A Digital Marketing campaign that breaks the clutter and gets the visibility can surely be termed as successful. As a marketer or a business owner, you are always on the lookout for campaign ideas that can work for your business. Most campaigns that are out-of-the-box and strategically implemented tend to do well. Let’s look at some of the Best Digital Campaigns and learn from them in the coming year.
10 Best Digital Marketing Campaigns
#1. Kashmir Tourism – The Warmest Place On Earth
The objective of Kashmir Tourism is to promote Kashmir as a go-to travel destination. The target audience is known to shy away from visiting Kashmir for safety reasons. So the aim of this campaign was also to change that perception.
If you have been to Kashmir you would surely be aware of the warmth and hospitality of its people. This video by Kashmir Tourism tells a poignant story of a young couple visiting Kashmir being shown around by a complete stranger. The campaign hashtag was #WarmestPlaceOnEarth
Take a look at the video:
The campaign got more than 2 lakh views on YouTube. The fans on other social media channels were quite impressed as well.
What I really liked about this campaign is the story. It builds an emotional connection by getting Mir the stranger to help the couple. Everyone knows how beautiful Kashmir is but very few people know about the generosity of its people. The campaign bridges that gap and communicates about the safety, security and comfort that you can experience when you visit the beautiful land.
#2 Quaker -# FuelForTheRealFit
Quaker is a health food brand that markets healthy packaged foods like Oats and Healthy Dosa Mix etc. The objective of their Digital Marketing Campaign was to engage with their audience on social media channels and communicate about its brand values.
The brand created a two video web campaign around the lives of people from different professions. These people have hectic schedules and have to face tremendous pressure in their daily lives. Each video showcases an inspiring story of how these people overcome everyday challenges by living a healthy lifestyle.
Take a look at the first video from the campaign:
Both the videos got more than 70 lakh views on YouTube alone which makes it a total of 1.4 crore views. The campaign also got people talking about it on other social media channels:
The best part about the campaign is that it tells an inspiring story. The brand uses a celebrity(Chef Vikas Khanna) and that adds to the trust factor as. well as the food association. I would have loved to see more videos in this campaign. With more videos it would have been able to get more and different type of people relate to it. In-fact a user-generated campaign like this could work very well too.
#3 Flipkart – #NewPinchDays
Flipkart the popular eCommerce store ran a promotional campaign between 15th and 17th December 2017. The objective of the campaign was to promote the latest offers on the site and get more conversions.
The eCommerce store created a three video campaign to promote its upcoming promotional offers. The videos showed young kids talking like adults. Take a look at the first video:
The brand also ran a contest on Twitter by asking fans to decode the offer written in ‘P Language’
— Flipkart (@Flipkart) December 13, 2017
The campaign was a huge success and received over 11.5 million views on YouTube. On Twitter, it managed to reach 15007 accounts and received 1,34,757 impressions.
If you add a little twist to your brand story it will surely fetch you some great results. Getting your audience to participate in a giveaway is a big add-on. In the above campaign, Flipkart managed to do both.
#4 Sunsilk Bangladesh – Hear Styling Tips
Sunsilk is a hair care brand and it wanted to create educational content around hair styling tips for its target audience.
The brand created a series of videos to provide hair styling tips to its audience. The videos teach you stuff like how you can get ready for your friend’s wedding, to making an instabun in six seconds, to getting the right college fest look. Take a look at this example:
The video shown above received more than 16 lakh views on YouTube. The Sunsilk Hair Experts BD YouTube channel has got more than 20,000 subscribers.
If you can create some kick-ass content to help your audience they will love to view your content and follow your brand. Create professional videos that add value and your campaign will be a sure-shot success.
#5 Shoppers Stop #XmasInSS
Shoppers Stop is a multi-brand fashion retail chain. The objective of the #XmasInSS campaign was to activate its fans on Facebook.
The retail brand created a Facebook timeline contest asking fans to upload a Christmas selfie as a comment to their contest post.
The campaign got massive engagement and participation. The contest post received 539 likes, 167 participations and 45 shares.
Simplicity, as they say, is the highest sophistication. Sometimes, all you need to do is create a giveaway that gets them excited and makes it easy for them to participate.
#6 Raymond – #TyoharKeDhage
Raymond is an Indian apparel brand known for its formal and traditional wear. The brand created the #TyoharKeDhage campaign to create buzz on social media during Diwali celebrations.
The brand created a series of short videos showcasing beautiful poetry signifying the importance of traditional festive celebrations. Take a look at one of the videos from the campaign:
The campaign got massive engagement across social media platforms including Facebook and Instagram. The video above, received 11 lakh views, 6.8k likes and 472 shares on Facebook.
The campaign shows us the relevance of aligning the brand story with traditions and culture of our target audience. If we are able to weave in the deeper cultural values of the audience into our campaigns, the connection we build becomes instant and effortless.
#7 Lay’s India – #LoveToLoveIt
Lay’s India the popular FMCG foods brand wanted to engage with the youth (their primary target audience) and build a relationship with them.
Lay’s India posts quirky and funny GIFs and memes on social media channels to get fans to interact with and share these posts.
The #LoveToLoveIt campaign is an ongoing one and is getting a fairly reasonable level of engagement on both Facebook and Instagram.
One of the best ways to build a relationship with your audience is to create everyday humour. If you know your audience well enough to understand their likes and preference, it’s easier to create a campaign like that. If you can make them laugh and have fun, they will always be on your side.
#8. Ola – #PeekeMatChala
Ola is a popular Indian cab service provider. The objective of their #PeeKeMatChala campaign is to give out a social message and leverage it to get more conversions.
The campaign, as it literally means, persuades the audience not to drink and drive, and book an Ola cab instead. The following video shows a fake traffic policeman playing a prank on a bunch of drunk men and women from Bengaluru heading home drunk, late in the night. He pretends to fine them but then changes his mind and books an Ola for them.
The campaign got a whopping 17 lakh views, 28k likes and 2,694 shares so far.
Giving out a social message is always a great way to influence the masses and get them to take action. It adds to the positive image of your brand while getting you the numbers as well.
#9 Samsung We Care for The Girl Child
Samsung Technical Schools, is a part of Samsung’s initiative to bring skill development to rural India. The school provides Advanced Repair and Industrial Skills Enhancement (A.R.I.S.E.) program that imparts training related to mobile phone and home appliances repair.
As a part of the campaign Samsung showcased a true story of a girl named Seema Nagar. Despite the odds of a conservative village setting, she is able achieve her goal of becoming self-dependent.
The video got over 8 crore views on YouTube.
What made this Samsung video go viral is that it has a story that people of our country can easily connect with. Every big brand must find opportunities to understand the aspirations of the people at large and create on-ground CSR campaigns for the betterment of the people. The next step is to talk about it on social media and let the audience do the rest.
#10 Parle-G – G for Genius
Parle-G is an Indian FMCG foods brand. The objective of their ‘G for Genius’ campaign was to create buzz on social media and get participation from their target audience.
Parle-G shares some rare and interesting facts about India. Some of these facts are fascinating while others would simply make you feel proud of being an Indian. Take a look:
This is ongoing campaign has an inherent viral quality. The posts shown above received 288 and 93 shares respectively. There are more such posts that the brand keeps adding to their Instagram and Facebook page.
Parle-G is a mass brand with a rich heritage and it primarily targets an Indian audience. The campaign has a very Indian feel to it and strengthens Parle-G’s brand recall and positioning. What I also liked about the campaign is that it attempts to delight fans with rare, out-of-the-box facts.
When you are marketing your business online, you must stay abreast of the latest campaigns and trends across marketing channels. This will help you to create strategies and campaigns that stand out and make your brand look good. I hope you found the campaigns enlisted above valuable and inspiring.
Would love to have your inputs in the comments section below. Also, have a look at these Digital Marketing Case Studies to understand the real power of Digital Marketing.
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