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Posts In Category "Digital Marketing"

23 Best Marketing Books That Every Marketer Must Read

Are you an aspiring Marketer or are looking for the best marketing books? Great! Digitization has broadly affected the way we understand and learn things. Today, we have social media, podcasts, and other digital platforms where everything is readily available with a single click. But, books have timeless charm! Nothing can replace their value. To […]

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Ultimate Guide of Integrated Marketing Communications (What, Why & How?)

Integrated Marketing Communications is a collaborative, strategic, and promotional function of marketing. Through this, a target audience can receive reinforcing, reliable, and consistent brand messaging. It occurs in a manner that is comprehensive and integrated to move buyers through the process of decision making. As per the stats, Marketing leaders as well as Mainstream Marketers […]

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Branding Strategies to Break Through the Clutter

Incorporating the adept Branding Strategies is that intangible part of your business which has some real effects on sales and wields power over the minds of customers. If suddenly you have realized that your business has no defined brand and you want one, then you have come to the right place. In this article, we […]

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How to Start a Startup-Tips to Launch a Successful Business

There has been no other time in history when launching your own venture has been so easy. This is perhaps the reason we are seeing more start-ups crop up every year and even witnessing their successful survival past their birth year. In this article, we will discuss how to start a startup and how to […]

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Ultimate Guide to Understanding Brand Equity {Examples Included}

When you go shopping do you look for certain brands? Nike for sports shoes, Prada for bags, and Starbucks for coffee? Yes! That’s the power of brands. Whenever we go out to buy certain products, some well-known brands often pop into our minds. Brand Equity is understood as the additional commercial value that a product […]

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How to do Digital Marketing for Your Business?

Digital Marketing has become an indispensable part of every business. It wields its strongest power in the business domain. Hence, if running a business successfully is your goal then you must learn how to do digital marketing. Global Digital Marketing Ad Spend is expected to reach 49% of all Global Ad Spend.  So, all in […]

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A-Z Guide to Start AliExpress Dropshipping Business in India

Thinking about starting your own AliExpress Dropshipping business in India? Well, you have come to the right place. This article will give you an entire overview of how the dropshipping AliExpress market looks like. All your doubts regarding AliExpress dropshipping business scenario, you will find the answers in this guide. Looking forward to starting an […]

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Ultimate Guide to Set up a Dropshipping Business

Thinking about starting an eCommerce business? Then opting for a dropshipping business model can be a lucrative option for you. Anyone who has an idea about how an e-commerce company works may have heard the term Dropshipping Business. It is a new business model that has come into existence with the rise of online stores […]

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Top 21 Digital Marketing Courses in Mumbai

Are you from Mumbai and looking for top Digital Marketing Courses in Mumbai? Well, to help you find the right digital marketing course, we have brought for you the top digital marketing courses in Mumbai. But before we move on to the Digital Marketing Courses in Mumbai, let us first look at the growing importance […]

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Ultimate Guide to Implementing an Integrated Marketing Strategy

Integrated marketing is focused on developing a multi-dimension, seamless, and consistent brand experience for the consumer. The branding (marketing) efforts are deployed on various platforms, including the television, print, radio, in-person, and the internet. They all come together to reinforce the same message, i.e. that of the brand. As per the report of Google/Econsultancy, U.S., […]

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