15 Email Marketing Blogs you Must Follow

12 Min Read. |

Blogs are well known as the great resource to learn about important topics of email marketing. Blogging sites of email marketing can drive marketers crazy who try to sift through them all. Moreover, when blogs are by email marketing experts, for budding marketing professionals, it is must to know which one is best suited for you. So, you must be apprised with the best email marketing blogs! 

Therefore, we at Digital Vidya thought we would help you by providing details of 15 best email marketing blogs that are informative, applicable and knowledgeable.

Let us go through them all-

15 Top Email Marketing Blogs

1.) HubSpot

Email Marketing Blogs

HubSpot logo

  • On the off chance that you wish to know everything about inbound marketing, then HubSpot is one of the best email marketing blogs that is also known as top inbound marketing and sales platform for marketers.
  • HubSpot blogs are separated into three categories- Marketing,   Sales & Agency. In marketing section, you can find blogs that cover all the latest e-mail marketing updates & tools.
  • HubSpot features daily breaking news stories about all aspects of the email marketing industry. Fresh, intriguing and detailed post with E-books, infographics and tools of email marketing, you will find practical email marketing strategies and tips to optimize your E-mail marketing campaigns
  • HubSpot also features specialist articles written by marketing experts.

Some of the Email Marketing Best Blogs of HubSpot are-

  • 13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017
  • How to Write the Perfect Marketing Email [Free Ebook]
  • How to Increase Engagement Using Video Thumbnails in Your Emails
  • 9 Places to Find Quality Email Newsletter Templates
  • 12 Personalized Email Examples You Can’t Help but Click

2.) Campaign Monitor

Email Marketing Blogs

Campaign Monitor logo

  • Campaign Monitor is a standout amongst the most well-known email marketing blogs that also offers best in class email services. Their specialists have been blogging about email marketing since email got its commencement.
  • Along with e-mail marketing, they also regularly publish techniques and tips about how to create better-looking emails and channelize conversion-oriented e-mail marketing campaigns.
  • Campaign monitor lets you learn techniques of sending emails that your customer cannot ignore. Do follow Campaign Monitor for best in class email-marketing automation tips and techniques.
  • You will get to know about best email templates that drive results for you by letting your brand pop and stay jazzed up.

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Some of the best Email Marketing Blogs of Campaign Monitor are-

  • Top 100 email marketing campaigns of 2016
  • 7 email marketing predictions for 2017
  • How to combat social media reach decline and ad blocking with email marketing
  • How parkrun increased email marketing efficiency by 25%
  • 7 must-know email personalization tactics 

3.) Convince & Convert

Email marketing blogs

Convert & Convince logo

  • Follow Convince & Convert blogs to know some of the best practices of social media, content & email Marketing industry.
  • Convince & Convert covers a range of spectrum of internet marketing industry, and you can easily find best email marketing tips in its email marketing blog section.
  • Blogs of Convince & Convert focuses more on the email marketing side of things. Additionally, you can get some best tips related to techniques and tips on how to create better-looking emails.
  • Convince & Convert provides you big brands’ case studies, latest online marketing news, best email and content marketing tips, and so on.

Some of the best email marketing blogs of Convince & Convert are-

  • 7 Ways Email Can Boost Your Productivity
  • When Should You Use Employee Email Signatures as a Marketing Channel?
  • The Ultimate Guide to Email Design Best Practices for Marketers
  • 4 Ways to Measure the Effectiveness of Your Email Content
  • These Are the Biggest Disruptors to the Future of Email Marketing

4.) Copyblogger

Email Marketing Blogs

Copyblogger logo

  • Copyblogger is one of the best content marketing platforms that update you about some of the most innovative, result-oriented and convincing e-marketing techniques.
  • Started by Brian Clark in 2006, Copyblogger promises to provide superior content marketing education, and its updated blogs about e-mail marketing satiate your desire to know everything new about email marketing campaigns.
  • Copyblogger’s blogs are amongst the top marketing blogs and they are highly recommended to know best techniques to optimize e-mail marketing campaigns.
  • Blogs of Copyblogger are packed with useful blog posts on every element of digital marketing e.g. Content Marketing, SMO, SEO, Email Marketing, or Internet Marketing.

Some of the best Email Marketing Blogs of Copyblogger are-

  • 8 Incredibly Simple Ways to Get More People to Read Your Content
  • The 7 Essential Elements of Effective Social Media Marketing
  • 3 Ways to Become More Generous and Grow Your Audience
  • Connect with Your Audience, Connect to Your Power

 5.) Econsultancy

Email Marketing Blogs

Econsultancy logo

  • Econsultancy incorporates a global team of best data analysts, marketing trainers and advisors that let them provide some best email marketing tips for all level of marketers.
  • You will find blogs about technical issues of email marketing and additionally, updates about latest email marketing tools are also offered regularly.
  • Econsultancy is widely popular for some of the most impressive articles on email marketing, search marketing, social media and brand optimization.
  • Econsultancy blogs cover entire digital landscape and you can find informative blogs on advertising, E-mail, eCRM, Content, Customer Experiences, Data & Analytics, Search Marketing, etc.

Some of the best Econsultancy Email Marketing Blogs are-

  • Six things every email marketer should be doing now
  • Four email marketing basics to always keep in mind
  • Ten ways to freshen-up your email marketing
  • Four things email marketers should do to get noticed in their company
  • The ultimate 2016 email marketing benchmark guide

6.) DuctTape Marketing

Email Marketing Blogs

DuctTape Marketing logo

  • DuctTape Marketing is considered heaven for small business owners as their blogs let you know some of the cost-effective yet highly result-driven digital marketing tips.
  • From web design to search marketing to email marketing, this is your one stop solution to get all the latest updates about internet marketing.
  • To take complete control of your online marketing, DuctTape Marketing blogs are well adept for advertisers and marketing professionals.
  • Best SEO tools, email marketing tools, tips to diagnose traffic issues, entrepreneurial lessons, and so forth, DuctTape Marketing Blogs let you stay well informed about internet marketing best practices.

Some of the best DuctTape Email Marketing Blogs are-

  • 6-Step Checklist for Revamping Your Small Business’ Online Presence
  • Three Inexpensive Online Marketing Techniques Your Business Should Utilize
  • 10 Useful Tools for Email Marketers
  • Best Email Marketing Automation Tools

7.) EDMdesigner

Email Marketing Blogs

EDMdesigner logo

  • EDMdesigner is an email editor that can be integrated with any system, and company provides some best email design and marketing tips in its blog section.
  • EDMdesigner blogs are filled with incredible insight into top email marketing trends, email marketing future, responsive email codes, responsive email editor, etc.
  • Some intrigue email marketing tips like basics of Modern HTML emails, Email habits, best email testing tools, etc. can be easily found in EDMdesigner blogs.
  • It is must for email marketing professionals who wish to excel their marketing career to follow email-marketing blogs of EDMdesigner.

Some of the best EDMdesigner Email Marketing Blogs-

  • The Basics of Modern HTML Emails
  • How Are Emailing Habits Changing?
  • Tips for Creative & Effective Email Designs
  • Must Have Elements of a Winning Cart Abandonment Email
  • Collection of the Best Email Testing Tools Online

8.) Kissmetrics

Email Marketing Blogs

KISSmetrics logo

  • Kissmetrics is known for providing one of the most effective and accurate analytics platforms in marketing, and its blogs cover all the different domains of internet marketing.
  • Kissmetrics’ blogs help marketers learn best analytics and marketing techniques that convert visitors into customers.
  • Their blogs are often known for bringing the very best articles on SEO, SMO, analytics, big data, email marketing and testing.
  • Industry experts write most of the blogs of Kissmetrics, and their lessons will for sure be quite beneficial for you as a budding email marketing professional.

Some of the best Kissmetrics Email Marketing Blogs are-

  • Which Marketing Channels are Worth Focusing On in 2017?
  • How to Better Integrate Analytics Into Your Marketing Strategy
  • The Power of Direct Mail in the Digital Age
  • 5 Ways To Boost Conversions With Email Marketing
  • Attribution Modeling for E-Commerce: 5 Things All Sellers Need to Know

9.)  Mixpanel

Email Marketing Blogs

Mixpanel logo

  • Mixpanel is also an analytics platform that delivers incredible data and product analytics updates by measuring actions.
  • Blogs of Mixpanel are quite informative in bringing our best content related to search, social media and email marketing.
  • Best marketing and product analytics of Mixpanel let you understand every user’s journey and design email-marketing campaigns according to that.
  • Mixpanel blogs are helpful in understanding your customers, improving acquisition, driving up customer retention and revenues that are essential factors of optimized email marketing campaigns.

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email-marketing-blogs, CCBot/2.0 (https://commoncrawl.org/faq/)

Some of the best Mixpanel Email Marketing Blogs are-

  • How Revolution Messaging turned a website into 13 million votes for Bernie Sanders
  • Why the enterprise is the next hub of innovation
  • The future is now: Why machines will take over our wallets
  • Impress your boss with this email data
  • What student entrepreneurs can teach us about starting up

10.) Epsilon

Email Marketing Blogs

Epsilon logo

  • Epsilon offers everything that an internet marketer could need. It is the best place to know everything new in online marketing, related case studies and big data.
  • Blogs of Epsilon help you know techniques and tactics of channelizing successful email marketing campaigns that ensure conversions.
  • Browsing and following this digital marketing blog will help you formulate effective email marketing strategies that help in optimizing email campaigns
  • Epsilon blog on importance of analytics in email marketing is considered one of the must read email marketing blogs of all time.

Some of the best Epsilon Email Marketing Blogs are-

  • Get to know your customers in 2017
  • 3 ways to seize the benefit of email’s versatility
  • 4 “customer obsessed” digital messaging trends of 2016
  • Email open rates at a two-year high
  • Why showing gratitude in your marketing efforts matters

11.) Silverpop

Email Marketing Blogs

Silverpop logo

  • Silverpop is a cloud-based marketing automation and email marketing software of IBM, which is predominantly used by 5,000+ brands worldwide.
  • Silverpop’s blogs are filled with excellent posts on content, conversions and communications that will help you know some terrific email marketing techniques.
  • IBM Marketing Cloud is a cloud-based digital marketing service provider that lets marketers have some of the best in class email marketing, mobile engagement and lead-to-revenue management solutions.
  • Silverpop blogs help you increase relevance and effectiveness of your email marketing campaigns. 

Some of the best Silverpop Email Marketing Blogs are-

  • Making the Most of Your Welcome: 5 Email Ideas for Your Onboarding Series
  • Email Frequency POV: How Often Should You Email Your Customers?
  • 10 Key Findings from IBM’s 2016 Email Benchmark Study
  • 7 Keys to Reaching Email’s “Tomorrowland”
  • DMARC: What We’ve Learned It Means Regarding Email Deliverability

12.) Marketo

Email Marketing Blogs

Marketo logo

  • Marketo provides some of the best blogs of B2B marketing, conversion optimization, lead management and, for sure email campaign management.
  • Follow Marketo blogs to know regarding content marketing, search marketing, social media, marketing automation, email marketing and so forth.
  • This is a great resource to know right channel to drive successful email marketing campaign, email marketing must haves, and best techniques to maximize email deliverability.
  • Marketo will help you craft and implement highly effective and measurable email marketing strategies of your own that turn out to be revenue generating online marketing practices.

Some of the best Marketo Email Marketing Blogs are-

  • 7 Ways to Bring Your Emails Back to Life with Dynamic Content
  • 3 Big Email Marketing Mistakes That Are Hurting Your Campaigns
  • 6 Types of Transactional Emails That Every Email Marketer Should Know
  • Q&A: The Big Email Marketing Questions Answered
  • Get Back on the Road After Sending the Wrong Email

13.) ReturnPath

Email Marketing Blogs

ReturnPath logo

  • ReturnPath is known for helping businesses improve their email deliverability and provide most trusted security against email fraud and phishing attacks.
  • Blogs of ReturnPath let you focus on email optimization, consumer insight and fraud protection.
  • Read their blogs to know latest updates about changing internet marketing practices.

Some of the best email marketing blogs of ReturnPath are-

  • 3 Trends Impacting Email: Deliverability is Evolving 
  • Different Country, Same Email Marketing Challenges
  • UX and Email: Marketing’s New Power Couple
  • My Wish List For Email Analytics In 2017
  • Tips for a Successful Abandoned Cart Email

14.) MarketingProfs

Email Marketing Blogs

MarketingProfs logo

  • MarketingProfs is best place for extensive courses and in-person workshops of internet marketing. Follow their blogs to access thousands of online marketing resources.
  • By following MarketingProfs, you will get to know about the latest tools, techniques and training that will improve your marketing game with great margin.
  • MarketingProfs is famous for producing some of the best content on the internet by adeptly covering topics from advertising, content, branding and of course, email marketing.
  • Finding Email Marketing Blogs of Marketing Profs is quite easy as you only need to go in Marketing Topics section and select email marketing. 

Some of the best Email Marketing Blogs of MarketingProfs are-

  • How Email Marketers Can Profit From Users’ Mobile Obsession
  • Eight Myths E-Commerce Marketers Must Stop Believing In
  • 12 Examples of Killer Email Campaigns From 2016 [Infographic]
  • America’s Relationship With Work Email 
  • Email Marketing Automation Tips for This Holiday Season

 15.) SendGrid

Email Marketing Blogs

SendGrid logo

  • SendGrid incorporates experts of email deliverability and by following their blog; you can know and implement some of the best email marketing practices.
  • From email deliverability best practices, to API tutorials, hackathon highlights, CASL checklist and everything associated with Email campaigns, SendGrid blog is your best destination to learn email marketing.
  • Browse SendGrid to know best practices that can optimize your internet marketing. By subscribing their blogs, you will get a daily digest of posts that will let you be an email-marketing expert.
  • SendGrid is best place to clear all the myths and doubts of email marketing. Language of their blogs is simple, interactive and interesting, which will help you understand all the email-marketing concepts quite easily.

Some of the best Email Marketing Blogs of SendGrid are-

  • 104 Email Marketing Myths, Experiments, and Inspiration
  • Email Newsletter Measuring, Testing, and Reporting: Tips from The SendGrid Scoop
  • How to Email Blast Without Getting Blacklisted
  • How to Use SEM to Build Your Email List
  • SendGrid Stocking Stuffer: Email Marketing Mistakes


These top email marketing blogs will help you strategize your email marketing strategy, generate leads and ensure conversions in the most result oriented manner.

Did we miss out any blog? What are some of your favorite email marketing blogs? Share your suggestions with Digital Vidya in the comments below.

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  1. Nisha Garg

    Good list for email marketing ,it is very easy to understand and also informative.digital marketing is the easiest step to grow our business and in that email marketing can be a fast way to marketing your product and services. It is quite flexible and cost-effective way to reach new customers and to retain existing customers.

  2. Navin Mirania

    Great article and extremely informative. It would definitely help me and many others. Digital Marketing is one of the most fastest growing methods of marketing today and it also goes easy to the pocket. Had a great learning. Thanks for sharing!

  3. Miandra Barbosa

    Thanks for sharing this blog. Last month one of my friends started email marketing & purchased email list from Fresh Emails Daily. At that time I really unknown about this but after this blog I found some knowledge on it.
    Thank you

  4. Pooja

    It’s very helpful.

  5. Helena

    Great write up, Thanks for sharing.

  6. AP

    Yes, very helpful

  7. ramya

    good article about E-mail Marketing,Thanks for sharing.


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