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Posts Tagged "YouTube"

Make Great Video Advertisements With Google Adwords in 5 Steps

YouTube has become a great capability showcasing and advertising platform. This is attributed to the steady rise in users and channels with quality content in the form of videos. Video advertisements have a lot going for them ascribing to the popularity of this wonderful platform. It would be a shame if one did not realize […]

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ASOS- Integrated Social Media Marketing Saw It Enjoy Its Christmas

     -     Oct 7th, 2016   -     Case Studies, Social Media Marketing   -     0 Comments   -    , , ,

ABOUT ASOS is a British online fashion and beauty store. Primarily aimed at young adults,ASOS sells over 850 brands as well as its own range of clothing and accessories. Revenue for the financial year ending 31 August 2015 was £1,119.9 million.As of August 2015, ASOS PLC has net assets of £237.3 million. ASOS has websites targeting the UK, Australia, USA, France, […]

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Top 5 Suitable Web Video Production Jobs

     -     Sep 29th, 2016   -     Digital Marketing Careers   -     0 Comments   -    ,

Top 5 Suitable Web Video Production Jobs can be broadly classified into two categories 1. Creative  Producer Director 2. Technical  Cameramen Editor Audio Engineer What Does a Digital Video Producer Do In Web Video Production? The producer/director is responsible of the content. He/she will try and tell the story clearly and creatively. Creative in digital video […]

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Dollar Shave Club Uses Video Marketing & Social Media To Create Disruption in Men’s Grooming Market

Globally, ‘Men’s Grooming Market’ is over $ 18 Billion and expanding; and is estimated to touch over $21 billion in revenue in by end of 2016. Gillette owned by FMCG giant Procter & Gamble Co., controls over 66% of the total global market for men’s razors and blades*. Gillette founded by King Camp Gillette, is […]

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6-Week YouTube’s Skippable Ads Campaign by CouponDunia

About the company CouponDunia is India’s 1st e-commerce coupon code website. It lists coupons, offers, deals and discounts for virtually every e-commerce store in India for easy saving and smart shopping! It provides Online coupons for wide range of categories like recharge, travel, fashion, books etc. Furthermore, it provides Restaurant coupons and In-Store deals for […]

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4 Tips to Optimize Videos for Better Ranking in YouTube

There are simple ways to improve traffic and to optimize videos for better ranking in YouTube. Content should be engaging so that viewers enjoy watching, this will help your videos to show up in search results more often. Focusing on making the videos much engaging, great to watch, return to and sharing will be useful. Titles, descriptions […]

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Innovative ways Smirnoff uses to engage its Audience: Case Study

About Smirnoff Have a party on your mind? Think Party, think Vodka. Think Vodka, think Smirnoff!! Smirnoff is a vodka brand owned and produced by Diageo, a British alcoholic beverages company. Vodka originated far back in the fifteenth century and the brand “Smirnoff” was founded in Moscow by Pyotr Smirnov in the 1960s. It is […]

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7 Hot Trends of Online Videos in 2016

Think of the time you wanted to watch a movie. We bet it was not on TV. You would rather prefer watching online and the one-stop destination is YouTube obviously. Earlier, brand marketers and advertisers leverage Television to reach their target audiences. We live in a multi-screen and multi-platform world, where one in every three […]

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Instagram’s Video Count Feature Would Boost Video Marketing Campaigns

Currently, marketers have shifted their focus on online advertising because the expenses incurred for conducting a campaign is much lesser than the conventional media vehicles. Competition is an external factor that cannot be controlled overnight. However, making a note on how consumers access and use information can help a marketer to design campaigns accordingly. Most […]

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What India Searches On Google

     -     Mar 11th, 2016   -     Mobile Marketing, News   -     2 Comments   -    , , ,

Nowadays, mobile is considered more of a necessity than a luxury. With the increasing popularity of mobile in the past few years and the ease of availability of mobile internet at affordable rates, there is increasing dependence on mobiles. This world has more than 3 billion mobile internet users. That’s surely a huge number! India […]

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