10 Must Read Digital Marketing Books in 2017
Attend FREE Webinar on Digital Marketing for Career & Business Growth Register Now

Digital Marketing Blog

Digital Marketing Case Studies, WhyTos, HowTos, Interviews, News, Events, Jobs and more...
Digital-Marketing-Books-in-2016-1200x630-1170x630

10 Must Read Digital Marketing Books in 2017

Province of Digital Marketing is a volatile landscape that changes continuously. However, if done precisely by following trends and using apt tactics then digital province ensures huge returns too. Inclusion of digital marketing is a top priority amongst brands & companies all around the globe, and marketers are brainstorming everywhere to single out, take measure, and shape up for new trends and strategies of digital arena. Experts are coming with their presentations, webinar sessions and digital marketing books to let digital marketers understand the maneuvers of success in 2016. Books have always had an upper hand in channelization of knowledge, but assurance of success only comes through the apt selection of digital marketing books.

Haruki Murakami, contemporary Japanese Writer

Haruki Murakami

“If you only read the books that everyone else is reading, you can only think what everyone else is thinking,” says Haruki Murakami, a contemporary Japanese Writer. For gaining something different, and reaching up to the pinnacle of success, reading books that are

Charles William Eliot, American Educator

Charles William Eliot

unique, result-oriented, trendsetting and encompassing is inevitable. Books are the most technology efficient machine that man has ever invented, and as said by Charles William Eliot, “books are the quietest and most constant of friends; they are the most accessible and wisest of counselors, and the most patient of teachers.” 

                                     In the same manner, to understand booming prevalence and intrigued significance of this domain, reading digital marketing books, which act as technology efficient machine by being your friend or counselor, is inevitable to take you through an interesting ride from plinth to paramount of Digital Marketing. This article is dedicated to 10 must read digital marketing books in 2017, and concepts & strategies of Digital Marketing taught by these books can change the way you would have ever thought about the moves and tactics of Digital Branding:

Top 10 Digital Marketing Books

S.No. Digital Marketing Books Author Name
1. Digital Marketing: Strategy, Implementation & Practice Dave Chaffey & Fiona Ellis-Chadwick
2. The Power of Visual Storytelling Ekaterina Walter
3. Convert!: Designing Websites For Traffic and Conversions Ben Hunt
4. The Social Media Bible: Tactics, Tools, & Strategies for Business Success Lon Safko
5. Global Content Marketing Pam Didner
6. Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Joe Pulizzi
7. You’re My Favorite Client Mike Monteiro
8. All Marketers Are Liars Seth Godin
9. Youtility: Why Smart Marketing Is About Help Not Hype Jay Baer
10. The Big Data-Driven Business Russell Glass & Sean Callahan
  1. Digital Marketing: Strategy, Implementation & Practiceimage 3 Digital Marketing Strategy, Implementation & Practice

Dave Chaffey , Author, Digital Business & E-Commerce Management

Dave Chaffey

{Dave Chaffey has written various digital marketing books like Digital Business & E-Commerce Management, The E-marketers Bundle, etc. He is a visiting lecturer of Marketing at Cranfield & Birmingham Universities.  Fiona Ellis-Chadwick is an academic consultant for BBC and Lecturer in Marketing at The Open University Business School. She has also coauthored “Principles & Practice of Marketing.”} 

Fiona Ellis-Chadwick

Fiona Ellis-Chadwick

Digital Marketing books provide details by including practical business instances, interviews and case studies that let readers comprehend online marketing in the real world. Written by Dave Chaffey & Fiona Ellis-Chadwick, this digital marketing book is preferred for understanding every single aspect of this form of marketing, and those who wish to know marketing from basics to latest trends must read this one. Amongst other digital marketing books, this book provides practical guidance on how business owners can get the most out of digital branding to meet their marketing goals and get sustainable existence in hard-hitting competition in markets.

  1. The Power of Visual Storytelling

    image 4 The Power of Visual Storytelling

    The Power of Visual Storytelling By Ekaterina Walter

Ekaterina Walter, Marketing Innovator and bestselling author

Ekaterina Walter

{Ekaterina Walter is Marketing Innovator and bestselling author.  Walter is also partner & CMO at Branderati and she was Leader of Social Media & Integrated marketing at Intel. One another book of Walter “Think Like Zuck” was a Wall Street Journal bestseller}

Ruthless competition of Digital Marketing has overloaded users with content in various online mediums. Only goal that every marketer tries to achieve is to be noticed by potential customers. Level of creativity is constantly increasing and Ekaterina Walter, in his book, Power of Visual Storytelling, tells about the most effective practices and examples of visual contents. Book comprehensively explains techniques of Visual Storytelling with the help of videos, visuals and contents that can be effective and lucrative in grabbing attention of users and market, in the most efficacious manner.

  1. Convert!: Designing Websites For Traffic and Conversions

    Convert Designing Websites For Traffic and Conversions

    Convert Designing Websites For Traffic and Conversions by Ben Hunt

Ben Hunt, Principal Consultant of Scratchmedia Ltd

Ben Hunt

{Ben Hunt is Principal Consultant of Scratchmedia Ltd. Hunt also operates webdesignfromscratch.com that provides tutorials regarding digital marketing}

Having a website fitting for traffic and conversions is one of the most important needs to survive in today’s digital world, and this book tells about the techniques of gaining traffic through highly conversion-oriented websites. It is filled with the techniques for websites that can bring users from Google and other platforms. It is stocked with tricks through which companies can sell products and services easily to visitors of their websites. It tells basics of static & dynamic website designs that can easily bring traffic to your website and can also help in conversion.

  1. The Social Media Bible: Tactics, Tools, & Strategies for Business Success

    The Social Media Bible Tactics, Tools, & Strategies for Business Success

    The Social Media Bible Tactics, Tools, & Strategies for Business Success by Lon Safko

Lon Safko, CEO at Innovative Thinking

Lon Safko

{Lon Safko is CEO at Innovative Thinking. His book “The Fusion Marketing Bible” was hit#3 on Amazon, while “The Social Media Bible” was hit#1 on Amazon}

This book is highly suggested for digital marketing professionals, firms, companies, small or big business enterprises as it is updated with all the new techniques, information and tactics needed to get business success through social media marketing. All the updates and maneuvers needed for marketing through Twitter, Google search engines, Yammer, mobile marketing, widgets, plug-ins, apps, etc. are included in this Social Media Bible.

Download Top Digital Marketing Books Guide & Complimentary access to Orientation Session!

  • This field is for validation purposes and should be left unchanged.

  1. Global Content Marketing

    Global Content Marketing by Pam Didner

    Global Content Marketing by Pam Didner

Pam Didner, digital marketing book author

Pam Didner

{Pam Didner is Fortune 100 Senior Marketing Expert and Global Content Marketing Strategist. As a Marketer, She is amongst Top 100 Content marketing Influencers, and her book “Global Content Marketing” was named amongst top 10 marketing books}

If you want your content marketing campaigns be big & global, then this book is must for you. It lets you understand the systematic process of developing creative & effective strategies that can engage global audience. It teaches you tactics of cross-regional content marketing and in year 2017, Global Content Marketing is going to be a game changer for those who are in search of a gateway to go global and be persuasive everywhere. 

  1. Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

    Content Inc. How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

    Content Inc. How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses  by Joe Pulizzi

Joe Pulizzi, digital marketing book author

Joe Pulizzi

{Joe Pulizzi is Founder at Content Marketing Institute that produces Content Marketing World (a premier international event of Content Marketing) and publishes Chief Content Office magazine}

This book tells six fundamental steps of business development processes significant to rule in today’s digital age. Book speaks volume about the importance of content that drives marketing campaigns towards success by reaching up to massive audience and converting them into potential users. Pullizi uses various stories of success and failures of marketing campaigns that help reader understand the need of innovation in existing businesses. It also tells about the techniques that entrepreneurs can use for starting a new venture and turn that into a successful business by using unconventional use of content marketing.

  1.  You’re My Favorite Client

Mike Monteiro, digital marketing book author

Mike Monteiro

{Mike Monteiro is co-founder and design director of Mule Design and he has written two books and both are published by A Book Apart. “Design is a Job” is his first book} image-9-youre-my-favorite-client-1

Understanding client’s expectations is most important factor for designing and executing a successful branding campaign, and this book helps in doing that in the most comprehensive manner. It tells techniques that should be infused in digital marketing projects, web designing & development processes for attracting and sustaining potential clients. Only following your personal taste will never let you get the success that you wish for, and that’s why including tactics that are detail-oriented on things that clients expect is most significant for success in today’s digital world.

  1. All Marketers Are Liars 

Seth Godin, digital marketing book author

Seth Godin

{Seth Godin is an American author, public speaker, entrepreneur and marketer. Godin has written seventeen books and his Free Prize Inside was a Forbes Business Book of Year in 2004. Linchpin & Tribes are his two-bestselling books}

The title of this book may leave readers curious and same happens when one reads it. All Marketers Are Liars by Seth GodinGodin explains the importance of telling a story that resonates the audience and seems true. Telling stories about your products and services that aid you in earning sales is very effective, but it is extremely essential to include authenticity in branding campaigns. When stories turn false then all hypes turn down that can be extremely destructive for the brands, and that is why Godin discusses the importance of including genuineness and factualness in marketing in his book All Marketers Are Liars.

  1. Youtility: Why Smart Marketing Is About Help Not Hype

    Youtility Why Smart Marketing Is About Help Not Hype by Jay Baer

    Youtility Why Smart Marketing Is About Help Not Hype by Jay Baer

Jay Baer, digital marketing book author{Jay Baer is a renowned business strategist, and the New York Times bestselling author of five books. He is also an inspirational keynote Speaker}

Youtility has been amongst the best sellers of New York Times in the category of digital marketing books, and it tells about the genuine approach of helping clients than creating falls hype. Book has various examples of businesses and companies that have used same tactics and become successful. Helping customers has been more effective in creating loyal customer-base compared to selling products & services by creating hype. Helping aids brands in trust building with customers that ensure more revenues. 

  1. The Big Data-Driven Business

    digital marketing book

    The Big Data-Driven Business by Russell Glass and Sean Callahan

Russell Glass, digital marketing book author

Russell Glass

{Russell Glass is head of Products for LinkedIn Marketing Solutions. He was also founder, president and CEO of Bizo, which was a B2B audience-marketing platform, while Sean Callahan is Co-Author & Senior Manager, Content Marketing LinkedIn} 

Sean Callahan, digital marketing book author

Sean Callahan

For successful digital branding in 2017, big data is going to be most dominant source of insights about your potential customers, and this book is going to be decisive in understanding importance of Big Data. Book includes expert advice and real-life examples that work as a helping medium to beat competitors and win customers quite competently. The Big Data Driven Business lets you know tactics that boost profits of businesses by using big data in the most comprehensive manner. Data-driven campaigns are going to be one of the best major trends of 2017.

Three ‘T’s-to-Triumph in 2017:

In the digital world of information overload where retaining attention of users is no piece of cake, it is must to pay heed upon “3Ts: Tactics, Techniques & Trends” of Digital Branding. Over mentioned 10 must read Digital Marketing Books go through every street, nook & cranny of these 3Ts and explain all the strategies and maneuvers that are ought to include in digital branding strategies. From importance of Big Data explained in The Big Data-Driven Business to the relevance of storytelling suggested in The Power of Visual Storytelling, these books speak volume about the smart, effective and authentic techniques alongside some fancy-footwork, needed to triumph the challenges & competitions of Digital Marketing in 2017.

Download Top Digital Marketing Books Guide & Complimentary access to Orientation Session!

  • This field is for validation purposes and should be left unchanged.

  • dm


  • There are 12 comments


    • 7 months ago

      Rohan   /   Reply

      Great blog much helpful to me. Thanks for author.

    • 7 months ago

      shivendra tiwari   /   Reply

      Glad that it was helpful for you Rohan.

      Do let me know about books that you liked most, and if you wish then kindly suggest me other marketing topics that you find confusing, and have been waiting for articles that are specifically designed for your kind of marketing professionals.

      Cheers buddy!

    • 6 months ago

      Sambhaji   /   Reply

      Great article thanks for sharing, it is very useful information

      • 3 months ago

        shivendra tiwari   /   Reply

        You’re Welcome Sambhaji!

    • 6 months ago

      Kamal Sharma   /   Reply

      I have no experience in coding, but have experience in marketing. I am trying to get the grip on digital marketing, so that i can design and implement the right strategies. What is the best book for learning digital marketing from basics?

      • 6 months ago

        Sahil Arora   /   Reply

        Hi Kamal,

        Digital marketing is an ever-changing field. However, a solid understanding of the basic fundamentals prepares a marketer to better understand and evaluate tactics for effectively conversing with customers online. Since you are looking to learn digital marketing I would recommend you certain steps to start your career in digital marketing:

        You can start reading about digital marketing on top digital marketing blogs which would help to clear your basics as well as you can also start reading best digital marketing books as mentioned above in the article. If you are looking for the best book for learning digital marketing from basics I would recommend Digital Marketing: Strategy, Implementation & Practice by Dave Chaffey.

    • 6 months ago

      Rahul Yadav   /   Reply

      What’s the best course, training, book, or resource on SEO?

    • 6 months ago

      Sahil Arora   /   Reply

      Hi Rahul,

      There are numerous ways from which you can start learning about SEO, First you need to Seek out beginner-level resources. Though you should pay special attention to the following options:

      1) SEOMoz’s “Beginner’s Guide to SEO”

      2) SEO Course where you will learn from basic level about Search Engine Optimization. In this SEO course, there will be a project of 1 month & few take home assignments to give hands-on experience of Search Engine Optimization. http://www.digitalvidya.com/seo-training/

      3) Similarly, like digital marketing books if you are looking to learn SEO you can start reading SEO books : http://www.digitalvidya.com/blog/top-20-must-read-seo-books-in-2016/

    • 6 months ago

      Abhishek Mittal   /   Reply

      Which source is best to learn digital marketing? Digital Marketing books or blogs?

      • 5 months ago

        Sahil Arora   /   Reply

        Hi Abhishek,

        I would say both are the good sources to learn digital marketing. You just need to know what exactly you’re looking to learn and which source you are finding it suitable to gather information. If you are looking for best digital marketing blogs I would suggest some of the few names like searchengineland, marketingland, digitalvidya.com

    • 4 months ago

      Siddhanth Malik   /   Reply

      Is there a book out there that explains the most up to date digital marketing techniques (retargeting, third party serving, real time bidding)?

      • 3 months ago

        shivendra tiwari   /   Reply

        Hi Siddhanth,

        I think, you should try Russell Brunson’s “DOTCOM Secrets” as this will let you know some of the recent as well as some evergreen powerful DM Techniques.

        Some other books that you may try are-
        1. The New Rules of Marketing & PR
        2. Lean Analytics
        3. Digital Marketing: Strategy, Implementation & Practice
        4. Convert!: Designing Websites For Traffic and Conversions
        5. The Social Media Bible: Tactics, Tools, & Strategies for Business Success

    Your Comment

    Your email address will not be published.




    z
    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Optin Mobile" title="false" ajax="true" description="false" field_values="productid=dm101&furthercom=optinMobile"]
    • This field is for validation purposes and should be left unchanged.
    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Optin Mobile" title="false" ajax="true" description="false" field_values="productid=dm101&furthercom=optinMobileCTA"]
    • This field is for validation purposes and should be left unchanged.
    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Contact Me" title="false" description="false" field_values="productid=dm101&furthercom=optinCTA"]
    • This field is for validation purposes and should be left unchanged.
    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Contact Me" title="false" description="false" ajax="true" field_values='productid=dm101']
    • This field is for validation purposes and should be left unchanged.