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Posts Tagged "ctr"

5 Magical Tips of Tracking Media Metrics to improve SEO

Relativity of SEO & ROI Now a day the trend is to proliferate the business through internet & website. Many people are now relying on the internet more and more each day to do a simple activity such as to locate businesses, order food, look at reviews and much more. So it is well-thought assumption […]

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Email Marketing Strategies to Increase Click Through Rate

     -     Dec 23rd, 2016   -     Email Marketing   -     0 Comments   -    , , ,

Email Marketing Strategy: Email is a great way to reach your target audience. The Email continues to be a wonderful medium for delivering ROI. It is useful for enterprises to grow their business. It is also helpful for people engaged in digital or online marketing profession. The Email marketing provides real-time and personalized services. The response of a […]

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Google Rolls Out Expanded Text Ads To Improve CTR

Google AdWords are incorporating Expanded Text Ads. However, are we really ready for this change? Before discussing the effects of Expanded Text Ads to advertisers, we need to understand what and why of these Google text ads. Expanded Text Ads: What are they? As the name suggests, expanded text ads are two times bigger than […]

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4 Simple Ways of Re-optimizing Old Content to Get Traffic

     -     Apr 25th, 2016   -     Search Engine Optimization (SEO)   -     0 Comments   -    , , , ,

Is your content performing well? If not, are you thinking to create new content to get leads? Well, it surely doesn’t work that way. A better option is to look at your already published content and see how it is performing on social media platforms and search engines. If you are not in Google’s top […]

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Google’s new 4 Ad format: The actual effects

     -     Mar 31st, 2016   -     Buzz of the Week, Search Engine Marketing (SEM)   -     0 Comments   -    , , , , , ,

When it comes to Google, nothing is constant, except the change itself. Recently, Google decided to eliminate the right side ads completely for desktop Search Engine Result Pages (SERPs). It was one of the most controversial change initiated by Google. Many search marketers panicked, many small businesses thought their end was near and people thought […]

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Bid Management of Google Adwords

     -     Mar 28th, 2016   -     Search Engine Marketing (SEM)   -     0 Comments   -    , , , , ,

Are you worried of not generating traffic on your website? Though you are into ad word advertisement not able to do conversions.Then here is the solution for your problems! Solution for your problem is Quality Score. Yes,  you heard me right. It’s score given to the keywords which determines the effectiveness of your key words.To […]

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Land Rover Leverages Cross-Channel Marketing To Grow Digital Sales

About Land Rover: Land Rover is a world renowned car brand that specialises in four-wheel-drive vehicles. It is owned by British multinational car manufacturer Jaguar Land Rover, which is in turn owned  by Tata Motors India. After Tata Motors acquired Land Rover and Jaguar from Ford in 2008, it merged the two marques into one single company. The Land Rover was […]

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7 Pay Per Click (PPC) Marketing Tips For Beginners

Introduction: What is pay per click (PPC) marketing? Pay per click marketing is a way of using search engine advertising to generate clicks to website, rather than getting clicks organically. In an internet advertising Pay Per Click (PPC) is also called cost per click (CPC) in which advertisers pay website owners or search engines whenever […]

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Forever 21 Successful Mobile Marketing Campaign

     -     Oct 17th, 2015   -     Case Studies, Mobile Marketing   -     0 Comments   -    , , , ,

Forever 21 is one of the leading fashion brands worldwide. Today, it is known to be the 5th largest specialty retailer in The United States Of America. Forever 21 started its journey in 1984, with the opening of its first store in Los Angeles. Previously, the store name was Fashion 21 but with gradual growth […]

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How To Optimize AdWords Campaigns For Online Sales?

     -     Jun 9th, 2015   -     Guest Posts, Search Engine Marketing (SEM)   -     0 Comments   -    , , , ,

Google AdWords is one of the most robust and complex advertising systems available today. It does not work by itself, you need to drive it in the right direction to get the maximum benefits. The same optimization strategies that work wonders for one goal, cannot actually be expected to work similar for all other advertising […]

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