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20 Astonishing Facts About Email Marketing

20 Astonishing Facts About Email Marketing

email statsLooking at the dependency level on emails, newsletters and mailers, email marketing is being scrutinized very intricately. Moreover, due to plenty of daily spam emails, public’s perception of email has come across as purely a marketing channel. This at times lead to negative impression.

However, the fact that email marketing is a great source of lead generation cannot be ignored. As a resultant factor, a lot of studies have been conducted that will put forth some astonishing facts about email marketing:


1.There are more than 3.2 billion email accounts.

2. 95% of online consumers use email.

3. 91% of consumers reported checking their email at least once a day.

4. According to eMarketer there will be around 236.8 million US email users by 2017.

5. 64% of decision-makers read their email via mobile devices.

6. 93% of consumers also get at least one permission-based email daily.

email marketing facts
Email Marketing facts related to Mobile Design:

7. A whopping 66% of Gmail opens occur on mobile devices, with only 19% opened in a web browser.

8. Know your audience—it’s the most basic of all marketing principles. If your brand’s mobile audience is at or above 10%, it’s time to start optimizing for mobile.

9. 43% of all emails are now being opened via a mobile device.

10. The #1 email client for Gmail users is the iPhone’s built-in mail program, with 34% of all Gmail opens.

11. Don’t focus solely on click-based interaction—instead, try to think in terms of swipes and taps. As with any good design, grid-based layouts ensure content is easy to read and digest.

12. Rather than asking for name, address, company, and so on, keep it simple. Try limiting your form to one field: the email address.

Mastering the Inbox:

13. More people read emails that deal with their finances and travel than any other category.

14. 33% of email recipients open email based on subject line alone.

15. Locate the emails that generated the high number of bounce backs and investigate the source of the list.

16. Subject lines fewer than 10 characters long had an open rate of 58%.

B2B Email Marketing Facts:

17. 61% of B2B marketing professionals worldwide said CTR was the most useful metric for analyzing email campaign performance, compared with 48% of business-to-consumer (B2C) marketers.

18. The smart B2B marketers are personalizing their communication based on a prospect’s interests—using behavioral data and a whole new generation of online personalization technology.

19. Bold, beautiful imagery is slowly taking over our inboxes, as we take cues from Pinterest and social hubs like Facebook and Twitter. Images help tell your brand’s story, so consider taking the time to choose artful shots that complement your message. For B2B emails, think outside the realm of traditional stock photography to make your messages are unique.

20. Use autoresponders to automate simple, recurring emails.


Email Marketing is a powerful way to connect with people and very personal way of reaching your target customers. Thus, to get an in-depth understanding of Email Marketing, join our Email Marketing Course.

Credits: Exacttarget

There are 2 comments

  • 5 years ago

    Aparna   /   Reply

    Great list of facts here!! Emails have revolutionized the way people communicate with others. Everything is made so easy that any other mode like letters, posts etc. of sending messages seems to be a waste of time. Developing countries are catching up technology very fast and soon we won’t be surprised that even people in developing countries will completely shift to using emails.

  • 4 years ago

    Mukesh Negi   /   Reply

    E-Mail marketing is one of the best cheapest way to get traffic in any website. As you mention 20 facts about email marketing if any one will focus about these tactics it will sure work.

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