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How to Write a Digital Marketing Resume: From Basics to Advanced
Another day another rejection letter…What’s wrong with my Digital Marketing Resume?
Ram and Shyam both applied for the same job but why did Ram got an interview call and the other didn’t. (I know, sorry for the clichéd names)
When I was new to the Digital Marketing industry, I also had no clue why many of my friends got a call from big brands even though we were applying together for that position (although I smiled and said never mind, but that does hurt).
It wasn’t too late when I realized I didn’t lack the capability but it was my resume which didn’t attract the recruiter. I missed out the basics of how to write a digital marketing resume and it wasn’t perfect or even near perfect.
Moreover, recruiters only spend 6.25 seconds looking at your CV (Forbes, 2012).
How to Write a Digital Marketing Resume
Let’s get started…
1.What’s your Target?
If you know who your audience is and what is important to them, you can shape your message accordingly. Thereby, increasing the probability of you getting an interview call is high.
Keep the type of job and company you are applying to. Also, ask yourself questions like: Is the job only concerned with writing blogs, or will it require web analytics and keyword research skills too? Who the employer is? Is the company small where you need to know bits and parts of every aspect of digital marketing or is the company big that requires you to know specialized skills?
Once you know, you are good to go to draft a digital marketing resume that will be surely selected.
Pro tip: Highlight the skills and keywords that interest the hiring manager.
2. What’s your Unique Value Proposition?
To create an effective resume, define what your unique blend of skills is. Develop your own proposition. Think and write down aspects that differentiates you from the crowd.
Highlight your unique blend of skills aka unique value proposition. What makes you different from others? Your ability to write catchy headlines or your in-depth research? Or maybe, your ability to create compelling videos? Whatsoever it may be, find it and define it in your digital marketing resume.
Pro tip: Consider it aligning it with the job you are applying to.
3. Identified your Messaging Strategy?
Determine your messaging strategy before you write your resume. You are required to think about:
- The best structure for your resume to highlight your value proposition.
- The keywords ideal for your employer.
- Give real world examples of your value proposition.
- The best design and layout to reinforce your message.
Pro tip: All these aspects should be carefully thought of before you write your resume. Make sure you keep in mind your target audience.
4. Is your Resume Seen?
Well, if you don’t have a connection at the company you are applying to, then most probably you will need to apply through a PC/laptop. The process makes it so difficult to upload it in a format that allows all recipients to read it as intended, like a PDF. Therefore, it is crucial to check spacing issues as confusing formatting might distract them from the content.
The most common are Microsoft Word Pages:
- Microsoft Word: Choose File > Save as Adobe PDF
7 Things to Focus in your Digital Marketing Resume
Humans will be humans… By that, I mean they get easily annoyed, are biased, and get bored easily!
They are going to read your resumes and will probably get annoyed if you haven’t put things in a chronological order. They won’t waste a second reading those paragraph long job description and probably get excited on seeing the same college you also went to.
Here are few of the things that really matters to any recruiter:
The way you collect your thoughts and organize those ideas is formatting. How they structure is a clear way that tells the recruiter about candidate’s abilities. Straying too far from normal formatting makes it hard to read and understand your resume.
If you are making an infographic resume, keep it simple. Overdoing things might kill the impression.
Another important factor is the length of your resumes. Keep your resume length to one page if possible. Since the hiring managers spend only six seconds to decide whether they like your resume or not.
Even if you have a really good amount of experience, don’t exceed two pages. Recruiters always have the chance to look at your LinkedIn profile to know the full story. Therefore, make your LinkedIn profile stand out.
3. Interests and Hobbies
Including interests and hobbies depends on the type of job and the company you are applying to. If you are applying for jobs like painting and photography, the section of hobbies could be interesting to an employer. However, if you are applying for jobs like accountant or administrator, then hobby like skydiving wouldn’t be a good decision to include. Also, the digital marketing manager resume would look different from digital marketing resume for freshers.
Think about the conclusions someone could draw from your hobbies relative to the role you’re hiring for. Do they enhance or detract from the image you’re trying to convey?
Also, if you know the organization’s culture is such that it embraces unique individuals that have a range of background and interests, then it is a useful information. But don’t expect the same from conservative organizations. In fact, they might view hobbies as ‘distractions’.
4. Dates of employment
Both job hopping and large gaps in employment are considered as red flags to hiring managers. It might come to the employer that you are unable to commit to one organization, and that’s something no company would want.
Tip: You should stay at a job for at least a year or two. Otherwise, it is considered as a no signal.
And if you took longer than six months off of work, you explain the gap on your resume. For instance, you can add ‘took time off for personal reasons’ or may be ‘took a break for family time’. The hiring managers just want to see a rational explanation for your job gap.
Location is an important factor. The recruiters want to know if there’s a need to get you relocated. If you omit the location in your CV, the hiring managers might be skeptic about the same.
If you live nearby, then it is great. However, if the location is far, be prepared with the relocation status questions in an interview.
What should you focus in your CV: the school you went to or what you studied?
The answer lies in the type of job you are applying for. Mostly, your degree should compliment your role. This doesn’t imply that only marketing graduates can apply to marketing jobs. They can hire someone who came out of art studies like writing or graphic design. Your ability to market product is important.
It also depends on your success at the school you attended. While there are companies which only call graduates of top tier schools but it is certainly not an underestimating point. A community college with 85% could be more attractive than an IIM graduate with 43%.
Tip: If your percentage or GPA is low, consider removing it altogether. If you had great jobs and accomplishments following graduation but didn’t have a good GPA, consider removing your GPA earlier.
7. Bullet Points in Each Section
You should not add more than five to six bullet points in your each position. Since these recruiters are scanning your resumes really quickly, so you want to make it easy for them to find and digest the relevant information.
Tip: Say no to paragraphs!
Digital Marketing is an industry where everything can be measured and analyzed, this means you have an opportunity to tell an impressive story of success. Remember, no paragraphs! Only crisp bullet points.
~Focus on accomplishments before duties
This means you need to mention how you succeeded in a role before you mention the role. For instance, if you had a senior management role, mention the number of people you managed.
~Include metrics and goals
Once you mention the metrics or quantifiable goal, it becomes easier for hiring managers to compare you against other candidates. For instance, rising social media engagements, driving more traffic to the website, etc. Once you have your accomplishments and metrics together, you can turn them into bullet points like:
- Drove 5 times more traffic to the website by optimizing the keywords.
- Grew eCommerce sales 20% in 3 months by redesigning and A/B testing all landing pages.
Here is a Digital Marketing Resume Sample for more clarity:
5 Tips for Making your Digital Marketing Resume Better
You can make several digital marketing resume mistakes while drafting your CV. In order to avoid making common resume mistakes, follow these 5 tips to make your CV stand out:
1. Clean, Simple and to the Point
An easy to read and clear CV helps you appear like the organized digital marketer you are. Therefore, it is crucial to keep in mind that your formatting and font type is consistent and clean. The highlights of your CV should be you, your experience, and your message.
Avoid messy design elements wherever you can as it distracts your reader. Here are few things you can do:
- Short and to the point bullet points
- Good hyperlinks
- Bold headings
2. Spell check & Proofread
In the Digital Marketing industry where communication is the key, it is unacceptable to do typos in your CV. Your grammar should be flawless, sentences should be clear and the core message should be immediately recognizable.
3. Don’t Forget your Mission Statement
Your mission statement is the core of your CV. So don’t just copy and paste from a good CV. Make your own personal tagline. This is the first impression the recruiter will form of you.
Be a little creative.
4. Market yourself
An online marketing resume is unique. By that, I mean it gives your hiring manager a glimpse of what your ability is. How well you can showcase your talents. They will think if you can’t market yourself then how are you going to market the company?
Take the opportunity to sell your abilities.
5. Be Specific: Give Numbers & Names
‘I am a good analyst’
How will I know that you are a good analyst from this tasteless statement? Therefore, while you are writing your digital marketing CV, it is important to mention the specifications of your success and what did you achieve in your previous organizations.
You can talk about your achievements in terms of figures, KPIs, percentages, and other measurable outcomes. This will give an impression that you have a firm grasp of the knowledge about the practicality of the industry.
We learn from mistakes, right? Also, a career in Digital Marketing has a lot of opportunities and you can’t afford to make a mistake. So here is how you can write a digital marketing resume flawlessly which will get you your dream job.
Although ‘How to write a Digital Marketing Resume’ could be a difficult task and most important one! What are the problems you are facing in writing a perfect marketing resume?
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