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Top Digital Marketing Interview Questions and Answers | 2024 List

Digital marketing interview questions

So you’ve finally landed your dream job interview – for a profile in Digital Marketing!

Apart from being excited, you must also be wondering what possible Digital Marketing Interview Questions that you can be ready for, to leave that lasting impression on the interview panel, and who knows, maybe to bag that coveted job!

Wonder no more! We have compiled a list of the must-read Digital Marketing interview questions for freshers and experienced candidates. After all, there is no more prominent confidence booster to ace an interview, than coming well-prepared for it.

Why should I read this article?

We’d suggest you read this article because it provides good insights on the following topics:

  • Knowledge-based Interview Questions might turn out to be extremely helpful during and even after your interview.
  • Commonly asked Digital Marketing Questions in an Interview.
  • Personalized Interview Questions for Digital Marketing Freshers, Digital Marketing Executives, as well as experienced Digital Managers

Are you serious about making it big in Digital Marketing?

Then you must check out our Digital Marketing Course now! 

Top digital marketing interview questions and answers
Top digital marketing interview questions & answers infographic by digital vidya

Knowledge-Based Digital Marketing Interview Questions and Answers

If you are looking for a digital marketing job interview, your technical skills, as well as your ability to make a relevant digital marketing strategy to run a result-driven digital marketing campaign, will be tested.

Listed below are some of the basic Digital Marketing Interview questions and answers to assess the foundation of your knowledge about Digital Marketing:

1. How would you define Digital Marketing?

Ans: Digital Marketing is about a brand’s marketing initiatives executed across digital platforms. Digital Marketing is the process of reaching out to and engaging with your customers or users through digital media. Notice the highlights here – reaching out to, and engaging with.

Traditional marketing channels definitely helped immensely in reaching out to the audience but engagement and interaction were largely missing, making it a one-sided communication.

As a marketer, you would agree that effective marketing communication is all about two-way communication, or about having a meaningful dialogue with customers. This is where traditional marketing channels lose Digital Marketing scores.

For any organization or individual who wants to reach out and engage with their customers or prospects, Digital Marketing platforms are of immense use.

And it is not just limited to the sales & marketing efforts of brands but extends to greater pastures of a business like serving customers, finding new talent, Market Research, and needless to mention that various sales & marketing objectives like Lead Generation, brand building, Customer Acquisition could be achieved using Digital Marketing.

Digital Marketing includes multiple channels like social media, search engines, brand websites, content platforms, etc, and could utilize various techniques like Search Engine Monetization (SEM), SEO, Email Marketing, link building, content strategy, content marketing, key areas of site ranking like quality score, successful social media marketing, on & off-page optimization, AdWords ad, etc.

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2. In what ways can you categorize the term Digital Marketing?

Ans: This is one of the most commonly asked questions in a Digital Marketing interview. This is also one of those trap questions that could give away the level of your understanding of basics.

Even though there are many ways to categorize Digital Marketing, owing to the dynamism and vastness of available options, the term Digital Marketing is generally categorized into two major segments from the point of view of traffic and lead generation:

Inbound Marketing

It refers to invoking audience response and attracting traffic/ leads to increase the inbound traffic volume (hence the name), through various promotional activities like social marketing, content marketing using e-newsletter/ webinars/ e-books, SEO, etc.

This helps the audience to learn about a company, its product, and service offerings and eventually to establish a connection.

Outbound Marketing

It is the more traditional way of marketing in which the company consistently reaches out to its target audience with its promotional messaging.

This aspect includes reaching out to potential clients via digital platforms by running ad campaigns, emails, calls, etc.

3. Why is online marketing increasingly preferred over offline marketing?

Ans: Most people have started opting for Digital Marketing nowadays because of various benefits:

(i) The online tools for marketing are SEO, Hosting, and Web Development.

(ii) The number of leads generated is extraordinary compared to the very expensive offline marketing initiatives.

(iii) One can reach a huge and diverse audience online and can even set a worldwide target.

(iv) It’s not only possible but also super-easy to make corrections in live campaigns in Digital Marketing in real-time. Optimization on the go is finally a reality, thanks to Digital Marketing.

(v) There are essentially no geographical boundaries when it comes to using online marketing platforms.

(vi) Digital Marketing feeds and thrives on consumer behavior analytics. Never before have brands had so much meaningful and actionable data available to them for drawing real insights on to base their marketing spending plan.

(vii) Everything is measurable and trackable in Digital Marketing. Marketers are able to measure and improve upon Return-on-Investment.

4. What do you mean by a responsive website?

Ans: Responsive Website refers to a site created using RWD. It is a fast website that responds very well to user interactions by being compatible with multiple devices and browsers.

Responsive Web Design (RWD)

A website design that adjusts its layout as per the viewport size and the orientation of the device.

The content presented on big screens and small screens are the same but with a different layout to provide an optimal experience on that particular screen size on which the website is being viewed.

5. Are you aware of AMP?

The AMP Project was announced by Google in October 2015 and was being rolled out through 2016. On the homepage of the official website of AMP Project, it is defined as follows:

“The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful, and high-performing across devices and distribution platforms.”

Search Engine Land has covered The AMP Project extensively right from the beginning:

Accelerated Mobile Pages (AMP) by Google is a very accessible framework for creating fast-loading mobile web pages.

The open-source initiative is designed to enable publishers to easily improve speed (and consequently, the user experience) for their mobile readership without sacrificing any ad revenue that they may rely upon.

6. What is the most effective way to increase traffic to a website?

Ans: To effectively increase traffic to a website, one should focus on building referral links and invest in consistent SEO management. It will not only help one gain visitors but will also help in building brand recognition.

However, the most important factor is to focus on User Retention by providing a good User Experience. For instance, getting a Moz link and receiving 10k visitors on the website is quite a good result.

Though you must note that the conversion rate will be relatively low. However, the converted leads are certain to land on the website multiple times.

But if you focus on creating a good user experience and in turn on retaining users, you will experience an increased conversion rate gained from those thousands of visits in a couple of months. By focusing on engaging the user, you can build a platform on which people will keep coming back.

7. Do you know some useful Digital Marketing tools?

Digital marketing tools
Digital marketing tools

Ans: Here are some top Digital Marketing Tools:

(i) Keyword Discovery

(ii) RankWatch

(iii) Moz

(iv) Alexa Ranking

(v) Google Analytics

(vi) Crazy Egg Heatmaps

(vii) Favicon Generator

(viii) XML Sitemap Generator

(ix) SubmitExpress Link Popularity

(x) Digital Point Keyword Tracker

(xi) Google Trends

(xii) Google Keyword Planner

(xiii) Kissmetrics

(xiv) SEMrush

(xv) Ahrefs

(xvi) Buzzsumo

(xvii) AdExpresso

(xviii) Buffer App

(xix) MailChimp

(xx) Unbounce

(xxi) Hasoffers

8. Do you know the difference between branding and direct marketing?

Ans: In branding: An advertiser needs to expose his brand on applications and sites with mass reach. The most popular methods are custom ads, YouTube ads, remarketing, and display ads target.

In the direct way of marketing: The advertiser is interested in communicating with the target audience. The most common campaigns are dynamic search ads, shopping ads, Search Network Only, etc.

9. What is Google AdWords Remarketing?

Ans: Google AdWords Remarketing is a targeted marketing strategy that helps marketers to reach people who previously visited their website but didn’t make a purchase. This type of marketing helps in targeting the right people with the right ad, at the right time.

10. What are the limitations of Online Marketing?

Ans: Some of the limitations of Digital Marketing are:

(i) Intense Competition: Since online marketing is easily accessible, cost-effective, and more accountable by design, it has become a preferred method for most brands. It’s an uphill task to stand out and get noticed amongst such intense competition.

(ii) It can get overwhelming: there is so much information, so much data, the onslaught of tools for everything, and too many options that it’s easy to get overwhelmed and become confused. It takes practice and experience to get your head around it.

(iii) Analytics is only as good as its user: sure, there’s analytics for everything but you can’t do anything with plain data unless you know how to read it and how to make good use of it.

It can easily become misleading and you can get stuck in chasing vain metrics and burning marketing cash at the wrong places.

Also read: SEO Interview Questions and Answers

Commonly Asked Digital Marketing Interview Questions and Answers

Here are some DM interview questions and answers that are common across all job profile levels:

1. What attracted you to the Digital Marketing industry?

Ans: Be honest here.

why did you apply for this job in the first place? Did the industry’s reputation attract you? Or the high-paying jobs in the Digital Marketing industry? Talk about the potential that you see in Digital Marketing in both the near and long-term future.

This would also help you showcase that you’re well-read and updated about your chosen field.

By asking this question, the interviewer wants to know your commitment to the industry and see what makes you the best pick among all the candidates available. Therefore, it is important that you show full commitment and enthusiasm for the industry.

2. How will your experience benefit our Digital Marketing business?

Ans: All you must talk about is your personal experience, your past, and how your skills will benefit the business overall. Talk about your Digital Marketing story that helped you learn a lot of things and how this knowledge could help the business.

Focus on your unique abilities. Talk about how you are different from the rest of the applicants. In the crux, talk in terms of skills, knowledge, and experience you have got so far.

The question that you should really be answering is what value will you contribute as part of the team.

3. How do you stay updated with news and the latest Digital Marketing trends?

Ans: This question is asked quite often. Since Digital Marketing is a dynamic field, it is important to stay updated with the blogs, books, webinars, and podcasts to go for.

Some of the popular resources to stay updated on Digital Marketing are websites like Mashable, a blog by WordStream, Social Media Examiner, The Neil Patel Blog, etc.

You must already be aware of these sources and if you’re not, spend some time on these and be aware of what these are. So that you don’t end up saying something that you are fully aware of, a follow-up question can get you in trouble.

4. Do you think that Digital Marketing will completely replace traditional marketing practices in the near future?

Ans: This is a popular trap question often asked by Digital Marketers, that too not just in interviews. How you answer this question would reveal the level of your professional knowledge about the field.

Hence, prepare your answer with your personal opinions too, and don’t just go with what you heard.

One thing that can safely be said is that it looks highly unlikely that Digital Marketing will completely replace traditional marketing in near future.

Rather marketers are integrating both platforms to optimize their marketing plans and for optimum Roi. Instead of replacing each other, both Digital Marketing and traditional marketing are becoming complementary to each other.

Entry-Level Digital Marketing Interview Questions

Some of the digital marketing interview questions and answers 2024 analysis done by top-rated digital marketing interview questions and answers pdf suggest the following digital marketing questions for students-

What are Webmaster tools?

Ans: They are a set of tools offered by Google to help website owners and digital marketers manage their website’s presence on the internet. These tools include things like search engine optimization (SEO) tips, website performance data, and more.

What are the key features of an effective PPC campaign?

Ans: There are a few key features that make up a successful PPC campaign. These include things like choosing the right keywords, creating compelling ad copy, and setting a realistic budgets and goals.

What are the most used Email Marketing Tools?

Ans: There are a number of such tools available on the market, but some of the most popular include MailChimp, Constant Contact, and AWeber.

What are the most important KPIs for digital marketing?

Ans: There are a number of KPIs (key performance indicators) that digital marketers need to pay attention to. These include things like website traffic, conversion rates, and social media engagement.

How to Improve conversion rates?

Ans: There are a number of ways for improving conversion rates and converting potential buyers, but some of the most effective include optimizing your website for conversion, creating compelling offers, and testing different elements of your website and campaigns.

What are the best social media channels for digital marketing?

Ans: There are a number of social channels that digital marketers can use to reach their target audience. Some of the most popular include Facebook, Twitter, Instagram, and LinkedIn.

What are Off-page SEO and On-page SEO?

Ans: Off-page marketing tactics refer to the activities digital marketers do to promote their website or content on other websites and online platforms. The on-page campaign refers to the activities digital marketers do on their own website to improve its ranking in search engines.

What are the best SEO tools?

Ans: There are a number of such tools available on the market, but some of the most popular include Google Search Console, Analytics, Moz, SEMrush, etc.

How to run a viral marketing Campaign?

Ans: There is no surefire way to run such a marketing campaign, but are a few things you can do to increase your chances of success. These include creating compelling content, using social media platforms, and collaborating with influencers.

What are black hat SEO and White hat SEO?

This is one of the most common questions in the top 50 digital marketing interview questions, and its answer is quite simple as well. Black SEO refers to the use of shady or unethical methods to improve a website’s ranking in Google. White SEO refers to the use of ethical and legitimate methods to improve a website’s ranking.

How to run a Social Media Marketing Campaign?

There is no one-size-fits-all answer to this question, as the best way to run a social media marketing campaign depends on your goals and target audience. However, some tips on how to run a successful campaign include creating interesting and engaging content, using relevant hashtags, and running ads.

What are the latest trends in digital marketing?

Ans: Some of the latest trends in digital marketing include things like influencer marketing, artificial intelligence (AI), and chatbots.

Tell me about your digital marketing interview

Ans: This is a common question in digital marketing interviews, and the answer will vary depending on the role you’re interviewing for. However, some things you may want to include in your response are your digital marketing experience, your knowledge of the latest trends, and your understanding of the different digital marketing channels.

Personalized Digital Marketing Interview Questions and Answers

Here are some specialized questions with respect to the type of profile you have applied for:

(A) Digital Marketing Freshers

In the case of Digital Marketing interview questions for freshers, one will often encounter marketing questions relating to theoretical knowledge, therefore, be prepared with the following questions:

1. How will you rate yourself on a scale of 1 to 10, based on your Digital Marketing knowledge?

Ans: Neither underestimate yourself nor overestimate.

By asking this question, the interviewer wants to know if you know your strengths and weaknesses. Analyze what all skills and knowledge you have and how much more is to be learned.

2. The number of likes/follows vs engagement numbers. Which one is important?

Ans: Now, that’s a tricky one! If you are not exploring and curious enough, you would never know social media is not all about the number of likes and follows. If those likes and follows don’t convert into sales or boost your business, what’s the point?

Therefore, engagement is better than likes or follows any day. Talk about business-oriented metrics.

Another way to look at it is from the objective of individual activity. If the objective was to get more likes/follows then scoring on those metrics would be better any day. If the objective was to encourage engagement then those are the metrics one should measure.

(B) Digital Marketing Executives

1. We wish to engage more of our target audience through Facebook (or any social media platform). How would you go about that?

Ans: Now that’s an important and straightforward question. The interviewer wants to test if you have mugged up your answers or if you actually know about their target audience and can think strategically on your feet.

You should not be talking about the tactical approach to marketing decisions, rather take the time to step back and analyze the situation, and explain your considerations and reservations before jumping to a solution.

Ask the interviewer a few strategic questions like ‘what specifically are you trying to achieve?’.

This would help you to understand and answer the question efficiently. Asking some right questions here is the best answer you can present.

2. Is there anything we are doing wrong right now? How would you change it?

Ans: Here comes the question which demands you to know a lot about the company for which you have applied.

Therefore, it is always better to do your research and go through the company’s website, check their social media profiles, get a clear idea about their clients and then you will easily know what is wrong with the company’s current strategy.

However, just because you spotted some shortcomings, don’t just jump on the opportunity to point them out.

It is perfect to point out their mistake but never end your answer without a proper explanation of why you think it is a problem and what could be possible solutions to fix those issues.

Here you can prove 3 points while you try to answer the above question:

(i) You have assessed the current tactics and strategy of the company

(ii) You are honest about the shortcomings you have identified

(iii) Offer some constructive strategies to prove that you’re providing constructive criticism

(C) Digital Marketing Manager Interview Questions

1. How would you set up, track, and analyze if a campaign was a success?

Ans: Talk about the driving goal of the campaign which could vary from increasing brand awareness, generating leads, or boosting social media followers. According to the objective of the campaign, a strategic plan would be laid out.

You must also talk about tracking the progress of the campaign via Google Analytics or any other reputed monitoring tool to stay updated with the campaign’s progress. Explain how you are going to go about it. It is important that you mention visions that can be acted upon.

2. How would you approach budgeting for marketing expenses?

Don’t be afraid of talking about the budget distribution planning and the expected RoI figures. Running a marketing campaign mimics the running of a business. There are huge financial implications involved and you should be comfortable with managing marketing budgets.

Keep some examples from your past work handy to demonstrate how you’ve done it already and effectively.

Many marketers fidget while talking about financial planning. Knowing your finances and confidently talking about them would make you stand apart as a digital marketing leader, who can function and deliver independently and whose domain expertise the company can rely upon.

All in all, these were some questions that can be asked during a technical digital marketing interview for example the Accenture digital marketing interview questions will also be conducted around these topics.

In case you want to know about digital marketing interview questions in Hindi, you can also find their list easily by doing a Google search.

7 steps to an effective digital marketing campaign
7 steps to an effective digital marketing campaign

Pro Tips for Digital Marketing Interview

You have got your hands on Digital Marketing Interview questions and answers but there are some important points to remember if you wish to ace your Digital Marketing interview.

Read the below-mentioned points before your Digital Marketing interview and prepare yourself with answers. (Don’t forget to be confident, nothing beats that!)

1. Make use of the information available to you

You have LinkedIn, Google, Facebook, and every possible social media platform that brings information to you. Make use of it! Live Broadcasts, for instance, Periscope, Facebook Live, Snapchat, etc. are very commonplace now. Make use of these sites to feed yourself with the latest updates.

2. Make sure your LinkedIn profile is updated and looks professional

You should always keep your LinkedIn profile updated with the details of your job profile you are currently working in, or the profile you are seeking a job in. Present your educational qualifications and skills in a crisp format. Take help from our blog on Learn To make Perfect LinkedIn Profile.

Make sure your LinkedIn profile has a descriptive headline to let HR look for talent easily. Make use of professional language etiquette to leave a good impression on the recruiters.

3. Be a social bird

The world is growing socially. Being active on various networking sites will help you in the long run. They showcase the people you follow, your views on various issues, and your personality. For instance, your Facebook account or Twitter account says a lot about your social persona.

4. Blogs are important

Even if you don’t have a personal blog, it is still important to post on blogs. Volunteer to contribute to a blog related to your hobby or expertise. You can talk about this in your interview.

The blogs written by you will work as a sample of your writing skills, domain expertise, and your ability of articulate. These are very desirable qualities in a professional and having these would give you an extra edge over others.

5. Follow industry leaders and their blogs

Keep yourself updated with the latest blog posts. Some of the useful blogs and resources you should know are:

(i) HubSpot

(ii) Moz

(iii) Social Media Examiner

(iv) Web Marketing Academy

(v) Search Engine Land

(vi) Neil Patel

(vii) ShoutMeLoud

6. Implement what you have learned

Talk about how you would implement what you learn via these industry experts and leaders in your current day-to-day job. Share how did you benefit from it and how did you improvise.

7. Honesty is the best policy. Always.

If you don’t know something, admit that. But show them interest and enthusiasm to learn new things.

Conclusion!

These Digital Marketing interview questions and answers will have you in good stead when you’re facing the interview panel.

Don’t miss this exclusive series of Marketing Interview Questions and to build your career in the Digital Marketing Industry, read this ebook on “The Journey of a Digital Marketer“.

If you wish to establish and/or accelerate your career in Digital Marketing, then investing in a comprehensive Digital Marketing Course from the best digital marketing institute would be one of the best investments you could make.

Image Credits:gizmocrazed.com, esotech.com, allprivatelabelcontent.com, morganmckinley.co.in

FAQs:

Question: How can I crack a digital marketing interview?

Answer: The best way to crack a digital marketing interview is to be prepared and have a good understanding of the key concepts. You should also familiarize yourself with the company’s business model and objectives, and be able to speak about your own work experience and skills in relation to their needs.

Question: What are some common digital marketing interview questions?

Answer: Some common digital marketing interview questions include asking about your experience with specific tools and platforms, your understanding of various marketing channels, and your ability to measure and analyze results. You may also be asked about your creative process, time management skills, and team-working ability.

Question: What should I expect in a digital marketing interview?

Answer: In a digital marketing interview, you can expect to be asked questions about your experience and skillset, as well as your understanding of the company’s business model and objectives. You should be prepared to speak about your work experience in relation to the needs of the company and be able to show off your analytical and problem-solving skills.

Question: How can I stand out in a digital marketing interview?

Answer: One way to stand out in a digital marketing interview is to have a strong understanding of the company’s business model and objectives. You should also be able to speak about your own work experience and skills in relation to their needs. Additionally, demonstrating your analytical and problem-solving skills can help you stand out from other candidates.

Question: What are the job opportunities in digital marketing?

Answer: Digital marketing is one of the most promising and growing fields with a lot of job opportunities. Digital marketers are in high demand as companies are increasingly looking to invest in digital marketing strategies. With the right skills and experience, you can find a job in a variety of industries, including e-commerce, advertising, consulting, and more.

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Sakshi Behl
Sakshi is a content marketer during the day and a reader by night. She writes content sprinkled with a twisted imagination. She has done her graduation in psychology from Delhi University and has an insane love for history.

67 thoughts on “Top Digital Marketing Interview Questions and Answers | 2024 List”

  1. Hi what is the digital marketing salary i can expect if I am appearing for Digital marketing executive job interview?

    1. Hi Sresth,

      As a fresher, a digital marketer can earn around 15,000-30,000 easily. According to Payscale, The average pay for a Digital Marketing Manager is Rs 409,607 per year. Depending upon your skills & experience there is no maximum limit to earn in this industry.

      Hope this helps. All the best!!

      1. hi sahil arora i am dhanunjaya i just complete my Digital marketing course in hyderabad i am searching for job, could you please help me getting a better job in field of digital marketing.
        if r interested to help me please take my whats up number:8142348803

    1. Hi Sama,

      There are many freelance websites where you can find digital marketing jobs. Some of them are:

      1) Freelancer
      2) Upwork
      3) Elance
      4) Guru
      5) People per hour

  2. Avatar of shefali garg
    shefali garg

    i am doing internship of digital marketing and i had a great interest to do more work in digital marketing and also finding the job in digital marketing so can u please tell where can i apply and get a good job with good payscale

    1. Hi Shefali,

      There are many digital marketing jobs you can apply from job portals like naukri, monster, indeed, linkedin.

      You can readily explore lucrative digital marketing opportunities in the following fields:

      Search Engine Optimization (SEO)
      Social Media Marketing (SMM)
      Email Marketing
      Search Engine Marketing (SEM)
      Content Marketing
      Web Analytics

      Also to know more about digital marketing job opportunities read one of our blog: https://www.digitalvidya.com/blog/blog/top-8-digital-marketing-job-opportunities/

      Hope this helps.

  3. i am having 15 years of work experience and now switch over to digital marketing job. can you provide guidelines to help me prepare better for the interview

    1. Hi Sanjay,

      If you already know about digital marketing these interview questions would be enough for you to clear your job interview but you are new to this domain i would recommend you to learn digital marketing which would help you to start your career in a better way.

      Please refer to one of our post where you will find a complete guide to learn digital marketing: https://www.digitalvidya.com/blog/blog/learn-digital-marketing-guide/

      For any other help feel free to ask!!

  4. hi
    i’m corrently working in digital marketing field.
    but my english is not good, how to grow my english language

    1. Avatar of mahima sood
      Mahima Sood

      Hey Shobhit

      The best way to improve your grammar and vocabulary is by reading newspapers and communicating in English as much as possible.

  5. Hi,

    I just completed my digital marketing course. I am looking for job in digital marketing. Please advise for the beginners whether join agency or company.

    Thanks,
    Sandeep

    1. Avatar of mahima sood
      Mahima Sood

      Hi Sandeep!

      As a beginner, you must start your digital marketing career with a company. A work experience with a company will help you grow through dedicated learning by the projects undertaken by you. Agencies cater to the third party. Working for third party clients would demand expertise in the field which you would be lacking as a beginner. Thus, it is suggested that you begin working with a company.

  6. Recently I gave an interview in the one of the digital marketing company in Mumbai, India. They ask me how many months you require to get a good number of visitors through a search engine and social media marketing? So I told them that it will take 6 -8 months to get in decent position. I really don’t know how they judge the answer but I think I have answered it correctly.

    What do you think about the answer?

    Thank you

    1. Avatar of mahima sood
      Mahima Sood

      Hey Umesh

      To get a good number of visitors on a website may vary from one website to the other. In the case of a new website, it would take approx. 6 months. However, if the website is already running since some time, it would take approx. 4-5 months.

  7. i want to work in digital marketing sector and m google adwords certified and also have a SEO skills how can a get job in this field plz help me out.

    1. Hi Anooprana,

      Since you are looking for a job in digital marketing I would like to share some ways which will help you to get a digital marketing job:

      1) Update your digital marketing resume – Learn how to write a digital marketing resume: https://www.digitalvidya.com/blog/blog/how-to-write-digital-marketing-resume/

      2) Apply for digital marketing jobs through naukri portals like naukri, linkedin, shine, monster

      3) Now prepare yourself for the interview like if you are going for digital marketing interview try to read questions asked in an interview. Also if you are going for SEO or PPC interview questions you must read these posts: https://www.digitalvidya.com/blog/blog/top-seo-interview-questions-answers-must-read-before-interview/
      https://www.digitalvidya.com/blog/blog/top-30-ppc-interview-questions-answers/

      4) Prepare yourself to show your practical skills in your interview – You can create your own blog & try to apply all digital marketing techniques you have learned to promote your blog which will help you to show your skills practically.

      Hope this helps.

    1. Avatar of mahima sood
      Mahima Sood

      Hey Rana

      There is a pretty good scope in the Digital Marketing job opportunities since past 2 years. However, the pay is subjective to your skills, knowledge, and experience in the field. Since the Digital Marketing field is ever growing, the appraisals in the salary are more likely to happen. So, yes we can we can conclude that Digital Marketing jobs pay you well.

  8. Avatar of deepak baloni
    Deepak Baloni

    Hey
    I have Completed my MBA in Aug 2016, after that, I joined a Sales and Marketing Company but after 5 months I changed my field and jumped to Digital marketing. I also have done digital marketing course from an Institute in Delhi. Now I am working with a digital marketing company as an Intern where I am not getting anything from company side. I am so worried about my future. Sometimes I thought Why did I change my field. Did I do right or wrong?

    1. hey Deepak

      First and foremost I would like to suggest you that you must not regret your decision of changing your field since Digital Marketing is the preferred choice of the masses at present. The DM industry is at a boom at present and has plenty of job opportunities in the field. If your at discontentment working as an unpaid intern, all you need to do is find a job for yourself. Since you are inexperienced, you may join as a fresher which is anyhow better than working for free.
      hope this answer was helpful, feel free to contact us for more

  9. Avatar of surender pal
    Surender pal

    Hi sahil,
    Thank you very much for the above information…Well my question is..I m working in a b.p.o in calling profile, my salary 30 k, if I switch my job , b.p.o to digital marketing industry, will I get more than my current salary..

  10. Hi Sahil,
    I have a question, I have a overall experience of 5 years in some different field. but now I want to change my line. so how tough it is to find a job in digital marketing. I have also competed my digital marketing course and purchased my domain as well and I am working on my site aseemcreation.com. I am also ready to compromise of my salary package as well so I need clarity on this. so kindly advise.

    1. Hi Aseem,

      Given your background and years of professional experience, I wouldn’t recommend that you learn digital marketing to immediately position yourself as a digital marketing professional (for a full-time position) as you will be treated as a fresher, it is advisable to boost up your skills by creating your own blog or working part-time or as a freelancer & then shift towards full-time position.

      There’s a huge value of digital marketing skills. I suggest that you check this article about the opportunity of learning digital marketing for various profiles
      https://www.digitalvidya.com/blog/blog/why-should-i-do-a-digital-marketing-course/

      Hope this helps.

  11. Hi Sir,
    I just want to ask you that on an average how many interview rounds are there especially for a fresher like me who just completed a course in Digital Marketing.?
    I have attended many interviews after my Post-Graduation there were on an average 2-3 rounds

    Hope you can answer my Question

    1. Hi Seby,

      It depends upon the organization. Usually, there are around two-three rounds in digital marketing interview. Since you are applying for a fresher profile hopefully there would be two rounds.

      Hope this helps.

  12. Hi Team,

    This is an amazing post and i must say a gluing one as well… I am trying to make a career in Digital media marketing. I already have an experience working with SEO and Content writing. Now I am keen to join management post in digital marketing stream. Your suggestions would be much appreciated.

    1. Hey Stuti

      It’s good to know that you enjoyed reading this post. We would like to thank you for the time and feedback. So, coming to your query. Having worked in the SEO and Content department give you the knowledge of a fraction of Digital marketing stream. To be eligible for a managerial position you need to have comprehensive knowledge of Digital Marketing. To get a taste of Digital Marketing, attend our FREE LIVE Digital Marketing Orientation session. Here’s the link to register https://www.digitalvidya.com/blog/dmo/

      Hope the information was helpful. Feel free to connect to us.

  13. Hi,
    I have 1 yr of experience in content writing and 2 years in sales . I am looking for a career change to digital marketing . I did my digital marketing course too, now that am looking for Digital marketing executive job, do you think the company will consider my 3 years of experience or will I be considered as a fresher since I dont have experience in digital Marketing ? If so what is the best way to boost my resume

  14. Dear Frnds

    I had completed my digital marketing course one of institution from laxmi Nagar, But They did not teach me in well manner . I want make my career in Digital Marketing Filed lack of training and guidance what should i do .plz let us know how i can grow my self in ERa of Digital Marketing.

    1. Hi Divya,

      What could be the best possible way to learn digital marketing for a fresher?

      -Follow Digital Marketing Experts
      -Watch free Tutorials on youtube
      -Don’t Forget to Teach Yourself – Start reading blogs, ebooks.
      -Socialize – Join forums such as MOZ, & get connected with industry experts to find out what people are doing and thinking.
      -Stay Updated with Latest Trends
      -Most Importantly, start with Digital Marketing Course from any reputed institute where you can learn practically from industries best experts.
      -Start your own blog, job, freelancing to work practically & get a better understanding.

      Hope this helps.

  15. HI sir I have done B.tech (2010-14) and have experience in different feild. I haven’t any certified DM course.I have basics knowledge of DM but not pratically .So which essential skills required to enter in this feild as DM executive and what is the future scope of DM in india as well as foreign countries.

    1. Hi Rahul,

      To start your career in digital marketing it’s very important to know each & every aspect of digital marketing theoretically as well as practically that is why i would recommend you to learn digital marketing practically which would actually help you to start your career.

      As you asked for future scope of digital marketing i would like to share one of our blog post: https://www.digitalvidya.com/blog/blog/future-of-digital-marketing-in-india/

      Hope this helps.

  16. Hi,
    i have 4 years experience in sales & marketing as i have done MBA Marketing and recently completed digital marketing course.
    as i am looking for job in digital marketing.i already apply on naukri.com,indeed,but the job opening are there for experience person mostly.and they offer very less salary for fresher.
    can you suggest me the way to get a job with good salary?

    1. Hi Amit,

      There are many digital marketing jobs which require 0-1 years of experience. You can easily check on job portals by searching for 0-1 years of digital marketing jobs. Meanwhile, you can also search for internships which would actually help you to learn & start your career.

      Hope this helps.

  17. This is a great post and i must say a gluing one as well… I am trying to make a career in Digital media marketing. Your suggestions would be much appreciated.

    1. Hi Raj,

      I would like to share som best sources to learn digital marketing online:

      1) Follow Digital Marketing Experts
      2) Tutorials & Courses – One of the best way to master digital marketing is to join digital marketing certification where you can learn from industries best experts.
      3) Start working full time/freelancing/internship
      4) Stay Updated with Latest Trends

      Hope this will help you to start your career in digital marketing.

  18. Hi, Sahil Arora,
    I have 10 months experience in development but now i want to switch to digital marketing so ,what should i do?

    1. Hi Khushboo,

      Switch to Digital Marketing role: You may have to take a hit on your salary for short period as you will still be considered a fresher in digital marketing but since you don’t have much professional experience it would not affect your salary.

      Another possible reason to learn digital marketing is to do freelancing.

      I surely recommend CDMM program. Hope you’ve checked these 2 relevant articles for further details:
      https://www.digitalvidya.com/blog/blog/career-in-digital-marketing/
      https://www.digitalvidya.com/blog/blog/why-should-i-do-a-digital-marketing-course/

  19. thanks for put the digital marketing job interview question all question and answer are very important thanks u so much

  20. Hello Sir,
    Currently I am working as Digital Marketing Executive in a Media Company in Pune. Now I want to work in Pure Google AdWords field. How can I Change my career in Google Adwords. I have basic experience with Search and Display Campaign in Google Adwords.

    1. Over the period of time, it has been witnessed that Google AdWords is taken up as a full-time career option. Moreover, as you mentioned that you know basics of Google AdWords, it will be an advantage for you to understand other paid forms of ads such as Facebook Ads, LinkedIn Ads, Twitter Ads, Instagram Ads, etc.
      You will easily get job if you have proper knowledge. Thus, we recommend you to know the details about how to get Google AdWords Certification: https://www.digitalvidya.com/blog/blog/google-adwords-certification/

      Good luck!

  21. I just pursuing my graduation in IT want to learn digital marketing, right now I’m living in Pune so pleas suggest me good classes for SEO. Thanks for the great interview question list, it really helps me in future.

  22. sir Mujhe yeh pata karna hain ki digital marketing ka course karne ke bad as a fresher kitni salary mil jati hain

  23. hi ! i am living in Viet Nam. And i am looking for a good course in Digital Marketing recently. How is process for me? thanks and looking forward to hearing your kind response.

  24. Avatar of pranjali petkar
    Pranjali Petkar

    Hi Sahil Arora,
    How to Stay Updated with Latest Trends in Digital Marketing?
    Please Share a link of the websites, Give the name of Facebook Group from where I can get the latest trends.

  25. Avatar of punith alex
    Punith Alex

    Hi Sahil Arora,
    Thanks for putting the digital marketing job interview questions, all question and answers are significant, thank you so much!

  26. hii very good mng really im very happy to read this blog and getting more knowledge and also helped me thank you alot to sharing this blog to us.., make more new updates this is the best way to learn digital marketing.

  27. Hi,
    This is wonderful question and answer for the new interview candidate. Its, really helpful to know better about Digital Marketing and it’s industry. The question is really impressive and informative.
    Thanks for sharing valuable content, I will wait for more knowledge.

  28. Hey,
    This is really valuable content, this is really very helpful for a new interview candidate. As you said in the comment section the Interview will be held around 2-3 rounds. Will you please also tell me what are rounds for freshers about digital marketing. Please do answer to my question. looking forward to hear your kind response.
    Thank you.

  29. Digital Marketing as industry is very Dynamic and rapidly changing. Thank you for providing a useful insight. Nice blog

  30. I have gone through your blog post it was outstanding. Most of the answers are very informative and very useful to the audience.

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