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Author Archive

Google Tag Manager Helped Jive In Investing Its Time On Other Areas And Departments

Organizations are always on the lookout for better and improved tools and methods. Businesses are getting more and more complicated these days. Organizations are using newer technologies or methodologies to make an impactful presence in the internet arena. This is the case study of a business-to-business model organization named Jive and how they used Google […]

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HomeShop18 Found 47% Of Total Discrepancy Through Google Analytics

Business objectives revolve around consumerism. To keep a check on all the business activities becomes the core objective of an organization. Organizations are striving hard to keep their analysis on check to avoid any kind of discrepancies. This interesting case study of HomeShop18 reflects the power of Google Analytics and how it helped the organization […]

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President Obama’s Digital Marketing Team Leveraged Google Analytics To Democratize Web Data

Presidential election is the most awaited event in the political scenario. It results in many policy changes and many strategic decisions. United States of America, being the most powerful nation in the world, the event is even much bigger and the anticipations are huge. When President Barack Obama was running for his second term, the […]

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3 Benefits Of Using Clicky Over Google Analytics

Businesses use various methodologies to measure the performance of each and every activity related to them. Going digital is the mantra these days. Every business, irrespective of their budget and size, ensures a digital presence in various forms like websites, blogs, social networking accounts etc. Each of these digital platforms vary in their purpose and […]

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Canada Pharmacy Online Leveraged Google Analytics To Decrease Its Cost Per Conversion By 20.5%

Exploring various avenues of marketing and business growth is a major agenda of any organization irrespective of their area of expertise. The size of an organization does not matter these days as each has got its own niche presence in the market. There are various tools, strategies, methodologies that act as an aid to run […]

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PowToon Chose Woopra Over Google Analytics To Identify User’s Buying Behaviour

Market has a variety of analytical tools, each with their unique features, abilities, requirements, strengths and weaknesses. Each one of them is trying to outdo others and this healthy competition is turning out to be a boon to the businesses and organizations. When an organization or an individual is venturing towards the digital world and […]

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Ryanair Leveraged Web Analytics To Increase Click Through Rate by 200%

Digital marketing has started acting as a trap which has managed to attract the businesses irrespective of their area of expertise or size. A successful presence on the internet has become mandatory these days. Websites have become the main source for generating business for an organization. The website of an organization does not only provide […]

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Dot & Bo Leverage Woopra And Increased Conversions By 200%

Businesses are all about their customers. Be it a small start-up firm or an established business house. Comfort of a customer is the most important aspect in any business venture. If the customers are not satisfied then there will be an immediate impact on the business. People these days have become very tech-savvy. Everything and […]

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TiVo Partners Leveraged Google Analytics To Increase Its Mobile App Usage And Play Sessions By 54 %

Businesses are not only about selling anymore. These days there are various strategies that are being adopted in order to stand out in the crowd. Launching a website, promoting its features using various online marketing tools, updating it regularly etc. will definitely help the business to sustain in the competition but it is not enough […]

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Gillette India Leveraged Social Media Marketing To Reach 60% Targeted Audience

Social media marketing is the new facet of marketing strategy. Social media marketing has altered the complete dimension of marketing objective. Launch of a product or a service, customer communication, engaging existing and the new customers with various attractive and interesting means have become an important aspect and these surely play an important role in […]

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