How Digital Media Marketing transform Modern Businesses

by | Jun 30, 2017 | Digital Marketing

10 Min Read. |

Because of the Digital Media Marketing, you would now be able to store and utilize marketing data in digital format, which can be used to target potential customers in more organized and result-driven manner. Digital media marketing lets marketers store and utilize audio, video, illustrations, graphics, and text content as per your own marketing convenience. Digital Media Marketing Agency can channelize all of those to the desired locations- All around the world through the web.

Digital Media in Marketing lets marketers have greater impacts and better presentation as they can join information like content, sound, video, and graphics to offer your services to the potential clients- This not only attracts your target audiences but also entices, engages and converts them.

digital media marketing

digital media marketing agency

Noticeable Idiosyncrasies of Digital Media Marketing

  • What used to be previously the daunting efforts of many to display a product or service, has now turned into a digitally automated technique- since you need not to bother about the workforce to reach even internationally. Marketing that started its go from a physical showroom has come to its present goal of virtual showroom, empowering a speedier, proficient and more extensive reach at much affordable cost.

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  • The universe of web has offered great ease and immense power to target audiences. Now, while sitting at the solace of your own office, you would be able to advertise your item to the next corner of the world. This is the immense advantage of digital advertising through internet.

How Digital Media Marketing is Different from Internet Marketing

 Digital Media Marketing

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  • Digital Media Marketing ought not to be mistaken for the internet marketing as very distinctive marketing approaches are used in both of the cases. While digital media marketing is not restricted to the internet only, the internet marketing is constrained to the internet only, where you can show whatever you want your prospects should see anywhere in the world.
  • Digital Media Marketing is not constrained just to the internet; it incorporates a lot more. In digital marketing media, you have Short Message Services via mobile phones; Blogs, Voice Broadcasts, Websites; Really Simple Syndication (RSS); Podcasts; Feeds; Video messages; Outdoor Digital Displays, and so forth. The significance of digital media and marketing has demonstrated itself as a fundamental piece of today’s business and as a quickest mean of exchanging information.

Let us now understand what is digital media marketing and how a Digital Media Marketing Agency can benefit businesses by optimizing their online presence and channelizing conversions. First, let me clear you what is digital marketing-

What is Digital Marketing?

  • In the most straightforward manner, Digital Marketing can be understood as a moderately affordable means of channelizing online communication via different digital media marketing channels to exchange valuable information, at a worldwide scale, in a conversion driven manner. At the end of the day, digital marketing is a mix of online exercises, which enable people and business entities fulfill their advertising goals in the most target-oriented fashion.
  • In addition, if needed, it also efficiently blends offline marketing channels with online advertising mediums and let you have the results you were fancied about

The procedure of digital marketing depends on- ‘Pull Digital Marketing Practices’ & ‘Push Digital Marketing Practice’. Let’s separately discuss both of these practices-

 Digital Media Marketing

Digital Media Marketing Practices

Pull Digital Media Marketing-

In Pull Digital Marketing, it would be feasible for any potential client to reach to the source that gives details of the item or administration. Marketers utilize distinctive media to draw in and guide the clients to the targeted source, for example, sites, online journals, other audio and video sources, and so on. In Pull Digital Marketing, you really need to “pull” the clients to the targeted territory.

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Push Digital Media Marketing

In Push media marketing, clients are given the required data through any digital marketing media. By utilizing RSS, SMS, telephone calls, and so forth, you need to “push” the potential clients towards your items or administrations.

While Digital Media Marketing has changed the entire idea of advertising, it is important to utilize numerous channels of content delivery while utilizing both Pull and Push digital marketing methods.

Digital Media will be more worthwhile and yielding if it is deliberately and sensibly planned and executed as per the target audiences. The utilization of graphics, animated content, audio-video displays, along with engaging and helpful content do an extraordinary job about attracting and influencing potential clients towards your marketing objective.

Objectives of the use of Digital Media Marketing

Today’s world is accustomed to internet and digital gadgets.

Individuals go online to find possible solutions to their issues. Businesses ought to have the most accommodating mediums to communicate with their target audiences. The critical thing to consider is the manner by which a business speaks with its prospects. It offers best channels to brands to publicize whatever they are putting forth. A business can accomplish various objectives by utilizing well-planned Digital Media Marketing practices. These objectives are:

  1. Optimization of web presence
  2. Finding the local and global target audiences
  3. To build up a communication with the audiences
  4. To make your prospects think the way you need them to
  5. Understanding buyers’ behavioral conduct
  6. To educate the world all the more concerning your business
  7. Carrying out the lead generation process
  8. To build deals
  9. Making brand identity
  10. To set up future objectives and targets
  11. To create new thoughts and assessments (Feedback’s)
  12. To comprehend rivalry in a specific market
  13. To alter an answer in a way your crowd appreciate

Now, time has come to dig deep into the available digital media marketing channels used by a Digital Media Marketing Agency to transform your business-

Digital Media Marketing Channels

1. SEO: Search Engine Optimization

digital media marketing

Search Engine Optimization (SEO)

  • SEO or Search Engine Optimization helps businesses have better online ranking in SERPs. At whatever point you enter an inquiry in a web search engine and press “Enter”- At that point all the search results obtained will be identified with your inquiry.
  • Clients ordinarily tend to visit the sites that are at the highest priority on the SERP lists as they realize that they are more applicable to their inquiry. On the off chance, that you have ever asked why portions of the sites have high positioning and some do not, then that is a direct result of the intense digital marketing technique called as Search Engine Optimization (SEO).
  • Search Engine Optimization is a system, which lets search engines find and rank your webpage higher than other a large number of different sites, related to the same inquiry. Website optimization hence enables you to get traffic via search engines, and hence higher rankings.

2. SMM: Social Media Marketing

  • SMM or Social Media Marketing is the way toward picking up site traffic or consideration through web-based social networking channels. Power of Social Media Networking is one of the prime components of most of the contemporary “What is Digital Marketing” guides.
  • SMM has turned into a stage that is effortlessly accessible to anybody with the internet access. Web-based social media marketing is of minimal effort and gives an immediate line to present and future clients. SMM will help with various objectives, for example,
  1. Website activity & Traffic
  2. Brand Awareness and Conversions
  3. Communication and result-oriented interaction with key audiences
  4. Effective brand building all across the target market

3. Email Marketing

  • Email advertising is a standout amongst the best approaches to stay in contact with clients. It is financially savvy and if done adeptly, can enable effective brand recognition, audience targeting and conversions.
  • There are various advantages with email marketing, for example, minimal effort, highly affordable, quick response, time saving, exceedingly personalized, engaging and intuitive.

4. Location Based Marketing

  • In the event that there is one overwhelming pattern to pinpoint in 2017 then, it would be location-based marketing. This makes utilization of GPS innovation to convey multi-media content custom-made to the geological location of targets- Straight to the potential client’s mobile phone.
  • This fruitfully caters clients’ needs, and advertisers foresee a greater amount of this in 2017. More that 90% of adults have their gadgets inside arm’s reach all day, every day and location-based marketing may use this in the most lucrative way possible. Besides, tools like Google Pocketbook Square can influence people to shop with their master card directly from their cell phone.
  • The NFC (near field communication) feature in Google wallet grants clients to make payments quite easily and that is why businesses love to explore location-based marketing to target and convert their audiences.

5. Social Media Diversification

  • It’s presently not just Facebook, YouTube, Twitter and LinkedIn- There are different social networks like Pinterest, Instagram, Snapchat and Google+ on the surge as well. More that 93 percent of advertisers have guaranteed that Social Media Diversification has been an indispensable piece of their marketing practices in 2016 and this will undoubtedly increase in 2017 too.
  • Paid marketing will also increase on social channels remarkably on Twitter, Facebook, LinkedIn and Pinterest. Social signs have turned out to be the key for search rankings and building brand, consequently, it is greatly important to incorporate social media diversification in your digital media marketing maneuvers.
  • On the off chance that you are a business, it is exceptionally prudent that you let your clients rate, remark, rank, audit, and review and discuss your items and administrations. You need to know how you might assess the execution of products and services that you advertise. Social media is the sole and exceptionally successful channel that properly fills this need via social media analytics tools.

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6. Content Curation

  • There are a few content finding applications in the market like Flipboard, Food spotting, Pulse, and Fancy that encourage clients to change the feeds by businesses in accordance with their contexts and requirements.
  • Content curation can be understood as the process of gathering information relevant to a particular topic or area of interest. Services that implement this curation are called content curators. Businesses as well as end users can use the content curation services.
  • This is set to end up plainly another crucial pattern in 2017 that ensures higher engagement with clients. Pinterest is one such platform, including Quora and

7. Video Marketing

  • Videos will pass on a message 10 times more effectively than text content. Vascular plant is an administration that empowers advertisers to get your attention in six seconds by plugging their item. Vascular plant is going to have greater popularity in quality amongst advertisers this year.
  • You have YouTube, Twitter and Facebook to explore video marketing, while Instagram and Snapchat offer video choices in their application. Videos are being observed increasingly on cell phones ready to instantly influence users’ purchase decisions. Thus, having knowledge of Video Marketing is essential if you are looking forward to Digital Media Marketing. 

8. Remarketing or Ad Re-Targeting

 Digital Media Marketing

retargeting in digital media marketing

  • Digital Media Marketers attempting to change over web movement are swinging to re-marketing. First-time visitors to business sites generally don’t move toward becoming clients. Re-marketing or Ad Re-Targeting basically enables advertisers to target potential clients who went to their site however didn’t convert.
  • Remarketing causes marketers demonstrate their item or administrations on the sites their prospects will likely visit. Ad Roll is a re-marketing administration, and its quality is demonstrated by the way that it has gotten the respect of being one among the snappiest developing businesses inside the digital marketing world. Advertisers may conjointly start utilizing Remarketing Campaigns or Ad Re-Targeting.


Digital Media Marketing is utilized to make use of the internet to disperse the thoughts and aims of propelling a brand, product and services for the masses to connect effortlessly. In addition, it is also one of the most powerful ways of targeting only those, who will convert.

This is the ideal approach to reach the clients, as it is immaterial and would remain for years after the period that you have as of now run a digital marketing campaign. Your digital media campaign could be promotional or educational, digital media marketing agency can successfully regulate your messages to your prospects and convert them into customers.

Download Detailed Curriculum and Get Complimentary access to Orientation Session

Date: Online & 27th Feb (Sat)
Time: 11 AM IST
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Finally, I’d advise you to enroll yourself in a Digital Marketing Certification Course that can enhance your digital marketing skills and let you be a certified digital marketer.

Do let me know what is digital media marketing according to you in comments!

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