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15 Best Search Engine Optimization Tools You Must Use

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SEO Industry is worth $65 Billion as per Search Engine Land. With the growing ho-haa, even amateurs now know that there is no magic way to rank your websites at the first of Google but there are definitely Search Engine Optimization tools.

Search Engine Optimization Tools Infographic

Search Engine Optimization Tools infographic

Since search engines are administered by complex algorithms and you would need great efforts to ‘convince’ them that your web pages ‘deserve’ to be at the top spots, here is a list of top Search Engine Optimisation tools that will help you achieve that.

Top 15 Search Engine Optimization Tools

Search Engine Optimization tools on the basis of categories like keyword research, technical SEO, backlink monitoring and analysis, rank tracking, and link building.

Keyword Research

1. Google Keyword Planner

adwords-google Search Engine Optimization Tools

Google Keyword Planner

What is Google Keyword Planner?

Being a major part of the Google AdWords advertising platform, Google Keyword Planner allows to research keywords for better results.

Uses

You can analyze the lists of keywords with their search volumes and strengthen your SEO strategy.

2. SEMrush

semrush - Search Engine Optimization Tools

SEMrush

What is SEMrush?

This is a tool to find profitable keywords.

Uses

An online SEO tool that helps to look at the position of a domain in search and the ranking of the keywords as well as other related keywords. This helps in generating more traffic.

3. Longtail PRO

Long tail Pro - Search engine optimization tools

Longtail Pro

What is Longtail PRO?

You need not be an SEO specialist to use this tool. The user interface is straightforward and easy to use.

Uses

This is one of the best Search Engine Optimization tools which is not just limited to keyword research but packed with tons of features. It now comes with an online version also.

Technical SEO

4. Screaming Frog

screaming frog - Search Engine Optimization Tools

screaming frog

What is Screaming Frog?

Amongst several website optimization tools, this technical SEO tool ‘crawls’ through your whole website and creates a list of all your internal pages.

Uses

You can keep a track on the crawl level, outbound and internal links per page, keyword elements like description, title, their lengths, and the HTTP status codes.

There is a new version of Screaming Frog which is packed with more powerful features.

5. DeepCrawl

deep crawl - Search Engine Optimization Tools

deep crawl

What is DeepCrawl?

A more comprehensive SEO tool that crawls any website to the deepest level for providing accurate information about a variety of topics.

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Uses

DeepCrawl categorizes the information by site explorer, content validation universal, and indexation. It is an extremely useful tool for tracking all the technical issues that might be preventing the website from doing better in the Search Engine Result Pages or SERPs. Thus, it is an efficient website optimization tool.

6. Woorank

Woorank - Search Engine Optimization tools

Woorank

What is Woorank?

Uses

It enables to allow marketers and website publishers evaluate the SEO-friendliness and other website aspects without any cost. On the basis of 50 criteria, it evaluates the website in an automated fashion and provides you effective SEO tips.

Backlink Monitoring And Analysis

7. Ahrefs

Ahrefs - Search Engine Optimization tools

Ahrefs

What is Ahrefs?

A link research tool which is used by most of the digital marketers across the globe.

Uses

It is a well-known tool for SEO and backlink analysis. Ahrefs is best in the market as it provides the largest base of live links, best speed of index updates, and huge index.

8. Open Site Explorer

moz - search engine optimization tools

Moz

What is Open Site Explorer?

Open Site Explorer is amongst those SEO Optimization tools that helps search engines with links. This SEO tool is developed by Moz.com.

Uses

It is useful to track the links leading to your website. It will show stats like a count of domains that link to a URL and overall link counts, along with anchor text distribution and more.

9. Majestic

majestic - search engine optimization tools

majestic

What is Majestic?

It is one of the largest Link Index databases which recognized worldwide.

Uses

Majestic’s Backlink Checker tools are based on the world’s most comprehensive backlink data crawled from all over the world.

Link Building

10. Link Research Tools

Link Research Tools - search engine optimization tools

Link Research Tools

What is Link Research Tools?

It is one of the best online marketing tools that provides unique features.

Uses

You can use a full aggregation of 24 sources, validation of all links, and re-crawling.

11. Ontolo

Ontolo - search engine optimization tools

Ontolo

What is Ontolo?

To find out link prospects based on phrases, link types, and topics you provide, Ontolo is one of the best Search Engine Optimization tools for beginners as well as advanced users.

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Uses

Irrespective of your level, you can use their tools to their maximum capacity.

12. Whitespark

Whitespark - search engine optimization tools

Whitespark

What is Whitespark?

It is a local citation finder for your business.

Uses

You can improve your rankings with Whitespark and uncover the best link opportunities with the link prospector.

Find 1000s of outreach & link building prospects in a minute with the help of Whitespark citation and link prospector tools.

Rank Tracking

13. Google Search Console

Google Search Console- Search Engine Optimization tools

Google Search Console

What is Google Search Console?

Formerly known as Google Webmaster Tools, it a no-charge web service offered by Google for webmasters.

Uses

By going to Search Traffic > Search Queries, you can show keyword queries bringing users to your site and CTR, clicks, and the number of impressions for each keyword.

Also, you can see your average position for keywords.

14. Advanced Web Ranking

Advanced Web Ranking - search engine optimization tools

Advanced Web Ranking

What is Advance Web Ranking?

An effective SEO software suite used by many digital marketers today.

Uses

You can focus on tracking, managing, and reporting of sites on search engines.

15. Authority Labs

Authority Labs - search engine optimization tools

Authority Labs

What is Authority Labs?

This is one of the premium keyword tracking tools having best features.

Uses

It has the basic features to track Yahoo, Google, and Bing SERPs.

It can track views estimated search volume for your tracked keywords, views daily ranking charts for a selected keyword.

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Free Digital Marketing Webinar

Date: 13th Dec, 2017 (Wed)
Time: 3 PM to 4:30 PM (IST/GMT +5:30)

Conclusion

With Google decreasing the number of organic results of a search from 10 to 8.5, on an average, to grab a place at the top has become even more competitive. (Searchmetrics, 2016)

You would definitely need some awesome SEO tools now to help you grow your business. 

Infographic Originally published at PageTraffic

Sakshi is a content marketer during the day and a reader by night. She writes content sprinkled with a twisted imagination. She has done her graduation in psychology from Delhi University and has an insane love for history.
  • seo


  • There is 1 comment


    • 2 months ago

      Ariana Smith   /   Reply

      You have done a great task to share the informative article. All these tools are very useful for blogger. I have already used many of given tools and collected near by 100 tools covering free, paid and premium to help people like you.
      Thank you.

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