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15 Best Search Engine Optimization Tools You Must Use

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SEO Industry is worth $65 Billion as per Search Engine Land. With the growing ho-haa, even amateurs now know that there is no magic way to rank your websites at the first of Google but there are definitely Search Engine Optimization tools.

Search engine optimization tools
Search engine optimization tools infographic

Since search engines are administered by complex algorithms and you would need great efforts to ‘convince’ them that your web pages ‘deserve’ to be at the top spots, here is a list of top Search Engine Optimisation tools that will help you achieve that.

Top 15 Search Engine Optimization Tools

Search Engine Optimization tools on the basis of categories like keyword research, technical SEO, backlink monitoring and analysis, rank tracking, and link building.

Keyword Research

1. Google Keyword Planner

Search engine optimization tools
Google keyword planner

What is Google Keyword Planner?

Being a major part of the Google AdWords advertising platform, Google Keyword Planner allows to research keywords for better results.


You can analyze the lists of keywords with their search volumes and strengthen your SEO strategy.

2. SEMrush

Search engine optimization tools

What is SEMrush?

This is a tool to find profitable keywords.


An online SEO tool that helps to look at the position of a domain in search and the ranking of the keywords as well as other related keywords. This helps in generating more traffic.

3. Longtail PRO

Search engine optimization tools
Longtail pro

What is Longtail PRO?

You need not be an SEO specialist to use this tool. The user interface is straightforward and easy to use.


This is one of the best Search Engine Optimization tools which is not just limited to keyword research but packed with tons of features. It now comes with an online version also.

Technical SEO

4. Screaming Frog

Search engine optimization tools
Screaming frog

What is Screaming Frog?

Amongst several website optimization tools, this technical SEO tool ‘crawls’ through your whole website and creates a list of all your internal pages.


You can keep a track on the crawl level, outbound and internal links per page, keyword elements like description, title, their lengths, and the HTTP status codes.

There is a new version of Screaming Frog which is packed with more powerful features.

5. DeepCrawl

Search engine optimization tools
Deep crawl

What is DeepCrawl?

A more comprehensive SEO tool that crawls any website to the deepest level for providing accurate information about a variety of topics.

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DeepCrawl categorizes the information by site explorer, content validation universal, and indexation. It is an extremely useful tool for tracking all the technical issues that might be preventing the website from doing better in the Search Engine Result Pages or SERPs. Thus, it is an efficient website optimization tool.

6. Woorank

Search engine optimization tools

What is Woorank?


It enables to allow marketers and website publishers evaluate the SEO-friendliness and other website aspects without any cost. On the basis of 50 criteria, it evaluates the website in an automated fashion and provides you effective SEO tips.

Backlink Monitoring And Analysis

7. Ahrefs

Search engine optimization tools

What is Ahrefs?

A link research tool which is used by most of the digital marketers across the globe.


It is a well-known tool for SEO and backlink analysis. Ahrefs is best in the market as it provides the largest base of live links, best speed of index updates, and huge index.

8. Open Site Explorer

Search engine optimization tools

What is Open Site Explorer?

Open Site Explorer is amongst those SEO Optimization tools that helps search engines with links. This SEO tool is developed by


It is useful to track the links leading to your website. It will show stats like a count of domains that link to a URL and overall link counts, along with anchor text distribution and more.

9. Majestic

Search engine optimization tools

What is Majestic?

It is one of the largest Link Index databases which recognized worldwide.


Majestic’s Backlink Checker tools are based on the world’s most comprehensive backlink data crawled from all over the world.

Link Building

10. Link Research Tools

Search engine optimization tools
Link research tools

What is Link Research Tools?

It is one of the best online marketing tools that provides unique features.


You can use a full aggregation of 24 sources, validation of all links, and re-crawling.

11. Ontolo

Search engine optimization tools

What is Ontolo?

To find out link prospects based on phrases, link types, and topics you provide, Ontolo is one of the best Search Engine Optimization tools for beginners as well as advanced users.

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Irrespective of your level, you can use their tools to their maximum capacity.

12. Whitespark

Search engine optimization tools

What is Whitespark?

It is a local citation finder for your business.


You can improve your rankings with Whitespark and uncover the best link opportunities with the link prospector.

Find 1000s of outreach & link building prospects in a minute with the help of Whitespark citation and link prospector tools.

Rank Tracking

13. Google Search Console

Search engine optimization tools
Google search console

What is Google Search Console?

Formerly known as Google Webmaster Tools, it a no-charge web service offered by Google for webmasters.


By going to Search Traffic > Search Queries, you can show keyword queries bringing users to your site and CTR, clicks, and the number of impressions for each keyword.

Also, you can see your average position for keywords.

14. Advanced Web Ranking

Search engine optimization tools
Advanced web ranking

What is Advance Web Ranking?

An effective SEO software suite used by many digital marketers today.


You can focus on tracking, managing, and reporting of sites on search engines.

15. Authority Labs

Search engine optimization tools
Authority labs

What is Authority Labs?

This is one of the premium keyword tracking tools having best features.


It has the basic features to track Yahoo, Google, and Bing SERPs.

It can track views estimated search volume for your tracked keywords, views daily ranking charts for a selected keyword.

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With Google decreasing the number of organic results of a search from 10 to 8.5, on an average, to grab a place at the top has become even more competitive. (Searchmetrics, 2016) You would definitely need some awesome Search Engine Optimization tools now to help you grow your business.

Over the past years, Search Engine Optimization has made a remarkable position in the Digital Marketing landscape and proved its worth by delivering the desired results in the form of higher rank in the SERP. To get an in-depth understanding of Search Engine Optimization, join our Search Engine Optimization Course.

Infographic Originally published at PageTraffic .

Avatar of sakshi behl
Sakshi Behl
Sakshi is a content marketer during the day and a reader by night. She writes content sprinkled with a twisted imagination. She has done her graduation in psychology from Delhi University and has an insane love for history.

8 thoughts on “15 Best Search Engine Optimization Tools You Must Use”

  1. You have done a great task to share the informative article. All these tools are very useful for blogger. I have already used many of given tools and collected near by 100 tools covering free, paid and premium to help people like you.
    Thank you.

  2. Thanks for sharing the post on Search Engine Optimization (SEO). It is very much true that SEO helps a website to make more visibility to their customers online. SEO tools are also essential as it directs traffic to your website as well. To increase your online presence, you need SEO.

  3. Your blog is very nice… i got more information From your blog page… Thanks for sharing is this great information.

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