A backlink generator or backlink maker is considered by many as one of the most effective tools to help a website generate organic traffic through SEO (Search Engine Optimization). This is because a backlink generator as the name suggests helps create backlinks to a particular website.
Backlinks are widely regarded as the most important component of SEO. In other words, high-quality backlinks are a must if you want your website to be ranked highly by search engines. In fact, according to Backlinko, the average page ranked first in a google search has 35000+ backlinks.
What are Backlinks?
Backlinks are created when an external website links to yours. That’s why they’re also called “external backlinks” or “inbound links”.
The more and higher quality backlinks your site has, the more organic traffic you get and your site is ranked higher by search engines. Better rankings again lead to more organic traffic. The diagram below explains how backlinks work.
The number of backlinks that a website needs to rank highly is different for different sites. It depends on which keywords the website wishes to rank highly for and what its goals are.
Why are Backlinks Needed for SEO?
Backlinks are the building blocks of a successful SEO strategy and are critical for any website that is looking to improve its organic traffic in a substantial manner. In fact, backlinks are regarded as the single most effective tool for SEO of a website.
Trustworthy and quality backlinks to a website enable search engines to rank the site highly. If the website has been cited by other credible sites (which is essentially what a backlink is), it helps the search engine algorithm identify the site as a credible one which makes it rank higher.
This is the best way to come up on the first page of the search results on Google and other search engines.
Having a number of quality backlinks also helps with faster indexing of your website when it comes to search engines. This again enables the search engine algorithm to rank your website higher.
Backlinks also help build referral traffic directly from the websites where the backlinks are available. Understanding backlinks are, therefore, an essential part of any comprehensive SEO tutorial.
High-Quality vs Low-Quality Backlinks
According to a Moz survey, 37% of respondents spend between $10000 to $50000 a month on external link building. Given how much companies are investing in building backlinks, it’s important to understand the difference between quality backlinks and mediocre ones and how this affects SEO.
Before 2012, SEOs were not concerned about the quality of a backlink and it was more about the number of backlinks you could generate. This led to websites with low-quality spammy links ranking highly.
In 2012, Google rolled out the Penguin update which changed the rules of the game. Building external links to your website is now more about building quality links and less about the number of links you build.
The graph below shows the various factors that affect Google’s ranking algorithm as per a survey of 72 SEOs.
As you can see from the graph, trust/authority of the host domain accounts for as much as 23.87% in Google’s ranking algorithm. This means that just having backlinks to any websites will not work if you want to rank higher in the search results.
In fact, having the wrong backlinks can even penalise your site and lead to lower rankings. Some SEOs have therefore started staying away from link building altogether. However, Google has confirmed that external links are one of the most important factors and websites without quality backlinks will find it difficult to rank higher.
What is a Backlink Generator?
A backlink generator or backlink maker is an online tool that helps generate backlinks for a website automatically. You only need to put your website URL in the tool and the backlink generator software automatically creates numerous backlinks for your website.
Backlink generator software that actually creates the kind of quality backlinks that Google looks for has become very hard to find nowadays. Nevertheless, there are still some backlink generators out there that claim to be able to generate quality backlinks for your site.
The Best Backlink Generators and How to Use Them?
Backlink generators are often seen as an easy way out when it comes to link building for SEO. That’s why it’s hard to find good backlink generators via an online search and there are now very few effective backlink makers.
Some backlink generators that people claim are still effective include Duplichecker, Search Engine Reports, Real Backlinks, Excite Submit, and CalcSEO.
The actual process of going about generating backlinks using backlink generator software is fairly simple. Here’s an example of how you can generate backlinks using Search Engine Report’s backlink generator.
- Begin by going to their website
- Enter your website URL in the text box
- Click on the Make Backlinks button below the text box.
- The backlink generator will generate backlinks for your site in a few seconds. The results you get will include the URL, the Page Rank and the status of the websites from which the backlinks have been generated.
Are Backlink Generators Still Effective?
Backlink generator software can generate numerous backlinks for you in a matter of seconds. So why aren’t they more popular when it comes to building backlinks for your site and why do all credible SEOs still believe in building backlinks manually?
There are a few reasons for this. The first is that with many backlink generators there is no guarantee that the backlinks are even being created.
In fact, in many cases, people have used backlink checkers to check whether the backlinks have actually been created by the backlink generator but they don’t show up.
The more important reason is that Google has modified its search engine algorithm significantly in its 2012 Penguin update. Before 2012, the number of backlinks mattered; irrespective of how they were generated or which sites they were from.
From 2012, it’s the quality of the links that matter, not the quantity. Some SEOs even believe that having low-quality, spammy backlinks can actually penalize your website.
While many backlink generators claim that the backlinks they generate are high-quality, this is unlikely given that they are being generated in a matter of seconds.
This is why using backlink generators is probably not the right way to go when it comes to effective link building.
Alternatives to Backlink Generator for Building High-Quality Links
Remember, few high-quality links will help your website rank higher as opposed to a multitude of spammy links. Here are some alternative ways to build organic, high-quality backlinks.
Broken-Link Building Method
In this method, you find websites relevant to your niche that have resource pages. You use a tool like Check My Links to links on these websites that are broken. You report these broken links to the webmaster and suggest that they use your website link instead.
Use Infographics for Backlinks
Infographics are a great way to get backlinks. Find data and research based on current trends that will be interesting to your audience and create an infographic. Submit the infographic on infographic directories and email people who are influencers and likely to share such infographics.
A number of credible sites from Entrepreneur to Google allow people to contribute guest posts to their blog. This helps you generate a quality backlink.
Email Outreach to Promote Content
You need to reach out to relevant sites and bloggers to promote your content. A smart way of doing this is by reaching out to sites who do a weekly/monthly round up and requesting that a link to your best guide/resource be included.
Different pages on your own website should link to one another. This helps Google in indexing and is the easiest way to generate quality backlinks.
Interviews and Press Coverage
Look for websites in your domain that run online interviews. Reach out to them and explain the unique value and knowledge you will bring to an interview. Another way to get good backlinks is to create a press release around a newsworthy event related to your website. Do build relationships with journalists and publications who will carry this press release beforehand.
Also, here’s a great video that has unique insights on how to generate quality backlinks in 2018 that can improve your ranking exponentially.
In conclusion, backlink generators were wildly popular many years ago when all you needed from an SEO perspective was to have as many backlinks to your site as possible. All of this changed after 2012 and the focus has now shifted to newer ways of generating quality backlinks.
These methods may be slower but will produce better results in the long-term. You should use a backlink generator only if you are very confident that the backlinks generated will be high-quality ones. Otherwise, it’s better to stick to organic link building.
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