Google AdWords Certification: Everything You Need to Prepare & Pass

8 Min Read. |

Google ever since its establishment in 1998 has gained immense popularity. Google started its Google AdWords certification for company/ Google Partners in 2004. But have you ever wondered why Google AdWords is still the king?

(i) Attract more customers

(ii) Reach the right people at the right time

(iii) Advertise globally and locally

Google owns 71% of the search market share. This stat alone proves that Google AdWords is dominating the paid search market.

Google AdWords itself is a boon to advertisers to speed the process of revenue generation.

You might have spent a lot of time gaining the Advertising skills you have now, why not get certified from Google itself & get Google AdWord Certification?

What Will You Gain From This blog?

By the end of this article, you will have complete knowledge of:

(i) What Google AdWord Certification exam is?

(ii) Why is it important to take the Google AdWord Certification exam?

(iii) How can you prepare for the exams along with the passing scores and time limits?

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The Aim Of Google AdWords Certification Exam

The aim of Google AdWord Certification exams by Google is to test the knowledge of basic and advanced online advertising concepts which includes:

(i) Online Advertising’s value proposition

(ii) Setup and management of the campaign

(iii) Measurement

(iv) Optimization

Before you start, you will need to sign up for Google Partners to access the AdWords exams.

What Is Google AdWords Certification Exam?

To obtain Google AdWord Certification, you will have to take two exams and not just one. For being fully certified, you will have to pass the AdWords Fundamentals exam along with one of the additional exams. Additional Exams include:

(i) Search Advertising

(ii) Display Advertising

(iii) Video Advertising

(iv) Shopping Advertising

(v) Mobile Advertising

Google AdWords Certification

Google AdWords Certification Test Time

The fees for the exam was $100. Fortunately, the exam is completely free now. The time duration for AdWords Fundamentals, Display Advertising, and Search Advertising exam are 120 minutes in which you will have to answer around 100 questions for each.

Google AdWords Certification

AdWords Certifications Available

Whereas for the Mobile Advertising, Shopping Advertising, and Video Advertising you will have to correctly answer approximately 70 questions in 90 minutes.

The minimum required score to pass is 80% and if in case you fail, Google allows you to retake the examination after 7 days.

Why Get Google AdWords Certification?

Doesn’t matter if you are a newbie in Google AdWords world or have been working with AdWords for years, you may not be a certified Google AdWords Professional. If you don’t have Google AdWord Certification, it doesn’t mean you are not a ‘professional’. However, getting certified comes with several benefits. Some of them are mentioned below.

(i) Improved PPC Account Performance

One of the main features of the AdWords Online Training site is improving account performance. With free live Webinars, advertisers can gain knowledge and get extraordinary results from AdWords.

(ii) Learn About New Features That You Might Be Unaware Of

You might be doing PPC for years but there are features you aren’t aware of or don’t know how to use. Taking AdWords Certification exam would mean covering things like Website Optimizer, Conversion Optimizer, the Content Network, Google Analytics, and more. Even the experts in AdWords may not know these features.

For passing this exam, you need to understand everything related to AdWords, even those you don’t use on a regular basis.

(iii) Employers & Clients Look For This

Are you offering PPC account management services? If yes, then AdWords Professional Certification should be your priority. The perception of the client gets changed when they get to know about the Google certifications. They will see you as a ‘professional’.

If you are an in-house PPC manager, you should get certified as in this case your employer is the client. If in case, you are looking for a job, the addition of Google AdWords Certificate in your resume will speak for you.

How To Give Google AdWords Exam?

Step 1: Sign Into Google Partners

Before taking the Google AdWord Certification Exam, you will need to sign in to Google Partners. Make sure you do so if you are not signed up for Google Partners. This no herculean task. Those of who manages AdWords accounts can sign up. You can go to in order to sign up.

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Step 2: Go To Certifications AdWords

Google AdWords Certification

Google AdWords Certificate Exam Step

After signing into Google Partners, there will be a certifications tab on the left-hand side of the screen. You will see AdWords below that.

Step 3: Get Started With The Test

Google AdWords Certification

Google AdWords Certificate Exam

When it comes to Google almost everything becomes easy. Unlike many of the exams, you don’t have to sign up months in advance in order to reserve a seat. If you have a wifi connection, you can take this exam almost anywhere given that you are ready. You just need to select the exam if you are ready under the AdWords Exams section and click ‘Take exam’.

Step 4: Repeat The Process

Starting with the AdWords Fundamentals, you need to pass an additional exam. Therefore, strategize as to which exam you should take next. Taking up any one of the complementary tests is one of the most crucial decisions. Deciding on which area of advertising will benefit you the most depends on several aspects. For instance, if the majority of your clients are in the e-commerce space, then you can go for shopping advertising as your second exam. After passing both the exams (Fundamentals being mandatory), you will become officially AdWords Certified Professional.

How To Prepare For AdWords Certification Exams?

Preparing for a test with a passing score above 80 and time restriction being 120 minutes could be a task if the strategy is that you don’t have any strategy. That said, it doesn’t mean you have to be sleep deprived and become a bookworm. Though there are some questions that stump you, however, if you are confident and comfortable enough with Google AdWords then passing the exam should not be an issue.

Some of the exam resources you can rely on for Google AdWord Certification are:

(i) Google Exam Study Guides

Having a thorough study guide center for each exam, Google helps you the best with its resources. However, they are extensive and well, too thorough. If you aren’t curious enough and don’t have enough time to go into link after link, then this method could be a challenge for you.

(ii) Training Institutes

One of the best training companies you can go for is Digital Vidya, Asia’s leading digital marketing training company. The company offers Digital Marketing Certification Course (CDMM) which covers every single aspect of Google’s AdWords exam. The course will help you in the following exams:

(a) AdWords Fundamentals

(b) Search Advertising

(c) Display Advertising

(d) Video Advertising

(e) Shopping Advertising

(iii) iPass Exam

With iPass Exam, you can practice and pass the AdWords Exams. The system of iPass will give you questions similar to the live exam. The tests are helpful however, they do cost a small fee.

Having a practical application and experience under your belt before you jump to an exam is the best advice one can give. For instance, doing real client or in-house PPC work. Why? Because Google also recommends on-the-job AdWords experience before attempting these certification tests. Well, you can thank us later.

What After Passing The Exam?

You have taken the exam and passed it. But what after this? Flaunt it!

Google AdWords Certification

Google AdWords Certified Professional Profile

As discussed above, certifications from Google does help in instilling confidence in potential clients as well as employers so it is important to have some strategy to put it in front of people.

The first thing you need to do is access and print the certification, sign into your Google Partners account and select ‘My profile’ which you can see under the overview section. Under the profile picture, you will see the ‘AdWords Certified’ link, you can click that option to access and get the print of your certification.

For instance, here’s what you can say about your certification status…

“Google has recognized me as an AdWords certified professional, meaning that I’ve passed multiple exams that assess my product expertise. I’m qualified to help you grow your business on the web using Google AdWords.”

Well, that’s not enough. You should promote it to let people know you are professional now!

Google AdWords Certification

Google AdWords Certificates

LinkedIn: Under the Certifications section, you can add the title there.

Twitter: Promotion of social platforms for business purposes is important. For instance, if you are active on Twitter, you can add it to your bio below the Twitter profile picture.

Others: You can add the certification status to your website, resume, business cards, and more.

How Can You Stay Certified?

Did you know the AdWords certification is only valid for one year? You will have to renew the AdWords Fundamentals test along with the second test of your choice to maintain the certification status.

Difference Between Google AdWords Certification Program and Partner Tag

By now, you must be wondering what is the how partner badge is different from AdWords Certification. In simple words, agencies get a partner tag whereas individuals get certified. For earning a badge as a company, you will have to go through a specific process after joining the partner program.

For further clarity on Google AdWord Certification, you can see this video…

Want to prepare and pass these Google AdWords Certification courses? Join Certified Digital Marketing Master course; it will help you prepare and pass 5/6 (except Mobile Advertising) exams.

Are you Google Certified? What was your experience of giving Google AdWords Exam?

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  1. Rohit Kumar

    Hey, I would like to know if I can pass the Google AdWords Certification by just going through the sources listed here and by Google because I don’t have any job experience with Google AdWords.
    Waiting for an early response. Thanks!

    • Sakshi Behl

      Hi Rohit, I would suggest you to enroll in a digital marketing course for better preparation if you don’t have any hands-on experience. With digital vidya’s Certified Digital Marketing Master course, you will be able to cover every aspect of Google AdWords Certification Examination.
      However, if you are strong at Google AdWords then preparing from the above mentioned sources along with practice would be enough.
      Hope this helps.
      Feel free to ask if you have any queries 🙂

  2. Vinod

    This article is clearly mentioning the complete details required for a Google Adwords Exam and why it is necessary too. If you can help us with Insights also, it will be very helpful.

    • Sakshi Behl

      Hi Vinod
      Could you please specify which insights you are looking for so that we can help you better with Google AdWords Certification?

  3. Neelam Kumari

    can i go for google exam as i have no experience working with google adword

    • Sakshi Behl

      Glad to know your interest in Google AdWords, Neelam. The number of people passing Google AdWords Examination in the first attempt is rare because of the high percentage required to pass and this implies the importance of hands-on experience with Google AWords. Either you can go rely on Google resources or you can go for Digital Vidya’s Digital Marketing Course which covers every topic that comes in Google AdWords exam along with practical knowledge:

      Have further queries? Feel free to ask 🙂


  4. Manali Sahu

    how many attempts can we give for adwords certification?

    • Sakshi Behl

      Manali, you can give 4 attempts to the maximum.
      Feel free to ask in case you have further queries…

  5. simpsons toni

    Lovely post on how to pass adwords exam.
    I just passed mine and really excited at how this will help me in my career. Thanks.

    • Sakshi Behl

      Congratulations, Simpsons on passing Gooogle AdWords exam.
      Glad you liked the post! Now that you have theoretical knowledge on this front, we will be curious to know how you are planning to apply this knowledge in the field.

  6. Ravi

    Hi my name is Ravi. I have done Google Adwords certification but not able to find the jobs. Can anyone please suggest me how to proceed further and get calls from companies.

    • Sakshi Behl

      Congratulations on passing Google AdWords Certification Exam 🙂

      Before we jump onto the job aspect, it is important to understand the importance of showcasing your certification on your social networks. Before anything else, make sure you have the access and print of your Certification. For that, you should be signed into your Google Partners account and choose ‘My profile’. There you will see the ‘AdWords Certified’ link. Access and print it.

      Also, LinkedIn is a platform for building & growing professional connection. To showcase your professional skills, you have to add your badge there so that recruiters can see that. In the Certification section, add the title/certification.

      Since Google AdWords is all about ROI and practical application, therefore, it is important to increase your effectiveness and learnings through exposure.

      I hope this helps!

      Feel free to ask if you have further any queries…

  7. Tarek

    hi, i just wanna know if the study guide of google adwords is enough or i have to study more than adwords study guide?
    and how many days did you spend on studying?

    • Sakshi Behl

      Hi Tarek, you can definitely go for Google resources as they are extensive and thorough. However, you will have to manage your time yourself, the resources will be more on theoretical side (less hands-on experience), and you will have to open link after link that could be a challenge.

      Other than that, you can go for if you are serious about learning Google AdWords as there will be immense practical assignments provided by Digital Marketing experts and live projects. Since Google AdWords is all about practically implementing the techniques and seeing the results, you can think over choosing a training course!

      The number of days for preparation depends on whether or not you have any knowledge related to Google AdWords. It can take a week’s time to pass the exam for those who are already acquainted with the fields catered in Google AdWords Certification exam to two-three months for those who are unaware of this field.

      Hope this solved your queries.

      How can we help you further?

  8. Kamal Sharma

    How can I prepare for Google Adwords certification in a short amount time?

    • Sahil Arora

      Hey Kamal,

      If you are looking to prepare for google adwords certification I would suggest to read google adwords exam guide. It provides the information about the basic aspects on online advertising which includes:
      1) The benefits of online advertising,
      2) How to set up and manage an AdWords campaign, and
      3) How to measure and optimize your campaign’s performance.

      OR else I would recommend you to join digital vidya SEM Certification Course where you will get Hands-on Projects and Assignments on Google Adwords then preparing from the above mentioned sources along with practice would be enough.

      For any further query feel free to ask!!

  9. Diksha Jain

    How important is a Google Adwords certification for getting jobs?

  10. Sahil Arora

    Hi Diksha,

    Most importantly, if you are seeking for google Adwords or SEM jobs the most important thing is your knowledge and experience in google adwords. Now let’s assume there are two persons looking for a job in Marketing and one of them have Google Adwords Certification who have more value ? Of course the person who have a google Adwords certification they have more knowledge in digital marketing and also the good experience they can make a success with online advertising. So certification in google adwords or digital marketing can help you to stand differently among others in the industry.

  11. Manoj Jaiswal

    What are the Costs, Tips & Tricks for Google Certification exam?

    • Sahil Arora

      Hi Manoj,

      Luckily nowadays the exam is completely FREE!
      Here are some resources I recommend utilizing for Google Adwords Certification Exam :

      Google’s Exam Study Guides – Google itself has created an AdWords study guide where you can learn everything about google adwords from basic.

      Do Real Work – The best way to learn anything is to perform it practically. I would recommend you the best tip & trick to pass the certification would be to start your google adwords learning into practically. You can start your own google adwords campaign which would help you to learn practically.

  12. Rabia Haroon

    Hi I have recently got my Google AdWords Certification. What certificate or practices should I look forward that goes with Google AdWords Certification?

  13. Hitaishi

    Hi I have no on the job experience relating to Google AdWords and my exam is 18 days far. How can I prepare in a short duration of time efficiently. Looking for an early response. Thanks!

    • Sahil Arora

      Hi Hitaishi,

      How to prepare for google adwords certification:
      1) Google Adwords Guide – First step is to learn basic concepts of google adwords by Google where you can learn basic concepts of google adwords.
      2) Google Adwords Videos – Start watching free videos on youtube where you can learn about google adwords.
      3) Google Adwords Training – You can learn practically how google adwords work from digital vidya which will help you to learn adwords & you can clear your exam too.

  14. Sagar Grover

    How important is a Google Adwords certification for getting jobs? How can I prepare for Google Adwords certification in a short amount time?

    • Sahil Arora

      Hi Sagar,

      Since, certification can add a weightage to your resume but most importantly, you should have proper practical knowledge for getting jobs. So you must go for practical training for google adwords if you are looking for a job which will help you to learn practically.

  15. Mansi Bajaj

    Does digital vidya provide google adwords certification course?

    • Sahil Arora

      Hi Mansi,

      Digital Vidya offers Search Engine Marketing Course where you will learn google adwords, Microsoft AdCenter and Yahoo Search Marketing as well. You will be learning adwords practically from industries best experts.

  16. Priya Rawat

    Can you suggest some Google Adwords Certification Exam Answers and Questions?

  17. Yash Bhandari

    Does google charge any google adwords certification cost?

    • Bharat

      No. Google does not charge any Google Certification Cost.

  18. Sahil Arora

    Hi Aparna,

    Are you one of those who has long been fascinated by google adwords but are clueless as to where to begin? Starting from initial level you can start learning google adwords by reading some top articles which would help you to know some basic facts about adwords:

    **Top Articles:**
    * Google Adwords guide ( by Google itself
    * Google AdWords Made Simple: A Step-by-Step Guide by Niel Patel
    * How to Create a Profitable Google AdWords Campaign (kISSMETRICS)

    Practical online training sessions on Google Adwords from Digital Vidya ( where you will learn from industries best experts. Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing.

  19. Rahul

    Assuming I have cleared Adwords exam with 82% , can i retake exam in order to improvise score?

    • Laurent

      Sure you can. Your certificate will be valid for 1 year even you fail the exam the second time

  20. paranjay

    what if i clear my fundamental paper and screw the other one! will the former be valid and when can i reappear for the secondary exam again?

  21. Amit Kumar

    nice post, but as you know its 2018 now and google changed few things in adwords.
    Could you please update the information on how we can prepare for new modules of adwords.

  22. Md Afzal


    i am working with USA based organisation for last 4 year, i am graduate, although i am looking my career in google ad words, Please suggest me career growth.

    Thanks & regards,

    Md Afzal

    • Jasleen Kaur

      Glad to know your interest in Google AdWords, Md Afzal. The career path for a search engine marketer is not very linear. AdWords. However, being only 15 years old industry, Search Engine Marketing has provided a strong career options.


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