Top 20 Digital Marketing Interview Questions and Answers Guide

15 Min Read. |

So you’ve finally landed your dream job interview – for a profile in Digital Marketing! Apart from being excited, you must also be wondering what could be the possible Digital Marketing interview questions that you can be ready for, to leave that lasting impression on the interview panel and who knows, maybe to bag that coveted job!

Wonder no more! We have compiled a list of the must-read interview questions on Digital Marketing, for both freshers as well as experienced candidates. After all, there is a no bigger confidence booster to ace an interview, than coming well-prepared for it.

Why should I read this article?

We’d suggest you read this article because it provides good insights on the following topics:

(i) Knowledge-based Digital Marketing Interview Questions and Answers that might turn out to be extremely helpful during and even after your interview.

(ii) Commonly asked Digital Marketing Questions in an Interview.

(iii) Personalized Interview Questions for Digital Marketing Freshers, Digital Marketing Executives, as well as experienced Digital Marketing Managers.

Are you serious about making it big in Digital Marketing? 

Then you must check out our Digital Marketing Course now! 

  • digital marketing interview questions and answers

    Top Digital Marketing Interview Questions & Answers Infographic by Digital Vidya

Knowledge-Based Digital Marketing Interview Questions and Answers

Listed below are some of the basic Digital Marketing interview questions and answers to assess the foundation of your knowledge about Digital Marketing:

Q1) How would you define Digital Marketing?

Ans: Digital Marketing is about a brand’s marketing initiatives executed across digital platforms. Digital Marketing is the process of reaching out to and engaging with your customers or users through digital media. Notice the highlights here – reaching out to, and engaging with.

Traditional marketing channels definitely helped immensely in reaching out to the audience but engagement and interaction were largely missing, making it a one-sided communication. As a marketer you would agree that effective marketing communication is all about two-way communication, or about having a meaningful dialogue with customers. This is where traditional marketing channels lose and Digital Marketing scores.

Any organization or individual who wants to reach out and engage with their customers or prospects, Digital Marketing platforms are of immense use. And it is not just limited to sales & marketing efforts of brands but extends to greater pastures of a business like serving customers, finding new talent, Market Research, and needless to mention that various sales & marketing objectives like Lead Generation, brand building, Customer Acquisition could be achieved using Digital Marketing.

Digital Marketing includes multiple channels like social media, search engines, brand website, content platforms etc. and could utilize various techniques like Search Engine Monetization (SEM), Search Engine Optimization (SEO), Email Marketing and link building etc.

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Q2) In what ways can you categorize the term Digital Marketing?

Ans: This is one of the most commonly asked questions in a Digital Marketing interview. This is also one of those trap questions that could give away the level of your understanding of basics. Even though there are many ways to categorize Digital Marketing, owing to the dynamism and vastness of available options, the term Digital Marketing is generally categorized into two major segments from the point of view of traffic and lead generation:

Inbound Marketing

Inbound marketing refers to invoke audience response and attract traffic/ leads to increase the inbound traffic volume (hence the name), through various promotional activities like social media marketing, content marketing using e-newsletter/ webinars/ e-books and SEO etc. This helps the audience to learn about a company, its product and services offerings and eventually to establish a connect.

Outbound Marketing

Outbound Marketing is the more traditional way of marketing in which the company consistently reaches out to its target audience with its promotional messaging. This aspect includes reaching out to potential clients via digital platforms like by running ad campaigns, emails, and calls etc.

Q3) Why is online marketing increasingly preferred over offline marketing?

Ans: Most of the people have started opting for Digital Marketing nowadays because of various benefits:

(i) The online tools for marketing are SEO, Hosting, and Web Development.

(ii) The number of leads generated are extraordinary compared to the very expensive offline marketing initiatives.

(iii) One can reach a huge and diverse audience online and can even set a worldwide target.

(iv) It’s not only possible but also super-easy to make corrections in live campaigns in Digital Marketing in real-time. Optimization-on-the-go is finally a reality, thanks to Digital Marketing.

(v) There are essentially no geographical boundaries when it comes to using online marketing platforms.

(vi) Digital Marketing feeds and thrives on consumer behavior analytics. Never before brands had so much meaningful and action-able data available to them for drawing real insights to base their marketing budget on.

(vii) Everything is measurable and track-able in Digital Marketing. Marketers are able to measure and improve upon Return-on-Investment.

Q4) What do you mean by a responsive website?

Ans: Responsive Website refers to a site created using Responsive Web Design (RWD). It is a fast website that responds very well to user interactions by being compatible with multiple devices and browsers.

Responsive Web Design (RWD)

A website design that adjusts its layout as per the view-port size and the orientation of the device. The content presented on big screens and small screens are the same but with a different layout to provide an optimal experience on that particular screen size on which the website is being viewed.

Q5) Are you aware about AMP?

AMP : Accelerated Mobile Pages

The AMP Project was announced by Google in October, 2015 and was being rolled out through 2016. On the homepage of official website of AMP Project, it is defined as following:

“The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.”

Search Engine Land has covered The AMP Project extensively right from the beginning:

“Accelerated Mobile Pages (AMP) by Google is a very accessible framework for creating fast-loading mobile web pages. The open-source initiative is designed to enable publishers to easily improve speed (and consequently, the user experience) for their mobile readership without sacrificing any ad revenue that they may rely upon.”

Q6) What is the most effective way to increase traffic to a website?

Ans: To effectively increase traffic to a website, one should focus on building referral links and to invest in consistent SEO management.  It will not only help one gain visitors but will also help in building brand recognition. However, the most important factor is to focus on User Retention by providing a good User Experience.

For instance, getting a Moz link and receiving 10k visitors on the website is quite a good result. Though you must note that the conversion rate will be relatively low. However, the converted leads are certain to land on the website multiple times. But if you focus on creating a good user experience and in turn on retaining users, you will experience an increased conversion rate gained from those thousands of visits in a couple of months. By focusing on engaging the user, you can build a platform on which people will keep coming back.

Q7) Do you know some useful Digital Marketing tools?

digital marketing interview questions and answers

digital marketing tools

Ans: Here are some top Digital Marketing Tools:

(i) Keyword Discovery

(ii) RankWatch

(iii) Moz

(iv) Alexa Ranking

(v) Google Analytics

(vi) Crazy Egg Heatmaps

(vii) Favicon Generator

(viii) XML Sitemap Generator

(ix) SubmitExpress Link Popularity

(x) Digital Point Keyword Tracker

(xi) Google Trends

(xii) Google Keyword Planner

(xiii) Kissmetrics

(xiv) SEMrush

(xv) Ahrefs

(xvi) Buzzsumo

(xvii) AdExpresso

(xviii) Buffer App

(xix) MailChimp

(xx) Unbounce

(xxi) Hasoffers

Q8) Do you know the difference between branding and direct marketing?


In branding

An advertiser needs to expose his brand on applications and sites with mass reach. The most popular methods are custom ads, YouTube ads, remarketing, and display ads target.

In direct marketing

The advertiser is interested in communicating with the target audience. The most common campaigns are dynamic search ads, shopping ads, Search Network Only etc.

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Q9) What is Google AdWords Remarketing?

Ans: Google AdWords Remarketing is a targeted marketing strategy which helps marketers to reach people who previously visited their website but didn’t make a purchase. This type of marketing helps in targeting right people with the right ad, at the right time.

Q10) What are the limitations of Online Marketing?

Ans: Some of the limitations of Digital Marketing are:

(i) Intense Competition: since online marketing is easily accessible, cost-effective and more accountable by design, it has become a preferred method for most brands. It’s an uphill task to stand out and get noticed amongst such intense competition.

(ii) It can get overwhelming: there is so much information, so much data, onslaught of tools for everything, too many options that it’s easy to get overwhelmed and become confused. It takes practice and experience to get your head around it.

(iii) Analytics is only as good its user: sure, there’s analytics for every thing but you can’t do anything with plain data unless you know how to read it and how to make good use of it. It can easily become misleading and you can get stuck in chasing vain metrics and burning marketing cash at the wrong places.

Also read: SEO Interview Questions and Answers

Commonly Asked Digital Marketing Interview Questions and Answers

Here are some Digital Marketing interview questions and answers that are common across all job profile levels:

Q1) What attracted you to Digital Marketing industry?

Ans: Be honest here.

Answer why you applied for this job in the first place? Did the industry’s reputation attract you? Or the high-paying jobs in Digital Marketing industry? Talk about the potential that you see in Digital Marketing in both near and long-term future. This would also help you showcase that you’re well read and updated about your chosen field.

By asking this question, the interviewer wants to know your commitment to the industry and see what makes you the best pick among all the candidates available. Therefore, it is important that you show full commitment and enthusiasm for the industry.

Q2) How will your experience benefit our Digital Marketing business?

Ans: All you must talk about is the personal experience, your past, and how your skills will benefit the business overall. Talk about your Digital Marketing story that helped you learn a lot of things and how this knowledge could help the business.

Focus on your unique abilities. Talk about how you are different from the rest of the applicants. In crux, talk in terms of skills, knowledge, and experience you have got so far.

The question that you should really be answering is what value will you contribute as part of the team.

Q3) How do you stay updated with news and latest Digital Marketing trends?

Ans: This question is asked quite often. Since Digital Marketing is a dynamic field, it is important to stay updated with the blogs, books, webinars, and podcasts to go for. Some of the popular resources to stay updated on Digital Marketing are websites like Mashable, blog by WordStream, Social Media Examiner, The Neil Patel Blog etc.

You must already be aware of these sources and if you’re not, spend some time on these and be aware of what these are. So that you don’t end up saying something that you are fully aware of, as a follow-up question can get you in trouble.

Q4) Do you think that Digital Marketing will completely replace traditional marketing practices in near future?

Ans: This is a popular trap question often asked to Digital Marketers, that too not just in interviews. How you answer this question would reveal the level of your professional knowledge about the field. Hence, prepare your answer with your personal opinions too and don’t just go with what you heard.

One thing that can safely be said is that it looks highly unlikely that Digital Marketing will completely replace traditional marketing in near future. Rather marketers are integrating both the platforms to optimize their marketing plans and for optimum RoI. Instead of replacing each other, both Digital Marketing and traditional marketing are becoming complementary to each other.

Personalized Digital Marketing Interview Questions and Answers

Here are some specialized questions with respect to the type of profile you have applied for:

(A) Digital Marketing Freshers

In the case of Digital Marketing interview questions for freshers, one will often encounter marketing questions relating to theoretical knowledge, therefore, be prepared with the following questions:

Q1) How will you rate yourself on the scale of 1 to 10, based on your Digital Marketing knowledge?

Ans: Neither underestimate yourself nor overestimate.

By asking this question, the interviewer wants to know if you know your strengths and weaknesses. Analyze what all skills and knowledge you have and how much more is to be learned.

Q2) The number of likes/follows vs engagement numbers. Which one is important?

Ans: Now, that’s a tricky one! If you are not exploring and curious enough, you would never know social media is not all about the number of likes and follows. If those likes and follows don’t convert into sales or boost your business, what’s the point? Therefore, engagement is better than likes or follows. Any day. Talk about business-oriented metrics.

Another way to look at it is from the objective of individual activity. If the objective was to get more likes/follows then scoring on those metrics would be better any day. If the objective was to encourage engagement then those are the metrics one should measure.

(B) Digital Marketing Executives

Q1) We wish to engage more of our target audience through Facebook (or any social media platform). How would you go about that?

Ans: Now that’s an important and straight-forward question. The interviewer wants to test if you have mugged up your answers or you actually know about their target audience and can think strategically on your feet.

You should not be talking about the tactical approach to marketing decisions, rather take the time to step back and analyze the situation, explain your considerations and reservations before jumping to a solution. Ask the interviewer few strategic questions like ‘what specifically are you trying to achieve?’. This would help you to understand and answer the question efficiently. Asking some right questions here is the best answer you can present.

Q2) Is there anything we are doing wrong right now? How would you change it?

Ans: Here comes the question which demands you to know a lot about the company for which you have applied. Therefore, it is always better to do your research and go through the company’s website, check their social media profiles, get a clear idea about their clients and then you will easily know what is wrong with company’s current strategy. However, just because you spotted some shortcomings, don’t just jump on the opportunity to point it out.

It is perfect to point out their mistake but never end your answer without a proper explanation of why you think it is a problem and what could be the possible solutions to fix those issues.

Here you can prove 3 points while you try to answer the above question:

(i) You have assessed the current tactics and strategy of the company

(ii) You are honest about the shortcomings you have identified

(iii) Offer some constructive strategies to prove that you’re providing constructive criticism

(c) Digital Marketing Managers

Q1) How would you setup, track, and analyze if a campaign was a success?

Ans: Talk about the driving goal of the campaign which could vary from increasing brand awareness, generating leads, or boost social media followers. According to the objective of the campaign, a strategic plan would be laid out.

You must also talk about tracking the progress of the campaign via Google Analytics or any other reputed monitoring tool to stay updated with the campaign’s progress. Explain how you are going to go about it. It is important that you mention visions which can be acted upon.

Q2) How would you approach budgeting for marketing expenses?

Don’t be afraid of talking about the budget distribution planning and the expected RoI figures. Running a marketing campaign mimics the running of a business. There are huge financial implications involved and you should be comfortable with managing marketing budgets.

Keep some examples from your past work handy to demonstrate how you’ve done it already and effectively.

Many marketers fidget while talking about financial planning. Knowing your finances and to confidently talk about it would make you stand apart as a digital marketing leader, who can function and deliver independently and whose domain expertise the company can rely upon.

digital marketing interview questions and answers

7 steps to effective digital marketing campaign

Pro Tips for Digital Marketing Interview

You have got your hands on Digital Marketing Interview questions and answers but there are some important points to remember if you wish to ace your Digital Marketing interview. Read the below mentioned points before your Digital Marketing interview and prepare yourself with answers. (Don’t forget to be confident, nothing beats that!)

1. Make use of the information available to you

You have LinkedIn, Google, Facebook, and every possible social media platform that brings information to you. Make use of it! Live Broadcast, for instance, Periscope, Facebook Live, Snapchat etc. are very commonplace now. Make use of these sites to feed yourself with the latest updates.

2. Make sure your LinkedIn profile is updated and looks professional

You should always keep your LinkedIn profile updated with the details of your job profile you are currently working in, or the profile you are seeking a job in. Present your educational qualifications and skills in a crisp format. Take help from our blog on Learn To make Perfect LinkedIn Profile.

Make sure your LinkedIn profile has a descriptive headline to let the HR look for talent easily. Make use of professional language etiquette to leave a good impression on the recruiters.

3. Be a social bird

The world is growing socially. Being active on various networking sites will help you in the long run. They showcase the people you follow, your views on various issues, and about your personality. For instance, your Facebook account or Twitter account says a lot about your social persona.

4. Blogs are important

Even if you don’t have a personal blog, it is still important to post on blogs. Volunteer to contribute to a blog related to your hobby or expertise. You can talk about this in your interview. The blogs written by you will work as a sample of your writing skills, domain expertise and your ability of articulation. These are very desirable qualities in a professional and having these would give you an extra edge over others.

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5. Follow industry leaders and their blogs

Keep yourself updated with the latest blog posts. Some of the useful blogs and resources you should know are:

(i) HubSpot

(ii) Moz

(iii) Social Media Examiner

(iv) Web Marketing Academy

(v) Search Engine Land

(vi) Neil Patel

(vii) ShoutMeLoud

6. Implement what you have learned

Talk about how you would implement what you learn via these industry experts and leaders in your current day to day job. Share how did you benefit from it and how did you improvise.

7. Honesty is the best policy. Always.

If you don’t know something, admit that. But show them the interest and enthusiasm to learn new things.

digital marketing interview questions and answers

job interview


These Digital Marketing interview questions and answers will have you in good stead when you’re facing the interview panel.

Don’t miss this exclusive series of Marketing Interview Questions and to build your career in the Digital Marketing Industry, read this ebook on “The Journey of a Digital Marketer“.

If you wish to establish and/or accelerate your career in Digital Marketing, then investing in a comprehensive Digital Marketing Course from the best digital marketing institute would be one of the best investments you could make.

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The Digital Marketing Interview Questions and Answers PDF will come handy before your prepare for the big day:


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  1. Sresth

    Hi what is the digital marketing salary i can expect if I am appearing for Digital marketing executive job interview?

    • Sahil Arora

      Hi Sresth,

      As a fresher, a digital marketer can earn around 15,000-30,000 easily. According to Payscale, The average pay for a Digital Marketing Manager is Rs 409,607 per year. Depending upon your skills & experience there is no maximum limit to earn in this industry.

      Hope this helps. All the best!!

      • k.dhanunjaya

        hi sahil arora i am dhanunjaya i just complete my Digital marketing course in hyderabad i am searching for job, could you please help me getting a better job in field of digital marketing.
        if r interested to help me please take my whats up number:8142348803

  2. Sama Iyer

    Where can I apply for freelance digital marketing jobs?

    • Sahil Arora

      Hi Sama,

      There are many freelance websites where you can find digital marketing jobs. Some of them are:

      1) Freelancer
      2) Upwork
      3) Elance
      4) Guru
      5) People per hour

  3. Manish Singh

    Great article. I want digital marketing interview questions and answers pdf. Can anyone share?

    • Sahil Arora

      Hi Manish,

      You can find digital marketing questions ans answers pdf in the blog itself.

      All the best!!

  4. shefali garg

    i am doing internship of digital marketing and i had a great interest to do more work in digital marketing and also finding the job in digital marketing so can u please tell where can i apply and get a good job with good payscale

    • Sahil Arora

      Hi Shefali,

      There are many digital marketing jobs you can apply from job portals like naukri, monster, indeed, linkedin.

      You can readily explore lucrative digital marketing opportunities in the following fields:

      Search Engine Optimization (SEO)
      Social Media Marketing (SMM)
      Email Marketing
      Search Engine Marketing (SEM)
      Content Marketing
      Web Analytics

      Also to know more about digital marketing job opportunities read one of our blog:

      Hope this helps.

  5. sanjay

    i am having 15 years of work experience and now switch over to digital marketing job. can you provide guidelines to help me prepare better for the interview

    • Sahil Arora

      Hi Sanjay,

      If you already know about digital marketing these interview questions would be enough for you to clear your job interview but you are new to this domain i would recommend you to learn digital marketing which would help you to start your career in a better way.

      Please refer to one of our post where you will find a complete guide to learn digital marketing:

      For any other help feel free to ask!!

  6. Rahul

    Hey DigitalVidya Team, Nice post.
    Regardless keep up the great work.

    • Mahima Sood

      Thanks, Rahul!

  7. shobhitgarg

    i’m corrently working in digital marketing field.
    but my english is not good, how to grow my english language

    • Mahima Sood

      Hey Shobhit

      The best way to improve your grammar and vocabulary is by reading newspapers and communicating in English as much as possible.

  8. sandeep


    I just completed my digital marketing course. I am looking for job in digital marketing. Please advise for the beginners whether join agency or company.


    • Mahima Sood

      Hi Sandeep!

      As a beginner, you must start your digital marketing career with a company. A work experience with a company will help you grow through dedicated learning by the projects undertaken by you. Agencies cater to the third party. Working for third party clients would demand expertise in the field which you would be lacking as a beginner. Thus, it is suggested that you begin working with a company.

  9. Umesh

    Recently I gave an interview in the one of the digital marketing company in Mumbai, India. They ask me how many months you require to get a good number of visitors through a search engine and social media marketing? So I told them that it will take 6 -8 months to get in decent position. I really don’t know how they judge the answer but I think I have answered it correctly.

    What do you think about the answer?

    Thank you

    • Mahima Sood

      Hey Umesh

      To get a good number of visitors on a website may vary from one website to the other. In the case of a new website, it would take approx. 6 months. However, if the website is already running since some time, it would take approx. 4-5 months.

  10. anooprana

    i want to work in digital marketing sector and m google adwords certified and also have a SEO skills how can a get job in this field plz help me out.

  11. Gopi Naik

    Nice Post (y)

  12. rana

    does a digital marketing job pays well?

    • Mahima Sood

      Hey Rana

      There is a pretty good scope in the Digital Marketing job opportunities since past 2 years. However, the pay is subjective to your skills, knowledge, and experience in the field. Since the Digital Marketing field is ever growing, the appraisals in the salary are more likely to happen. So, yes we can we can conclude that Digital Marketing jobs pay you well.

  13. Deepak Baloni

    I have Completed my MBA in Aug 2016, after that, I joined a Sales and Marketing Company but after 5 months I changed my field and jumped to Digital marketing. I also have done digital marketing course from an Institute in Delhi. Now I am working with a digital marketing company as an Intern where I am not getting anything from company side. I am so worried about my future. Sometimes I thought Why did I change my field. Did I do right or wrong?

    • Mahima Sood

      hey Deepak

      First and foremost I would like to suggest you that you must not regret your decision of changing your field since Digital Marketing is the preferred choice of the masses at present. The DM industry is at a boom at present and has plenty of job opportunities in the field. If your at discontentment working as an unpaid intern, all you need to do is find a job for yourself. Since you are inexperienced, you may join as a fresher which is anyhow better than working for free.
      hope this answer was helpful, feel free to contact us for more

  14. pawandeep kaur

    Hi Team,

    Kindly help me with the PPC structure for a website with example.

  15. Surender pal

    Hi sahil,
    Thank you very much for the above information…Well my question is..I m working in a b.p.o in calling profile, my salary 30 k, if I switch my job , b.p.o to digital marketing industry, will I get more than my current salary..

  16. Deepak Pandey

    Really its a great post and very helpful….:)

  17. Aseem

    Hi Sahil,
    I have a question, I have a overall experience of 5 years in some different field. but now I want to change my line. so how tough it is to find a job in digital marketing. I have also competed my digital marketing course and purchased my domain as well and I am working on my site I am also ready to compromise of my salary package as well so I need clarity on this. so kindly advise.

    • Sahil Arora

      Hi Aseem,

      Given your background and years of professional experience, I wouldn’t recommend that you learn digital marketing to immediately position yourself as a digital marketing professional (for a full-time position) as you will be treated as a fresher, it is advisable to boost up your skills by creating your own blog or working part-time or as a freelancer & then shift towards full-time position.

      There’s a huge value of digital marketing skills. I suggest that you check this article about the opportunity of learning digital marketing for various profiles

      Hope this helps.

  18. vipin

    hi sir my english convertation is not well can i creck the interview of digital markting

  19. Seby Paulose

    Hi Sir,
    I just want to ask you that on an average how many interview rounds are there especially for a fresher like me who just completed a course in Digital Marketing.?
    I have attended many interviews after my Post-Graduation there were on an average 2-3 rounds

    Hope you can answer my Question

    • Sahil Arora

      Hi Seby,

      It depends upon the organization. Usually, there are around two-three rounds in digital marketing interview. Since you are applying for a fresher profile hopefully there would be two rounds.

      Hope this helps.

  20. Stuti

    Hi Team,

    This is an amazing post and i must say a gluing one as well… I am trying to make a career in Digital media marketing. I already have an experience working with SEO and Content writing. Now I am keen to join management post in digital marketing stream. Your suggestions would be much appreciated.

    • Mahima Sood

      Hey Stuti

      It’s good to know that you enjoyed reading this post. We would like to thank you for the time and feedback. So, coming to your query. Having worked in the SEO and Content department give you the knowledge of a fraction of Digital marketing stream. To be eligible for a managerial position you need to have comprehensive knowledge of Digital Marketing. To get a taste of Digital Marketing, attend our FREE LIVE Digital Marketing Orientation session. Here’s the link to register

      Hope the information was helpful. Feel free to connect to us.

  21. Nisha

    I have 1 yr of experience in content writing and 2 years in sales . I am looking for a career change to digital marketing . I did my digital marketing course too, now that am looking for Digital marketing executive job, do you think the company will consider my 3 years of experience or will I be considered as a fresher since I dont have experience in digital Marketing ? If so what is the best way to boost my resume

  22. Divya

    Dear Frnds

    I had completed my digital marketing course one of institution from laxmi Nagar, But They did not teach me in well manner . I want make my career in Digital Marketing Filed lack of training and guidance what should i do .plz let us know how i can grow my self in ERa of Digital Marketing.

    • Sahil Arora

      Hi Divya,

      What could be the best possible way to learn digital marketing for a fresher?

      -Follow Digital Marketing Experts
      -Watch free Tutorials on youtube
      -Don’t Forget to Teach Yourself – Start reading blogs, ebooks.
      -Socialize – Join forums such as MOZ, & get connected with industry experts to find out what people are doing and thinking.
      -Stay Updated with Latest Trends
      -Most Importantly, start with Digital Marketing Course from any reputed institute where you can learn practically from industries best experts.
      -Start your own blog, job, freelancing to work practically & get a better understanding.

      Hope this helps.

  23. Rahul

    HI sir I have done (2010-14) and have experience in different feild. I haven’t any certified DM course.I have basics knowledge of DM but not pratically .So which essential skills required to enter in this feild as DM executive and what is the future scope of DM in india as well as foreign countries.

    • Sahil Arora

      Hi Rahul,

      To start your career in digital marketing it’s very important to know each & every aspect of digital marketing theoretically as well as practically that is why i would recommend you to learn digital marketing practically which would actually help you to start your career.

      As you asked for future scope of digital marketing i would like to share one of our blog post:

      Hope this helps.

  24. Amit

    i have 4 years experience in sales & marketing as i have done MBA Marketing and recently completed digital marketing course.
    as i am looking for job in digital marketing.i already apply on,indeed,but the job opening are there for experience person mostly.and they offer very less salary for fresher.
    can you suggest me the way to get a job with good salary?

    • Sahil Arora

      Hi Amit,

      There are many digital marketing jobs which require 0-1 years of experience. You can easily check on job portals by searching for 0-1 years of digital marketing jobs. Meanwhile, you can also search for internships which would actually help you to learn & start your career.

      Hope this helps.

  25. Raj Pandya

    This is a great post and i must say a gluing one as well… I am trying to make a career in Digital media marketing. Your suggestions would be much appreciated.

    • Sahil Arora

      Hi Raj,

      I would like to share som best sources to learn digital marketing online:

      1) Follow Digital Marketing Experts
      2) Tutorials & Courses – One of the best way to master digital marketing is to join digital marketing certification where you can learn from industries best experts.
      3) Start working full time/freelancing/internship
      4) Stay Updated with Latest Trends

      Hope this will help you to start your career in digital marketing.

  26. Prashant

    any tool for google adwords for keyword search.

  27. karan khan

    great article and covered all questions about DM thanks….

  28. khushboo

    Hi, Sahil Arora,
    I have 10 months experience in development but now i want to switch to digital marketing so ,what should i do?

  29. Anil Kumar

    thanks for put the digital marketing job interview question all question and answer are very important thanks u so much

  30. Nishu

    Hello Sir,
    Currently I am working as Digital Marketing Executive in a Media Company in Pune. Now I want to work in Pure Google AdWords field. How can I Change my career in Google Adwords. I have basic experience with Search and Display Campaign in Google Adwords.

    • Jasleen

      Over the period of time, it has been witnessed that Google AdWords is taken up as a full-time career option. Moreover, as you mentioned that you know basics of Google AdWords, it will be an advantage for you to understand other paid forms of ads such as Facebook Ads, LinkedIn Ads, Twitter Ads, Instagram Ads, etc.
      You will easily get job if you have proper knowledge. Thus, we recommend you to know the details about how to get Google AdWords Certification:

      Good luck!

  31. Priya Kale

    I just pursuing my graduation in IT want to learn digital marketing, right now I’m living in Pune so pleas suggest me good classes for SEO. Thanks for the great interview question list, it really helps me in future.

  32. goury

    sir Mujhe yeh pata karna hain ki digital marketing ka course karne ke bad as a fresher kitni salary mil jati hain

  33. hung tran

    hi ! i am living in Viet Nam. And i am looking for a good course in Digital Marketing recently. How is process for me? thanks and looking forward to hearing your kind response.

  34. Pranjali Petkar

    Hi Sahil Arora,
    How to Stay Updated with Latest Trends in Digital Marketing?
    Please Share a link of the websites, Give the name of Facebook Group from where I can get the latest trends.

  35. Punith Alex

    Hi Sahil Arora,
    Thanks for putting the digital marketing job interview questions, all question and answers are significant, thank you so much!

  36. soumya ranjan nayak

    thanks for this useful article….it will help me to face interviews

  37. Aarti Gupta

    Wonderful article…it helped me alot to memorize my knowledge..keep it up

  38. Bhanu

    hii very good mng really im very happy to read this blog and getting more knowledge and also helped me thank you alot to sharing this blog to us.., make more new updates this is the best way to learn digital marketing.

  39. Saikat Das

    This is wonderful question and answer for the new interview candidate. Its, really helpful to know better about Digital Marketing and it’s industry. The question is really impressive and informative.
    Thanks for sharing valuable content, I will wait for more knowledge.

  40. priyanka

    This is really valuable content, this is really very helpful for a new interview candidate. As you said in the comment section the Interview will be held around 2-3 rounds. Will you please also tell me what are rounds for freshers about digital marketing. Please do answer to my question. looking forward to hear your kind response.
    Thank you.


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