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How to Build a Rewarding Career in Digital Marketing Industry

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I still remember the excitement about IT/Software in the late 90s and early 2000. Surely, that was one of the best times for people to enter into IT industry. Even those who joined GNIIT program at that point of time could accelerate their career and moved to a respectable position within few years.

That’s exactly the phase Digital Marketing industry is undergoing today. The Wave associated with this industry is so strong today that it’s undoubtedly the best time to be part of this fast-growing industry. Being part of this industry since last 16 years, I believe these are some of the top reasons to build a rewarding career in Digital Marketing industry in 2017:

Top 5 Reasons for a Rewarding Digital Marketing Career

  • Over 8 Lac Jobs in Digital Marketing in 2017: According to an Aug’14 article in Times of India, over 8 Lakh jobs are expected to be created in Digital Marketing space in the year 2017. While this number would include various kinds of Digital Marketing as a Career, the demand for few profiles including technical & analytics skilled professionals is always going to exceed the available talent pool. While a large number of brands and agencies don’t advertise for jobs related to Online Marketing, there are over 12.5k jobs on Naukri.com updated on a daily basis. The number of jobs in 2016 on Naukri.com on an average day was 2k+. This marks for a substantial increase in the number of jobs just within a year’s time. Interestingly, ‘Social Media Marketing’ alone has over 10k jobs compared to 1700 in 2016 associated with it. I thought of comparing it with other popular industries and noticed more than 6700 jobs for ‘big data’.
  • A Digital Marketing professional earns between Rs 15,000 and Rs 4,00,000: Given the increasing gap between demand and supply of Digital Marketing professionals, a Digital Marketer commands a much higher average salary compared to other industries. A graduate with no work experience can expect a monthly salary of Rs 15- 20k and a Head of Digital Marketing in a large brand or agency can earn Rs. 2.5- 3 Lacs per month*.

Digital marketing career opportunities on Naukri.com

Here’s a rough range of Salary associated with titles earned by Digital Marketing professionals based on their educational qualification and professional background. This doesn’t take into consideration exceptional educational background (e.g. IIT/IIM) or professional experience. Professionals working in high growth startups or (e.g. LinkedIn, Facebook, Twitter, Google) earn over Rs 1 Crore annual salary at a senior position.Digital Marketing Profiles Salary

  • India will cross 500 M Internet Users Mark by end of 2017: With over 3.7 billion Internet users (as on Mar 31, 2017 by Internet World Stats), 49.7% of world’s population is online. India crossed 450 million internet users mark in June 2017.  80% of these users (i.e. 400M+) have come online through a Mobile Phone. India took over 10 years to move from 10M to 100M Internet users. It took 3 years to grow from 100M to 200 M and just 1 year to grow from 200M to 300M. Facebook alone has over 110 Million users in India. With over 220 million active smartphone users in 2015, India has already surpassed US to become 2nd largest smartphone marketing. Moreover, number of smartphone owners has already overtaken desktop/laptop users in India in 2015.

Digital Marketing Course by Digital Vidya

Free Digital Marketing Webinar

Date: 27th Sep, 2017 (Wed)
Time: 3 PM to 4:30 PM (IST/GMT +5:30)

Update on Mar 27, 2017: According to a news update by TOI, India will cross 730M Internet users by 2020.  Interestingly, over 75% of new user growth will come from Rural India driven by Mobile Phones. India will continue to remain the fastest growing country in terms of internet users growth.

Internet Users database Source: IMRB

Source: IMRB

  • Online Ad Spend in India to cross Billion Dollars in 2017: According to a Feb 2017 report by GroupM, digital advertising expenditure in India will account for 12.7% of all advertising, up from 9.9% in 2015, it has grown by 10%. Overall advertisement spends will grow to Rs. 61,204 crores in 2017 and digital advertisement will grow to over Rs 7300 crores, i.e. over a billion $.

    digital advertising spend in India

    Online Advertising Spend in India

  • Indian E-commerce Industry to cross 10 crore Mark in 2017: According to a study by ASSOCHAM, the e-commerce industry in India is likely to hit 100 million shoppers in 2017 from 69 million in 2016. By the end of 2018, this number is expected to reach 17.52 Billion with a 65 percent growth rate.

Kinds of Job Opportunities in Digital Marketing Industry

  • Based on your interest, you can choose to work in either of the following 3 kinds of organizations as a digital marketing professional. The kind of work and variety of job profiles make online marketing career even a bigger opportunity.
  • Digital Marketing Agency: There are a number of small, mid and large digital marketing agencies, who serve their clients by offering various kinds of digital marketing services across SEO, SEM, Social Media Marketing etc. Even a traditional advertising agency is forced to offer digital marketing service. If you work in such an agency then you get an opportunity to work with multiple clients and enjoy the variety of work. However, you are unlikely to build depth as it would be practically impossible to go deeper for a particular client unless you are working for a particular brand.
  • A brand leveraging Digital Marketing: You can also choose to work for a particular brand or an organization, who are actively leveraging digital marketing for its own growth. Unlike working for a digital marketing agency, where you enjoy variety, you acquire in-depth expertise when you work for a particular organization.
  • Digital Marketing Tool/Platform Company: Another opportunity to grow in your career in digital marketing is to work for tool or platform companies such as Google, LinkedIn, Facebook, Adobe, Salesforce. The kind of work and associated learning in these kinds of companies is going to vary a lot and will be quite different compared to working at an agency or a brand. Also, such job opportunities are limited but these kinds of jobs will offer a much higher salary.

In addition to these full-time jobs in digital marketing, one can opt for freelancing/part-time/work-from-home opportunities in this industry.

Popular Job Profiles in Digital Marketing

As shared earlier in this article, based on your experience, your skills (both technical and non-technical such as communication, creativity, analytical skills) and your interest, you can consider following Job Profiles:

  • Digital Marketing Executive: At an entry level, you are likely to join an organization as a digital marketing executive (or may be SEO executive, Social Media Marketing executive, Search Engine Marketing executive). You are likely to work under a team lead or manager and perform multiple tasks including research, content development, testing etc.
  • Digital Marketing Specialist: After acquiring reasonable (i.e. 2+ years) experience in a particular domain such as SEO or SEM, you will be promoted to a specialist position such as SEO Expert or SEM Expert or Community Lead or Content Marketing Expert. At this position, while you will report to your manager, you will make lot of decisions independently.
  • Digital Marketing Manager or Team Leader: With 2-4 years of experience, you will be working as a Manager or Team Leader, e.g. SEO Manager, SEM Team Lead. At this position, you will be managing a team and will directly contribute to strategic as well as tactical plans for the organization.
  • Digital Marketing Strategist/Analyst: In organizations or agencies where there’s strong focus on aspects such as SEO, SEM, Social Media Marketing, there’s a need of skilled professionals for Strategic & Analytics roles. While team leads or managers will continue to head respective teams, these profiles will guide them more like consultants to improve their overall effectiveness. An analyst may contribute to teams across multiple departments as well.
  • Head of Digital Marketing: As the title says, a Digital Marketing Head is the senior most profile in this domain. In organizations where integrated marketing campaigns exist, Digital Marketing Head will report to Head of Marketing or CMO, who would be responsible for overall marketing function.

Since Internet Marketing industry is still at evolution phase, the above roles are yet to be standardized and may also vary based on the type of organization, i.e. an agency or a brand or a tool provider. Continuous learning and growth opportunities for all the profiles listed above make a great choice for digital marketing as a career option for both students and professionals.

  • Head of Marketing/VP Marketing/CMO (Chief Marketing Officer): While these are profiles, which are not technically digital marketing profiles, it’s important to note that any marketer who wants to rise to these top positions MUST know digital marketing really well.

Professionals at these positions are unlikely to play a direct role in digital marketing campaigns execution but will play a very critical role in defining integrated marketing strategy, plan resources (both internal and external), define metrics and analyze performance for continuous improvement.

Digital Marketing Course by Digital Vidya

Free Digital Marketing Webinar

Date: 27th Sep, 2017 (Wed)
Time: 3 PM to 4:30 PM (IST/GMT +5:30)

Skills Required for a Successful Digital Marketing Career

In addition to the technical skills (e.g. about SEO, SEM, Social Media Marketing), following are the skills you would need to be a successful Digital Marketing professional. To the degree, one has these skills to the same degree one can expect success & growth as a digital marketer.

  • Creativity: Given the amount of content & conversations on a digital medium, creativity plays an important role in differentiating a brand among its peers.
  • Analytical Ability: Given measurability is one of the key strengths required, analytical skills are critical to be a successful digital marketer.
  • Communication Skills: For most of the profiles in this domain, good communication skills especially written communication are important. In absence of good communication, one has to rely on an external resource and that’s not always feasible & is inefficient.
  • A quest for Learning: Given the dynamic nature of digital media, one has to be open and should be hungry to learn newer trends & skills to move ahead of others.
  • Passion for Digital Media: Digital Marketing professionals who are genuinely passionate about digital media will surely see more success coming their way in terms of results of their campaign and their career growth.
  • Multitasking: Most of the internet campaigns involve multiple digital media channels and continuous activities. In order to successfully manage this spread of online marketing campaigns, multitasking is another important skill for any digital marketer.
  • Networking: As shared earlier, Quest for Learning is a desired attitude in any digital marketing professional. Networking skills (especially online) play an important role for any digital marketer to stay abreast about latest trends & techniques in internet marketing.
  • Comfort with Technology: While knowledge or experience of technology is not required for a digital marketer, one’s comfort with technology and associated changes is another important element for success in online marketing.
  • Willingness to Experiment: Digital Marketing is an evolving field and there are no defined rules for success. One’s willingness and ability to experiment in digital marketing also plays an important role in determining the success of such campaigns.
  • Since your Personal Brand can play an important role in your success, leverage relevant soft skills to demonstrate your competency in digital marketing to continuously grow in your career.

How to Land your Dream Digital Marketing Job in 2017?

You will find this infographic about finding your dream digital marketing job in 2017 useful.How_to_Land_Your_Dream_Digital_Marketing_Job_in_2017_Infographic (1)

 

Career Resources

Here is a list of various resources you could be interested in related to building career in this industry. Let me know through the comments sections if you have a suggestion for any other important resource I should have listed.

  • Job Sites: You should check following online marketing internship sites – LinkedIn, Naukri, Shine, iimjobs, Social Samosa, Jobswitch, Digital Defynd. You can also check Top Digital Marketing Jobs and apply for the suitable one.
  • Internship Sites: You should check following digital marketing internship sites – Letsintern, Internshala, Twenty19
  • Freelancing Sites: You should check following digital marketing freelancing sites – Upwork, Guru.com, Freelancer.in
  • Books: Since internet marketing is a dynamic field, there’s no book which is about tactical aspects (e.g. digital media channel related) remains relevant beyond few months. However, we recommend you to read these 10 Must Read Digital Marketing Books which cover foundational skills to be a successful digital marketer.
  • Tools: Check this Top 10 Digital Marketing Tools list for most recommended tools. You should also check these Digital Marketing Tools Guides for tools related to specific aspects such as SEO Tools Guide, SEM Tools Guide.
  • Webinars: You should check these over 100 Digital Marketing Webinars led by Industry Experts.
  • Discussion Forum: If you need any support related to internet marketing, you can ask your query at Ask Digital Vidya, your online digital marketing helpline. You will find a number of community members and digital marketing mentors including myself committed to help you grow through digital marketing.

FAQs about Digital Marketing Career

Given the number of questions asked on this blog, I thought of creating a list of Frequently Asked Questions (FAQs) for your benefit:

  • Do I need to know technology to be successful Digital Marketing professional?: This is one of the most frequently asked questions about a career in digital marketing. To be successful as a digital marketer, you don’t need to know technology. However, if you know basics of HTML, it will be useful.
  • How important are communication skills?: For most of the positions e.g. Social Media Marketing, SEO, SEM, Email Marketing, good communication skills are specially written English is necessary. Here’s a list of top 25 grammatical mistakes one should avoid by HubSpot.
  • Should I look for internationally recognized Digital Marketing certification?: Given the fact that this industry is still evolving and hands-on/practical skills are most important, one should not worry too much about the kind of certification. For the same reason, industry certifications like HubSpot Inbound Marketing, Google AdWords & Analytics doesn’t carry any significant weight.
  • Do I need to be a graduate?: While your educational qualification may play a role in terms of your career growth in digital marketing especially in large corporations, it’s not a major factor for success herein. Interestingly, brands & agencies who ask for MBA as a pre-requisite for digital marketing profiles actually end up missing some great talent.
  • Should I specialize in areas such as SEO/SEM or learn entire Digital Marketing?: At current stage of the industry and for the reason that various digital marketing avenues contribute to the success of others (e.g. Social Media plays a role in improving SEO rankings), I don’t recommend you start your career by looking specialization.
  • I am already an SEO expert. Should I learn other aspects in digital marketing?: For the reason mentioned above, a digital marketing professional such as SEO/SEM/Social Media Marketing/Email Marketing expert must broader his/her horizon to be able to rise to senior job roles in this particular industry.

Other Advantages of a Career in Digital Marketing

While above-mentioned statistics and trends speak about the opportunity of building a rewarding career in this growing industry, what’s more fascinating is the excitement related to job profiles in Digital Marketing. Here’s a cartoon I’d created to capture the same:career in social media

You will also find this recording of my session on Career Opportunities in Digital Marketing during Career Cafe show on Lok Sabha TV useful.

Are you excited to build a rewarding career in this booming industry? Master Digital Marketing through our Digital Marketing Certification course. Start with our upcoming free online orientation session on Digital Marketing for Career & Business Growth.

career in digital marketing
[CEO, Digital Vidya]
Among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry since 2000. He has been a serial entrepreneur for last 16 years and is currently a Co-founder & CEO of Digital Vidya, Asia’s leading Digital Marketing & Data Analytics training company.

A graduate of IIT Delhi and a recipient of Social Media Entrepreneur Award at Global Youth Marketing Forum, Pradeep is one of the most sought after international speakers on Digital Marketing and Entrepreneurship. He’s a tweet away @PradeepChopra.

  • Digital-Marketing


  • There are 182 comments


    • 2 years ago

      Ranjitha   /   Reply

      Nice information and thanks for sharing this one.

      • 2 years ago

        sidharth k   /   Reply

        hi, are u interested in digital marketing? or do you have a job in the field of digital marketing?

        im a a btech certificate holder with a few backpapers ,i will clear it within 2016, am i eligible for digital marketing jobs?

        i would like to know about good digital marketing courses and institutes! can you help me?

        • 2 years ago

          Pradeep Chopra   /   Reply

          Sidharth: As shared, there’s no pre-requisite to build a career in Digital Marketing. If you are serious and passionate about Digital Media then you can surely build a mark in this industry.

          We recommend that you consider our flagship program, Certified Digital Marketing Master (CDMM) course: http://www.digitalvidya.com/digital-marketing/. You can begin with our Free online orientation session and then accordingly make a choice to register into our program.

          Hope this helps? Let us know if we can be of any further support.

          • 6 months ago

            Niranjan   /   Reply

            Hi sir, I hope u doing well.
            Sir I completed B. TECH in 2011still looking for my career growth. Is it useful learning DM at this time. I’m eligible as a fresher to work in Digital marketing now.

            • 6 months ago

              Pradeep

              Niranjan: Glad to know your interest in digital marketing. What have you been doing since 2011 after completing your B. Tech.?

      • 2 years ago

        Pradeep Chopra   /   Reply

        Ranjitha: Glad that you found this article on Digital Marketing careers useful. Hope it inspires you to build/accelerate your career in Digital Marketing. Keep visiting this Digital Marketing blog for continuous updates related to Digital Media.

    • 2 years ago

      Prateek sharma   /   Reply

      Hello,

      I am an mba post graduate with almost a year of experience in field sales. Digital marketing seems to be a very fascinating career to me and really wants to change my job field from sales to dm. Just wanna know what are the job prospects after completion of this course for a fresher in this field and do you people assists in placement of candidate.

      • 2 years ago

        Digital Vidya Editorial Team   /   Reply

        Hi Prateek,

        Yes, of course we do have an in-house placement cell that assists the participants post completion of the course.

    • 2 years ago

      Faisal   /   Reply

      Very nice article I am already going to talk to one of your representative.
      Thank you so much for the info.

    • 2 years ago

      prem   /   Reply

      MBA Marketing graduate with 6 months exp in digital marketing actuvities.. Is it a good choice for me because ..in traditional marketing field the salary part is some what higher than digital… So need sug

      • 2 years ago

        Pradeep Chopra   /   Reply

        Prem: Thanks for your query. Our experience says that adding digital marketing competency only increases your salary and prospects for career growth. Accordingly, you should be looking forward to learning and gaining as much experience in digital marketing. Also, given marketing is becoming integrated (i.e. traditional + digital), digital marketing skill is going to accelerate your career in any kind of marketing profile.

        If you’ve not already attended, do join us for an upcoming Free online orientation session on Digital Marketing for Career & Business growth. Sign-up at http://www.digitalvidya.com/dmo

    • 2 years ago

      ghufran   /   Reply

      thanks a lott for sharing the scope of D.M.
      but i want to know that is it worthy to opt masters in digital marketing rather than M.C.A after graduation

      • 2 years ago

        Pradeep Chopra   /   Reply

        Ghufran: It really depends upon your interest and passion to build a career in digital marketing industry. As you would have noticed, there’s a very high % of IT background people who’ve chosen to build a successful career in digital marketing industry. Even I started my career as a Software Engineer.

        Hope this helps!

    • 2 years ago

      sandeep reddy   /   Reply

      iam a mca a student pursuing now iam i eligible for this i wanted to know more about it

    • 2 years ago

      Rijwan   /   Reply

      sir i like your info to share with us . but problem is that who provide me placement Bcoz i saw on naukri.com
      there are only job for exprience not fresher so sir that is big question. will you conduct some interview about this profile.

    • 2 years ago

      Rijwan   /   Reply

      Hello sir , I am a btech passout and as you now almost btect person do strugle to get job . I also doing strugle and currently i am doing software testing training at Qspider Noida, But my intest is not in this field and i don’t like programming language like java , php , c etc
      so if join the digital marketing course from your training program. is there any need to learn programming language. And after this course will you provide placement for fresher.And my main question is about programming language is necessary or not.i am waiting your answer

      • 2 years ago

        Pradeep Chopra   /   Reply

        Rijwan: Glad to know your interest in building a career in digital marketing. As responded earlier to Ghufran, a large number of people from Tech/IT background are joining digital marketing industry and are doing well. As a digital marketing professional, you are not required to know technology or programming. And yes, we do provide placement support through our placement cell which interfaces with agencies & brands, who are looking at hiring digital marketing talent from our digital marketing certification course alumni network.

        Hope this helps. Let me know if you’ve any other specific query.

    • 2 years ago

      Rajita Anoop Joseph   /   Reply

      Hello Pradeep,

      It was good to know through your blog that the digital marketing industry in a promising one.
      I’m somebody who has been on both ends of the offline marketing field, through my tenure at advertising agencies as well as being a client myself. I believe it’ll be beneficial for me to increase my knowledge about digital marketing, but, i’m a little sceptical about your online method of delivering information, rather than a classroom set up. Do you think as learners we’d be able to grasp concepts easily through online classes and webinars??

      Looking forward to hearing from you.
      Thanks!

      • 2 years ago

        Pradeep Chopra   /   Reply

        Rajita: Glad that this article inspired you to consider digital marketing for career. Surely, with your experience and tenure in advertising, you are very well placed to leverage this opportunity.

        I can understand your concern about our ‘instructor-led, online’ delivery format. We’ve been doing these online courses since 2012 and have contributed to the success of over 5000 professionals through this format. I suggest that you attend our upcoming online Digital Marketing for Career & Business growth orientation session to experience the opportunity of digital marketing and our digital marketing course format before you make a call. I am sure you will enjoy it. It’s Free and I am personally leading it. You can sign-up at http://www.digitalvidya.com/digital-marketing/

        On a different note, I recommend that you check this recent article about the opportunity of learning digital marketing:
        http://www.digitalvidya.com/blog/why-should-i-do-a-digital-marketing-course/

        Does this help?

    • 2 years ago

      Sayan   /   Reply

      Thanks for your information. I have few questions. Is there any l limit for getting an entry in digital marketing domain.
      I have around 7 years experience in software support domain. And, 1 years experience in SEO executive profile. At this stage/age , can I build a career in digital marketing domain.

      • 2 years ago

        Pradeep Chopra   /   Reply

        Sayan: Glad to know your interest in digital marketing. While there’s no limit in terms of age or experience, given your overall experience, I would not recommend that you apply for entry level role in digital marketing. Instead after acquiring competency across various aspects of digital marketing, you should look for senior level position such as ‘account manager at a digital marketing agency’.

        Hope this helps. Let me know if I can be of any further support.

    • 2 years ago

      Bhadresh Patel   /   Reply

      Hi!
      I am running a Coaching classes in Ahmedabad for Competitive Exams and am planing to open digital marketing Agency in Ahmedabad After Diwali.So my questions is how I benefited from your course if i decide to do ? I am also ready to provide Classroom coaching in Ahmedabad for Digital Marketing training if i get business ?

      • 2 years ago

        Pradeep Chopra   /   Reply

        Bhadresh: Glad to know your interest in opening digital marketing agency. In fact, a number of our alumni are currently running successful digital marketing agencies and also offering digital marketing services as freelancers. For you to be able to do that, you would surely need to be more committed and serious in participating in our digital marketing master certification course especially doing every assignment and exercise.

        Also, given you are already running a business, you should look at creating your own success story in expanding your coaching business while participating in our program. It will build true confidence for you before you start offering digital marketing services to others as an agency owner. We will be glad to explore opportunities to associate with you in future once you are able to demonstrate success in applying what you learn in our course.

        I hope this answers your query. Feel free to ask me any further question related to digital marketing or about our course.

    • 2 years ago

      Nikhil Sharma   /   Reply

      I am Marketing Manager in well known Steel Industry. I have more than 10 Years rich experience in traditional marketing. I get good package but now I want to go with Digital Marketing. So could please let me know that what’s scope of this program and is it right to quit my current job and get into the new field.

      • 1 year ago

        Pradeep Chopra   /   Reply

        Good to know your interest in learning digital marketing. Interestingly, 25% of digital marketing course participants have 10+ years of experience and normally come from traditional sales & marketing background. Given your years of experience, it doesn’t make sense to consider switching to digital marketing profile. However, given large organizations and high growth startups require senior marketing professionals to manage integrated (i.e. traditional + digital) marketing campaigns, you should look for such roles after acquiring digital marketing skills.

        I’ve recently authored an article to address this question about the opportunity of learning digital marketing for various profiles. Check it out at http://www.digitalvidya.com/blog/why-should-i-do-a-digital-marketing-course/

    • 1 year ago

      vivek   /   Reply

      Can i know the fees of this course ?

      Is this a certification or a course ? If its certification then , which is the certifying body ? Is it recognised in the Corporate world?

      • 1 year ago

        Pradeep Chopra   /   Reply

        Vivek: The fee for CDMM (Certified Digital Marketing Master) program is Rs 49,900 (+ser tax). It’s an instructor-led, online course. After the completion of the course, participants need to appear for an examination conducted by Vskills (a Govt. of India initiative). After passing the exam, participant gets certified jointly by Digital Vidya & Vskills. CDMM is industry’s most popular and industry-recognized digital marketing certification program in India.

        Hope this answers your query? Let me know if you have any further query for me.

    • 1 year ago

      Vishwajeet Kumar   /   Reply

      Hi,

      I’m currently pursuing MBA and specializing in Marketing. While there is much hype about the rise of Digital Marketing in the recent times.. How good is it a good career path for an MBA? And, which profile will best suit my qualifications?

      • 1 year ago

        Pradeep Chopra   /   Reply

        Vishwajeet: Digital Marketing is one of the core skills for anyone in marketing industry. As an MBA, you must acquire this asap. Rather than thinking of specialisation at this stage, learn entire spectrum of digital marketing so that you can be given senior marketing profiles early in your career.

    • 1 year ago

      Ayush Gulati   /   Reply

      Sir, I am currently working as a salesperson in a startup company. Though I have 3.5 years of experience, I am struggling with promotion and am unable to meet my targets. How can I sharpen my sales skills wth a digital marketing course? What are the prospects?

    • 1 year ago

      abhijit sen   /   Reply

      i have been working in a leading finance company as a branch manager and have experience of around 12 years in finance and industrial marketing , would you recommend this course for me and will you be providing placement services and what are the growth prospects

      • 1 year ago

        Pradeep Chopra   /   Reply

        Abhijit: As a marketing professional, you don’t have choice to not acquire digital marketing skills. Given marketing is becoming truly integrated (i.e. offline + online), you should look at senior marketing roles in which your previous marketing experience (preferably your domain expertise as well) can be leveraged along with newly acquired digital marketing skills.

        For the same reason, it’s relatively difficult for us to provide you direct placement support. However, the skills (e.g. how to leverage your presence on platforms such as LinkedIn) you will learn in our digital marketing program along with your previous experience should help you accelerate your career compared to your peers who have not learnt digital marketing. I also suggest you to check this article about the opportunity of digital marketing for professionals with significant non-digital marketing experience:
        http://www.digitalvidya.com/blog/why-should-i-do-a-digital-marketing-course/

        Hope this helps. Let me know if you have any further specific question for me.

    • 1 year ago

      Prerna Garg   /   Reply

      i am a student of b.tech mechanical engineering and i am about to complete my 4th year. what are the courses suitable for me and the career options?

      • 1 year ago

        Pradeep Chopra   /   Reply

        Prerna: Interestingly, I also did engineering :). There’s a significant % of people in digital marketing industry who come from engineering background as analytical skills is their core strength, which is also a very important trait required to be successful as a digital marketer.

        You should join our flagship CDMM (Certified Digital Marketing Master) program. Find complete details including option to attend a free upcoming online orientation session at http://www.digitalvidya.com/digital-marketing/

    • 1 year ago

      Dhruv   /   Reply

      I am completed my BBA degree and look forward for developing marketing and promotional skills, What should be the best for me ?

      • 1 year ago

        Pradeep Chopra   /   Reply

        Dhruv: As I’ve shared earlier, for any student or professional in sales & marketing, ‘digital marketing’ is one of the most sought after skills. Even IIM professionals who’ve been part of our program earlier got more career choices compared to their peers who didn’t acquire digital marketing skills.

        Do join our upcoming online orientation on Digital Marketing for Career & Business Growth. It’s Free and you can sign-up for the same at http://www.digitalvidya.com/digital-marketing/

        Hope this answers your query. Let me know if I can be of any further support.

    • 1 year ago

      Rahul N   /   Reply

      Hi Predeep,

      I have done B.com , and also i have 8 yrs of experience from Retail Operation, currently i am earnings 2.75 PA as Department Manager, if i do enrolled for course then what will be starting salary depending on my previous experience, and what would be your suggestion.??

      • 1 year ago

        Pradeep Chopra   /   Reply

        Rahul: Thanks for sharing about your background. While it’s very difficult to quantify about salary amount, acquiring digital marketing skills can surely help you accelerate your career growth including getting online retail related opportunities. In my view, if you want to differentiate among your peers and want to grow ahead of the curve in retail industry, digital marketing is one of the core skills.

        Does this help? Let me know if you’ve any specific query.

    • 1 year ago

      Neha   /   Reply

      I am a professional in TV advertising. Is it time to shift to online because there is a dip in the return on investments. Please suggest

      • 1 year ago

        Pradeep Chopra   /   Reply

        Neha: Glad to know your interest in learning digital marketing. I wouldn’t say you should think about shifting from TV Advertising to Online Advertising unless you’ve insignificant experience (i.e. less than 2 years), which you can let go. If you have higher experience then you can consider growing yourself as an integrated marketing professional (i.e. digital + tv) as well.

    • 1 year ago

      Devam Dave   /   Reply

      I’m approaching my final year of B.E.Comps from Mumbai University and interested in making a career in digital marketing . Would it be a good career choice once I graduate in 2017 to work for some organisation as a digital marketing professional since I’m not much in to coding ? Do you have students from engineering background who have acquired satisfactory placement in digital marketing through your certifications ? In case I plan to move to Middle East (Dubai) after graduation , will I be able to get a Digital Marketing expert job there with a satisfactory package ? Awaiting your reply .

      • 1 year ago

        Pradeep Chopra   /   Reply

        Devam: Glad to know your interest in building career in digital marketing. If you are not interested in coding side, surely digital marketing is a great career choice. Globally, good % of digital marketing professionals come from engineering background including myself. Even in our digital marketing certification program, around 15% of participants are engineers. Interestingly, UAE/Dubai is a great market for digital marketing professionals and after India, we get maximum participation from Dubai. Some of our participants, who’d done digital marketing training with us in India have also moved to Dubai. Here’s an interview of our alumni:
        http://www.digitalvidya.com/blog/social-media-workshop-attendee-recommends-digital-vidyas-workshop-to-every-marketing-manager/

        Hope you’ve signed up for our Digital Marketing for Career & Business Growth orientation session at http://www.digtalvidya.com/digital-marketing/

    • 1 year ago

      Santosh Vishnoi   /   Reply

      Hi . This is Santosh Vishnoi. I am MBA marketing with 12 years of Experience in Sales and Marketing of IT HW and SW with managing Key Accounts currently i am managing National Alliances in my Co. Whats Digital mktg does have ppl like me and how can give growth to my career.

      • 1 year ago

        Pradeep Chopra   /   Reply

        Santosh: Glad to know your interest in acquiring digital marketing skills to accelerate your career. Surely, ‘digital marketing’ is the most sought after skills for a sales & marketing professional at all levels. You will this other article about the opportunity of learning digital marketing relevant:
        http://www.digitalvidya.com/blog/why-should-i-do-a-digital-marketing-course/

        Let me know if you’ve any further query for me.

    • 1 year ago

      Gautam   /   Reply

      Hi,
      I have completed my B.Tech in IT in the year 2015. And from last one year I m working on a profile of Marketing Research Executive. Is Digital Marketing course will be helpful for me ? MBA degree is mandatory for digital marketing jobs ? And what would be the expected salary after doing this course. Please suggest something.

      Best regards,
      Gautam

      • 1 year ago

        Pradeep Chopra   /   Reply

        Gautam: As I’ve shared multiple times earlier, digital marketing is one of the core skills for any student or professional who’s into Management/Marketing. While it’s difficult to quantify about salary jump as it’s a function of multiple parameters, you can surely see different growth trajectory (compared to your peers) on acquiring digital marketing.

        MBA degree is not required (though preferred) to be a successful digital marketing professional. Interestingly, a good % of digital marketing professionals come from IT/Tech/Engg background including myself :).

        Hope this helps. Let me know if I can be of any further support.

    • 1 year ago

      Neha   /   Reply

      I am an S&M professional with experience in branding side of corporate business cycle. This course looks fascinating but I want to know how much helpful it will for prof. Like me wit 6-7 yrs of wrk experience into engineer and branding.

      • 1 year ago

        Pradeep Chopra   /   Reply

        Neha: As I’ve shared earlier, digital marketing is one of the key skills expected from anyone in Sales & Marketing. At your level of experience, you can look forward to much higher growth in your career compared to your peers after you’ve been through our digital marketing certification course.

    • 1 year ago

      Aj   /   Reply

      Hi sir i had a question. 5years frm now how it would be digital marketing career?

      • 1 year ago

        Pradeep Chopra   /   Reply

        Aj: While 5 years is a long time regarding future of digital marketing industry, it’s only going to become bigger. I doubt if we will be asking questions such as ‘should I learn digital marketing?’. While there would be more career opportunities in digital marketing in 5 years from now, the early mover advantage will not exist.

        Hope this helps!

    • 1 year ago

      Amiyaranjan Mishra   /   Reply

      Hello sir,I am Amiya I want to know from you that exactly how much of time it will take to learn entire thing about digital marketing if someone wants to start his career in digital marketing. Sir,I want to start my career in freelancing site as a digital marketing freelancer so please suggest me how to learn digital marketing through online.

    • 1 year ago

      Pradeep Chopra   /   Reply

      Amiyaranjan: In our experience, if someone wants to master various aspects of digital marketing especially SEO, SEM, Social Media Marketing, Email Marketing, Inbound Marketing & Web Analytics, 3-6 months (with around 4-8 hours/week) of comprehensive course is required. That’s how we’ve designed CDMM program.

      Freelancing in digital marketing is a great opportunity and a % of our participants do that after the program.

      Btw, I am assuming that you’ve signed up for our upcoming Free online Digital Marketing for Career & Business Growth orientation session at http://www.digitalvidya.com/dmo/.

      Hope this helps. Let me know if you’ve any more query for me.

    • 1 year ago

      Amiyaranjan Mishra   /   Reply

      Thank for ur reply sir, yes I have signed up but my doubt is if someone is learning from online session,can a candidate learn everything like SEO,SEM,social Media Marketing,Email Marketing,Inbound Marketing & Web analytics from online without doing CDMM program ?

      • 1 year ago

        Pradeep Chopra   /   Reply

        You are welcome Amiya! Absolutely yes; you will be able to learn everything in digital marketing online. We’ve been successfully doing online programs since 2012. Hope this helps. Let me know if you’ve any other query for me.

    • 1 year ago

      ruchi   /   Reply

      Hii.. this z very inspiring article. M working as Makrketing Manaager in IT comp. having 4 yrs of experience. I wanted to know whether digital marketing involves any technical work to do as i dnt havng any technical background. I want to switch in DM but will it afftect my current role??

      • 1 year ago

        Pradeep Chopra   /   Reply

        Ruchi: Glad that you found this article useful. Considering your current profile including industry, it’s a great time and opportunity to accelerate your career growth by acquiring digital marketing skills. You don’t need to know technology at all to be a successful digital marketing professional. Let me know if I can be of any further support.

    • 1 year ago

      Deepshika   /   Reply

      Hi, I am currently working as a Senior SEO Executive. However, I want to learn more about social media marketing, SEO, content curation, PPC, etc. I want some certification course that has international recognition as well. How much salary can I get at the maximum?

      • 1 year ago

        Pradeep Chopra   /   Reply

        Deepshika: Your thought process to expand your profile from an SEO executive to a digital marketing professional is great and timings are perfect. While it’s difficult to put a number to the salary, you can surely expect a great shift. You will be able to master various aspects of digital marketing including Social Media, Search Engine Marketing/PPC, Email Marketing, Inbound Marketing, Web Analytics through the CDMM program. It will also help you prepare for following certifications:
        a.) Google Adwords, Analytics and Mobile Adv certifications
        b.) Hubspot Inbound Marketing Certification
        c.) Facebook Blueprint Certifications

        Hope this answers your query. Let me know if I can support you in other way to be a successful digital marketing professional.

    • 1 year ago

      mahendra s yadav   /   Reply

      Dear Pradeep, Currently I am working with one of the leading bank as an ASM with experience of more than 5 years and looking forward to switch to digital marketing domain. could you please guide me how this course can help me to get opportunity in this domain and what all are the platform where I can approach for job opportunity in digital marketing field after successfully completing this certification.

      Regards,
      Mahendra

      • 1 year ago

        Pradeep Chopra   /   Reply

        Mahendra: Glad to know your interest in digital marketing. I recommend that you check this article about the opportunity of digital marketing career for various professionals including sales:
        http://www.digitalvidya.com/blog/why-should-i-do-a-digital-marketing-course/

        Hope this helps. Let me know if you’ve any further query related to the opportunity of building a career in digital marketing.

    • 1 year ago

      Ashish   /   Reply

      I have no back ground of computer and IT field, very few knowlede of computer field.

      Can i do it ? or may i get difficulty to learn the course ?

      • 1 year ago

        Pradeep Chopra   /   Reply

        Ashish: Absolutely not. You don’t need to come from IT background or know technology at all to be successful in digital marketing.

    • 1 year ago

      Karan Singh   /   Reply

      Hi, I have been working as b.tech exec and have 6 years of experience in maintenance/service industry. I want to change my career path and want to do a full course on digital marketing. What is the prospect? Which institute I can go for? I live in Bangalore..

      • 1 year ago

        Pradeep Chopra   /   Reply

        Karan: Good to know your interest in learning digital marketing. I am not able to understand what you mean by ‘working as b.tech executive’. Can you please share more details about your current profile?

    • 1 year ago

      sharjes   /   Reply

      Hi!

      I have 6 years of experience in the content industry, mainly dealing with education and recruitment. But I have always been interested in advertising and marketing. I wanted advice on:
      – Whether taking the course from Digital Vidya will help me break in to the digital marketing industry?
      – How much will not having direct working experience in marketing be an issue when it comes to getting employed or the compensation I will receive?
      – And what could I do to compensate for the lack of direct experience?
      – Also, do these digital marketing courses cover advertising (especially, the creative aspect of marketing)?

      I worked on many unofficial advertising campaigns within the companies I worked with, with music and art work, and they were quite successful (I understand this is not the same as working in advertising and marketing but I just wanted to add some background).

      Any advice from you will be helpful.

      Thank you.

      • 1 year ago

        Pradeep Chopra   /   Reply

        Sharjes: Thanks for asking your queries here. It was good interacting with you during the orientation session. As I’d mentioned, considering your profile and background, you are very well placed to accelerate your career growth (both in terms of kind of kind of responsibilities and compensation you can expect). My only advise to you is to ensure that you do EVERY assignment given to you in the course with full commitment and rigor.

        And yes, we cover advertising (in online context) in depth. Hope this helps!

    • 1 year ago

      vivek   /   Reply

      hello,
      i have done my graduation in 2014, after that i started prerparing for entrence exam but till now i am not able to clr any exam. Now i am planing to make career in DIGITAL MARKETING, what is the scope of digital marketing ? ,what about career growth, payscale in digitak marketing?. I am from non tech background & i have less idea about this field.

      • 1 year ago

        Pradeep Chopra   /   Reply

        Vivek: As you read from this article, this is the best time to be part of digital marketing industry. The advantages offered by this industry in terms of kinds of profiles, salaries and future prospects are unmatched. Interestingly, education qualification is not a constraint in this industry. As long as you are passionate to learn, this industry is a great place to build rewarding career. Hope this helps.

    • 1 year ago

      chirag   /   Reply

      Sir I am a sales professional having of about 3 yrs of total working experience with no information about digital marketing in real but really very interested in that just wanted to ask does your master certification teach us the very basics in digital marketing.

      • 1 year ago

        Pradeep Chopra   /   Reply

        Chirag: Surely, you don’t need to know anything before joining our CDMM program. Over a period of 6-month, our digital marketing certification program will ensure that you’ve mastered the skills required to build/accelerate a career in digital marketing.

        • 1 year ago

          chirag   /   Reply

          As I am already a working pro in sales and earning about 20k pm from last one year with overall exp of 3 yrs , do you think I can make something near to that after completing my CDMM, or I have to start from the basic salary( as fresher) in Digital marketing industry?

          • 1 year ago

            Pradeep Chopra   /   Reply

            Chirag: With your background and years of experience, I see 2 clear opportunities of learning digital marketing:
            a.) If you want to grow in your career as a sales professional, acquiring digital marketing skills will help you do that and differentiate yourself among your peers.
            b.) You may be able to get a job with same/similar salary as a digital marketing professional and change your profile from sales to digital marketing. In long term, the kind of growth you can expect as a digital marketing professional would be much better than a sales professional.

            Hope this helps.

            • 1 year ago

              chirag

              Thank you very much….This will help me.

    • 1 year ago

      Shipra   /   Reply

      Hi,
      Currently I am a Software Developer. I want to switch in Digital Marketing.
      So, please tell how can I proceed.

      • 1 year ago

        Shipra   /   Reply

        Also have 4 years of experience in IT industry.

        • 1 year ago

          Pradeep Chopra   /   Reply

          Shipra: With 4 years of experience in IT industry, it doesn’t make sense to position yourself as a fresher in digital marketing. At the same time, if you want to grow yourself faster in career, digital marketing skills will help you differentiate among peers in IT industry as you would be able to conceptualize and strategize more efficient, scalable and cusotmer-centric solutions if you know digital media. Other opportunities (e.g. freelancing, realizing entrepreneurial dreams etc) are mentioned in the article I shared.

      • 1 year ago

        Pradeep Chopra   /   Reply

        Shipra: I am not sure how much experience you’ve as a software developer. I suggest that you check this other article, which should answer your question about the opportunity of digital marketing for an IT professional like you: http://www.digitalvidya.com/blog/why-should-i-do-a-digital-marketing-course/

        Let me know if you’ve any other question for me.

    • 1 year ago

      sanjay   /   Reply

      Hi Pradeep.

      Thanks for sharing the link with me, it has very good stats and details on the future of DM.

      Although i am in to Email campaigns by profession, i am very keen to shape in to other online marketing techniques (SEO , SMM), now the question is in the course would you practically show us the steps to guide our website in to google analytic and techniques used to improve the page rankings..

    • 1 year ago

      Pradeep Chopra   /   Reply

      Sanjay: Glad that you found the information useful. Good to know your interest in expanding your knowledge in digital marketing. Yes, CDMM certification is completely practical program. Interestingly, around 10% of our participant base represent digital marketing professionals like you who want to expand their skill set to accelerate their career growth. Hope this help? All the best!

    • 1 year ago

      Ramadas Patil   /   Reply

      Hi Pradeep,
      I have over 25 years of experience in sales, marketing, product development etc in leading multi-nationals. What can I expect out of CDMM.

      • 1 year ago

        Pradeep Chopra   /   Reply

        Ramadas: Glad to know about your interest and openness to learn digital marketing. As you would have observed, any professional who’s connected with Marketing, Sales (including BD) & Product Management, digital marketing is one of the key skills required to grow. For e.g., a senior marketing leader today is expected to manage large integrated marketing campaigns (which involves both traditional and digital mediums). Whether they manage it internally (through in-house teams) or externally (i.e. through agencies), their own understanding of digital marketing including their role in overall digital marketing strategy, their own understanding of digital marketing is critical.

        To share with you, over 25% of our CDMM participants have 10+ years or professional experience across various profiles including sales, marketing, IT.

        Hope this helps. Let me know if you’ve any further query for me.

    • 1 year ago

      Prem Bhagnari   /   Reply

      Dear Mr Chopra,

      Greetings to you!!!!

      Will digital marketing certification help in my current job profile. I am working for a bank as Relationship Manager and I am also pursuing PGDM in Marketing.

      Please suggest

      • 1 year ago

        Pradeep Chopra   /   Reply

        Prem: Glad to know your interest in learning digital marketing for growing in your career. Can you please share how many years of professional experience you’ve? Also, in your current profile as a relationship manager, are you accountable for bringing revenue for your bank?

        On the other hand, given you are pursuing PGDM in marketing, ‘digital marketing’ is surely one of the key skills you should look at to grow as a marketing professional. I am sharing this based on our experience with various MBA candidates including from IIMs.

        I invite you to join us in our upcoming orientation session on Digital Marketing for Career & Business Growth. It’s online and scheduled for July 7th (Wed) from 3-4 PM.

    • 1 year ago

      kedari amol   /   Reply

      hello sir ,
      i secured BBA Degree with Marketing specealisation from Savitribai Phule University pune.with 63.87 aggregate.What kind of courses should i do to make career in digital marketing

      • 1 year ago

        Pradeep Chopra   /   Reply

        Kedari: Glad to know your interest in learning digital marketing. As mentioned in this article, there’s huge demand for people at all levels in digital marketing. Given your educational background, it’s one of the best times for you to build career in this fast growing industry. You should do CDMM program to build mastery across various facets of digital marketing for a great beginning and future growth in digital marketing industry. Hope this helps? Let me know if you’ve any further query for me.

    • 1 year ago

      Shalini   /   Reply

      Great article Pradeep. Will this career opportunity continue to remain in future or it’s a short term bubble ?

      • 1 year ago

        Pradeep Chopra   /   Reply

        Glad that you found it useful. Great question and the same is being asked multiple times to us. Given the fact that number of users and amount of time spent by them on digital medium is only going to grow, the opportunity of digital marketing for career & business is only going to expand. At some point in time in future, the rate of growth will slow down but it will still be growing. IT industry faced similar situation. Hope this answered your query?

    • 1 year ago

      Lavkush Sharma   /   Reply

      Hi,
      Thanks for providing information on DM.
      Can you please provide the detailed curriculum and suggest if there is instalment option or Credit Card payment option available.

    • 1 year ago

      Pradeep Chopra   /   Reply

      You are welcome Lavkush. You can find complete details about CDMM curriculum through our program document available at http://www.digitalvidya.com/downloads/CDMM.pdf.

      Yes, you’ve an option to pay in installments; I’ve asked my colleague to share details with you and support you regarding your registration and participation. Let me know if you’ve any further query for me.

    • 1 year ago

      Mustafa Adamji   /   Reply

      Nice tips to follow as an aspiring digital marketer. Thanks. I have even attended a webinar of Pradeep sir. It was quite informational.

      • 1 year ago

        Pradeep Chopra   /   Reply

        Mustafa: Glad that you found this article on digital marketing careers useful. Thanks for your kind words about the Webinar as well.

    • 1 year ago

      Harinder   /   Reply

      Thank you for such a detailed insight.I would like to know how can one work as a freelancer at entry level.

      • 1 year ago

        Pradeep Chopra   /   Reply

        You are welcome Harinder. Given digital marketing can be done from a remote place, Work from Home is one of the opportunities of digital marketing. Once you’ve acquired digital marketing skills, you can start offering the same as a service to other organizations. Please note that for you to be a successful freelancer, your own understanding of level of digital marketing has to be really high.

        As you would have noticed, we do a specialization module on ‘selling digital marketing service as a freelancer’ as part of our CDMM Program. Also, if you search for various freelance sites, ‘digital marketing’ will be one of the prominent categories.

        Hope this helps. Let me know if you’ve any follow up query for me.

    • 1 year ago

      mukesh kumar   /   Reply

      sir I want to make a carrier in digital marketing but after reading your article ,I’m little bit worried because my communication skills is below average .so please suggest me that it is best option for me to join digital marketing or not ?

      • 1 year ago

        Pradeep Chopra   /   Reply

        Mukesh: Glad to know your interest in digital marketing. From your comment, it looks like that you’ve at least average level communication skills. As long as you are committed and passionate about building career in digital marketing and have average communication skills, you are ready to be part of this growing industry. Hope this helps. Let me know if you’ve any specific query for me.

    • 1 year ago

      Vaishak S   /   Reply

      Hi Pradeep,

      Wishing you a great day ahead.

      My name is Vaishak, and I am working as a software engineer in Chennai. I have been in Software for 4 years, and to be honest, I haven’t really enjoyed it at all.
      I got the idea to start a cooking website (as cooking was one of my passions), and i started it a year back. That was how I actually came to know about this field of digital marketing. Since then, I have always wanted to work in digital marketing.
      Now, in your comments, I know you have responded to this similar question by telling that, going in as a fresher isn’t that great.

      So, How can I move to an intermediate position in Digital marketing?

      I believe moving and starting out again is worth it considering that, I can get to work in something I like.
      But its not easy when you are 27, and earning about 28k in hand.

      How can I start out and get into this field. I do agree that starting as a fresher is going to be tough for me psychologically, but what are the other ways I can bridge the gap.

      I wont expect a 28k to start with, even 23-25k would be still good for me because, I can still improve my skill in the long run. Please share your opinion in this matter. I would love to hear from you.

      Thanking you
      Regards
      Vaishak S .

    • 1 year ago

      Pradeep Chopra   /   Reply

      Vaishak: Glad to know your interest in building career in digital marketing. Considering your interest and background, I can think of following opportunities of acquiring digital marketing skills for you:
      1.) Realize your passion of building business around cooking: For any business today, digital marketing is one of the core skills to build brand or acquire customers.
      2.) Career in Digital Marketing: With 4 years of experience in IT and with good communication skills, it’s not unrealistic to demand Rs 3 Lacs package after you’ve learnt digital marketing in-depth. Especially if you apply for digital marketing role (which requires some technical aspects, e.g. if marketing automation is part of digital marketing profile) in an IT industry (mid to large companies), your experience & domain expertise will be appreciated and you can look at accelerating your career growth and yet do the job of your interest in digital media.

      Hope this helps. Let me know if you’ve any specific query.

    • 1 year ago

      mohan   /   Reply

      Hi Pradeep,

      Given i am a complete fresher in this field, after having done the course rigorously, will it be unrealistic to expect a salary around 6 lacs p.a?

      • 12 months ago

        Pradeep Chopra   /   Reply

        Mohan: The salary you get as a fresher in digital marketing industry is a function of various parameters especially your educational background and your understanding of digital marketing. For e.g., an MBA from a reputed institution gets a very high salary in high growth startups or large corporations including digital marketing agencies for digital marketing role.

    • 12 months ago

      Hitendra   /   Reply

      This is the vast information I have ever read about digital marketing.. thank u sir

      • 12 months ago

        Pradeep Chopra   /   Reply

        You are welcome Hitendra!

    • 12 months ago

      Mohit Gupta   /   Reply

      What is the future scope of a digital marketing analyst?

      • 12 months ago

        Pradeep Chopra   /   Reply

        Mohit: With increasing amount of information and data, the role of digital marketing analyst will continue to be important for any organization who’s seriously doing digital marketing. Accordingly, there’s a great future for this role.

    • 12 months ago

      Ravi   /   Reply

      Hello sir,
      Thank You very much for such a great information.
      I am Mechanical Engineer.
      So I do need any other computer software course to enter in digital marketing?

      • 12 months ago

        Pradeep   /   Reply

        Ravi: You don’t need to do any software course for a successful career in digital media. Actually, you don’t even need to be an engineer. As long as you are committed & passionate and have reasonably good communication skills, you are ready to become a successful digital marketing professional.

    • 12 months ago

      Olufemi Adeduro   /   Reply

      Hi,
      How much(in USD)is the Certified Digital Marketing Master(CDMM)Course and what’s the duration of the course?

      • 11 months ago

        Pradeep   /   Reply

        Olufemi: Glad to know your interest. The duration of the CDMM course is 6 months and the fee in USD is ~850.

    • 11 months ago

      Sonam   /   Reply

      sir, is there any requirement for degree/diploma to get the job in digital marketing?

    • 11 months ago

      Pradeep   /   Reply

      Sonam: No, you don’t require any degree/diploma for a job in digital marketing. Educational qualification is not a constraint for a rewarding career in this industry.

    • 11 months ago

      Madhuri parashar   /   Reply

      Hello sir,
      I am madhuri parashar I have done my m.sc computer science in 2011 and u have 6 year job experience in customer services . and now I want to started my carrier with. In digital marketing .because I am very very much interested in that
      But I have no any experience in digi marketing.
      And I want learn that how to work digi marketing. What happen in digi marketing.
      I want learn each and every thing like all google ,LinkedIn, and etc…digi marketing..
      How to works digi marketing. I want to know learn very practically mannar ..
      I want be expertize in every digi marketing .
      Want to learn how to grab good opportunity in this filed .like in my drem company .
      And how much package can we grab after completed this course .
      And one question more inbound sales …..how to profitable in digi marketing.because right now seeking job in inbound sales is it OK or not
      Plss reply me feel free as soon as possible.

      • 11 months ago

        Pradeep   /   Reply

        Madhuri: Glad to know your interest in digital marketing. Given you already have 6 years experience in Customer Service, I would not recommend you to consider switching to digital marketing directly as you will be considered a fresher.

        You should look for profiles in which your existing experience is appreciated and digital marketing has an important role. For e.g. Social CRM (i.e. CRM profile with Social Media requirement) could be one such profile. Inbound Sales may also work well.

        For you to master digital marketing in-depth, you should look at our flagship CDMM program.

    • 11 months ago

      Richa   /   Reply

      Hello sir,
      Im a graduate from commerce stream with no work experience. What are the steps required to b taken to build a career in digital marketing? And what kind of job opportunities i can expect after doing this course with you.

      • 10 months ago

        Pradeep   /   Reply

        Richa: As shared in this article, education qualification is not a constraint for a rewarding career in this industry. In most cases, you normally begin your journey as a digital marketing executive in a brand or an agency.

    • 10 months ago

      AKHILESH KUMAR   /   Reply

      Sir
      I’m Akhilesh from Delhi.Presently I’m in defence,earning 60k per month and likely to hang my boot of this uniform job in Jun 18. Its hounding may day and night that ,what i would do after Jun 18. One of my friend suggested me for digital marketing course. I’m a MBA graduate in IT specialisation (Correspondence) with not much more skill in IT. Now my query is:-

      1. Will this course propel my future in long way?
      2. How much in terms of salary i would able to fetch in my account.
      3. Being a entrant in this field,will i able to do any miracle at the age of my retirement( 40Years)
      kindly address my query,
      waiting in reply,
      regards,
      Akhilesh

      • 10 months ago

        Pradeep   /   Reply

        Hi Akhilesh,

        Really happy to know your interest in digital marketing. Considering your years of experience, I would not recommend you to look for a job in digital marketing after you do a course in digital marketing as you will still be a fresher in digital marketing. However, as I’ve shared in this article (http://www.digitalvidya.com/blog/why-should-i-do-a-digital-marketing-course/), you can consider following opportunities on acquiring digital marketing skills:
        a.) Offering digital marketing service as freelancer
        b.) Realize your entrepreneurial dreams
        c.) Make money through affiliate marketing

        Hope this answer your queries.

        Best wishes,
        Pradeep

    • 10 months ago

      Nishant Mishra   /   Reply

      Hello Sir ,
      I am a 2011 passout b.tech graduate i have 2 years of experince in web development. But right now i am jobless because i have no interest in coding. I want to make career in digital marketing . Am I eligible for this course.please help me …

      • 10 months ago

        Pradeep   /   Reply

        Nishant: Given your professional experience and interest, digital marketing is surely one of the best options to build a rewarding career. Yes, you are absolutely eligible and ready to be part of this exciting journey with us. All the best!

    • 10 months ago

      Anand Kishore G   /   Reply

      Hi Pradeep. Before I proceed with the questions I have, I want to appreciate the way you are answering everybody’s questions or doubts. I looked through the complete blog to see if I can find an answer for my questions from previous blogs. While I found some of my questions answered I still have following questions.
      1) I have 10 years of work ex, out of which ~5 yrs into Order to cash – Acconts receivable domain, and another 5 years into process excellence. Currently I am working as a Black Belt – Process excellence (Manager level). My core job profile includes Problem solving, data analysis, root cause analysis, finding optimized solutions for business problems, identifying problems in the process my self and show solution etc., considering all this, what kind of a digital marketing job should I choose, and what level is suitable for me looking at my stage/age?
      2) Will they consider my experience?
      3) What are the best courses / certifications that I should go for, based on the profile you are suggesting in my 1st question?

      • 10 months ago

        Pradeep   /   Reply

        Anand: Thanks for your kind words. Since all of your questions are related, I will answer them together:

        Considering your experience and profile, I would not recommend you to learn digital marketing to position yourself as a digital marketer as you will still be considered a fresher.

        Offering digital marketing services as a freelancer or realizing your entrepreneurial dream (if you have) could be potential reasons for you to acquire digital marketing skills. Else I would advise you to learn data analytics, which is closer to your experience and expertise. Hope this helps.

    • 9 months ago

      Harsimran   /   Reply

      Hi, I’m planning to pursue MBA in a distance learning format. While searching for the specializations amongst HR, Marketing, Finance etc. I came across an option to pursue MBA in digital marketing. Could you share exactly about MBA in digital marketing and it’s scope for career prospects?

      • 9 months ago

        Pradeep   /   Reply

        Harsimran: Glad to know your interest in learning digital marketing. In our experience, none of the educational institutions is able to do justice in offering a digital marketing program as all of them presence an academic (vs industry relevant) and theoretical (vs practical) sides of digital marketing. Accordingly, I would not recommend an MBA in Digital Marketing.

        To answer your query in depth, we recently created a blog post: http://www.digitalvidya.com/blog/mba-digital-marketing-vs-certification/

        Hope this helps. All the best!

    • 9 months ago

      Anant   /   Reply

      Sir I’m first year B.sc student and I want to learn digital marketing so that I can earn money …….so my questions is that will it help me to earn money at the same time of my graduation studies if yes then how?????

      • 9 months ago

        Sahil Arora   /   Reply

        Hi Anant,

        Glad to see your interest in Digital Marketing. While pursuing your graduation you can start working as a full-time job / Internship in digital marketing. Since there is a huge demand for digital marketing professionals, if you have enough knowledge in this field you can easily get a job & improve your career growth.

        Apart from this, you can also earn as a Digital Marketing Freelancer where you can offer these services & earn money from your home. Some freelancing websites offering digital marketing freelance jobs are elance, freelancer, Guru, People per hour.

        Hope this helps. All the best!!

    • 9 months ago

      Ashwini   /   Reply

      Hi,
      I m from engineering background. I have 4.5 years of IT exp in manual testing domain. But I have a career gap of 5+ years. Its bit difficult to get back to my testing domain as I need to learn automation. So I m looking for a change in domain . Is it good to switch to digital marketing at this point. ? My IT exp helps me in any way if I seek job in DM. I.e., Can I join as experienced candidate? What courses to join.preferably online.? Please guide me in this regard.

      • 9 months ago

        Sahil Arora   /   Reply

        Hi Ashwini,

        Digital Marketing is the most expandable field nowadays, & it’s the high time to explore it. Digital Marketing industry is booming but due to less skilled professionals demand for digital marketers is rising. You can enroll cdmm course from digital vidya where you will learn digital marketing practically from industries best experts. There are multiple options you can opt for in digital marketing : Start your job/Internship, Start your own blog & become an entrepreneur, start working as a freelancer.

        Attend free demo session conducted by digital vidya where you will learn how online marketing can help to grow your career or business growth : http://www.digitalvidya.com/dmo/

        Hope this helps!!

    • 9 months ago

      Ashwini   /   Reply

      Thank you so much!

    • 8 months ago

      Shikha Rawat   /   Reply

      How the digital marketing scope is changing in 2017? Which are the hottest jobs right now?

      • 8 months ago

        Sahil Arora   /   Reply

        HI Shikha,

        As I have shared multiple times due to less skilled digital marketers, demand for digital marketing professionals is increasing. Some best digital marketing jobs are:

        1) Content Marketing
        2) Digital Strategist
        3) Digital Community Manager
        4) Email Marketing Specialist

    • 8 months ago

      Ronny   /   Reply

      Being a diploma student in Civil,, can i look forward to digital marketing for a better and wealthy career ?

      • 8 months ago

        Pradeep   /   Reply

        Sure Ronny. Digital Marketing is a great career opportunity for anyone who’s passionate and serious about it.

    • 8 months ago

      Shivam Aggarwal   /   Reply

      Sir,Greetings of theday..
      I am a BBA graduate and thinking to opt for DM..
      I am bit confused about two or three points related to the course.. Please help me with the same.

      1: Should i opt and complete MBA first before DM course to boost up my career? I mean who will be preferred more A graduate with certificate in DM or a Postgraduate with certificate in DM?

      2: Which will be the best one to learn from all?
      SEO,SMM,E-MAIL MARKETING, MOBILE MARKETING.. should i go for specialization or just a glimpse of all will do?

      Please help me with this…

      • 8 months ago

        Pradeep   /   Reply

        Shivam: Glad to know your interest. Here are my answers:

        a.) The earlier you acquire digital marketing skills, the better chances you’ve to build rewarding career even if you choose to do MBA. I am sharing this with our experience with students from across all backgrounds including IIM graduates.

        b.) Even if you plan to specialize, you must learn entire spectrum of digital marketing else you will be left behind.

        Hope this helps.

    • 8 months ago

      Shivam Aggarwal   /   Reply

      Thank you for your guidance sir.. I have been looking for your reply since i posted my question.. Never thought it would be so quick.. Anyways thanks for helping you have helped me a way long to snap out of my confusion… 😊

      • 7 months ago

        Pradeep   /   Reply

        You are welcome Shivam. Have a great career ahead!

    • 7 months ago

      deepa   /   Reply

      pradeep, we have a family owned SME. i handle the marketing. we just got our website update, am handling the fb page and insta and other social mediums for our enterprise. i have no marketing background. the right content, the right adwords, SEOs, are challenging … because we want to use the social medium to generate business… how will this course help me from business generating point of view and my understanding of these tools in a better way. waiting for your response.thanks

      • 7 months ago

        Pradeep   /   Reply

        Thanks Deepa for sharing your background and objective. Considering you are managing an SME and you are looking for growing your business (vs just creating visibility), I would advise you to not limit your efforts to Social Media especially Facebook Page as FB Page has very limited value today. Areas such as SEM, SEO (for long term), Email Marketing and Inbound Marketing can take your business forward much faster.

        This program will help you acquire relevant skills across all of these areas to make the desired impact in your revenue growth.

        You don’t need to have marketing background to be able to successfully leverage digital marketing as long as you’ve commitment to grow your business.

        Hope this helps.

    • 7 months ago

      Rinki   /   Reply

      Hi Pradeep,

      I have been associated with digital marketing world for nearly about 7 years now during my professional career. I am well versed with all SEO,SEM,SMM,Email marketing, inbound/outbound marketing etc terms and have engaged clients from time to time during the sales cycle. But i do want to have in-depth knowledge and professional execution of all these. can CDMM Course help me? please give me some more details about this course.

      Thanks,
      Rinki

      • 7 months ago

        Pradeep   /   Reply

        Rinki: Thanks for sharing your background and glad to know about your interest. If you’ve been practicing all of the mentioned areas (i.e. SEO, SMM, SEM etc) since many years then I would not recommend CDMM program for you. I would advise you to consider our Mobile App Marketing Master Certification: http://www.digitalvidya.com/mobile-marketing/

        If you’ve only basic practical knowledge of these areas and you want to learn in-depth and also acquire industry-recognized certification for your career growth, you can surely consider CDMM program.

        Does this help?

    • 5 months ago

      Hrishikesh n   /   Reply

      Hello sir,
      I m hrishikesh from pune . Recenly i came to know about the opportunities in dm …i have done mba in finance in 2013 …but i am really interested in pusueing my career in the field of digital marketing as i am not interested in doing job in bpo which i am doing rite now and i need a field where i can challange my self with a great opportunity for a growth…
      I really want to do my career in dm do u think it will be a good career for me and which cource shall i opt for …
      Plz reply sir …thanks in advace

      • 5 months ago

        Pradeep   /   Reply

        Hrishikesh: Glad to know your interest in Digital Marketing career. I don’t know how many years of experience you’ve. If it’s less than 2 years, you can consider switching to digital marketing on acquiring digital marketing skills.

        However, if your experience is considerable, I would not recommend you to position yourself as a digital marketing professional immediately after learning digital marketing as you would be considered a fresher. Instead, you should start doing freelancing in digital marketing to gain practical experience and then over a period of time think about switching to digital marketing, preferably in Financial sector as you would be able to leverage your work experience and education.

        Also, do check this article about the benefits of doing a digital marketing course for various profiles: http://www.digitalvidya.com/blog/why-should-i-do-a-digital-marketing-course/

        Hope this helps. All the best!

    • 5 months ago

      waseem khan   /   Reply

      Mr. Pradeep your article is really very helpful for me because i am a beginner in this, your article give me a good knowledge digital marketing thanks for sharing it with us

      • 5 months ago

        Pradeep   /   Reply

        You are welcome Waseem. Hope you signed up for our upcoming orientation session on Digital Marketing for Career & Business Growth: http://www.digitalvidya.com/dmo/

    • 5 months ago

      Karishma Gupta   /   Reply

      I am completed 6 years in Software industry as developer. Can I pursue digital marketing?

    • 5 months ago

      Simbhu   /   Reply

      Hi I have worked in support domain for 2.5 years can I switch to digital marketing now and if so should I opt for entry level ??

      • 5 months ago

        Pradeep   /   Reply

        Simbhu: Considering your experience is not too much, you can look at learning digital marketing to switch your profile. Ensure that you do every Assignment, Exercise and Project you get in the CDMM program so that you can demonstrate your skills in digital marketing. All the best!

    • 5 months ago

      Sumit Chakrabarty   /   Reply

      Dear Pradeep,
      It is a very informative and encouraging blog you have in here. I m Sumit, associated with a travel company. I wanted to know that suppose i enroll myself from gurgaon and some time later shift to kolkata, can i still continue the course online from anywhere. Also for certifications, are there some tests, and does one need to clear these tests for the certificate, or one gets the certification on completing the module. Basically i m not that concerned with certificates all i want to master the knowledge, so that i can use it to my benefit. Regards

      • 5 months ago

        Pradeep   /   Reply

        Sumit: Find below answers to your queries-
        a.) Yes, you can attend the course from anywhere in the world.
        b.) There are 3 types of certifications:
        – Course completion certificates: You get from Digital Vidya
        – CDMM Certification: Joint certification by Digital Vidya and Vskills. After taking a 1 hour test. Details available at http://www.digitalvidya.com/digital-marketing/
        – Other industry certifications (e.g. Google AdWords, Analytics, Hubspot etc): Appear online.

        As you rightly said, the focus should be acquiring skills. Certifications will happen in the process :).

        All the best!

    • 5 months ago

      Vishal choudhary   /   Reply

      Hello sir,
      I’m Vishal choudhary from Pune.
      I have just completed Bachelor in business administration.
      I’m going to opt marketing as specialisation in my MBA. I have already made up my mind as a career in digital marketing. I have done a professional certificate program on digital marketing,social media marketing and E-commerce provide from Wharton school of the university of pennsylvania and going to do another program on SEO,but now i have being in doubt in making DM as career because of low payscale in India.
      Can you guide me what should i do ?

      • 5 months ago

        Pradeep   /   Reply

        Vishal: Any MBA, who’s looking at building career in Marketing has no option but to acquire digital marketing skills. There’s a huge range of salaries in digital and it’s a function of a number of parameters including the kind of company you join. As shared in the below article, you should look at building skills across all areas of digital marketing vs specific areas:
        http://www.digitalvidya.com/blog/learn-digital-marketing-vs-seo-social-media-marketing-sem/

        Hope this helps. All the best!

    • 5 months ago

      Anmol   /   Reply

      Hey Pradeep.
      I have just passed +2 medical and I was not really interested enough to pursue with medical science as a career.

      I have read most of the comments and my question is quite similar yet different.

      Is it realistic of me to think that I can get a job after completing your flagship course and pursue a career in digital marketing?

      P.S.- I’m currently working on a personal project based on social media marketing and email marketing.

      • 5 months ago

        Pradeep   /   Reply

        Anmol: Interesting and glad to know your interest in digital marketing. Yes, it’s surely possible to build a rewarding career in digital marketing. Given you are already working on Social Media and Email Marketing, you are positioned even better.

        All the best!

    • 4 months ago

      charlie   /   Reply

      I’m 28 year old. I’m a graduate in mechanical engineering. I had to quit my job because of health reasons. currently I’m working in bpo. Am I eligible to do digital marketing course. if I do this course,will I be hired by companies as a fresher. is my age gonna be a problem. Waiting for your reply

      • 4 months ago

        Pradeep   /   Reply

        Charlie: Glad to know your interest in Digital Marketing. I don’t know how many years of experience you’ve. If it’s less than 3 years, you can consider switching to digital marketing on acquiring digital marketing skills.

        However, if your experience is considerable, I would not recommend you to position yourself as a digital marketing professional immediately after learning digital marketing as you would be considered a fresher. Instead, you should start doing freelancing in digital marketing to gain practical experience and then over a period of time, you can think about switching to digital marketing, preferably in BPO (similar sector) as you would be able to leverage your work experience and education.

        Also, do check this article about the benefits of doing a digital marketing course for various profiles: http://www.digitalvidya.com/blog/why-should-i-do-a-digital-marketing-course/

        Did this help?

    • 4 months ago

      Raunak   /   Reply

      Hello Pradeep Sir,

      My name is Raunak and I have done B.Tech in Computers. I have been working as a Technical support Engineer since last 3 years.
      Would it be a right decision to start a career in Digital Marketing or should I stick to the same Domain?
      I was looking for a career alternative because I can’t see much Growth in Technical support Domain and my job timings are based on US time Zone.
      My second question is : If I choose to go into Digital Marketing world, would I have to do an MBA as well for growth in this field ?

      • 4 months ago

        Pradeep   /   Reply

        Raunak: Please see my recent response to Charlie. Additionally, in your case, I would suggest you look for techno-marketing profiles as ‘marketing technology’ is a growing field.

        No, you don’t require an MBA to build a career in Digital Marketing.

    • 4 months ago

      Sourav   /   Reply

      Hello sir i have completed my b.com and my mats is very week i want to know is mba in digital markeeting is good for me. I have very good communication skills and problem understanding and problem solving skills. I like communication and i am very good in it. Like making people understand about product or something

    • 4 months ago

      Pradeep   /   Reply

      Sourav: Great to know your interest. ‘Maths’ is no a requirement for a career in digital. Communication Skills (which is your strength) is far more important and thus an opportunity for you.

      I strongly recommend Digital Marketing career for you. All the best!

    • 4 months ago

      Arvind   /   Reply

      I did MCA commerce faculty.. and working as web developer since 3 yrs… Please suggest me shall move advertising or in digital marketing sector …

      • 4 months ago

        Pradeep   /   Reply

        Arvind: Glad to know your interest in digital marketing. Anyone who’s into Web Design or Development, digital marketing is an important skill to expand his/her profile for career growth. Accordingly, you should do our Digital Marketing Certification (CDMM) program.

        Join me live in our upcoming orientation session by signing up at http://www.digitalvidya.com/digital-marketing/

        Hope this helps.

    • 3 months ago

      Prateek   /   Reply

      Hi Pradeep,
      Super informative article, cleared up a lot of concerns I had, however it would be great if you could clarify the following concerns:
      1) I graduated in 2015 and for the past year have worked for an outsourcing company, specifically a private equity client where the job involved keeping track of portfolio companies’ and their competitors’ digital marketing strategies, so majorly focused on analysis. I wanted to know if this experience would be relevant to potential employers in this field ?

      2) I am currently earning about 4.2 lpa, my concern was that will I have difficulty getting placed or getting a hike due to high current salary relative to average salaries offered in DM at this level of work ex?

      3) Can you speak a little bit more on freelancing, Like how much experience is normally sufficient to gain enough knowledge to become a freelancer ? How difficult is it to get clients as a freelancer ? How much is an average freelancer currently making in this field ?

      • 3 months ago

        Deepesh Sharma   /   Reply

        Hi Prateek,

        We are glad you liked the article, let me clarify your doubts here:

        1. You have almost 2 years of work-ex, and that too related to Digital Marketing, esp Competitive analysis, which is a very critical area for businesses. It’s totally relevant. You got to do a lot of such analysis when you are running various campaigns into Digital, even while measuring ROI, you need to do a lot of cross channel competitive studies.
        2. 4.2 is not a high salary, it’s an average salary for 2 years work experience person. So do not worry here.
        3. Freelancing is not the function of experience in years, but it is a function of your portfolio, what all kind of Skills you have, what all kind of work you have done, and what you can showcase in your profile which others can see and trust. And salary totally depends on how much you can deliver. Out of all most important and foundation aspect is your skills. How much you know, and how can you deliver the projects. And it’s a long process, at time it takes year or so even you have skills to get projects, build profile and get regular work.

        I see your queries are very genuine and I am sure our CDMM course would contribute a lot to you in all of the above aspects.

        I hope I am able to help you here.

        Thanks

        Best wishes,
        Deepesh

      • 3 months ago

        Pradeep   /   Reply

        You are welcome Prateek. Here are my answers:

        1.) Your experience will be valuable. I would recommend that you should look for Digital Marketing related profiles in Consulting Firms, B2B Tech Firms or platform companies (e.g. Adobe, Fb, Google, Li etc).

        2.) The above choices will take care of your salary concern.

        3.) There are a number of variables including the kind of company you want to serve and the services you want to offer (e.g. only SEO vs a combination of SEO & SEM). You may do as an individual or a group of people. It’s difficult to predict the outcome, especially for your 1st engagement. There are a number of sites (e.g. Upwork) where you can find a number of projects. In addition, you would definltely want to use your own network for initial engagements. My only suggestion is to ensure that you do EVERY Assignment given to you in the course to build mastery in the field and gain sufficient confidence to delight your customers.

        Hope this helps. All the best!

    • 3 months ago

      Niladri Nag   /   Reply

      Hi….My name is Niladri….I am a B.Tech in Civil Engineering…I have got 8 years of experience working in the COnstruction Industry in Business Development….Will it be fruitfull to change my career in Digital Marketing…

      • 3 months ago

        Pradeep   /   Reply

        Niladri: With 8 years of experience in BD, I would not recommend that you learn digital marketing to change your profile to digital marketing as you would be treated as a fresher. However, as mentioned in the below article, you should look at acquiring digital marketing skills to expand your profile and grow in your career through our program:
        http://www.digitalvidya.com/blog/why-should-i-do-a-digital-marketing-course/

        Hope this helps. All the best!

    • 3 months ago

      Kiran   /   Reply

      Hello Pradeep Sir,

      Its really amazing how you have patiently answered to everyone’s question.
      My query is slightly different. I am a 2003 BE passout. After that I worked for 6 yrs in couple of MNC’s as a SAP technical consultant. After that I took a career break due to family reasons and now my break has got extended to total of 7yrs.
      I want to start working again, that’s when I came across digital marketing and your article. Could you please let me know if this course would be beneficial for me. I don’t mind starting again as a fresher.
      Also, currently as I am in the UK , can I do the course from here and will it help me to get a job in UK as well or only in India.
      How much would the course cost me in £.
      Waiting for your reply.
      Thanks.

      • 3 months ago

        Pradeep   /   Reply

        Kiran: Thanks for your kind words and glad to know your interest. As earlier, I would be straight and honest in sharing my views:

        Considering your experience, you would surely be treated as a fresher in digital marketing after doing a digital marketing course like ours. If an organization would like to hire someone at a fresher level, they would prefer you provided you are willing to join at a salary they would offer to a fresher and if they see your experience valuable.

        I would recommend you to look for freelancing/part-time opportunities (could be from UK/India) after you acquire digital marketing skills to begin with and over a period of time moving to digital marketing as a full time job would be relatively easier. You may actually want to explore techno-marketing profiles to be able to leverage your previous experience.

        Hope this helps. The course fee would be around ~700 in Pounds.

    • 3 months ago

      PRANAV Sharma   /   Reply

      Hello sir,
      It is very useful article.. specially the tools part and yes the way you explained the whole hierarchy in MNCs.. i dont have much query regarding DM.. i jst want to thank you for this article.. cause you already answered my questions through it..

      • 3 months ago

        Pradeep   /   Reply

        You are welcome Pranav! Glad to know that your found this article valuable.

    • 3 months ago

      ruchika jain   /   Reply

      HI PRADEEP,

      i AM engineering graduate and now WORKING IN BANK OF BARODA WITH 2.5 YRS OF EXPERIENCE.
      I want to switch the job due to transfer process of banks and would like to get the job where my banking experience can be counted.
      whether digital marketing can help me in switching my job and get better career options.

      • 3 months ago

        Pradeep   /   Reply

        Ruchika: Glad to know your interest in digital marketing. Given my brother also works in Bank of Baroda, I can understand your pain related to transfers.

        Fortunately, 2.5 years is not too long a time and banking is one of the most active industries using digital marketing. I would recommend you acquire digital marketing skills and apply for digital marketing roles in Financial industry. Even if you may have to take a hit in your 1st salary, it will be worth considering long term career opportunity.

        Hope this helps. All the best!

    • 2 months ago

      Vikas Nandwana   /   Reply

      Hello Sir,
      I’m BCA , MCA graduate.Not interested in programming. I’m not deciding to my self that I have a phobia about programming or I have no interest in programming , dat’s y I never did a single code with getting interest in C language(first programming lang in my life at the time of BCA), age 27, 2 months back I joined Internship in digital marketing in noida for 1 month den I went to my hometown. Now I came back almost I’m fresher with less Average English Skills (Both Oral,written). and I have Big Big confusion about to choose my careeer. What should I do. I’m very distracted about to choose to learn ( MS Sql Server) or (HTML,CSS)… Or Digital Marketing…But In digital marketing my elder bro says You have good command in english. How Should I improve my both the Oral and Written English Skills….What should I do. Should I join my remaining 3 months internship? plz reply Sir…Thank you.

      • 2 months ago

        Pradeep   /   Reply

        Vikas: Glad to know your interest in digital marketing. As shared earlier, a very high % of Tech/IT professionals/students are turning to Digital Marketing for their career growth. Here are my suggestions to you:

        1.) If you are learning new skills then you should definitely continue the internship program
        2.) If you want to acquire skills across all aspects of digital marketing, you should consider joining our CDMM Program.
        3.) Yes, having good communication skills helps in digital marketing. However, not every company or profile (e.g. SEO) demands great communication skills. This post should help you further
        http://www.digitalvidya.com/blog/how-to-write-well-for-online-media/

        Hope this helps. All the best!

    • 3 weeks ago

      Shekhar Satyendra kumar   /   Reply

      Hello Sir,

      This is shekhar Age 26 , Sir I am currently working as Data analyst in weather risk management, Digital marketing would be perfect choice i have some confusion.

      • 2 weeks ago

        Pradeep Chopra   /   Reply

        Shekhar: If your role requires leveraging your experience of Data Analytics for ‘Marketing’ function then it will be worth while learning digital marketing. Else I would recommend you to look for next level of skills (e.g. Machine Learning, Python) to excel in Data Analytics domain. You may want to check http://www.digitalvidya.com/data-analytics-course/.

        Hope this helps.

    • 3 weeks ago

      Chirag Janyani   /   Reply

      Dear Sir,

      This is Chirag Janyani age 28, I have done my MBA – General Mgmt. I have 4+ yrs of work exp in sales & mktg in steel industry. However it involves traditional mktg and sales and there is nothing new to learn no value addition to it. Digital Mktg is quite exciting and new and I m keen to do it but my query is would i be able to switch the industry and what career prospects & growth & packages I can expect in digital mktg?? Whether companies will consider as a fresher or what type of role can be given to the one who has a background of traditional sales & mktg.

      Please revert as it will help me out to come to a conclusion.

      Thanks.
      Chirag Janyani.

    • 2 weeks ago

      Pradeep Chopra   /   Reply

      Chirag: For anyone who’s into Marketing, ‘digital marketing skills’ are mandatory to grow. Soon, they will be required to even survive. You should look at learning digital marketing to position yourself as an Integrated Marketing professional so that you can leverage your current skills and experience. In fact, over 50% of participants of CDMM course are Sales & Marketing professionals.

      Hope this helps.

    • 1 week ago

      Nikhil Thomas   /   Reply

      Hi Pradeep,

      I am a first-gen entrepreneur, who is building a mobile app startup. I would like to acquire some digital marketing skills, which i feel will be useful for an early stage startup founder like me. Since i am a one man army now, i felt that acquiring these skills will help accelerate the growth of the start-up during its initial phase. i would like to hear your opinion on this.

      Apart from this, i am also planning to take up digital marketing as a career till i see some traction for my start up. I hold a Commerce degree and a Master’s in International Business and Management. I have 1 year experience in traditional sales and marketing in the FMCG industry, which i gain during my previous startup. Unfortunately, i had to shut down operations due to some reasons. Now, that i am looking to carry this experience and shift to the digital marketing domain, i would like to hear from you on how this move will compliment my career and also how the CDMM course will contribute to this cause.

      • 4 days ago

        Pradeep Chopra   /   Reply

        Nikhil: Given your background and your future plans, it’s natural (I would say mandatory) for you to acquire digital marketing skills. It’s going to significantly contribute to your entrepreneurial and career plans in Digital Marketing. Hope this helps!

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