A BBA in Digital Marketing is an excellent way to enter the field of marketing.
This degree or certification in digital marketing provides you with the skills and knowledge necessary to succeed in today’s digital world.
With a BBA (Bachelor in Business Administration) in Digital Marketing, you’ll be prepared to take on a variety of roles within the marketing industry, including digital marketing coordinator, social media manager, and even marketing research analyst.
The BBA in Digital Marketing program is a 3 years UG course that is designed to give you a well-rounded education in the field of marketing.
You’ll take courses in digital media marketing strategies, consumer behavior, market research, and more.
Upon graduation, you’ll be prepared to enter the workforce and make an impact in the marketing industry.
What is BBA in Digital Marketing?
The BBA Digital Marketing is a 3-year undergraduate course that imparts students with knowledge and skills related to marketing in the digital age.
The course curriculum covers aspects of digital marketing such as website design, SEO, email marketing, social media marketing, and more.
Students who pursue this course learn how to create and implement marketing campaigns that are aligned with the goals of a business.
Additionally, they also gain an understanding of how to measure and analyze the performance of digital marketing campaigns.
Upon successful completion of the course, students are prepared to take on roles such as digital marketing coordinator, social media manager, or marketing research analyst in various industries.
Why study BBA in Digital Marketing?
With the increasing importance of digital marketing in today’s business world, there is a high demand for professionals who are skilled in this domain.
Pursuing a BBA in Online Marketing can help you gain the necessary skills and knowledge to excel in this field.
Additionally, the course also provides students with an understanding of how to integrate digital marketing strategies with traditional marketing techniques.
- Students can study BBA in online marketing at many colleges throughout India after finishing high school.
- Those studying Digital Marketing BBA need to be good at analyzing markets and have an interest in digital marketing, lead generation, sales conversion, creating market strategies, and more.
- After you finish 10+2, you can apply for this course. Selection is based on merit or by an entrance exam and conducting personal interview rounds.
- You can also pursue MBA or Ph.D. in this subject matter field for higher studies.
- You can also pursue BBA Digital Marketing Course Online from several universities that offer online and distance courses such as Dibrugarh University, Jain Deemed to Be University, Digital Marketing Executive Program with Deakin University, etc.
Scope of BBA in Digital Marketing
With the increasing use of digital channels for marketing, the scope of BBA Digital Marketing is on the rise.
Students who pursue this course can find employment in various industries such as advertising, e-commerce, media, and more.
Additionally, they can also work as consultants, and industry experts or start their own businesses.
Some of the job roles that students can take up after finishing their Digital Marketing BBA are:
- Social media manager
- Digital marketing coordinator
- Content writer
- Search engine optimization specialist
- Pay-per-click analyst
- Email marketing specialist
- Conversion rate optimization specialist
The BBA in Digital Marketing salary in India ranges between INR 4 to 10 Lacs per annum, depending on the company, location, and experience.
You may also establish your own digital marketing firm without having to work for someone or be a freelancer.
Digital marketing career is booming around the world because of the digital revolution, and this trend is only going to continue in the coming years.
With a qualification in digital marketing, you will be able to pursue a successful career with multinational companies.
Watch the below video: Top 10 Reasons To Make a Career In Digital Marketing
Eligibility of BBA in Digital Marketing
Any 10+2 recognized board should be enough.
In 10+2, a minimum aggregate of 50% for general and 45% for SC/ST/OBC is required. Candidates who are 17 to 22 years old can apply for this course.
Types of Courses
1. Full time
BBA in Digital Marketing is a 3-year full-time course. It can be pursued after the completion of 10+2 from a recognized board.
2. Online
BBA in Digital Marketing online can also be pursued online from various universities. The course duration is the same as that of the full-time course, i.e., 3 years.
3. Distance education
Distance BBA in Digital Marketing is also an option for students who cannot pursue full-time or online course. The duration of this course is also 3 years.
Admission Process for BBA in Digital Marketing
The admission and selection process for Digital Marketing BBA may vary from college to college.
Some colleges offer admission on the basis of marks scored in 10+2, while some conduct entrance exams followed by personal interview rounds.
The entrance exams could be either university-level or college-level.
Digital Marketing Syllabus in BBA
Let us have a look at BBA in Digital Marketing Subjects are:
| Sr. No. | Subjects |
|---|---|
| 1. | Communication skills |
| 2. | Organizational behavior |
| 3. | Basics of management |
| 4. | Business communication |
| Sr. No. | Subjects |
|---|---|
| 1. | Accounting |
| 2. | Finance management |
| 3. | HR management |
| 4. | Economics |
| Sr. No. | Subjects |
|---|---|
| 1. | Basics of digital marketing |
| 2. | Digital design and communication |
| 3. | Internet technologies |
| 4. | SEO |
| Sr. No. | Subjects |
|---|---|
| 1. | Social media marketing |
| 2. | Advertising |
| 3. | Data Analytics |
| 4. | Data mining |
| Sr. No. | Subjects |
|---|---|
| 1. | Web design and development |
| 2. | Content marketing |
| 3. | Lead generation and email marketing |
| 4. | Mobile Marketing |
| Sr. No. | Subjects |
|---|---|
| 1. | Project management |
| 2. | Business laws and ethics |
| 3. | Digital marketing laws |
| 4. | Seminar |
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Best Colleges for BBA in Digital Marketing in India
| Sr. No. | College Name | Fees |
|---|---|---|
| 1. | Christ University | Rs. 1,42,000 |
| 2. | Thakur College of Science & Commerce | Rs. 1,50,000 |
| 3. | Narsee Monjee Institute of Management Studies (NMIMS) | Rs. 6,71,000 |
| 4. | Shaheed Sukhdev College of Business Studies | Rs. 3,377 |
| 5. | Quantum University | Rs. 70,000 |
| 6. | Madras Christian College (MCC) | Rs. 1,60,000 |
| 7. | ICFAI Business School (IBS) | Rs. 1,09,000 |
| 8. | Kristu Jayanti College (KJC) | Rs. 50,000 |
| 9. | NDIM – New Delhi Institute of Management | Rs. 73,300 |
| 10. | AIMS Institute | Rs. 58,000 |
1. Christ University, Bangalore (fees INR 1,42,000)
Christ University is a UGC-recognized university and is ranked among the top BBA colleges in India.
BBA in Digital Marketing at Christ University is a 3-year full-time course. Admission to this course is done on the basis of marks scored in 10+2 or an entrance exam conducted by the university followed by a personal interview.
2. Thakur College of Science & Commerce, Mumbai ( fees INR 1,50,000)
Thakur College of Science & Commerce is a NAAC-accredited college that is affiliated with the University of Mumbai.
The Thakur Educational Trust established the Thakur College of Science and Commerce in Mumbai in 1992.
The institution is placed 55th among India’s top autonomous private colleges, according to the Education World Report for April 2020.
They provide a BBA in Digital Marketing curriculum as well as other degree programs suited for students of today, along with outstanding teaching staff.
3. Narsee Monjee Institute of Management Studies- NMIMS deemed-to-be-university (Mumbai) (fees INR 6,71,000)
Narsee Monjee Institute of Management Studies was established in 1981 as a part of the Shirpur Education Society.
The institute is approved by AICTE and is shifted to its newly built campus at Birla knowledge city, Adityapur in 2013.
It offers a BBA in Marketing Management which is a 3-year full-time course.
Admission to this course is done on the basis of marks scored in 10+2 or an entrance exam conducted by the university followed by a personal interview.
4. Shaheed Sukhdev College of Business Studies (New Delhi)(fees INR 3,377)
Shaheed Sukhdev College of Business Studies was established in 1987 and is affiliated with the University of Delhi.
The college is named after Shaheed Sukhdev Thapar who was one of the key members of the Hindustan Socialist Republican Association.
Their BBA in Marketing is a 3-year full-time course. You will get admission here on the basis of marks scored in Class 12th or an entrance exam conducted by the university followed by a personal interview.
5. Quantum University (fees INR 70,000)
Quantum University is a private university located in Roorkee, Uttarakhand.
The University was established under The Quantum Global Campus India Act, 2016 (Uttarakhand Act No. 13 of 2016).
It offers BBA in Marketing which is a 3-year full-time course. Admission to this course will be done on the basis of marks scored in 10+2 or an entrance exam.
6. Madras Christian College (MCC) (fees INR 1,60,000)
Madras Christian College was established in 1837 and is affiliated with the University of Madras.
It is one of Asia’s oldest extant colleges. The college offers BBA in Marketing Management which is a 3-year full-time course.
They want their students to succeed in management careers.
They provide the skills and knowledge needed for success and focus on helping students gain a positive attitude, risk-taking ability, and the right business mindset so that they can become leaders of tomorrow.
7. ICFAI Business School (IBS) (fees INR 1,09,000)
ICFAI Business School is a part of the ICFAI Foundation for Higher Education which was established in 1984.
The institute has been accredited by NAAC with an ‘A’ grade. It offers BBA and BBA-Hons in Marketing which are 3-year full-time courses.
Their course module is designed in a way to take you through the core concepts of marketing and the various aspects related to it.
8. Kristu Jayanti College (KJC) (fees INR 50,000)
Kristu Jayanti College was established in 1999 by BODHI NIKETAN TRUST.
The college is affiliated with Bangalore University and is re-accredited by NAAC with an ‘A’ grade.
It offers BBA in Marketing which is a 3-year full-time course.
The course curriculum is designed to provide students with an understanding of the fundamental concepts of digital marketing and its application in various fields.
9. NDIM – New Delhi Institute of Management (fees INR 73,300)
New Delhi Institute of Management was established in 1992 by the Batra Memorial Education Society.
The institute is affiliated with Guru Gobind Singh Indraprastha University and is approved by AICTE.
It offers BBA in Marketing which is a 3-year full-time course.
They will help you in becoming a successful digital marketing professional with an understanding of the various marketing tools and techniques.
10. AIMS Institute (fees INR 58,000)
AIMS Institute was established in 2008 by the Society for Advanced Management Studies.
The institute is affiliated with Bangalore University and is approved by AICTE.
You may enroll here for BBA in Marketing which is a 3-year full-time course.
The curriculum is designed to provide an understanding of the various marketing tools and techniques with an emphasis on digital marketing.
11. GIBS Business School (fees INR 83,333)
GIBS Business School was established in 2006 by the Global Education Trust.
The institute is affiliated with Bangalore University and is approved by AICTE.
BBA in Marketing Management is a 3-year full-time course offered here which will help you understand the various concepts of marketing with an emphasis on digital marketing.
In addition to these, some of the other colleges you should pay heed to are-
- Flame University (fees INR 5,13,000)
- SRM University (fees INR 86,667)
- Manav Rachna International University (MRI) (fees INR 1,54,000)
- Lovely Professional University (LPU)(fees INR 1,00,000)
- Patna College (fees INR 20,000)
- Arihant Group of Institutes (AGI)(fees INR 19,000)
- Mitsom College( fees INR 67,000)
- Patna Women’s College (PWC) (fees INR 20,000)
- Galgotias University School of Business (GBS) (fees INR 87,000)
- Prestige Institute of Management Dewas (PIMD) (fees INR 33,000)
- KIIT School of Management (fees INR 2,63,000)
- Indian Institute of Technology Delhi (New Delhi)
- Amity University Noida (Noida)
- Delhi College of Arts & Commerce, Delhi University (DCAC, DU) (New Delhi), etc.
BBA in Digital Marketing from top International Colleges/Universities
In case you wish to do BBA in internet marketing from a global university, then some of the colleges with their fee structure are given below-
- Fanshawe College (fees INR 15,26,000)
- Dublin Business School (fees INR 10,60,000)
- Singapore School of Management (fees INR 20,30,000)
- Sacred Heart University (fees INR 30,00,000)
- EU Business School (fees INR 27,70,000)
- Rennes School of Business (fees INR 26,37,000)
- Regent’s University (fees INR 22,18,000)
- Coventry University (fees INR 17,19,000)
- Nottingham Trent University(fees INR 17,10,000)
- Yeshiva University (fees INR 27, 65,000)
BBA in Digital Marketing Jobs & Career Options
1. Social Media Manager- Salary INR 2-6 Lacs
A social media manager is responsible for planning, implementing, and monitoring the company’s Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales.
2. Digital Marketing Manager- Salary INR 3- 8 Lacs
A digital marketing manager is responsible for developing, implementing, and managing marketing campaigns that promote a company and its products and/or services.
3. SEO Expert- Salary INR 3- 6 Lacs
An SEO expert is responsible for improving the visibility of a website in search engines through the use of various techniques, including link building, keyword analysis, and content optimization.
4. Web Designer- Salary INR 2-6 Lacs
A web designer is responsible for the design, layout, and coding of a website.
They are involved in the production and maintenance of websites and may also be required to create content for the site.
5. Content Marketer- Salary INR 2-5 Lacs
A content marketer is responsible for creating and managing the content on a company’s website. They are responsible for the planning, execution, and optimization of content marketing campaigns.
Some of the other career opportunities after a BBA in online marketing are
1. Marketing Executive
The job of a marketing executive is to develop and implement marketing campaigns to promote a company’s products or services. They are responsible for the planning, execution, and monitoring of marketing campaigns.
2. Marketing Manager
A marketing manager is responsible for the development and implementation of marketing plans and campaigns. They are responsible for the planning, execution, and monitoring of marketing campaigns.
3. Product Manager
A product manager is responsible for the planning, development, and management of a company’s products. They are involved in the research, design, pricing, and promotion of products.
4. Brand Manager
A brand manager is responsible for the planning, development, and management of a company’s brand identity. They research, design, implement and monitor branding campaigns.
5. Advertising Manager
An advertising manager is responsible for the planning, development, and execution of advertising campaigns. They are involved in the research, design, media planning, and execution of advertising campaigns.
6. Marketing Communication Manager
A marketing communication manager is responsible for the planning, development, and execution of marketing communication campaigns. They are associated with the research, designing, media planning, and execution of marketing communication campaigns.
7. Sales Manager
A sales manager is responsible for the planning, development, and execution of sales strategies. They are involved in the research, analysis, implementation, and monitoring of sales plans.
8. Sales Executive
A sales executive is responsible for the sale of a company’s products or services. They are involved in the planning, execution, and monitoring of sales campaigns.
9. Marketing Research Analyst
A marketing research analyst is responsible for the analysis of marketing data. They are involved in the research, planning, and execution of marketing research projects.
10. Public Relations Manager
A public relations manager is responsible for the planning, development, and execution of public relations campaigns.
They are involved in the research, media relations, and event management of public relations campaigns.
Sectors where you can get placed after BBA in Digital Marketing
Some of the sectors that offer job opportunities to BBAs in internet marketing
- Startups
- Digital marketing agencies
- Internet technology businesses
- Digital marketing departments of MNCs & Big Brands
- Social media marketing agencies
- Online news portals, magazines, and other publications
Conclusion!
The BBA in Digital Marketing is a great choice for those looking to enter the field of digital marketing. With its focus on both theoretical and practical skills, this degree will prepare you for a successful career in this exciting and growing industry.
So what are you waiting for? Start your BBA in Digital Marketing today!
In case you want to be a certified digital marketing expert, you can also enroll in the CDMM course.
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FAQ
1. Do I need to clear any exams to get admission to BBA in digital marketing?
No, you don’t need to clear any exams to get admission to BBA in digital marketing.
Though some of the tests that can help you optimize your career prospects are ITM national entrance and scholarship test, AIMA undergraduate aptitude test, the People education society scholastic aptitude test, etc.
2. What are the eligibility criteria for BBA in digital marketing?
The eligibility criteria for BBA in digital marketing is that the candidate should have completed their 10+2 from a recognized board with a minimum of 50% marks in aggregate.
3. What are the skills required for BBA in digital marketing?
Some of the skills required for a BBA in digital marketing are good communication skills, creative thinking, analytical skills, and interpersonal skills.
4. Is BBA in digital marketing good for jobs?
There are many job prospects for BBA in digital marketing such as content marketing, social media marketing, email marketing, search engine optimization, etc.
5. What is the average salary after completing the course?
The average salary for BBA in digital marketing ranges between 3-10 Lakhs per annum. The salary package also depends on the skill set of the candidate, experience, company profile, etc.
6. What are the top companies that recruit BBA in digital marketing?
Some of the top companies that recruit BBA in digital marketing are Flipkart, Amazon, Hero, Google, Meesho, Myntra, Lenskart, Sugar, Cred, Facebook, Microsoft, etc.
7. How to apply abroad for a BBA in digital marketing?
To apply abroad for BBA in digital marketing, the candidate should have completed their 10+2 from a recognized board with a minimum of 50% marks in aggregate.
The candidate should also have a good score in IELTS/TOEFL/SAT. The candidate can apply to universities such as the University of Texas at Dallas, Bournemouth University, ESCP Europe Business School, etc.
