10 Must have Skills for a Digital Marketing Manager in India

A Digital Marketing Manager resembles a multitasking automated system that has the needed expertise and Artificial Intelligence to run, track and measure the performances of different components of Digital Marketing, and manage respective Digital Marketing professionals as well.

Plus, the Digital Marketing manager understands the importance of adding creative and engaging values to the digital marketing campaigns and does this cohesively.

Many players, different marketing channels, a considerable measure of digital marketing tools, target audiences, conversions, sales, and measuring the success- Digital Marketing Manager roles and responsibilities further imply understanding the nuances of the new DM standards and how they interface.

It’s tied in with the thinking about how each of the internet marketing channels works and communicates with each other and how that can be used for accomplishing the business goals.

Digital Marketing Manager is a Digital Marketing Head who manages-

• Digital Marketing Executive
• Digital Marketing Specialist
• Team Lead
• Strategist/Analyst, etc.

Since salary is directly proportional to the responsibility one handles, see below the salaries of different Digital Marketing professionals-

Digital Marketing Head or Digital Marketing Manager Salary in India

DM head brings up many issues like what would be the right Social Media Marketing Strategy, how to channel email advertising, or how content marketing would help the Digital Marketing team construct a site that is SEO optimized. Let us go through Digital Marketing Job Description

Digital Marketing Manager Job Description

The Digital Marketing Manager job description is very broad that varies from organization to organization. So, let’s delve into common responsibilities that a Digital Manager needs to handle-

Digital Marketing Manager job responsibilities-

• Creating Digital Marketing Strategies to optimize online traffic to the company’s website
• Tracking the conversion-related percentages and numbers to make needed improvements
• Taking care of all Digital Marketing Components from SEO, SMM, and SEM to content marketing and SEO Copywriting.
• Creating effective SMM strategies to create brand awareness in different social media channels
• Ensuring better user experience on the company’s website including responsive design, engaging content, and usability
• Collecting and Evaluating customer feedback data to enhance the customer experience and optimize conversions
• Evaluating Digital Marketing strategies and success ratio of competitors for creating a Digital Marketing plan to overtake them

Now, the time has come to know the marketing skills a digital manager must have to efficiently manage all the aforestated responsibilities. So let us dig into the 10 skills a Digital Marketing Manager in India needs to have-

10 Skills must for a Digital Marketing Manager

1. Ability to do result-driven Data Analysis

In the ‘Big Data’ age, it is a must for a Digital Media Marketing Manager to use data analytics to complement the marketing goals. It is not about enormous data but rather what you “do” with the data decides the success of your campaign.

• Lack of Data Analytics knowledge makes many advertisers dumbfounded and demands another type of colleague, a data man (the Analytics Expert).
• The booming prevalence of Big Data and the great velocity of digital change have happened so quickly that Data Experts are quite rated to find it. In any case, that is the thing that the new-age digital media marketing manager should have.
• In data analysis, data from various sources is collected, reviewed, and analyzed to form a particular kind of quantifiable conclusions.
• Different data analysis methods should pay heed upon are data mining, business intelligence, text analytics,  and data visualizations

2. Knowledge of idiosyncrasies of Paid Social Media Advertising

Social Media came as a marketing channel that was free to advertise your brand worldwide when it started. But, of late, Facebook has changed this amusement, and now paid advertising is gaining the pace.

Be that as it may, if Facebook advertising is done in the right fashion, it can be extremely successful. So let us go through the skills you need to pay heed to have a grip on social media advertising-

• Skills to utilize “Facebook’s Analytics Tool” to get the right Facebook Insights
• Skills to use “Power Editor”
• Skills to handle “Look-alike” prospects
• Know effective ways of granular targeting of Custom groups of audiences
• Knowing what is oCPM bidding and how to do it accurately
• Experimenting and testing creative images
• Know how to analyze and test imaginative picture

3. Ability to run and analyze Email Marketing Campaigns

The email was basic in the past and but now, for Digital Marketing Manager, it is all about breaking down bounce rates, niche targeting, conversions, and open rates.

• Indeed, even the big businesses have not been using Email marketing well.
• A recent report by the NY Times uncovered that in spite of it having more than 6 million emails in its mail database, it never had a legitimate email marketing platform and Email automation tool-A major slackness from a Digital Marketing Campaign Manager.
• Social media promotion is awesome for brand awareness however your most faithful and submitted users, subscribers, and clients would need to keep in close touch via email.
• Many best-performing deals occur from your email list.

4. Ability to implement & measure Search Engine Marketing

There are two sections in search engine marketing that a digital marketing manager needs to pay heed upon

1. Content, blog, and site optimization for organic earned search
2. Pay for click advertising using Google AdWords. Paid Advertising is also known as Search Engine Marketing

Having earned the authority to rank high on SERPs requires some serious effort and it is no handy solution. In any case, don’t disregard doing this as it ensures driving the lion’s share of your traffic movement.

SEM takes a very long time of content creation and steady strategic traffic movement that demands an adept Digital marketing manager, well equipped with SEM skills.

5. Having skills with the latest Digital Marketing Technology Tools  and platforms

The Marketing Manager’s job in the past was about managing the marketing agency. In any case, now they have to comprehend the latest Digital Marketing Tools and Platforms, and some of those are given below-

Free Digital Marketing Tools-

• Hootsuite
• Tweetdeck
• Canva
• Buffer
• Facebook Insights
• Twitter analytics
• Google investigation

Digital Marketing Platforms

There are different Digital Marketing platforms like Digital Marketing, Social Media Marketing, and Email Marketing platforms that enable a Digital Marketing Manager to scale the marketing efforts.

Digital Marketing Platforms

 For instance, Teradata’s Marketing Operations Products like-

• Planning and Spend Manager
• Workflow and Collaboration Manager
• Marketing Asset Manager,

Email Marketing Platforms-

•  Mail Chimp
• Aweber
• iContact

6. Thorough knowledge and expertise in Social Media Marketing

Social media marketing is fun, includes many moving parts, and continuously changes.

• Social media is mind-boggling, and a digital marketing manager has to comprehend the different social networks and SMM tools that enable them to optimize and automate online branding.
• By using queries like which Social Channel would be the best fit for the brand, a Digital Marketing manager can figure out the scope of strategies to accomplish the business objectives.

7. Knowing the right implementation of Content Marketing

Content is actually the base of all digital marketing strategies and that’s why it is a must for a Digital Marketing Manager to know the right content marketing plan for his/her Digital Marketing Campaign.

• Content marketing requires articles, blogs, pictures, infographics, free ebooks, and a rundown of different other kinds of content that also work as lead magnets for DM campaigns.
• Content marketing ensures the advantages like increased engagement, optimized traffic, boosted SEO, and maximized conversions and sales.

8. Ability to adeptly use Mobile Marketing to target the right audience

The Smartphone explosion has created a greater need for mobile marketing for ensuring better targeting and conversions.

• Ensuring that your brand is having a site that is mobile-friendly and responsive is the responsibility of the Digital Marketing Manager.
• Having the right mobile applications is also essential for ensuring DM’s success in today’s time. Knowing this skill is a must.

9. Skills to run Viral Marketing Campaigns

Inspiring substance to move quickly is something that the likes of AIB, TVF, and Buzzfeed have taken to another level.

• It doesn’t imply that a Digital Marketing Manager has to concentrate on it, however getting the periodic Video, blog entry, or picture to turn into a web sensation is justified for brand building and awareness purposes.
• Paying heed to the strategies of those publishers who run viral campaigns regularly will help you get the right Digital Marketing strategy.

10. Incorporation of Visual Advertising Skills

Most Digital Marketing managers realize that they can get expanded engagement and sharing in the event that they utilize visuals. This is quite evident on Facebook, as Facebook analytics demonstrates that up to 100% greater engagement is driven by a visual post compared to the text content.

In any case, this is not only a strategy that works well with Facebook. Twitter also uses the visual content in the stream like the utilization of pictures and videos is extremely powerful.

• As per Jeff Bullas’ analysis, the rate increment in “impressions” of a tweet with a picture over a tweet without it, was a significant 197%.
• Engagement increase was around 581% while the increase in ‘Engagement-rate was around 111%.
• The visual advertising ability is worth mastering to be a successful Digital Marketing Manager

Once you have the aforestated skills, the next big thing is knowing the right sample resume for Digital Marketing Manager. Let us understand how to write a Digital Marketing Resume-

How to write Digital Marketing Manager Resume

It is your resume that attracts the recruiter- To get the right job opportunity, it is important to know how to write a digital marketing manager resume. Below given are some tips on writing Digital Marketing Resume-

1. Before writing your resume, you need to know-

• What’s your Target?
• What’s your Unique Value Proposition?
• Your right messaging strategy
• Resume format that allows all recipients to read

2. Important things to focus in your Digital Marketing Manager Resume-

• Formatting-

Collecting your thoughts and their immaculate organization is formatting. How you structure your ideas is a clear way that lets your recruiter know about your abilities. Never stray too far from normal formatting. An Infographic resume is a new trend but you should never overload it.

• Length-

Length is another important factor for a Digital Marketing Manager’s resume and you should try to keep your resume length to one page or a max of two pages if possible. A Hiring Manager may like or dislike your resume within six seconds and they also have an option to look at your LinkedIn profile- I hope you have a well-updated LinkedIn profile!

• Interests and hobbies-

You need to include interests and hobbies as per the type of job and the company you are applying to. You have to understand that a digital marketing manager’s resume would look different from a digital marketing resume of freshers.

• Dates of employment-

Job hopping and large gaps are considered red flags in employment. Your employer will think you are unable to commit to one organization- So you need to wisely mention dates of employment. Gaps also create negative impressions.

• Location-

Location is also one of the most important factors, as recruiters prefer to know if there’s any need to get you relocated. Omission of location in your CV turns your hiring managers skeptical about the same. If your location is far, do give relocation signals.

• College-

Your degree should complement your role, so if your percentage or GPA is low, you should try to remove it altogether. In case you had better jobs and accomplishments following graduation, then consider removing your GPA if it is not good.

• Bullet points in each section

You have to say no to paragraphs. You should never add more than five to six bullet points in your every position and try your best to make it easy for the recruiter to find and digest important and relevant information, while he/she is scanning your resume quite quickly.

3. Tips to make your Digital Marketing Manager Resume better

• The resume should be clean, and to the point
• Digital Marketing Manager resume has to be proofread and well checked
• Always include your mission statement
• Do self-branding and market yourself
• Be as specific as possible and include numbers and names

See below a sample resume for the digital marketing manager –

10 Things a Successful Digital Marketing Manager Do

They have a strategic vision:

A successful Digital Marketing Manager understands the big picture and has a strategic vision for how to use digital marketing to achieve the company’s goals. While planning and implementing a successful digital marketing campaign,  they consider all aspects of the customer journey, from Awareness to Consideration to Decision.

They are data-driven:

Digital Marketing Managers rely on data to make decisions. They use data to understand what is working and what is not, and they continually test and optimize their campaigns to get the best results possible.

They understand the customer journey:

A successful Digital Marketing Manager understands how customers interact with brands online and offline, and they use this knowledge to create campaigns that guide customers through the buying process. Understanding customer journey assists in planning and executing targeted content that meets the needs of customers at each stage of their journey.

They understand the basics of SEO:

Digital  Marketing Managers know how to optimize website content and track website performance to ensure that customers can find the brand online. They also work with other departments to ensure that the website is aligned with the company’s overall marketing strategy.

They know how to use social media effectively:

Digital Marketing Managers use social media to build relationships with customers and create a brand identity. They understand how to create content that engages customers and drives traffic back to the website.

They are always testing and optimizing:

Digital Marketing Managers are constantly testing different tactics to see what works best for their campaign. They use data to analyze results and make changes to improve performance.

They are excellent communicators and storytellers:

Digital Marketing Managers know how to tell a story that sells. They use their communication skills to create compelling content that speaks to the customer’s needs and drives conversions.

They possess strong project management skills:

Digital Marketing Managers are responsible for managing multiple projects at one time. They use project management tools and processes to keep campaigns on track and meet deadlines.

They stay up-to-date on the latest digital marketing trends and technologies:

Digital Marketing Managers understand the ever-changing landscape of digital marketing. They stay informed of new trends and technologies so they can adapt their strategies and stay ahead of the competition.

They are constantly learning and growing:

Digital Marketing Managers are lifelong learners. They are constantly reading, researching, and taking courses to stay up-to-date on the latest digital marketing trends and technologies.

Tips to Become a Digital Marketing Manager in India

If you want to become a Digital Marketing Manager in India, here are some tips that can help you:

Get a degree in marketing or a related field:

A bachelor’s degree in marketing or a related field is a good foundation for becoming a Digital Marketing Manager. You will learn the basics of marketing and gain an understanding of how to create and execute campaigns.

Gain experience in digital marketing:

Digital marketing is a rapidly evolving field, so it’s important to get experience working with different digital marketing tools and platforms. Working as an intern or assistant Digital Marketing Manager is a great way to gain hands-on experience.

 Stay up-to-date on the latest trends and technologies: 

As a Digital Marketing Manager, it’s important to stay up-to-date on the latest trends and technologies. This will help you adapt your strategies and stay ahead of the competition.

Be a lifelong learner:

Digital marketing is an ever-changing field, so it’s important to be a lifelong learner. Read books, take courses, and attend conferences to stay up-to-date on the latest digital marketing trends and technologies.

How to choose the best Digital Marketing Course for a Digital Marketing Manager

If you want to pursue a career in Digital Marketing, here are some tips on choosing the best course:

Do your research:

Not all Digital Marketing courses are created equal. Do your research to find a course that covers the topics you’re interested in and is taught by experienced instructors.

Look for a comprehensive course:

A good Digital Marketing course will cover a wide range of topics, including SEO, social media, content marketing, and email marketing. Make sure the course you choose covers all the bases.

Find a course that fits your learning style:

Different people learn in different ways. Some people prefer to learn by reading books, while others prefer to learn through hands-on experience.

Find a Digital Marketing course that fits your learning style so you can get the most out of it.

Get hands-on experience:

Digital marketing is a rapidly evolving field, so it’s important to get experience working with different digital marketing tools and platforms.

Look for a Digital Marketing course that offers an internship or practicum so you can get hands-on experience.

Choosing the right digital marketing course can help you launch a successful career as a Digital Marketing Manager. Do your research, find a comprehensive course, and get hands-on experience to give yourself the best chance of success.

Final Thoughts-

I hope the aforestated skill set of a Digital Marketing Manager would help you analyze the skills that you still need to have in your Marketing-Arsenal to rule the Digital World with sheer competence.

Want to be an awesome Digital Marketing Manager-Join Certified Digital Marketing Master (CDMM) Course.

Getting certified in Digital Marketing and following the sample resume for Digital Marketing Manager will help you grab the eyeballs of recruiters of top Digital Marketing Companies.

So what marketing skills do you need to have in arsenal?- Update me in the comments.

FAQs

What does a Digital Marketing Manager do?

A Digital Marketing Manager is responsible for planning, executing, and monitoring digital marketing campaigns. They work with a team of digital marketers to create and execute campaigns that promote a company’s products or services.

What skills do you need to be a Digital Marketing Manager?

To be a successful Digital Marketing Manager, you need strong communication, project management, and analytical skills. You should also be up-to-date on the latest digital marketing trends and technologies.

How much does a Digital Marketing Manager make in India?

The average salary for a Digital Marketing Manager in India is around Rs 10 lakhs per year. However, an experienced digital marketing manager  can earn up to Rs 30+ lakhs per year.

What is the job outlook for Digital Marketing Managers?

The job outlook for Digital Marketing Managers is positive. The field of digital marketing is growing rapidly, and there is a high demand for qualified Digital Marketing Managers.

What are the steps for becoming a Digital Marketing Manager?

The steps for becoming a Digital Marketing Manager include getting a degree in marketing or a related field, gaining experience working in digital marketing, and taking courses to stay up-to-date on the latest digital marketing trends. You should also consider getting certified by the Digital Marketing Institute.