Google ever since its establishment in 1998 has gained immense popularity. Google started its Google AdWords certification for company/ Google Partners in 2004. But have you ever wondered why Google AdWords is still the king?
(i) Attract more customers
(ii) Reach the right people at the right time
(iii) Advertise globally and locally
Google owns 71% of the search market share. This stat alone proves that Google AdWords is dominating the paid search market.
Google AdWords itself is a boon to advertisers to speed the process of revenue generation.
You might have spent a lot of time gaining the Advertising skills you have now, why not get certified from Google itself & get Google AdWord Certification?
What Will You Gain From This blog?
By the end of this article, you will have complete knowledge of:
(i) What Google AdWord Certification exam is?
(ii) Why is it important to take the Google AdWord Certification exam?
(iii) How can you prepare for the exams along with the passing scores and time limits?
The Aim Of Google AdWords Certification Exam
The aim of Google AdWord Certification exams by Google is to test the knowledge of basic and advanced online advertising concepts which includes:
(i) Online Advertising’s value proposition
(ii) Setup and management of the campaign
Before you start, you will need to sign up for Google Partners to access the AdWords exams.
What Is Google AdWords Certification Exam?
To obtain Google AdWord Certification, you will have to take two exams and not just one. For being fully certified, you will have to pass the AdWords Fundamentals exam along with one of the additional exams. Additional Exams include:
(i) Search Advertising
(ii) Display Advertising
(iii) Video Advertising
(iv) Shopping Advertising
(v) Mobile Advertising
The fees for the exam was $100. Fortunately, the exam is completely free now. The time duration for AdWords Fundamentals, Display Advertising, and Search Advertising exam are 120 minutes in which you will have to answer around 100 questions for each.
Whereas for the Mobile Advertising, Shopping Advertising, and Video Advertising you will have to correctly answer approximately 70 questions in 90 minutes.
The minimum required score to pass is 80% and if in case you fail, Google allows you to retake the examination after 7 days.
Why Get Google AdWords Certification?
Doesn’t matter if you are a newbie in Google AdWords world or have been working with AdWords for years, you may not be a certified Google AdWords Professional. If you don’t have Google AdWord Certification, it doesn’t mean you are not a ‘professional’. However, getting certified comes with several benefits. Some of them are mentioned below.
(i) Improved PPC Account Performance
One of the main features of the AdWords Online Training site is improving account performance. With free live Webinars, advertisers can gain knowledge and get extraordinary results from AdWords.
(ii) Learn About New Features That You Might Be Unaware Of
You might be doing PPC for years but there are features you aren’t aware of or don’t know how to use. Taking AdWords Certification exam would mean covering things like Website Optimizer, Conversion Optimizer, the Content Network, Google Analytics, and more. Even the experts in AdWords may not know these features.
For passing this exam, you need to understand everything related to AdWords, even those you don’t use on a regular basis.
(iii) Employers & Clients Look For This
Are you offering PPC account management services? If yes, then AdWords Professional Certification should be your priority. The perception of the client gets changed when they get to know about the Google certifications. They will see you as a ‘professional’.
If you are an in-house PPC manager, you should get certified as in this case your employer is the client. If in case, you are looking for a job, the addition of Google AdWords Certificate in your resume will speak for you.
How To Give Google AdWords Exam?
Step 1: Sign Into Google Partners
Before taking the Google AdWord Certification Exam, you will need to sign in to Google Partners. Make sure you do so if you are not signed up for Google Partners. This no herculean task. Those of who manages AdWords accounts can sign up. You can go to google.com/partners in order to sign up.
Step 2: Go To Certifications AdWords
After signing into Google Partners, there will be a certifications tab on the left-hand side of the screen. You will see AdWords below that.
Step 3: Get Started With The Test
When it comes to Google almost everything becomes easy. Unlike many of the exams, you don’t have to sign up months in advance in order to reserve a seat. If you have a wifi connection, you can take this exam almost anywhere given that you are ready. You just need to select the exam if you are ready under the AdWords Exams section and click ‘Take exam’.
Step 4: Repeat The Process
Starting with the AdWords Fundamentals, you need to pass an additional exam. Therefore, strategize as to which exam you should take next. Taking up any one of the complementary tests is one of the most crucial decisions. Deciding on which area of advertising will benefit you the most depends on several aspects. For instance, if the majority of your clients are in the e-commerce space, then you can go for shopping advertising as your second exam. After passing both the exams (Fundamentals being mandatory), you will become officially AdWords Certified Professional.
How To Prepare For AdWords Certification Exams?
Preparing for a test with a passing score above 80 and time restriction being 120 minutes could be a task if the strategy is that you don’t have any strategy. That said, it doesn’t mean you have to be sleep deprived and become a bookworm. Though there are some questions that stump you, however, if you are confident and comfortable enough with Google AdWords then passing the exam should not be an issue.
Some of the exam resources you can rely on for Google AdWord Certification are:
(i) Google Exam Study Guides
Having a thorough study guide center for each exam, Google helps you the best with its resources. However, they are extensive and well, too thorough. If you aren’t curious enough and don’t have enough time to go into link after link, then this method could be a challenge for you.
(ii) Training Institutes
One of the best training companies you can go for is Digital Vidya, Asia’s leading digital marketing training company. The company offers Digital Marketing Certification Course (CDMM) which covers every single aspect of Google’s AdWords exam. The course will help you in the following exams:
(a) AdWords Fundamentals
(b) Search Advertising
(c) Display Advertising
(d) Video Advertising
(e) Shopping Advertising
(iii) iPass Exam
With iPass Exam, you can practice and pass the AdWords Exams. The system of iPass will give you questions similar to the live exam. The tests are helpful however, they do cost a small fee.
Having a practical application and experience under your belt before you jump to an exam is the best advice one can give. For instance, doing real client or in-house PPC work. Why? Because Google also recommends on-the-job AdWords experience before attempting these certification tests. Well, you can thank us later.
What After Passing The Exam?
You have taken the exam and passed it. But what after this? Flaunt it!
As discussed above, certifications from Google does help in instilling confidence in potential clients as well as employers so it is important to have some strategy to put it in front of people.
The first thing you need to do is access and print the certification, sign into your Google Partners account and select ‘My profile’ which you can see under the overview section. Under the profile picture, you will see the ‘AdWords Certified’ link, you can click that option to access and get the print of your certification.
For instance, here’s what you can say about your certification status…
“Google has recognized me as an AdWords certified professional, meaning that I’ve passed multiple exams that assess my product expertise. I’m qualified to help you grow your business on the web using Google AdWords.”
Well, that’s not enough. You should promote it to let people know you are professional now!
LinkedIn: Under the Certifications section, you can add the title there.
Twitter: Promotion of social platforms for business purposes is important. For instance, if you are active on Twitter, you can add it to your bio below the Twitter profile picture.
Others: You can add the certification status to your website, resume, business cards, and more.
How Can You Stay Certified?
Did you know the AdWords certification is only valid for one year? You will have to renew the AdWords Fundamentals test along with the second test of your choice to maintain the certification status.
Difference Between Google AdWords Certification Program and Partner Tag
By now, you must be wondering what is the how partner badge is different from AdWords Certification. In simple words, agencies get a partner tag whereas individuals get certified. For earning a badge as a company, you will have to go through a specific process after joining the partner program.
For further clarity on Google AdWord Certification, you can see this video…
Want to prepare and pass these Google AdWords Certification courses? Join Certified Digital Marketing Master course; it will help you prepare and pass 5/6 (except Mobile Advertising) exams.
Are you Google Certified? What was your experience of giving Google AdWords Exam?