Author Archive
Want To Get A Free Facebook Ad Coupon?
Free Advertising? You must be joking. Internet Advertising is the most complex thing today and if you are getting a chance to advertise without spending a rupee then there has to be something fishy about the whole exercise. Don’t even think of getting involved in such illegitimate things. This is the reaction one gets if […]
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KitKat Captured ICC Cricket Fever With Tweet Strategy
Kitkat is one of the most successful products from Nestle in chocolate wafer category. It recently launched KitKat Senses Milk and KitKat Senses Dark in the premium chocolate segment. Indians love chocolate and the word “premium” therefore has a new meaning. As per Business Standard the chocolate category is poised at Rs 2000 crore and […]
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KFC India Leveraged Social Media To Boost Its Online Presence
KFC is the No. 1 restaurant brand on Social Media. Their Digital Mantras for Success is Co-creation Feedback Fanatics Innovative and Interactive Campaigns. Co-creation: They advocated publishing user generated content with apps like Radio KFC RJ Hunt and Design Your Own Bucket Campaign Radio KFC RJ Hunt Campaign: Radio KFC is an exclusive radio channel […]
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MTV Leveraged LinkedIn For Its ‘Get A Job’ Campaign
LinkedIn is a professional networking site which allows its users to build connections in a professional set up. Users have to create their professional profile which can help them to broadcast the various roles and responsibilities they perform or have performed on a regular basis, their achievements and awards as well as endorsements and recommendations […]
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Penguin India Leverages Facebook To Increase Attendance For Spring Fever 2013
Penguin Books India is the largest English language publisher in the subcontinent. Founded in 1985, Penguin Books India began its operations in 1987. In its 28 years of operation they have published books in virtually every segment which includes travel, business, politics, history, religion and philosophy, lifestyle, cookery, health and fitness, sports and leisure, visual […]
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