Top SEO Interview Questions & Answers You Must Read Before Your Big Day

13 Min Read. |

*Phone rings*

seo interview questions

seo job interview questions

It is hiring from the company you have had your eye on for a while. The job role is perfect for you. However, you have just been told that they would like you to come in for an SEO interview. How do you prepare for that? What are the SEO Interview Questions 2017 they are going to probably ask you?

Undoubtedly, it is a herculean task to find talent. Good talent is nearly impossible, especially when it comes to internet marketing and SEO where there are far too many people who can talk the theory but fail when it comes to execution. Therefore, the interviewer before hiring the employee will make sure he/she is well-acquainted with the concepts of Search Engine Optimization.

We have come up with a list of SEO Interview Questions and Answers 2017 that you should read before going for an SEO interview!

Knowledge-Based SEO Interview Questions and Answers

Here are some of the basic SEO questions, an interviewer can ask in order to check your knowledge about Search Engine Optimization:

Q 1: What do you understand by the term “SEO”?

Ans: SEO abbreviated form of “Search Engine Optimization”. It is the set of process on account of which a web page or website is being optimized that helps it to enhance their visibility or ranking on top in SERPs (Search Engine Result Pages).

Q 2: What will you do to make a website search engine friendly?

Ans: Few of the main elements that make a website search engine friendly are word count, anchor text, backlinks, outbound links, keyword etc.

Q 3: Do you know about the types of SEO?

Ans: There are majorly two types of SEO that are being practiced namely On-Page SEO and Off-Page SEO.

On-Page SEO

It is the process of optimizing a website that includes on-site work like writing title, content, Meta tags, ALT tag, and description along with ensuring web-page’s design and code that can be indexed and crawled by search engines properly.

Off-Page SEO

It is a method of earning backlinks from various websites with a motive to improve the ranking of the site. This method includes various SEO steps like article submission, blog posting, forum, Press release submission, classified, and miscellaneous.

Q 4: Are you aware of SEO techniques?

Ans: There are two SEO techniques: White Hat SEO and Black Hat SEO or Negative SEO.

Q 5: Best way of getting a natural backlink to your site.

Ans: Some of the best ways of getting a natural backlink to your site are blog commenting, article marketing, social networking site profile, link exchange, etc.

Q 6: What will you do for the company website you are working for, decides to move all the contents to a new domain?

 seo interview questions

seo job interview question

Ans: In that case, it would be important to update the previous site with a permanent redirect i.e 301 redirection to the new pages. After that, all the previous content should be taken down in order to avoid duplication of the content.

Q 7: What are some external but important factors which impact the ranking?

Ans: Some of the external factors are time spent on the site, page views per visit, bounce rate, and returning visitors.

Q 8: How to cross check if SEO campaign is working or not?

Ans: Firstly, an attempt would be made to search all the search engines employing relevant key phrases and keywords that are to be optimized. After the analysis, the results will point out whether the methods of optimization have worked or not. The report is to be analyzed on a regular basis. Also, another aspect of website statistics would also be taken care of which talks about the origin of the traffic.

Q 9: SEO Blogs you read to keep yourself updated.

Ans: Blogs to keep yourself updated are:

  • Search Engine Journal
  • MOZ
  • SEOSmarty
  • Search Engine Land
  • Jimboykins

Q 10: How many types of Meta Tags are there in SEO and what are their characters limits?

Ans: There are two types of Meta tags in SEO:

  • Description Meta tag: 150 characters limits
  • Keyword Meta tag: 200 characters limits

Q 11: How you will start keyword research? Which tools would you use for doing it?

Ans: First of all, you have to decide your topic that might bring traffic to your website. For that, you can use Google Trends or leverage on Twitter’s trending topics (based on geographical locations) to find the best possible topic.

Few of the tools to decide keywords are,, and Google Keyword Planner to find related keywords as well as their search volume.

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Q 12: Differentiate between Dofollow and Nofollow.


Dofollow link

It is a kind of hyperlink which enhances the ranking of your site as it acts as a backlink that is counted by search engines.

Nofollow link
 seo interview questions


An HTML attribute value used to instruct search engine bots that a hyperlink should not influence the ranking of the link target in search engine’s index.

Q 13: What do you understand by Keyword streaming?

Ans: Keyword Streaming means analyzing and selecting the best keyword for your website and targeting to your website. One reduces each word to its stem. For instance, “investigating”, “investigates”, “investigated” all become just the root word or stem “investigate” in a search index.

This is used for search functionality which means enabling any form of the search term to find all variations of the supplied keyword. It thus improves the search experience.

Q 14: What is Canonical issue? How will you resolve them?

Ans: The Canonical issue relates to duplicate pages. For instance, if a site has 2 pages of same content but different URLs and you can’t redirect it then you use a canonical tag. It is to be used in the head section on your site.

For fixing a canonical issue, you have to do a canonical redirect the visitors to a correct version when they try to go to the wrong URL.

Q 15: How will you check the number of backlinks to your competitor’s site?

Ans: Using link operator on Google and various external tools like Backlink finder, Open Site Explorer, Backlink Watch, Alexa etc, one can know the number of backlinks to their competitor’s site.

Commonly Expected SEO Interview Questions and Answers 2017

There are few SEO questions interviewer will ask you irrespective of the fact which SEO-based profile you have applied for. Some of these are:

Q 1: What attracted you to SEO industry?

Ans: Honesty is the key here!

Think why did you apply for this job in the first place? Because of the industry’s reputation? Or maybe the fact it offers exceptional growth? Or the high-paying jobs in this industry?

The interviewer, here, wants to test your commitment to the industry and find out what makes you the best pick out of the pool available. Therefore, respond with full enthusiasm and commitment for the sector overall. You can say that you are attracted to the industry because of good reputation and lots of opportunities available to progress your career, expand your knowledge, and learn new skills.

This answer will reflect your commitment to the sector in long run and your wish to constantly improve and enhance your skills.

Q 2: What do you enjoy most about working in SEO?

Ans: This is one of the SEO Questions where you ought to be honest. You have to consider which tasks you look forward to in your day and which areas you enjoy working in (particularly). However, be careful that you don’t go for the ‘easy’ tasks only. Talk about challenges you would like to take.

Q 3: How do you think your experience of digital marketing will benefit our business?

Ans: This question is all about your personal experience and what you have done in the past and how your skills could benefit the business overall. Also, talk about your particular SEO story that helped you learn a lot of things and how this particular knowledge could help the business.

You need to answer in what ways you are different from the rest of the applicants, therefore, think carefully about what makes you unique in terms of experience, knowledge, and skills. Also, how it will have a positive effect on the business.

Q 4: Where do you see yourself in five years’ time in the digital marketing sector?

Ans: When interviewers ask this question, they aren’t waiting for you to talk about your personal aspirations. When a company hires a new employee, they are making a huge investment!

Therefore, the hiring managers want to know if you are worth the investment or not. They want to know if you will stick to the company along with growing professionally. They want to test you on your problem-solving skills.

Talk about the following things:

  • Interest in the profile you have applied for
  • Core strengths and how they can benefit the company
  • Professional goals
 seo interview questions

seo interview question

Personalized Interviews Questions

SEO Fresher Jobs

When preparing to apply for SEO Fresher job, you need to be thorough with the basics first. Have a glance at SEO questions for freshers before appearing for the interview and thoroughly prepare with top SEO questions and answers 2017. 

Q 1: What are you looking forward to working in SEO field?

Ans: Since you are a fresher, you are always expected to be energetic and open to learning. Therefore, you should answer this question openness to learning more, talk about what interest you the most. Is it on-page SEO or off-page SEO?

Most of the SEO interview questions for freshers are theoretical as they have a minimum or no experience before. So you can read the above-suggested Search Engine Optimization questions!

SEO Executive Jobs

Q 1: What steps would you follow to optimize a website?

Ans: For optimizing a website, following steps, should be followed:

  • Keyword Research

All the search optimization begins with keyword research. It is important to have an understanding of the current search landscape and your keywords. This will help at the beginning of any marketing strategy as well as occasional re-evaluate. Since these numbers change continuously, therefore, you have to keep yourself up-to-date.

It is crucial to use Google Keyword Planner, begin with your location and industry.

  • Craft outstanding content with keywords

While creating content, you must keep the keywords in mind. The main motive of the content is to reach the audience who are looking for it. With proper keywords, you can help content reach effectively. Try to use keywords as often as possible but naturally.

  • Speed up your website

Slow running websites are a curse. It is important to make sure your page is always up to speed. You can do this by a tool called Google Speed Insights. This tool will help tell if your page is running slow and give suggestions on how to speed it up.

  • Update page titles

Most of the businesses have page titles as simply their business’s name. The best search names usually follow the city + service format. For instance, Delhi – Digital Vidya is a page title which could be the best search name.

Q 2: What are the common SEO mistakes while producing digital content?

Ans: People usually make the following common SEO mistakes while writing content on digital platforms:

  • Using wrong words
  • Problems with redirection
  • Falling prey of SEO myths

SEO Specialist Jobs

Q 1: Have you ever dealt with link penalties? How?

Ans: After identifying the link, try to remove them and disavow the one that can’t be deleted.

Dealing with link penalties includes the following steps:

  • Find all the backlinks: This can be done with the help of Google Webmaster Tools.
  • Identify the bad backlinks: One of the best tools to identify bad backlinks is Monitor backlinks.
  • Request removal of the bad links: All the requests must be sent from the email address of the website. After that, you have to keep track of your requests and see who has opened your emails.
  • Disavow the ones that can’t be removed: Before you create a disavow report, it is important to remove all the backlinks. Add tags to all of the links you could not delete by using “disavow” tag.

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Q 2: After implementing distinct SEO methods for a site, if you haven’t got any improvements. What would be your next step?

Ans: The first step would be troubleshooting for the issues. Firstly, it is essential to note if it is a new project or not. The next step would include analyzing relevant keywords and phrases for the site that needs to be optimized along with studying competitive analysis.

There could be two cases:

The website and pages have been indexed and appear in the first 10 pages of SERPs but not in the top three pages, so there it needs some transformation on page descriptions, page titles, page text etc. However, if the website is still not indexed or dropped from the index, it might comprise of some big issues and a total re-work might be required.

SEO Manager Jobs

If you are applying for the profile of an SEO Manager, there are certain SEO interview questions and answers for experienced 2017 that you should be well-versed with before appearing for the interview. 

Q 1: To increase rankings, what things should not be performed to avoid a penalty?

Ans: A person can use Google Disavow tool to remove low quality and spammy links. After getting rid of all the bad quality links, you will create authentic and good quality links from white hat SEO techniques which are approved by Google Penguin and Panda like the link from social media, forum posting, article submission, guest posting, and blog commenting.

Q 2: Suppose a user gave us a negative feedback on our Facebook page, how would you handle that?

 seo interview questions

like dislike icons

Ans: Positive feedbacks increase the motivation of the company and reflect the strengths of the company but tackling with negative feedbacks showcase the problem solving and online reputation management skills of the company. Acknowledging the negative feedback and going in details of the problem to find the root cause is the main motive. This will increase the retention of the existing customers and thereby, will help in customer satisfaction.

Q 3: Have you made any mistakes in your SEO based profiles and how did you rectify them?

Ans: “To err is human”

Nobody is perfect and we all make mistakes. The interviewer here expects you to be honest and is testing your problem-solving skills. Like for example, people usually make these very basic mistakes in their SEO profile:

Make it difficult for search engine crawlers to index and thereby, rank your site. Most of the people are unaware of the fact that they have to add their sites to Google Webmaster tool (which is now called Search Console). You can rectify this mistake by clicking on ‘add a website’ option to the Google Webmaster tool.

These are some of the SEO interview questions and answers for experienced 2017 candidates or Search Engine Optimization (SEO) experts.

Pro Tips for SEO Interview

Here are some of the tips you should work on:

1. Updated LinkedIn profile

Don’t have a LinkedIn profile? Do you think you are fit for digital marketing industry? Create your LinkedIn profile, work upon your online presence.

2. Implement your learnings

Execution is everything in SEO based profiles. Talk about how you have attempted to implement your learnings from industry experts in your work. You can also talk about it worked for you and what did you benefit from it along with your own improvisations. This will not only help you with bonus points but interviewer will understand your attitude and mindset.

3. Honesty works everywhere

If you know something, talk about it and explain it. But if you don’t know something, admit it and let them know that you will add that to your learning list.

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4. Research about the company

Know the inside out of the company you are applying for. What all services do they provide? Do they have a blog? What is the most famous blog post they did?

5. Know your strengths

Know about your strengths in SEO field. Talk about them with confidence.

6. Share your knowledge

Insecurity has never done good to anyone. Therefore, share your knowledge and experience openly and at the same time be open to new discussions and ideas.

7. Don’t sound money minded

Money is a motivational factor. Accepted. But being money minded has never shown great results. Therefore, try to refrain yourself about money right at the beginning of the interview.

8. Smile your way

A pleasing personality will always add on to your credentials. It reflects your self-confidence and will bring positive vibes!

 seo interview questions

seo job interview round

If you wish to build your career in digital marketing but know minimal about SEO (both theoretically and practically), don’t worry. You can always learn and develop new SEO skills. Remember? With SEO course, you can jump to the next level and open up new job prospects for yourself.


Good luck! 🙂

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  1. Shweta Mittal

    Great post, thanks for sharing. I’m working as an SEO executive for 3 years and have applied for SEO specialist job. Would like to know top mistakes I should avoid in my CV. Waiting for your response. Thanks!

    • Sakshi Behl

      Hi Shweta

      Here are few common mistakes to avoid in CV:

      1. Poor Grammar
      2. Interests listed as cooking and reading (don’t do that!)
      3. No Casual tone
      4. Wrong spellings (proof-reading is important)

      Don’t forget to keep your CV simple, and concise. Keep information shared relevant and make it much easier to read.

  2. Rahul Verma

    I am looking for summer internship in SEO. What are questions asked in interview from SEO Intern’s?

    • Sahil Arora

      Hi Rahul,

      Questions asked in SEO Interview from intern’s are generally of basic level. You must have basic understanding of SEO, how search engine works, On-page, off-page, basic understanding of keywords, basic seo tools, link building, basic analytics knowledge. Generally, basic level of SEO Interview questions are asked from freshers or interns.

  3. Amandeep Singh

    What are the SEO Analytics questions asked from experienced candidates?

    • Sahil Arora

      Hey Amandeep,

      SEO Analysis questions asked in job interview includes knowledge of website checker tools to audit your SEO performance. Knowledge of Google Webmaster Tools which contains the fundamentals of Google Search, to check broken links on your website using tool like Check My Links, tools to check competitors link building strategy. These are some of the SEO analysis terms use to analyse your SEO performance.

  4. Aman Jain

    Can anyone suggest some good SEO Companies offering SEO jobs for freshers?

    • Sahil Arora

      Hi Aman,

      There are many Companies in India hiring for SEO for freshers some of them are :

      1) SEO Agencies – There are many SEO Agencies hiring for freshers or for 1-2 years of experienced candidates like Techmangnate, Adglobal360 etc.

      2) SEO Tools Companies like page traffic.

      3) Some Mnc’s hiring for SEO are Accentures, Cognizant.

      4) E-commerce Companies – like Snapdeal, Groupon, Flipkart, Paytm

      5) Start-Up Companies – Bankbazaar, Urbanclap, Grofers.

  5. Mayuri Gupta

    How does the Hummingbird algorithm work?

  6. Sahil Arora

    Hi Mayuri,

    Hummingbird is one of the Google’s algorithm which focuses more on conversational search which means it is looking less at what each keyword in your query means and more at what your entire query means. It aims to better understand the intent of the query instead of just looking at the keywords used in the query.

  7. Ishani Mehta

    I want to do SEO professional course, what is the best Digital Marketing Institute to start with?

    • Sahil Arora

      Hi Ishani,

      You can consider digital vidya where you will be learning SEO practically from industries best experts. In addition, you will be getting SEO certification from vskills which is a govt certification.

      For more details read:

  8. Sagar Sachdeva

    Hi, I am a fresher and I haven’t given any such SEO based job Interviews. What all things should I avoid saying in the interview process?

  9. Ankit Negi

    Great article! I want to have seo interview questions and answers pdf with more questions and answers. Do you have any resource?

    • Sahil Arora

      Hi Ankit,

      Now you can download SEO Interview Questions And Answers pdf. You will find the link in the blog post itself.

      For any other query feel free to ask!!

  10. Ritika Mehta

    Hi there, What are the possible seo questions and answers if I have applied for Digital fashion industry?

  11. Mahesh

    Other than these seo interview questions 2016, are there any latest seo questions for 2017?
    I wish to know more about interview ques for seo manager…

    • Sahil Arora

      Hi Mahesh,

      Some SEO Interview Questions asked from SEO Managers are:

      1) What have you learned from your past mistakes in your SEO Career.
      2) Describe a typical work week for seo manager position
      3) What is the purpose of cloaking.
      4) What are some challenges facing the SEO industry?
      5) What do you think is different about working for an SEO agency vs. doing SEO in-house?

      Hope this helps. All the best!!

  12. Priya Mehta

    Great seo interview questions 2016. It has helped me a lot. Thanks 🙂

    • Sakshi Behl

      Glad it was useful to you, Priya. Hoping to help you more.

  13. palk

    can anyone share with me digital marketing resume.?

    • Sakshi Behl

      Hi Palk, here’s how you can write Digital Marketing resume (supported with samples):
      However, you must remember to personalize it according to your skills, the company you are applying for and the job profile you have opted.

      Hope this helps! Feel free to ask 🙂

  14. Hirendra B Dave

    Hi…I am from technical sales & marketing background….I want to switch to SEO field as i have particular interest in this field…So will they consider me for this job…if yes then how to prepare for resume for the same & how to prepare for an interview?
    waiting for your valuable reply.
    Thanking you.

    • Sahil Arora

      Hi Hirendra,

      Off-course you can switch your career to SEO or Digital Marketing. I would recommend you to start learning about SEO which would help you in a better way to switch your career. You can start learning SEO from digital vidya where you will be learning SEO practically from industries best experts:

      Hope this helps!!


    Good initiative for digital marketing learners

    • Sahil Arora

      Thanks Balamohan for sharing your experience.

  16. Krish

    Hi there,
    Can anyone share the Latest Seo Interview questions asked on 2017 for senior Profile ?
    I would like to know more on the latest ones..!.

    Thanks In Advance.!!

    • Sahil Arora

      Hi Krish,

      Sure we will update this post with latest interview questions soon.

  17. shivam rai

    This Article is very helpful for me for seo interview.

  18. Siva Gopi

    This article really much help to me. In SEO, Meta tags are three types not two type
    The missed one from above one is
    Meta Title: Character limit is 70
    Bots measure meta tags in “pixels” also

  19. D'selva

    Posted Article Question is best Qualities questions but Meta descriptions can be any length, but search engines generally truncate snippets longer than 160 characters. and

  20. Divyanka Sharma

    Once i got a question – How to apply schema using a wordpress plugin? How to answer this?

  21. Sumit

    How can I get a job in MNC.I am working as a SEO ANALYST and want to join MNC but whenever I searched in search engine .I didn’t get the right answer. Is it possible or not
    And what are the technical question for SEO

    • Sahil Arora

      Hi Sumit,

      We have mentioned some technical question for SEO in this post some of them are: Keyword Streaming, canonical in SEO etc.

  22. shubham bahuguna


    can anyone guide me for the preparation of social media executive interview? which topics are primarily asked if I am going as a fresher? I have just got my certification but I have no practical exposure to running live campaigns or any internships. would that be a drawback in me getting hired?

  23. teju

    I have faced a number of difficult seo interview questions like what is your career goal etc. Some of these questions require prior preparation. This I came to know after reading your blog. Thanks for the practical tips to answer such questions.

  24. Jyoti Sharma

    Thanks for listing these SEO related questions and answers as these will help in cracking any interview. Superb initiative for online marketing learners.

  25. Parker Jabri

    These questions and answers are worth for the SEO learners

  26. john smith

    Thank you for all your valuable input on this topic.

  27. Ali

    It really worth my time to know more about seo by reading about seo interview questions. Keep going

  28. Bhupendra

    Thanks #DIgitalvidya sharing of SEO knowledge

  29. Nikhil Nagar

    No, doubt that this blog is helpful for every SEO practitioner. Awesome Blog!
    Rest, I would like to request you to kindly summarize a few questions about Google Analytics, Google Search Console’s interview questions and answers which is asked most of the times for 3+ years experienced person. I personally think it would be helpful for most of the person of same experience level. It’s my request!

    Hoping positive reply from your side!!!

  30. Arun kumar

    Thanks for sharing this post that will help improve our skills.

  31. Payal Pawar

    Thanks for sharing great SEO interview Questions…This site is very helpful for me and other students who want to crack SEO interview.this is Very impressive and insightful article. You’re doing a great job to help people to crack the interview. Usually, I won’t greet anyone. But For your this great helping article I don’t have words to express. Thank you so much for sharing great content. Keep writing!

  32. Ravi Gupta

    Thanks for sharing this information I am so very happy to read this content


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