People Also Search For- How People Also Search For (PASF) Works

People also search for- How People Also Search For (PASF) Works

If you’re like most people, you probably don’t think too much about the keywords you use when searching on Google.

But did you know that those keywords can actually give Google some insight into what other related queries you might be interested in?

Thanks to a feature called “People Also search for”, which was rolled out by Google in early 2018.

This feature appears on the Google SERP only after you’ve clicked on a search result and come back to the page immediately.

The keywords in the box titled “People Also Search For” are keywords that have been searched for by people who’ve also searched for the main query.

This is a great way for Google to suggest other related queries that you might not know about, and it can be a great way for you to find new keywords to target.

To see this feature in action, try searching for “iPhone” on Google.

After clicking on a result and coming back to the page, you’ll see a box titled “People Also Search For”.

Some of the related queries in this box include “Which is the latest Apple Mobile phone?”, “Which Apple iPhone is value for money?”, etc.

If you’re looking for new keywords to target, People Also Search For is a great place to start.

Just enter your main query into Google and then take a look at the related queries that appear in the People Also Search For box.

You can then use these keywords as seed keywords in your keyword research.

People also search for - related searches

What is ‘People also Search for’ in Google Search?

Contrary to popular belief, Google is not simply a search engine.

It’s primarily an advertising company that draws users to its website with the promise of accurate and reliable results so that it can generate sales from advertisers.

To maintain its status as people’s go-to choice for searching, Google is constantly introducing new features to freshen up its SERPs.

Many people overlook the significance of “People Also Search For” in Google’s search results.

As a Google Search feature, it enables searchers in finding the information they’re looking for.

When you search for a term, Google Search will display the most relevant and high-quality web pages on that topic.

When you click on one of the search results but then come back to the search page in a few seconds, Google believes the result is insufficient.

For example, when you search ‘What is digital marketing on Google, click on the search result, and immediately come back to SERP, you will see – people also search for- section

People also search for - what is digital marketing

Importance of “People Also Search For (PASF)” in SEO & PPC

Google’s “People Also Search For” is like People Also Ask or Google PAA boxes that appear on the SERP after a user clicks on a result and then returns to the SERP.

The box contains a list of related queries that have been searched by people who have also searched for the main query.

Some of the reasons behind PASF’s importance in SEO and PPC

1. PASF helps in understanding user intent

The People Also Search For feature is a great way to understand the intent of the user.

When you see the related queries that appear in the People Also Search For box, you can get an idea of what people are really looking for when they search for a particular term.

This can be helpful in optimizing your content so that it better meets the needs of your target audience.

This will help you create content by incorporating search terms as per search intent to do free SEO of your blog posts.

2. PASF can help you find new keywords to target

Google’s People Also Search For feature can also be a great way to find new keywords to target.

Just enter your main query into Google and then take a look at the related queries that appear in the People Also Search For box.

You can then use these keywords as seed keywords in your keyword research.

It will help you have the best keywords with the right monthly search volume to optimize your ranking.

3. PASF can help you understand how your results compare to your competitors

If you’re looking to understand how your results compare to your competitors’, PASF Google is a great way to do that.

Just enter your main query and then take a look at the related queries that appear in the People Also Search For box.

If you see that your competitor’s website is appearing for a related query that you’re not appearing for, then you know you need to optimize your website for that keyword.

It can also help in optimizing your presence in featured snippets.

4. PASF can help you understand how people are searching for your products or services

If you’re looking to understand how people are searching for your products or services, People Also Search For is a great way to do that.

Just enter your main query and then take a look at the related queries that appear in the People Also Search For box.

You can then use these keywords to optimize your website so that it appears for more relevant searches.

5. PASF can help you understand what people are saying about your brand

If you’re looking to understand what people are saying about your brand, People Also Search For is a great way to do that.

Just enter your brand name into Google and then take a look at the related queries that appear in the People Also Search For box.

You can then use these keywords to optimize your website so that it appears for more relevant searches.

Differences Between Related Searches And People Also Search For

There are a few key differences between Related Searches and People Also Search For.

First, Related Searches is a feature that appears at the bottom of the SERP, while Google Also Search For is a People Also Ask (PAA) box that appears on the SERP after a user clicks on a result and then returns to the SERP.

Second, Related Searches only shows you a list of related queries, while People Also Search For also shows you the number of searches for each query.

Third, People Also Search For is specific to the main query that was entered, while Related Searches include results for related queries that are unrelated to the main query.

Finally, People Also Search For is updated in real-time, while Related Searches is updated periodically.

How “People Also Search For (PASF)” Works

People Also Search For is powered by Google’s Related Searches algorithm.

This algorithm looks at a number of factors to determine which queries are related to the main query, including:

1. The main query itself

The algorithm looks at the main query to determine which queries are related to it.

2. The searcher’s location

The algorithm takes into account the searcher’s location to determine which queries are related to the main query.

3. The searcher’s device

The algorithm takes into account the searcher’s device to determine which queries are related to the main query.

4. The searcher’s search history

The algorithm looks at the searcher’s search history to determine which queries are related to the main query.

5. The searcher’s web browsing history

The algorithm looks at the searcher’s web browsing history to determine which queries are related to the main query.

6. The content of the SERP

The algorithm looks at the content of the SERP to determine which queries are related to the main query.

7. People Also Search For is updated in real-time

The algorithm is constantly running and People Also Search For is updated in real-time so that it reflects the latest related queries.

Google is constantly tweaking and improving this algorithm, so the People Also Search For results that you see today may be different from the results that you see tomorrow. Nevertheless, People Also Search For is a valuable tool that can

Best Ways To Use “People Also Search For (PASF)”

Some of the ways you can use PASF to rank higher in Google Search are

1. Use PASF For Keyword Research

People Also Search For is a great way to find new keywords that you can use for your SEO campaign.

Just enter your main keyword into Google and then take a look at the related queries that appear in the People Also Search For box.

You can then use these keywords to optimize your website so that it appears for more relevant searches.

2. Use PASF To Find Content Ideas

If you’re looking for new content ideas, People Also Search For is a great place to start.

Type your primary keyword into the Google search bar, then scroll down to the “People Also Search For” section.

You can then use these keywords to create new pieces of content that are relevant to your target audience.

3. Use PASF As FAQs

People Also Search For can also be used as a way to answer common questions that people have about your business.

Take a look at the related queries that appear in Google’s People Also Search For field when you enter your main keyword into the search engine.

You can then use these keywords to create new FAQs that are relevant to your target audience.

4. Use PASF To Improve On-Page SEO

People Also Search For is also a great way to improve your on-page SEO.

You can use this technique to find out what your target audience is searching for.

Simply put, enter your main keyword into Google and include the related queries that appear in the People Also Search For box.

You can then use these keywords to optimize your website so that it appears for more relevant searches.

5. Use PASF For Long-Form Content

If you’re looking to create long-form content, People Also Search For is a great place to start.

To write long-form content, you need to be able to cover a topic in-depth and People Also Search For can help you find the right keywords to do just that.

It not only helps you find new keywords but also effective sub-heading as well as topic ideas to create in-depth, engaging, and result-driven content.

Managing Duplicate PASF Topics

There are a few ways you can manage duplicate PASF topics:

1. Create a single landing page for all related queries

You can create a single landing page that covers all of the related queries.

This will help to reduce duplicate content and make it easier for users to find the information they need.

2. Use canonical tags

If you have multiple pages that cover the same topic, you can use canonical tags to help Google understand which page is the original and which ones are duplicates.

This will help to reduce duplicate content and make it easier for users to find the information they need.

3. Use redirects

In case you have multiple pages covering the same topic, you can use redirects to send users from the duplicates to the original.

This will help to reduce duplicate content and make it easier for users to find the information they need.

Tools to find PASF Keywords

Some of the SEO tools can help you find PASF keywords to do effective search engine optimization to optimize ranking when people search for your keywords-

1. Keywords Everywhere

This is a great tool that allows you to see People Also Search For keywords right in your Google search results.

This is a great way to find new keywords that you can use for your SEO campaign.

2. Ubersuggest

Ubersuggest is another great tool that allows you to find People Also Search For keywords.

Just enter your main keyword into the search bar and then scroll down to the “People Also Search For” section.

You can then use these keywords to optimize your website so that it appears for more relevant searches.

3. Google Keyword Planner

Google’s Keyword Planner is one of the best tools that allow you to find People Also Search For keywords.

Just enter your main keyword into the search bar and then scroll down to the “People Also Search For” section.

You can then use these keywords to optimize your website so that it appears for more relevant searches.

4. Moz Keyword Explorer

Opt for this tool to find out PASF keywords with the help of SERP features.

With this, you can quickly figure out related searches and keywords that People Also Search For.

5. Soovle

This is an amazing keyword research tool that gives you People Also Search For suggestions from various search engines like Google, Amazon, YouTube, etc.

This is a great way to find new keywords that you can use for your SEO campaign.

6. SEMrush

Another fantastic tool for locating similar-sounding terms is the People Also Search For section.

Simply input your main term into the search bar and scroll down to the “People Also Search For” area.

You may use these phrases to improve your website’s relevancy by optimizing it for more relevant searches.

7. Google Search Console

If you want to find out if People Also Search For queries that are related to your website, you can use the Google Search Console.

Just go to the “Search Traffic” tab and then click on “Search Analytics.” From there, you can see the People Also Searched For queries that are related to your website.

You can then use these keywords to optimize your website so that it appears for more relevant searches.

8. Ahrefs

Ahrefs is an excellent tool for finding keywords that people also search for.

Just enter your main keyword into the search bar and then scroll down to find the “People Also Search For” section.

You can use these new keywords to optimize your site pages, PPC ads, and blogs so that it appears in more relevant searches.

9. Serpstat

Using this tool, People Also Search For suggestions can be easily generated.

Just enter a term into the search bar and click on the “Search” button. Serpstat will then show you a list of People Also Searched For queries that are related to your main keyword.

You can use these keywords to improve your website’s relevancy by optimizing it for more relevant searches.

10. KWFinder

KWFinder is another excellent tool for finding People Also Search For keywords.

Just enter a term into the search bar and click on the “Search” button.

KWFinder will then show you a list of People who Also Searched For queries that are related to your main keyword.

Conclusion!

People Also Search For is a valuable tool that can be used in several different ways.

With a little creativity, you can use People Also Search For to rank higher in Google search, find new content ideas, create FAQs, improve your on-page SEO, and even write long-form content.

Just remember to manage duplicate PASF topics so that your users can easily find the information they need.

Do you have any tips on how to use People Also Search For keywords? Let us know in the comments below!

FAQs

1. What are People Also Search For?

People Also Search For is a feature in Google that shows related searches to the Initial search query. This can be found at the bottom of the SERP.

2. How can I use People Also Search For for my business?

People Also Search For can be used in a number of ways to benefit your business. A few examples include using People Also Search For to:

  • Rank higher in Google search
  • Find new content ideas
  • Create FAQs
  • Improve your on-page SEO
  • Write long-form content

3. How can I find People Also Searched For keywords?

There are a number of different ways that you can find People Also Searched For keywords. A few tools that you can use include:

  • Google Search Console
  • Ahrefs
  • Serpstat
  • KWFinder, etc

4. Is People Also Search For only available on Google?

No, People Also Search For is available on a number of different search engines including:

  • Google
  • Amazon
  • YouTube
  • Bing, etc.

5. What are some People who Also Searched For tips?

Here are a few people who Also Searched For tips to optimize SEO strategy are:

  • Be creative with how you use People Also Search For
  • Use People Also Search For to improve your website’s relevancy
  • Try using a few different tools to find People Also Searched For keywords
  • Remember to manage duplicate PASF topics
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10 Comments

  1. Abhishek Pant

    Thank you for this informative blog it really help me alot. Looking forward in future for more content like this.

    Reply
    • Cherin Kanwar

      Sure, stay in tune with us for a more informative content.

      Reply
  2. Sanya Wadhwa

    Such a informative blog. All your doubts can be solved once you read it thoroughly.

    Reply
    • Cherin Kanwar

      Thanks for your kind words.

      Reply
  3. Alex Barton

    I LOVE this blog! These suggestions are quite beneficial to me as a digital marketing practitioner. You’ve guided me to perform better!

    Reply
    • Cherin Kanwar

      Stay tuned with us for more informative content.

      Reply
  4. Priyanka Dani

    We see related searches and people also search for suggestions but never know the difference between them. A great blog for the digital marketer, it will help in many ways to them as pointed. It is a Good read!!

    Reply
    • Digital Vidya

      Thanks for leaving us such a wonderful review.

      Reply
  5. saloni garg

    Great Information about PASF. I really love it. Thanks a lot for sharing this valuable information.

    Reply
    • Digital Vidya

      You’re Welcome.

      Reply

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