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Native Advertising: Changing Digital Advertising Landscape – Webinar Recording

Native Advertising: Changing Digital Advertising Landscape – Webinar Recording

Wikipedia defines Native Advertising as the type of advertising, mostly online, that matches the form and function of the platform upon which it appears. Sharing in-depth insights on the concept of Native, Samir Tiwari, Co-founder & CEO, Non Lineaar defined it as the form of paid media where ad experience follows the natural and function of the user experience in which it is placed. During the interactive 1-hour webinar, he highlighted upon important elements on how Native Advertising is enabling to change Digital Advertising landscape. Let’s have a look at the key takeaways from the session:

Key Takeaways:

  • Disclosure language: 
  1. You might also like
  2. You might like
  3. Elsewhere from around the web
  4. From around the web
  5. You may have missed
  6. Sponsored by
  7. Recommended for you
  8. Recommended by Outbrain 
  9. Sponsored Content by Taboola
  • Standard banners are more pushed than native ads. 
  • Performance tracking metrics: 
  1. Time spent
  2. Attention Minutes
  3. Social Shares
  4. Social Following
  5. Referral Traffic
  7. Demographics
  8. Pageviews
  9. Click through rate
  • What are the Opportunities?
  1. Written Content 
  • What are the Challenges?
  1. Team training
  2. Storytelling and making it interesting
Have a look at the webinar recording to explore the advantages, challenges, and threats in Native Advertising.

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