Types of Marketing : Beginners’ Guide in a Nutshell

by | Jul 31, 2019 | Digital Marketing

12 Min Read. |

“What are the types of marketing?”

Are you an aspiring marketer looking for an answer to the above-mentioned question?

Great! Keep Reading.

We are living in an era where marketing is the backbone of any business. If you are also planning to set up a new business then you will have to have a clear mindset about your marketing campaigns.

As per the statistics, around 63% companies around the world consider generating traffic and leads their biggest marketing challenge.

There are different types of marketing that will help you cope with this challenge.

We will be talking about those types later in this article but first of all, let’s understand the concept of marketing–

What is Marketing?

You created a new product or launched a new service, it may be impeccable but it won’t fetch you any revenue until and unless people around you know about that.

You need to give proper exposure to your product or service in the open world and this process through which you are exposing your product or service is known as marketing.

It won’t be wrong to say that your business can’t propel if your marketing campaign lacks behind.

You will have to ensure that your marketing department is creating the right tactics for marketing your product or service and putting those tactics on the sweet spot to get the best results.

It’s not that easy to directly expose your product to the open-world rather it requires consistent efforts and a lot of patience to get there. 

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Marketers follow different types of marketing to enhance the reach of their products and without getting any delays, let us talk about the types of marketing that the entire world is interested in –

What are the Types of Marketing?

So, what are the types of marketing? The answer is that there are too many to count. Starting from Affiliate Marketing, content marketing to email marketing and from digital marketing to SEO marketing, there are so many options for the people these days.

As we go deep into something we come across various aspects of it that were not known earlier. Same is the case with marketing.

As we move in the depth of it, we also get to know what are the types of marketing.

Since the introduction of digital marketing in the 1990s we have witnessed various phases of it and also came across different types of marketing which we are going to list down below. So, make sure that you are paying attention to what we have to say in here because it is really very important for

1. Affiliate Marketing

What is Affiliate Marketing and How Does it Work

This is probably one of the best types of marketing that a business can follow as there is a huge probability of growth.

Basically, there are two things that you can do in a marketing campaign – either you go on campaigning yourself or let others do it indirectly. Now Affiliate marketing works on the later concept.

Being a business owner you ask another entity to sell products and in return, they get a fixed commission. Amazon.com has proved that the efficiency of Affiliate marketing.

More than half of the product all around the globe is being sold by affiliate marketing. When you partner with big fishes in the market, you actually open up great opportunities for exposing your product in great dimensions.

2. Brand Marketing

While looking for different types of marketing, Brand Marketing tops the chart.

Marketers in this type of marketing basically try to strengthen their brand reputation in the market and they do so by directing the perception of the public towards their brand in a specific manner.

In order to achieve their goal, marketers use different creative approaches like storytelling, creating humour and so on.

This is undoubtedly among the most effective types of marketing but it requires a creative mindset which is to be followed by proper setup.

3. Affinity Marketing

It is a type of marketing where two businesses run a campaign in partnership.

Out of all the types of marketing strategies, affinity marketing helps each other and support each other which mean that there is actually a win-win situation for both.

Here the two companies work to link their product on different grounds and try creating different and vast opportunities in order to grow themselves.

It is undoubtedly one of the best types of marketing where mutual progress is going on. For example, often e-commerce businesses come into partnership with banks.

What happens here is that e-commerce businesses offer various incentives to their customers and banks get to expose themselves among a large audience.

4. Account-Based Marketing

In this type of marketing an individual is treated as a whole market and the entire campaign including the content and the setup is directed to that individual rather than an industry.

It won’t be wrong to say that here marketers over-focus on something.

5. Digital Marketing

This is one of the best types of marketing which is being followed by the majority of businesses out there in the market.

Here we use digital ways to market our products. The marketing campaigns are based on digital technology like the use of social media, SEO, PPC, and so on.

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Considering the fact that we are leaning towards digitalization more and more, it becomes extremely important for each and every business to shift their attention towards digital marketing as your target audience is going to be actively engaged in different digital platforms.

When we talk about digital marketing, we can say that is the Jack of all Trades as with the help of digital marketing you will be able to do pretty much everything to ensure the success of your online businesses. From creating a presence online to promoting the businesses on the online sites as well as social media, you can know each and everything for sure.

6. Alliance Marketing

Similar to affinity marketing, here also businesses come in partnership to ensure mutual growth.

What differs here is that businesses are in a deeper collaboration or to say they share a stronger collaboration among themselves. Here businesses often use each other’s resources (which could be anything) to sell a single product.

Such marketing only occurs between two non-competitors, which is very obvious as well. You can’t expect TATA Motors to collaborate with Hyundai.

7. Acquisition Marketing

Acquisition Marketing

Acquisition Marketing Source – Rise Strategic

Here businesses use different tactics to attract more and more fresh visitors and eventually generating more and more leads.

They do so in many ways like SEO, paid campaigns, campaigns to generate leads, education hubs, copywriting and so on.

Here the main aim of businesses is to expose themselves to a variety of fresh audience.

This provides them with the opportunity to generate more and more leads.

8. Ambush Marketing

As the name suggests, it is about entering an area without permission. In ambush marketing, you basically steal someone else’s opportunity and get benefited from there.

Businesses use tactics to enter into the campaign of someone else and steal their audience.

This is an awesome marketing tactic for small businesses who don’t have enough budget to organize a bigger campaign.

9. Content Marketing

It is probably one of the most effective types of marketing. Creating awesome contents to fetch traffic and then leads is content marketing.

Content is one of the most important factors that decide the overall search engine ranking of your website.

Different platforms that are being used for content marketing are – social media, blogs, websites, visual sites and so on.

There are a number of tools available on the internet (like; grammar checker, plagiarism checker, keyword analysis tools and so on) that will help you with content creation.

They will enhance your content’s overall quality and will help you to get more attention.

The best thing to say about content marketing is that when you try and promote the business with the help of the content. There are many different sites which create some amazing content in order to make sure that people get to know about the products and services that they provide.

This really helps a lot when it comes to the best of the businesses for sure.

10. Analytical Marketing

This is one of the most effective types of marketing strategies where marketers are much practical.

They do not just do anything randomly to influence their visitors rather they keep a complete track of their online activity like; check-ins, tweets, activity on social media platforms and so on.

It is essential for you to act practically when you are going to promote your business. You first figure out what your audience is all about if they like this or that.

Only then you will be able to plan your campaign at its best and get desired results from it.

11. B2B Marketing

B2B Marketing

B2B Marketing Source – Sales Force

One of the hottest types of marketing that is ruling the market right now is B2B marketing or Business to Business marketing. As the name itself suggests, here one business markets its products to other business.

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Here businesses are not targeting the regular customer rather their primary target is another business.

Here the products made by one business might not be useful for regular customers like ‘a car engine’ producing company will target the ‘car manufacturers’ only.

Under this marketing type what both parties do is they try to strengthen their relationship in order to work together for long-term.

12. B2C Marketing

After B2B marketing, B2C marketing must be clear to you yet we are going to explain it.

In B2C marketing or Business to Customer marketing, businesses use different strategies and tactics to influence customers. Now here businesses focus on attacking their audience (customers) through emotions.

The customer might buy your product depending upon various reasons like; impulse buying, satisfaction, and so on.

Their response will also differ depending upon the reasons that lead them to buy your product. Hence here, relationship management becomes a bit difficult.

13. Conversational Marketing

Conversational Marketing

Conversational Marketing Source – Impact

Marketing is all about influencing your audience, no matter how you do that but you as a business is only going to propel if you are able to influence them well.

Conversational marketing is among those types of marketing where businesses interact with their audience directly and then use their tactics to influence them.

They use different channels to interact with their audience like; messaging platforms, calls, live chats, email and so on. This looks a more old school yet an effective type of marketing.

14. Email Marketing

Under this type of marketing, businesses send emails to target their audience. The email may contain anything but promotional content to eventually engage and influence their audience to purchase their product.

Another one of the amazing types of marketing that companies tend to use a lot is the amazing email marketing strategies.

With the help of email marketing, the businesses will be able to ensure that the visitors that are subscribed to their email lists can be transformed into leads for the businesses and the leads can be further converted to the amazing customers in the best way.

15. B2P Marketing

Business to People marketing is a concept where businesses keep on modifying their strategies according to the nature of their particular audiences.

This is a newer concept when compared to B2B marketing or B2C marketing yet among the effective types of marketing.

As we all know not all of the users are same therefore how can we frame a single strategy to target them all? Will it work?

Well, under B2P marketing businesses are more concerned about such questions hence they keep changing their strategies depending upon the activities of different users in particular.

16. Event Marketing

Event marketing is all about organizing and conducting different social events to create awareness about the products or services. Here the businesses take help of planned events in order to promote themselves.

Such events can both take place in the physical world or online. Depending upon the audience, businesses tweak their event organization.

17. Buzz Marketing

Buzz Marketing

Buzz Marketing Source – Your Article Library

It is a type of marketing where businesses aim to generate hype about their products or services in order to promote them.

A drama or excitement is behind this hype and it also helps people in anticipating the nature of the product which is again helpful in boosting up the sales.

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This is undoubtedly one of the most effective types of marketing that you may witness as such campaigns often contain the potential to go viral and catching a huge number of audience.

18. Global Marketing

Here businesses focus on the needs of people from different countries as well. This type of marketing requires a lot of efforts than usual when it comes to analyzing the market and other things.

Since their target is also not specific and they are targeting people from all around the globe, it becomes much difficult for marketers to work on their campaign.

19. Call Centre Marketing

This is again one of the most popular types of marketing strategies that are being widely followed by a number of businesses.

Under this, the businesses call their potential customers to aware them about their product or services and make this call as much engaging as they can for conversion.

Call centre marketing is also helpful in maintaining a good customer relationship as you are in direct touch with your customer through call and this helps in retaining a customer for the long term.

20. Influencer Marketing

Benefits of Influencer Marketing

Benefits of Influencer Marketing Source – Small Biz Trends

It is again an indirect way of marketing your products or services. Here the businesses pick an individual or a group having a good number of fans over social media to promote their products.

Undoubtedly this is one of the most effective types of marketing as it can widen your reach to a great extent.

In most cases, businesses tend to pick celebrities to promote their products. Celebrities have a great influence on their audience and using them business can propel at a great rate.

21. Social Media Marketing

Since the power of social media is something that cannot be denied, why not use it in the best way?

With the help of the best social media marketing strategies, you can harness the power of social media sites like Facebook, Twitter, and Instagram to promote the products online in the best way. That is one of the main reasons why it is one of the most amazing types of marketing strategies to use for sure.

You can run marketing and advertising campaigns on different social media platforms be it Facebook, Twitter, Instagram, LinkedIn and so on.

Final Words

So these were some of the most popular types of marketing that are being used by businesses all over the world.

These marketing strategies are helpful in enhancing your reach as well as boosting up the conversion rates hence you must consider diving into them. To properly execute the process of the above-mentioned types of Marketing, you should be aware of the 7 P’s of Marketing.

Apart from the above-mentioned types of marketing, there is another type popularly known as Green Marketing which is adopted by a lot of businesses with the aim of protecting the environment.

Hopefully, you must have got insights on what are the types of marketing & types of marketing strategies. You can now rock the marketing landscape by using this information optimally. 

In case you want to learn different types of online and search marketing, digital marketing course would be the right pick for you.

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