Google Adwords) to find out if people are searching for keywords relevant to your industry? E.g. I could find over 800 searches for ‘psychologist in delhi’ in a month. This validates that your clients can be targeted through Search.
        b.) Use Facebook Ads interface: Without running an ad, you can validate if your target audience is presence on Facebook. Similarly, you can do for LinkedIn.

        Hope you get an idea about approach to validate that digital marketing can work for your business.

    • 1 year ago

      Aastha Grover   /   Reply

      As a student of digital marketing, should I choose a career in digital marketing SEO or PPC management?

      • 1 year ago

        Pradeep Chopra   /   Reply

        Aastha: At this stage of the industry and your career, it doesn’t make sense to start with a specialization. You should have reasonable grip on various facets of digital marketing before you decide to specialize in a particular area such as SEO or SEM. Moreover, please note that there’s synergy between different digital media. For e.g., if you are doing SEO or SEM and don’t know Email Marketing, Inbound Marketing and Web Analytics well, you will not be able to realize the true opportunity of SEO/SEM.

        Hope this helps.

    • 1 year ago

      Trisha Mukherjee   /   Reply

      More and more people are going towards digital marketing which makes the job opportunities less. What skills should I possess in order to stand out of the rest? I am currently doing a job as a content writer. What is the maximum I can expect.

      • 1 year ago

        Pradeep Chopra   /   Reply

        Trisha: Don’t worry about how many people are moving towards digital marketing; it’s rather a good sign about the future of digital marketing. For e.g., when IT Industry started booming, there were way more opportunities vs available talent. That’s exactly the phase digital marketing industry is undergoing.

        Acquiring ‘digital marketing skills’ will help you expand your role from content writer to content marketing professional. Check our below blog post to know more about career opportunities including salary range for people in digital marketing industry:
        http://www.digitalvidya.com/blog/top-5-reasons-build-rewarding-career-digital-marketing-2015/

    • 1 year ago

      Isha Sharma   /   Reply

      Pradeep, I want your help with respect to digital marketing. I am going to start my venture in clothing. Keeping in mind the tough competition in this industry on offline and online modes. What can I do to make my startup special? Is there any course to help me out in this?

      • 1 year ago

        Pradeep Chopra   /   Reply

        Interesting question Isha. Clothing (including Fashion) is one of the most active sectors, which is riding on the opportunity of digital marketing. Surely, anyone in clothing business has no option but to embrace digital. The only way to excel and beat your competition is to become more proficient in digital marketing skills especially Search & Social Media.

        Hope this helps.

    • 1 year ago

      NIRANJAN SAHOO   /   Reply

      I am having 15 years experience in Sales & Marketing,..out of which 13 years in Sales in Pharmaceutical Industry covering the road from Executive to State Head(in Manager rank(TM / ASM / DM) in Indian / MNC houses, and now I want to divert my career to Digital Marketing,Qualification-MBA(Marketin), Age-38 years.so please guide me as follows:-
      1)Is it a write decission..,as I have a interest to change my career in to this field,,,
      2)After completion of Digital Marketing..,while applying for job in Digital Marketing..is my domain experiences of 13/15 years will taken into consideration for the same..
      Please suggest..

      • 1 year ago

        Pradeep Chopra   /   Reply

        Niranjan: Glad to know your interest in digital marketing. Given your years of experience, it doesn’t make sense for you to position yourself as a pure digital marketing professional. For a brand or an agency, who’s looking at hiring specialist digital marketing professional (e.g. SEO or Social Media expert), they will not appreciate your non-digital marketing experience. On the other hand, you should look for senior profiles in which digital marketing plays an integral role and preferably in your industry as your domain expertise will be highly valued.

        Interestingly, 40-50% of participants of our CDMM program are traditional sales & marketing professionals like you. Once you’ve acquired in-depth digital marketing skills, you can expect acceleration in your career growth compared to your peers.

        Hope this answers your query. Let me know if I can be of any further help.

    • 1 year ago

      Disha Jain   /   Reply

      Hi, Pradeep..I am into travel and tourism, what course should I opt for to boost my sales?

    • 1 year ago

      Swara Bhaskar   /   Reply

      Hi Pradeep,

      I’ve recently completed my bachelors in Commerce and wish to opt for post graduation. Are there any opportunities for integrating digital marketing with regular commerce studies? Hop to receive your expert piece of advice.

    • 1 year ago

      Neha   /   Reply

      With more than 6 years of experience in marketing under various industries like airways and commercial infra. How digital marketing will be helpful to me? Will this boost my career and also open new areas?

    • 1 year ago

      Girish   /   Reply

      Hi Pradeep,

      I am a Civil Engineer and MBA in Marketing Specialization. I have around 8 yrs of work experience totally (Technical, CRM & Sales). I was into Sales and now moved on to Marketing in a Startup E-Commerce company started by my friend. Is it feasible now to take up Digital Marketing Course without any prior experience in Marketing? Will the previous experience be considered or will I have to start as a fresher? How will it help me in boosting my career if I have to change the job later?

      • 1 year ago

        Pradeep Chopra   /   Reply

        Girish: Thanks for sharing about your background and glad to know your interest in learning digital marketing. As I’ve shared in this article, digital marketing skills can add significant value to accelerate career for professionals in sales. In your case, you’ve even more advantages including MBA in Marketing, previous experience in Tech & CRM in addition to sales and your current profile in an e-commerce startup. As I mentioned earlier, there’s a very high% of sales professionals who participate in our digital marketing course with the same objective of boosting their career. Considering your background, your previous experience will be valuable for the employer for a digital marketing role. Hope this answers your query.

    • 1 year ago

      Aarti   /   Reply

      Hi Pradeep, I am working as a self-employed professional in IT sector. I have 6 plus experience and I have done b.tech. Do you think it’s worthy to move to digital marketing at this point in time?
      Also, I have never tried online medium of instruction and I might not be very comfortable with that. I have tight schedules too. Which is the best course for me and how?
      Thanks in advance.

      • 1 year ago

        Pradeep Chopra   /   Reply

        Aarti: Thanks for sharing about your background. As I’ve mentioned in this article, it doesn’t make sense for you to position yourself as a digital marketing fresher with 6+ years of IT experience. After you’ve acquired in-depth digital marketing skills, you should look for either part time/freelancing opportunities in digital marketing or senior profiles in IT industry in which both your current digital marketing skills and your previous domain expertise is valued.

        Instructor-led, online medium works far better than classroom delivery model. We’ve been successfully doing CDMM program since many years now.

    • 1 year ago

      Pranith   /   Reply

      Is digital marketing and digital management are same

      • 1 year ago

        Pradeep Chopra   /   Reply

        Pranith: I’ve not heard of the term digital management. Can you please share more or the context in which you are asking this?

    • 1 year ago

      Abhijit   /   Reply

      Hi Pradeep,

      I am sales professional with 6yrs of experience. planning to shift my career to digital marketing concern is will i get good opportunity with gud pay package after commpleting the course?

      • 1 year ago

        Pradeep Chopra   /   Reply

        Abhijit: As I shared earlier, with 6 years of experience in sales, it doesn’t make sense for you to apply as a digital marketing fresher. Instead, you should look at acquiring digital marketing skills to accelerate your career. Even for a sales professional, digital marketing plays a role and you would be able to differentiate yourself with others. Over a period of time, if you’ve digital marketing skills, it would be possible for you to look for responsibilities where you are able to contribute in marketing role as well.

        Freelancing opportunities in digital marketing could be other reason for you learning digital marketing. Hope this helps.

    • 1 year ago

      Isha Roy   /   Reply

      Hi Pradeep,

      I am a marketing professional with 4 years of experience in market research and lead generation. Last one year of experience with IT company and current profile is with E-commerce solution with an IT company. I am a regular MBA marketing and wanted to go with certified digital marketing course. So wanted to enquire, would it be beneficial for me to look forward for a booming career in online marketing?

      • 1 year ago

        Pradeep Chopra   /   Reply

        Isha: Glad to know your interest in learning Digital Marketing. Given your objectives and professional background, you are very well placed to leverage the opportunity of digital marketing to accelerate your career as there’s huge demand for people with your kind of background for senior marketing roles. Hope this helps? Let me know if you’ve any other query for me.

    • 1 year ago

      Santanulodh   /   Reply

      Hi Pradeep,
      i am a sales professional in insurance industry, looking after bank channel to source business through bank staff.I have 9 yrs of exp in this fiels after my mba. Want to know whether doing this course going to help me switch my career to other industry/domain.How is your placement support for people like us?

      • 1 year ago

        Pradeep Chopra   /   Reply

        Glad to know your interest in digital marketing and thanks for sharing your objectives. As I’ve mentioned earlier, for anyone in sales or marketing, digital marketing is one of the critical skills required to grow in career. It’s true across all industries and surely BFSI is one of the most active spenders on digital media.

        Yes, we do have a placement cell. However, for someone with your level of experience, you should look for senior sales/marketing/BD related profiles in the same/similar industry (so that your domain experience is also appreciated) in which ‘digital marketing’ is a critical but secondary skill. It doesn’t make sense for you to position yourself as a digital marketer after acquiring digital marketing skills.

        Hope this helps? Let me know if you’ve any further query.

    • 11 months ago

      Rahul Kaushik   /   Reply

      What are the advantages of digital marketing course for a fresher looking for job?

      • 11 months ago

        Pradeep Chopra   /   Reply

        Rahul: As a fresher, learning digital marketing will help you build a rewarding career in this fast growing digital marketing industry. You will find this article about Career Opportunities in Digital Marketing useful:
        http://www.digitalvidya.com/blog/career-in-digital-marketing/

      • 11 months ago

        Sahil Arora   /   Reply

        Digital marketing skills are in huge demand and the digital skills gap is set to widen, the demand for digital marketing is booming and even brands are putting more of a focus on digital marketing than ever before. You might want to discover the advantages of digital marketing course some of them are :

        1) It can help you to Become an In-Demand Professional
        2) A Wide range of Career Options
        3) It can help you to start your own startup
        4) Get high Paid jobs
        5) You can start earning as a freelancer

        Digital Marketing has become an important part of the marketing world. It is better to pick this dynamic career option & start your career in digital world.

    • 11 months ago

      Jaime k. samgma   /   Reply

      I am a total novice both in digital marketing and sales but, after I have come across and read about the concept behind such blog created marketing I am totally interested. My background is horticulture. Kindly give your valuable suggestions how I should begin as in a launch pad to set up my own platform and maybe, in the future create a niche in the horticulture arena.

      • 11 months ago

        Pradeep Chopra   /   Reply

        Jaime: Glad to know your interest in digital marketing. If you know digital marketing well, you can surely build a name for yourself as an individual and as an organization in the niche area of horticulture. You will surely have a great early mover advantage at this point of time.

    • 10 months ago

      Amandeep Kaur   /   Reply

      Is it worth taking up digital marketing course if my requirement is doing freelancing?

      • 10 months ago

        Sahil Arora   /   Reply

        Hi Amandeep

        Whether you are looking for a job in digital marketing, or looking to learn digital marketing to work as a freelancer or looking to promote your own business by these skills digital marketing course or certification would help you to learn every aspect of digital marketing from industries best experts. You will be learning every aspect of digital marketing including seo, ppc, social media, affiliate marketing which can help you to earn as a freelancer.

        Interestingly, given a lot of our participants have same interest to become freelancers, we added a special module about ‘offering digital marketing service’ in our curriculum.

    • 10 months ago

      JAWAID ASRAR   /   Reply

      Hi
      I know Arabic and French, two foreign languages but I don’t have any marketing background. I read the NCERT books for enhancing my economics and marketing knowledge. I want to ask that marketing could by my career option if work hard in this fields. Actually, I want to choose any one of the middle east for my next job because I know Arabic well. But I think that there must be some sustainable thing for my career enhancement. please let me know that doing this particular course will be good for me or not.

      • 10 months ago

        Pradeep   /   Reply

        Jawaid: Thanks for sharing your background and interest. Surely, digital marketing is one of the best career choices today. Interestingly, Middle East (especially Dubai) has a huge demand for skilled digital marketing talent. After India, we see maximum participation from Dubai in our digital marketing certification course. Does this help?

    • 10 months ago

      Mayuri Gupta   /   Reply

      Can an online certification in digital marketing help an inexperienced beginner get jobs?

      • 10 months ago

        Sahil Arora   /   Reply

        Hi Mayuri,

        Certification assures your knowledge, can add value to your resume & help you to stand out different from others in the industry. If you are doing a certification course in digital marketing which is government approved can also reflect your resume. Now certification from Google, Facebook, Hubspot can add weightage to your resume it would really help a beginner to get a job in Digital Marketing Industry.

        Some others ways which can help you to get best opportunities in digital marketing are:

        Stay updated – If you want to be in the industry you need to be updated about the new trends in digital marketing.

        Networking is one of the best step to get best opportunities. Surround yourself with people more talented than yourself. The people you meet will be your ongoing support network.

        Start your own Blog – Start writing blogs & perform all your digital marketing learning to promote your blog which would not only help you to start your own startup but would also reflect when you will go out for job.
        Start sharing your experience on your blog or on social media by updating your projects.

        Start creating about your experience by creating a post on Linkedin which can help you out to stand out different among the market.

    • 10 months ago

      Rahul Arya   /   Reply

      What has been the growth trend in online digital marketing courses?

    • 9 months ago

      Parag Singla   /   Reply

      Digital Marketing is growing at an exponential rate and the benefits of it are very large. Thanks for the above information.

      • 8 months ago

        Pradeep   /   Reply

        You are welcome Parag!

    • 8 months ago

      Aney Khurana   /   Reply

      Hi Pradeep,

      Thanks for the information. However, could you suggest any good job-oriented short term course in digital marketing, to be pursues right after graduation?

      • 8 months ago

        Pradeep   /   Reply

        Aney: If you want to master digital marketing and looking for an industry recognized practical digital marketing certification program, you should join CDMM course. You can complete it in 3 months by choosing accelerated mode.

    • 8 months ago

      Shivam Aggarwal   /   Reply

      Hello Sir,
      Greetings of the day..

      I found this article very useful and i am now fully convinced to opt for digital marketing as a career..

      Thanks for providing info. so relevant to the topic.

      Coming to the point,I am a graduate in Business Administration & now planning to go for PGDBA & DIGITAL MARKETING altogether so i am bit confused what to choose and how to start.How can my PGDBA enhance my digital marketing career(should i go for marketing,HR,FINANCE)to link it up with digital marketing.
      And which module is best suited on a student like me?

      Is it SEO,SEM,E-MAIL NARKETING,PPC or any other..

      Please guide for the same..

      Thanks..

      • 8 months ago

        Pradeep   /   Reply

        Glad that this article inspired you for building a rewarding career in Digital Marketing. For a successful career in digital marketing, MBA/PGDBA is not required. However, if you still wish you do that, choose Marketing specialization.

        You will find this article useful: http://www.digitalvidya.com/blog/mba-digital-marketing-vs-certification/

        If you want to grow fast in digital marketing, don’t just learn and focus on any specific area as all of these (i.e. SEO, SEM, Email Marketing, Analytics etc) are interconnected.

        Hope this helps. All the best!

    • 8 months ago

      Draj   /   Reply

      Hello, just read your article and started thinking if this could work for someone like me. I am going to be 60 in a couple of months. Was doing my own business and was an authorised automobile dealer of scooters, cars, commercial vehicles and petrol pump. Due to heavy losses I had to close all that about 12 years back. Since then I have started many new, but small ventures but am not satisfied.
      Someone suggested to go for online marketing or something to that effect, where I can work from home for a few hours every day to earn extra. I had about 5 years back sent the fee to one of the advertised company, but never got any material from them, nor my money back 🙂
      Any suggestions from your side !
      Rgds

      • 7 months ago

        Pradeep   /   Reply

        Draj: Glad to know your interest in learning digital marketing. Yes, it’s possible to earn money as a digital marketing freelancer or as an affiliate marketing professional. However, the level of commitment and expertise it requires to reach that stage is much higher than what’s projected by many of these programs which show off ‘make money from home’.

        In my view, even better reason to learn digital marketing could be promoting your current ventures as digital marketing is one of the best skills to acquire customers.

        Does this help?

    • 7 months ago

      Biman Krishna Biswas   /   Reply

      I’m 35 years old, graduate, 8 years experienced as a sales & marketing manager.I want to do the digital marketing course.If u kindly tell me about the course fees and duration and what type of offer I will get after completing the course.

      • 7 months ago

        Jasleen Kaur   /   Reply

        Hi, sure we’ve forwarded your concern to the concerned person, he/she will be in touch with you shortly. Interestingly, 40-50% of participants of our CDMM program are traditional sales & marketing professionals like you. Once you’ve acquired in-depth digital marketing skills, you can expect acceleration in your career growth compared to your peers. Good luck! 🙂

    • 7 months ago

      Sandeep Bhalla   /   Reply

      Hi Pradeep,

      i am into IT industry for last years and delivered quite a few e-commerce projects , would like to know if this course going to add any value to me or it’s designed mostly for freshers or people with no idea on digital commerce.

      i may opt for training based on your suggestion.

      • 7 months ago

        Pradeep   /   Reply

        Sandeep: Glad to know your interest in digital marketing. Considering your background and experience in IT->e-commerce, ‘digital marketing’ is surely going to make an impact in your career growth.

        There’s no pre-requisite in terms of knowledge about digital marketing for our program. The curriculum which comprises of 115+ hours of live instructor-led sessions with 100+ hours of hands-on labs ensures that every participant can build deep competency in digital marketing.

        Hope this helps. Let me know if you still have any query.

    • 7 months ago

      Sumit   /   Reply

      Hi Pradeep,
      I am a btech IT professional with 5 years of experience in ERP implementation, product management,e-commerce and Business analysis.Currently working as a product manager for a e-commerce company. How effective is digital marketing course for me? Should I get a decent salary hike after the completion of this course?

      • 7 months ago

        Pradeep   /   Reply

        Sumit: You’ve an interesting set of experiences. Considering your background, you should acquire digital marketing skills to accelerate your career growth vs trying to position yourself as a digital marketing professional. Hope this helps!

    • 7 months ago

      Sathvik   /   Reply

      Im a student of BBA 1st year and planning to fo my MBA to go towards HR stream. How beneficial is digital matketing course for me if my future option is not marketing stream? And pls suggest me any other courses to go for a HR aspirant.

      • 7 months ago

        Pradeep   /   Reply

        Sathvik: Glad to know your interest in Digital Marketing. Interestingly, digital marketing is being used today by various profiles of people including HR for fulfilling multiple organizational objectives. Here are some of the key reasons why an HR professional uses digital marketing:
        a.) Employer Branding
        b.) Recruitment
        c.) Personal Branding
        d.) Employee Engagement

        You will find many respectable HR professionals in India and globally who are quite active on this medium. You will find this relevant: http://www.huffingtonpost.com/vala-afshar/the-top-100-most-social-h_b_3526596.html

        Hope this helps. Let me know if you’ve any other query.

        Your comment is awaiting moderation.

    • 7 months ago

      Aliasgar   /   Reply

      Hi Pradeep,
      I’m a Graphic Designer by profession, but i’m not doing well in this career. How will Digital Marketing help me boost my career – both monetarily and position wise..?
      Secondly will it serve as an add on to my graphic designing or will I have to sideline my current field to adopt Digital marketing?
      Kindly reply

      • 7 months ago

        Pradeep   /   Reply

        Aliasgar: Great to know your interest in Digital Marketing. Surely, digital marketing is a valuable skill for anyone who’s into designing to expand his/her career. You should look at learn digital marketing to expand your profile vs trying to position yourself as a digital marketing professional unless you’ve too less experience (i.e. less than a year) in graphic designing, which you can let go.

        Does this help?

    • 6 months ago

      Bhaskar   /   Reply

      @Friends,
      What’s the future of Digital Marketing course?
      I have done digital marketing course from Digital Vidya, 2 years ago. Pradeep Sir helped me a lot in this course. Now I’m working in MNC as a digital marketing expert. My salary package is 5 lacs and i’m working as a freelancer also.
      Friends don’t get confused and join this course asap.

      • 6 months ago

        Pradeep   /   Reply

        Bhaskar: Glad to know about your progress. Congratulations!

    • 6 months ago

      akshay gaikwad   /   Reply

      hi Pradeep

      i am a student of 3rd year engg. in IT . I am planning to go for digital marketing certification course. How can it benifit me in future after i graduate ? Also the courses are little bit expensive, are they worth it ?

      waiting for your reply.

      • 6 months ago

        Pradeep   /   Reply

        Akshay: Thanks for sharing your interest. Assuming you are interested in building a career in digital marketing, the earlier you start acquiring digital marketing skills, the better it would be for your career when you apply for a job. Considering the value you get in terms of a rewarding career (i.e. kind of job, salary etc), it’s a very minimal investment.

        Hope this helps. All the best!

    • 6 months ago

      Gayatri   /   Reply

      Hello Pradeep,

      Thanks for the wonderful article!!

      I was a telecom professional till the year 2013 post which I took a career break. Its been 3 years now. I read many blogs regarding digital marketing during this period and somehow gradually got inclined towards making a career shift. I have joined a 6-months online certification course in Digital Marketing recently from a reputed Management institution. However, I am not very clear as to how I could start looking for opportunities post the completion of the course.

      Could you please share some valuable suggestions?

    • 6 months ago

      A aaznabee   /   Reply

      Dear Pradeep

      This is Arvind Kumar Prajapati from rudrapur uttarakhand, a 46 year old science graduate and having 15 year experience in packing, ppic and warehouse pharma industry, 5 year in telecom sales ( Tata,BPL and Airtel) and 5 year in financial and taxation services as freelancer, I have also good knowledge of 6 languages and I am also a good lyrics writer too
      Finally at this age I m not getting tight way while I have more responsibility for my family also thinking for commencing PHARMA industry of own, I have full confidence on my knowledge but in this 25 year I have not settled at all , seeing to my experience and abilities would you think that this course will be beneficial to stand me on my own feet if yes please suggest which field should be more beneficial to achieve my goals fast.

      • 6 months ago

        Pradeep   /   Reply

        Arvind: You’ve a wide variety of experience. If you are looking at learning digital marketing skills to build and gra your pharma business then it’s surely going to be a key skill as building brand and acquiring customers are critical aspects of any business. You will also find this post about Digital Marketing for Healthcare Industry useful:
        http://www.digitalvidya.com/blog/digital-marketing-healthcare-industry/

        We see regular participation in our training programs from Healthcare industry including Pharma.

    • 6 months ago

      Rajnandani   /   Reply

      Hello sir… Iam persuing MBA and I want to do Digital Marketing course. Online course is better or regular classes? Can u please suggest some excellent Digital Marketing institutions from where i can do my course?

    • 6 months ago

      Shivani Reddy   /   Reply

      Hi..i am now pursuing B.tech final year ..CSE background ..
      Can I prefer digital marketing course?

      • 6 months ago

        Pradeep   /   Reply

        Sure Shivani. As long you are committed and interested in building a career in digital marketing, this industry is ready to welcome you, independent of your educational background. That’s one of the key benefits of digital marketing.

        Interestingly, a very high% of digital marketing professionals come from Tech/Engineering background. Do join me live in our upcoming orientation (on Sat 11 AM – 12:30 PM) on Digital Marketing for Career & Business Growth by signing up at http://www.digitalvidya.com/digital-marketing/.

        Hope this helps. All the best!

    • 5 months ago

      Sajan Deora   /   Reply

      Hello Pradeep Sir,
      I am graduate in B.E.(IT). And I am a fresher.I found career in digital marketing very interesting. Will this course benefit me for an entrylevel job in this field.

      • 5 months ago

        Pradeep   /   Reply

        Sajan: Glad to know your interest in career in Digital Marketing. As I shared earlier, there’s a very high % of engineers (including myself :)), who are doing really well in Digital Marketing. Surely, we will be able to provide you placement assistance on successful completion of the course.

    • 5 months ago

      ajay verma   /   Reply

      hi my name is Ajay, I have completed my 12 with very low percentage, I am just worried about my career
      I have just started an internship in a digital marketing company. I am confused about my future in digital marketing……if any suggestion please let me know

      • 5 months ago

        Pradeep   /   Reply

        Ajay: Glad to know your interest in building career in Digital Marketing. As I’d shared earlier, educational qualification is not a constraint for building career in this industry. It’s great that you’ve already started an internship in Digital Marketing.

        I would recommend that you consider CDMM program to uplift your digital marketing skills and add industry-recognized credential to your qualification for a rewarding career in digital marketing industry. Also, check the following article if you’ve not already read:
        http://www.digitalvidya.com/blog/career-in-digital-marketing/

        Hope this helps!

    • 5 months ago

      Santosh   /   Reply

      Hi Pradeep sir,

      I am a marketing professional with 3 years of experience in sales & marketing.i am now pursuing MBA marketing final year and wanted to go with certified digital marketing course because i want to build my career in digital marketing, but i belong to middle class family and my English is not so good so can i understood these digital marketing lessons easily and can i invest my money into it? please suggest i am confused.

      • 5 months ago

        Pradeep   /   Reply

        Santosh: Glad to know your interest in Digital Marketing. Given your previous experience in Sales & Marketing and your current education (MBA in Marketing), I don’t think you’ve a choice to not acquire digital marketing skills else you will surely be left behind in your career.

        After your MBA, I suggest that you look for a senior marketing role in which Digital Marketing is an integral part or you may consider switching your career into digital marketing depending upon the choices. All the best!

        • 5 months ago

          Santosh Kumbhar   /   Reply

          Thank you very much sir. One more question sir, Can i understood these CDMM live sessions as i am poor in English. In some cases if i am not able to understood then can i ask trainer to explain it in Hindi for me? In some cases only.

          • 5 months ago

            Pradeep   /   Reply

            Santosh: Thanks for sharing your concern. Since, all of these digital media platforms content is primarily in English, we use it as a primary language. However, our program leaders still have an Indian accent and thus not difficult to understand. In few occasions, when you are unable to understand, you can surely ask them to clarify.

            On the other hand, I advise you to check this post about writing well for online medium:
            http://www.digitalvidya.com/blog/how-to-write-well-for-online-media/

    • 5 months ago

      Sajan Deora   /   Reply

      Sir,thanks for replying to my earlier query.I have one more query and i m a bit confused as i am 2015 passout.will that be a problem?

      • 5 months ago

        Pradeep   /   Reply

        Sajan: 2015 is not too old and shouldn’t be a big problem as long as you can justify the reason for it. One of the best ways to fill this gap is to be able to demonstrate your skills in digital marketing.

        • 5 months ago

          Sajan Deora   /   Reply

          Thanks for ua opinion sir. I m looking forward to join one of the trainings at digital Vidya.i hope it will help me just not from point of view of getting a job but actually using the skills to start something on my own.thanks for boosting my confidence:)

    • 4 months ago

      Ranjith A J   /   Reply

      Hello sir
      My name is Ranjith A J. I have persuaded my engineering in civil. And I have worked as a civil engineer for 1 year. Now I’m looking for a directional change in my career. Will this course help me build my career since I have 0% knowledge about this.! I am aware that I may face challenges with this step, and am willing to readily overcome them through my efforts and quick learning capabilities.
      Thank you

      • 4 months ago

        Pradeep   /   Reply

        Ranjith: Glad to know your interest and commitment to build a career in digital marketing. As I shared in this article, educational qualification and previous work experience is not a constraint to build a career in this booming industry. Fortunately, you have a little experience (i.e. 1 year) to let go. Wishing you an exciting journey ahead!

    • 4 months ago

      Kaushik Mandal   /   Reply

      Hi Sir,
      I am in sales professional in FMCG sector for last 10 years having an MBA (Marketing). Now I am thinking to switch over my career to Digital Marketing. I am 36 years of age.
      Please suggest me will it be a wise decision to move to DM at this stage? Can I get a job placement after completing the certification?

    • 4 months ago

      Pradeep   /   Reply

      Kaushik: As shared in this article, a very high % of participants of our program represent higher experience in sales & marketing. Given your experience, I would advise you to look at acquiring digital marketing skills to grow your career by positioning yourself as an integrated marketing professional vs a digital marketer since you will be treated as a fresher if you do that. Hope this helps. Wish you all the best!

    • 4 months ago

      waseem khan   /   Reply

      Mr. Pradeep your article is wonderful there are a lot of things which me about to know digial marketing, this full of information all lines have very good description about digital marketing

      • 4 months ago

        Pradeep   /   Reply

        Thanks Waseem for your kind words. Glad that you found this article useful!

    • 4 months ago

      Poulami   /   Reply

      Hi, What is the difference between the Certified Digital Marketing Master (CDMM) offered by Digital Vidya and Digital Marketing Certification Course: CPDM course offered Digital Academy powered by Digital Vidya? Also as because I have almost 4 years exp in industry (not in marketing of Digital Marketing) will I be treated as fresher if I want to shift to the digital mkting industry?

      • 4 months ago

        Pradeep   /   Reply

        Poulami: Glad to know your interest in digital marketing. Here are the key differences between CPDM and CDMM:
        – CPDM: Less comprehensive due to shorter duration, certification by Digital Academy India and lower fee
        – CDMM: Highly comprehensive, Vskills certification, Higher Fee

        If you can afford longer duration and little higher fee, I would personally recommend CDMM.

        Yes, while there will be a certain weight of your professional experience, you would still be a fresher in digital marketing. Accordingly, I would recommend you to learn digital marketing to see if you can expand your existing profile (to including digital marketing) or do freelancing in digital marketing in the immediate term. Once you gain sufficient experience, you can think of positioning yourself as a digital marketer.

    • 4 months ago

      Mudasir   /   Reply

      Hello sir I am in sales in carpets shawls and jewellery from the last 10yrs I would like to know how better it is for me to do digital marketing being graduate in B com I want to get my skill improved in all ways of marketing Incase I am opting wrong course please suggest what should be best for me to achieve such a goal .
      Please recommend some of the best institutions in Delhi .
      Your reply would highly appreciated.
      Thanks

      • 4 months ago

        Pradeep   /   Reply

        Mudasir: As shared in this article, digital marketing is a very important skill for any sales professional, who wants to grow his/her career. Once you’ve acquired digital marketing skills, considering your 10+ years experience in sales, instead of you trying to position yourself as a digital marketing professional, I would recommend you to expand your profile to Sales & Marketing. You can also look at doing freelancing.

        I would surely recommend CDMM program for you to master digital marketing. Find all details at http://www.digitalvidya.com/digital-marketing/

        Also, check this article about the key reasons, which make CDMM the industry’s most recommended digital marketing certification program: http://www.digitalvidya.com/blog/cdmm-most-recommended-digital-marketing-certification-course/

        Hope this helps. All the best!

        • 4 months ago

          Mudasir   /   Reply

          Thanks so much from the bottom of my heart for your reply .
          Sir now I have joined for digital marketing and going to start on 2 May Just want to know is there any specific module which I should learn more or they are all important and ll certainly keep in consideration CDMM .
          Thanks once again….

          • 3 months ago

            Pradeep   /   Reply

            You are welcome Mudasir. Learn everything with full rigor especially through assignments/exercises/projects.

    • 4 months ago

      Ajay   /   Reply

      Hi Pradeep
      Informative Article.
      What is your Expert opinion regarding Digital marketing opportunities in Healthcare specially in Pharmaceutical industries
      What strategies Pharmaceutical industries will follow to get benefited from Digital world

      You have not focused much on Healthcare digital marketing

      • 4 months ago

        Pradeep   /   Reply

        Ajay: Glad that you found this article useful. I see a huge opportunity for digital marketing for industries such as Healthcare, Real Estate. We’ve seen significant participation in our programs for professionals working in Hospitals, Pharma companies.

        Check this article we wrote earlier about Digital Marketing for Healthcare: http://www.digitalvidya.com/blog/digital-marketing-healthcare-industry/

        Hope this helps!

    • 3 months ago

      Karpagam   /   Reply

      Hi Pradeep,

      I’ve got 15+ years of experience in publishing industry and I was working in MNC as Team Manager and due to family comittment, I left that Job and working as part time Program Manager and trainer in a Education company. I’m very much interested in Digital Marketing and I want to start a company of my own in digital marketing. Please advise which course is suitable for me.

      • 3 months ago

        Pradeep   /   Reply

        Karpagam: Glad to know your interest in Digital Marketing. I am assuming that you are looking at starting a digital marketing agency. For you to be able to successfully offer digital marketing services to others, you should really master the skills in digital marketing. Accordingly, I would recommend you to join our Digital Marketing Master Certification program. Find complete details including opportunity to attend our upcoming orientation session live at http://www.digitalvidya.com/digital-marketing/

        Hope this helps!

    • 3 months ago

      Karan   /   Reply

      Sir,
      I am into sales & marketing(Insurance)with an experience of 6+ years. As I wish to switch my field to digital marketing, will my previous experience count?
      Also after completion of the course, will I get placed as fresher or I can acquire a senior position based on my experience.

      • 3 months ago

        Pradeep   /   Reply

        Karan: As I’ve shared earlier, with your previous experience, you should look at positioning yourself as a senior Marketing professional after acquiring digital marketing skills vs positioning yourself as fresher in Digital Marketing.

        Hope this helps.

    • 3 months ago

      anoohya   /   Reply

      hi sir!
      i have just completed my b.tech in the stream of computers science.I just came across this digital marketing few months back.I have been trying to know about this as it seemed interesting.But i couldn’t.How will this digital marketing or seo or digital strategy and plan help in my career development?what are the job opportunities?and which course would you suggest me to take up?

    • 3 months ago

      Sam   /   Reply

      Hi Pradeep,

      I am a BCA graduate. I have overall 7 Years experience in IT industry. I am interested to join CDMM course.
      Do you think it will be helpful form me? If yes in what way? I was just going through Digital Marketing opportunities in Naukari.com maximum requirements are for Experienced candidates. So i am worried as my
      previous experience will be considered as irrelevant. If you set up a call it would help(Please reply to my email ID for my Mobile number)

      • 2 months ago

        Pradeep   /   Reply

        Sam: Glad to know your interest. As I’ve responded earlier, given your background, I would suggest that you look at learning digital marketing to expand your profile to techno-marketing role vs positioning yourself as a fresher in digital marketing.

        You can join me live in our upcoming orientation session by signing up at http://digitalvidya.com/digital-marketing/

        Hope this helps.

    • 3 months ago

      Pradeep   /   Reply

      Anoohya: As shared in this article and in my previous responses, there’s no specific pre-requisite for anyone who’s interested in building a career in digital marketing. A very high % of Engineers (including myself) are part of this industry. For someone like you, you can look at a techno-marketing profile. You should do our Digital Marketing certification (CDMM) program. Join me live in our upcoming orientation session by signing up at http://www.digitalvidya.com/digital-marketing/

      Hope this helps.

    • 2 months ago

      MOHD SHOEB   /   Reply

      Hi, I am Shoeb from Delhi, I have no experience in marketing,sales or IT. I worked in BPO for 7+ years, can Digital marketing be a good option for me to go? Please give an honest answer because for you it may be a question of 60+ thousand bucks but for me its a question of Life and death!!

      • 2 months ago

        Deepesh Sharma   /   Reply

        Hi Shoeb,

        We are set up since 2009, and since then our mission purely to help individuals and organizations on how to leverage Digital Marketing for their growth. With 7+ years experience, I would not recommend you to consider Digital Marketing as an immediate shift. As into Digital Marketing you would be still fresh. But there could be some reasons for you because of which you could consider learning Digital Marketing. Firstly, you could learn Digital and use it as an add on skill for your current work. Organizations need people like those, I am sure your team is using a lot of Digital methods to reach out to prospects, you could contribute there. Second, not immediately, but once you are equip with Digital Skills, you can take on Freelancing work, and maybe later after 1 or 2 years you could plan to switch. And Thirdly, if you have any entrepreneurial dream, or wanted to do something your own, digital is a must skill needed today. Digital Marketing a very hot field today, and it is likely to increase in near future, and you could have a lot growth into this industry.

        I hope I am able to answer honestly to your questions. 🙂

        Thanks

        Best wishes,
        Deepesh

        • 2 months ago

          MOHD SHOEB   /   Reply

          Hi Deepesh,

          Thanks for your detailed answer. Could you please help with 2 more queries I have?

          1. If I switch over to Digital Marketing what would be the starting packages being given to fresher in industry?
          2. I live in Laxmi Nagar (East Delhi), could you please suggest nearest center for class room training?

          Thanks with regards,
          Mohd Shoeb.

    • 2 months ago

      Yagyesh A   /   Reply

      Hi Sir,

      I am pleased with your DIgital Vidya concept.
      Being an IT professional for 2 years I had few concerns.. Please help me sorting out them.

      1. Is it right to switch my career path directly from here into DM to look ahead for next 10-15 years ?
      2. Does DigitalVidya course has various Projects or Case studies included for better knowledge ?
      3. Do you help out in any Internships or proper Placements ?
      4. Being from Mumbai, Should I opt for Video learning or find a Classroom training,any good suggestions?
      5. Rather than full-time digital marketer from start, Any ideas to start with freelance and can DVidya provide opportunities in the same ?
      6. Any other suggestions at this point for career ?

      Thank you.

      Best Regards,
      Yagyesh A

      • 2 months ago

        Pradeep   /   Reply

        Yagyesh: Glad to know your interest. Find below answers to your queries:
        1. Is it right to switch my career path directly from here into DM to look ahead for next 10-15 years ?
        [Pradeep] Considering 2 years of your experience, it’s possible to switch. If you can get a techno-marketing profile, it will be even more valuable as you will be able to utilize your current work experience.

        2. Does DigitalVidya course has various Projects or Case studies included for better knowledge ?
        [Pradeep] Yes, the course comprises of a number of hands-on assignments/projects and a series of case studies.

        3. Do you help out in any Internships or proper Placements ?
        [Pradeep] We provide support regarding both full time or part-time including internship opportunities to successful candidates.

        4. Being from Mumbai, Should I opt for Video learning or find a Classroom training,any good suggestions?
        [Pradeep] Online

        5. Rather than full-time digital marketer from start, Any ideas to start with freelance and can DVidya provide opportunities in the same ?
        [Pradeep] Yes, as mentioned above.

        6. Any other suggestions at this point for career ?
        [Pradeep] My only suggestion to you is to ensure that you do every hands-on assignment given to you in the program.

        Hope this helps. All the best!

    • 2 months ago

      Sumeet Shah   /   Reply

      Hi Pradeep,
      I am in Digital Marketing sales for since last 7 years. Will Digital Marketing course help me to grow in my career?

      Thank you.

      Sumeet Shah

      • 2 months ago

        Pradeep   /   Reply

        Sumeet: Great to know your openness and interest in digital marketing. If you already have mastery of various aspects of digital marketing (including Inbound Marketing, Email Marketing, Analytics) then this course is not for you. However, as 10-15% of our participants, who are already into digital marketing and want to expand their skill set for their career growth, you should join this program.

        Hope this helps.

    • 2 weeks ago

      Arpan   /   Reply

      Hi Pradeep,

      I am a HR professional with 6+ experience.I am looking forward to DM certification.But the major question that how will this change my profile.whether I will be considered as a fresher or experience resource and what kind of opportunities I would be getting?

      • 2 weeks ago

        Pradeep   /   Reply

        Arpan: As shared in this article, I would not recommend you to look for changing your profile immediately after acquiring digital marketing skills as you will be treated as a fresher for a digital marketing role. Digital Marketing skills can help you expand your profile and grow faster in addition to giving other opportunities such as freelancing.

        Does this help?

    • 6 days ago

      Seema   /   Reply

      Im a media professional who works with television channels as Producer. Doing a Digital Marketing Course will benefit me ? Will my previous television experience will have weightage when looking for a job ?

      • 4 days ago

        Pradeep   /   Reply

        Seema: While ‘digital marketing’ is a very critical skill for any media professional, I can answer your question specifically if I know your overall years of experience.

        On a broader note, if your profile involves reaching out to audience through digital media then digital marketing skills will be relevant for you. Also, considering media industry (including TV) is extensively using digital media, you should look for career opportunities in the same/similar industry so that your previous experience is valued.

        Hope this helps.

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