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There are 6 comments


  • 3 years ago

    Kai   /   Reply

    3000 tweets and 500 retweets is OK from an awareness viewpoint. The critical metric is how many more cameras did they sell in this period more than normal ? Or in the month to 6 months afterwards?

    If they did not sell one camera more than usual, then perhaps the campaign needs some more work.

  • 3 years ago

    Mayank   /   Reply

    Nice post Mr. Goswami. Again it shows the power of social media in providing desired results to the business. I had two queries 1. Don’t you think that twitter is overtaking Facebook as medium for engaging more users especially so in case of entertainment industry and product based companies. 2.) Can you throw some light on the ” ‘hint based search’ technique ” adopted by Fujifilm.

  • 3 years ago

    Rahul Singh   /   Reply

    Very good case study Indrajit. I like the learning part specially.

  • 3 years ago

    Indrajit Goswami   /   Reply

    Yes, Mayank you’ve rightly observed that Twitter is overtaking Facebook. But there is nothing static. This is a continuum. About your second question. Hint based strategy means, the company ran contests, where it posted questions to answer and then had given clues so that there could be more participation. The clues helped them to link to their sales funnel.

    • 3 years ago

      Ummer   /   Reply

      Twitter is having many merits over FB. First of all Tweet is simple and in short form. People will get to the point without dragging around the point, it saves time! Twitter is widely used for serving customers online more than Facebook. You can connect with your bank and ISP support team via Twitter easily and you get response faster!!

  • 3 years ago

    Indrajit Goswami   /   Reply

    Hello Kai, the data you require, are not available with me or with the source.

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