Author Archive
Want To Get A Free Facebook Ad Coupon?
Free Advertising? You must be joking. Internet Advertising is the most complex thing today and if you are getting a chance to advertise without spending a rupee then there has to be something fishy about the whole exercise. Don’t even think of getting involved in such illegitimate things. This is the reaction one gets if […]
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KitKat Captured ICC Cricket Fever With Tweet Strategy
Kitkat is one of the most successful products from Nestle in chocolate wafer category. It recently launched KitKat Senses Milk and KitKat Senses Dark in the premium chocolate segment. Indians love chocolate and the word “premium” therefore has a new meaning. As per Business Standard the chocolate category is poised at Rs 2000 crore and […]
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Impact Of Social Signals On SEO
Social Media is very powerful. Everyone is present on it. So businesses, big or small, are advised to be present on all the social platforms. Strong Social Media presence is considered as a prerequisite in the image building exercise. On Social Media, Information spreads like fire through social sharing and retweets. In the absence of […]
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Learn To Identify Best Social Media Influencers
Social Media is an integral part of our daily lives. It is a new way of saying a ‘Hello’ to our friends at our convenient time. I was talking to a friend of mine when I realized that I haven’t spoken with him on phone or in person for months. We meet online and chat […]
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Times Internet’s Mobile App Astrospeak: Your Personal Astrologer
Astrology is one of the favourite topic of discussion transcending age groups and genders. In the olden days sages used to provide accurate and reliable predictions. However in today’s day and age reliability quotient of a predicted event happening is a big question mark. So people refer to multiple guru’s seeking advice and ascertaining the […]
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KFC India Leveraged Social Media To Boost Its Online Presence
KFC is the No. 1 restaurant brand on Social Media. Their Digital Mantras for Success is Co-creation Feedback Fanatics Innovative and Interactive Campaigns. Co-creation: They advocated publishing user generated content with apps like Radio KFC RJ Hunt and Design Your Own Bucket Campaign Radio KFC RJ Hunt Campaign: Radio KFC is an exclusive radio channel […]
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MTV Leveraged LinkedIn For Its ‘Get A Job’ Campaign
LinkedIn is a professional networking site which allows its users to build connections in a professional set up. Users have to create their professional profile which can help them to broadcast the various roles and responsibilities they perform or have performed on a regular basis, their achievements and awards as well as endorsements and recommendations […]
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Understanding The Functional Building Blocks Of Social Media
Social Media is everywhere. Everyone uses Facebook right from school children to housewife’s, working men and women to elderly citizens. Many celebrities, well known politicians, business leaders and working professionals use twitter. Other social media sites like Instagram, Tumblr, Pinterest and blogs are popular among the users. With this rise in Social Media, Corporate communication […]
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Penguin India Leverages Facebook To Increase Attendance For Spring Fever 2013
Penguin Books India is the largest English language publisher in the subcontinent. Founded in 1985, Penguin Books India began its operations in 1987. In its 28 years of operation they have published books in virtually every segment which includes travel, business, politics, history, religion and philosophy, lifestyle, cookery, health and fitness, sports and leisure, visual […]
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