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Posts Tagged "remarketing"


3 Ways of Remarketing Using Audience Aggregation

     -     Mar 4th, 2017   -     Inbound Marketing   -     0 Comments   -    , , , ,

Inbound marketing is a data driven strategy that involves attracting and converting visitors into customers through personalized, relevant information and content. It is not only restricted to reach building, but it also try to attract buyers with a goal of selling attached to it. So, when it comes to fulfill the goal of sales through Inbound Marketing, […]

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Remarketing | 1 Unmatched Feature of SEM

     -     Feb 15th, 2017   -     Search Engine Marketing (SEM)   -     0 Comments   -    , , ,

Once we discuss in detail the targeting in both traditional and digital media. We will appreciate Remarketing | 1 Unmatched Feature of SEM. Traditional Media: 1.) Targeting Audience in Television: TAM was the Audience measurement agency that measured the audience statistics in India. They had installed approximately 10k analog meters in television sets all over India. […]

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The Ultimate Guide On Remarketing Campaigns

1.What is Remarketing? 1.1. Remarketing is a smart way to connect with visitors to our website who did not make any immediate purchase or enquiry. It allows us to show targeted ads to these particular audiences, who had visited our website previously,  when they are browsing somewhere else around the internet. Remarketing helps us show […]

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Golfsmith’s Automated Email Marketing Campaign Boost Up Lead Conversion By 67%

Golfsmith International, a US based Company, was able to re-engage the customers who once browsed its portfolio and consequently ended up in boosting up conversion by 67% because of automated, triggered  Email Marketing campaign. Business: “Golfsmith International”,  headquartered in Austin, Texas is the market leader in the specialty golf sport gear retailing. Operating under “Golfsmith” […]

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Top 4 Tips To Optimize Non-Branded Paid Search Campaigns

     -     Apr 8th, 2016   -     Web Analytics   -     0 Comments   -    , , , ,

Branded and Non-Branded Paid search campaigns Branded Paid search campaigns are PPC ad campaigns that have a brand name or a variation of a brand name as keywords. Eg. Jet Airways, Dell Laptops, Wadilal Ice cream etc. Branded paid search campaigns are aimed at customers who already know about a brand, have a fair amount of […]

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Leverage Upon Offline And Online Data To Drive Remarketing Via Google Analytics

     -     Feb 5th, 2016   -     Web Analytics   -     0 Comments   -    , , , ,

Google Analytics is continuously evolving into a very useful tool for web analysts . Google Analytics has added a new feature called ‘ Measurement Protocol ‘  that allows uploading of customer interaction data from other sources into Google Analytics servers . This data is then joined to Google Analytics data and we get a richer […]

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Alliance University Creating Awareness And Increasing Enrollments Through Digital Marketing

     -     Nov 10th, 2015   -     Case Studies, Digital Marketing   -     0 Comments   -    , , , ,

About Alliance University Alliance University is a private university established in Karnataka State by ACT No. 34 of year 2010 and is recognized by University Grants Commission (UGC), New Delhi. Started off as Alliance Business Academy in 2001 and gradually stepping towards becoming a university with School of business as its flagship unit. Currently it […]

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Simplifying Google Display Network In A Nutshell

Google Display Network is a network of approximately 2 million websites across the internet where you can use Google Adwords advertising. It reaches out to 90% of the world’s internet users and displays your ad billions of times for a minimal or absolutely no cost. The Display Network removes the limitations of the Search Network advertising […]

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Top 10 Must-Know Things About Remarketing

     -     Sep 9th, 2015   -     Search Engine Marketing (SEM)   -     0 Comments   -    , ,

Remarketing: Basic Concept Remarketing is the newest and clever tool in Google Adwords which help advertiser to reach the customer who past visited to the website, may made purchase or may not be, some added products to the cart and some only went through different pages of websites. Remarketing ads consists of either image, video […]

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10 Top Retargeting Tips For AdWords Users

     -     Aug 19th, 2015   -     Web Analytics   -     0 Comments   -    , , , ,

Retargeting or remarketing is a strategy which allows advertisers and marketers to personalize all ad impressions they serve, to advertisers by showing products or content recently seen or otherwise of relevance to the user. Through web analytics marketers can know which customer has viewed what or if they have abandoned a cart, and then the […]

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