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10 Best Email Marketing Books from All Over the World

best email marketing books

It is well said that ‘our learnings never end’. Each day comes with its own lessons. We, humans, acquire skills by seeing others, observing and most of all reading. A wise man once told me a Book is the most loyal friend a man can have. When everything changes, your book will just be the same. To add to our learning and grow our learnings in the journey, we must remember to read. Because Knowledge is Power! The marketers definitely possess the fairytale kind of love for Email Marketing. Reflected by the strong belief that Email Marketing is here to stay. The best of professionals have found themselves only with the help of learning. There is no learning stronger than the learning gained by reading. Being a Digital Marketing training firm, we have learned that marketing practices come and go but Email Marketing is a constant. Thus, we decided to share a list of Best Email Marketing books.

best Email Marketing books
best email marketing quotes

 The books we read, answer questions we didn’t even know existed. 

There’s no right way of writing an Email yet there is a right way. The formats may change over the time. Though one thing remains consistent, reliable information and playing fair. After a thorough market survey, we have handpicked the best email marketing books for you.

best email marketing books
email marketing tacts

There might be no formula but there is an art required to effectively carry out an Email Marketing Campaign.  This blog is basically a compilation of the Best books on email Marketing published till date. So, Read On!

Chad White and Jay Baer

10 Best Email Marketing Books

S.No. Email Marketing Books Author Name
1.  Email Persuasion Ian Brodie
2. Email Marketing Rules  Chad White and Jay Baer
3.  Email Marketing Excellence Kevin Hillstrom
4. Email Marketing Machine Argena Olivis
5.  The New Inbox Simms Jenkins
6. Email Marketing Blueprint Steve Scott
7. The Rebels’ Guide to Email Marketing DJ Waldow and
8. Email Marketing Demystified Matthew Paulson
9. Email Marketing By The Numbers  Chris Baggott
10. Email Marketing Jerry Kershen

Bringing to you from successful marketers all over the world. These books are all you need to kick start your Email Marketing Campaign for a variety of purposes. Companies use Email marketing for brand awareness, developing relations with the consumer, establishing brand loyalty, communicating offers, boosting sales and so much more. What is your objective? Read the summary and pick the best one for you.

1.) Email Persuasion by Ian Brodie

best Email Marketing books
Ian O Brodie

{Ian O Brodie is the author of The Lord of the Rings Location Guidebook. He has written over 25 successful books. Ian lives and works in Wanaka, where he is the director of the New Zealand Fighter Pilot’s Museum. A keen photographer and movie fan, he has taken over 3000 images on set}

best Email marketing books
Email Persuasion

Flooded with excellent reviews on the internet. This is book stands at the top position amongst the best Email Marketing books. 

The techniques to measure the customer insights. These insights work as a torch-bearer for you to know what your audience is looking for and how you can persuade them to buy the same.

  • A list of subject lines that will make your Emails opened and read.
  • A strong opt-in formula to grow your subscriber list.
  • An effective way of establishing familiarity with your brand.
  • The techniques to convert the subscribers into clients.
  • The book talks about how can your communication can make a major difference in your overall ROI.
  • Increase the customer engagement.
  • This step by step guide is the best tutorial for Email Marketing beginners.

2.) Email Marketing Rules by Chad White and Jay Baer

best Email marketing books
Jay Baer
best Email marketing books
Chad White

{Chad White is an authority on email marketing trends and best practices, particularly within the retail industry, which he has covered for more than a decade as a journalist at Condé Nast and Dow Jones & Co. and as research director at the Direct Marketing Association. While Jay Baer is a renowned business strategist, and the New York Times bestselling author of five books. He is also an inspirational keynote Speake}

This wholesome book is the best guide to create a path for Email Marketers. The guidelines are well laid down by the authors. This could just another book in the river of Email Marketing books. Yet it stands out because of the obvious reason- The authors of the second listed book in the charts of best Email Marketing books, are the smartest people in the business.  The salient features of the book are:

  • As the name suggests, it is a rule book that provides you
    best Email marketing books
    Email Marketing Rules

    with guidelines for the Email Marketing Campaign.

  • Address the consumer concerns during the various phases of the subscriber lifecycle.
  • Merge design and content to produce Emails that are of audience’s interest.
  • The required permissions for sending out commercial Emails.
  • Maintaining the quality of the list by focusing on the high-value subscribers.
  • Focus on the right program Goals by understanding ‘deep metrics’ and properly interpreting campaign, channel, and subscriber metrics. 

3.) Email Marketing Excellence by Kevin Hillstrom

best Email marketing books
Kevin Hillstrom

{Kevin Hillstrom has written and edited award-winning reference books on a wide range of subjects, including American history, popular culture, and international environmental issues. He has published more than 45 books till date}

best Email marketing books
Hillstrom’s Email Marketing Excellence

This 72-page book will rightly communicate the importance of Email Marketing in your organization. The book mainly talks about:

  • How Email Marketing directly contributes to the overall success of the company’s sales.
  • The criteria and the procedure for the success of Email Marketing.
  • An in-depth learning of Analytical metrics that contribute to monitoring and improving the performance of the campaign.
  • The reviews for the book read out the customers as satisfied and many of them have it as the best book they have read.
  • Such reviews are based on the simplistic approach with which the author, Kevin Hillstrom presents the importance of Email Marketing without getting entangled with clicks, conversions, opens, etc.
  • The author advocates that these metric do not leave an impact on annual performance.

4.) Email Marketing Machine by Argena Olivis

best email marketing books
Argena Olivis

{Argena Olivis is an author, a coach, and serial entrepreneur from Pittsburgh, PA. She makes a full-time income online, is driven to inspire other like-minded entrepreneurs to do the same. She is specialized in internet marketing, e-commerce, network marketing, and personal development}

best Email marketing books
Email Marketing Machine

The objective of this book is to teach its readers to use Email Marketing for:

  • Building relationships, get traffic on the website and make money online.
  • The book explains the importance o0f a good Email List. He suggests that mere length of the Email list is not sufficient to the need full.
  • Active and responsive Email addresses are what will help the sales boost followed by an increased traffic rate.
  • The author talks about how can you build an opt-in Email list and thus focus on the audience who have chosen to receive mailers from you.
  • You can further learn how to set up autoresponders. build one on one interaction to gain the consumer confidence.
  • Also, how your company can build and establish your online presence on platforms like Facebook, Instagram, etc.
  • Most of all, it teaches you an automated way of running your business through Email Marketing.

5.) The New Inbox by Simms Jenkins

best email marketing books
Simms Jenkins
best Email marketing books
The New Inbox

Simms Jenkins is the CEO of BrightWave, North America’s leading Email Marketing agency. The award-winning firm specializes in elevating email marketing programs that drive revenue, cut costs and build a relationship. Jenkins was awarded the prestigious AMY Marketer of the Year from the American Marketing Association for being the top agency marketer and the Email Marketer of the Year at the Tech Marketing Awards held by the Technology Association of Georgia

  • Jenkins explains in his book how Email marketing is the hub of the marketing mix in the smartphone obsessed generation.
  • He promotes the combination of social media and Emailing. He believes it to be a match made in heaven.
  • Reading this book will help you learn how are you supposed to work on social media marketing along with Email Marketing to retrieve the highest results.
  • If you believe in the combination of Email Marketing and social media marketing, you would not want to miss this one of the best Email Marketing books.


6.) Email Marketing Blueprint by Steve Scott

best email marketing books
Steve Scott

{Steve Scott writes his books for a variety of Internet entrepreneurs: Nonfiction eBook authors, bloggers, and affiliate marketers. What separates him from other digital publishers is his ability to explain complex topics in a no-nonsense, straightforward manner. He doesn’t promise the world. But always delivers step-by-step strategies you can immediately implement}

best email marketing books
Email Marketing Blueprint
  • Your Email list can be your asset or your biggest flaw, all depends on the techniques you employ to build the list.
  • Steve talks about the tactics of collecting Emails that can be termed as Faithful subscribers.
  • He talks about how Email marketing directly adds to the overall growth of the business.
  • The book contains tips and tricks for Affiliate marketing, Kindle publishing, information marketing and other techniques to get people subscribe to your Emailers and newsletters.
  • This is a step-by-step guide that will teach how to build an Email list that shows interest in your emails and does not declare you spam.

7.) The Rebels’ Guide to Email Marketing by DJ Waldow and Jason Falls

best email marketing books
DJ Waldow and Jason Falls

{DJ Waldow, CEO of Waldow Social. DJ has spent nearly seven years in the email, social, and community-building world. A prolific blogger and speaker, he has written for various publications. While Jason Falls, who has led a national advertising agency’s interactive and social media efforts, worked with Fortune 100 brands as a social media strategist and served as an independent consultant in the social media industry. He has advised major, regional, and niche brands, including Humana}

best Email marketing books
The Rebels’ Guide to Email Marketing


If you consider Emails boring, I bet you haven’t come across DJ Waldow yet. This author claims himself to be the most energetic person in the room. He believes to have the enthusiasm of a cheerleader. Thus, presenting Email Marketing in the most fun way possible.

He preaches a No-nonsense concept of gaining some substantial Email addresses.

He rubbishes those who claim that email is dead. A 94% population still uses Email for various purposes. Only the marketers must know how to make use of Emails. Listed amongst the best Email Marketing books, this one is for the passionate marketers who are willing to conduct their Email Marketing Campaigns with style. 

  • Learn which rules to follow and when to break the rest.
  • Optimize the components of Email Marketing.
  • Gain more of opt-in subscribers by creating a simple sign-up form.
  • Make your Emails attractive by adding humor to them.
  • Prepare for the short- and long-term futures of email marketing
  • Call to Action is something that deserves efforts.

8.)  Email Marketing Demystified by Matthew Paulson

best email marketing books
Matthew Paulson

{Through books, blogs, and other materials, Matthew Paulson aims to teach others how to leverage the power of entrepreneurship in their lives and achieve personal financial freedom. He is the author of eight personal finance and entrepreneurship books, including ’40 Rules for Internet Business Success,’ ‘Email Marketing Demystified’, ‘Automatic Income’and ‘The Ten-Year Turnaround’}

best email marketing books
Email Marketing Demystified

If you’re a beginner in Email Marketing and are looking for a wholesome book that teaches you the ABS of Email marketing, then this is it!

This book is the perfect beginner’s guide that will help you establish a sound foundation for your Email marketing campaigns. It surely is a deserving entry in the list of best Email Marketing books. 

The book is from Author’s best experience that made him 275,000 investors and one million dollars per year.

If increasing the ROPI is your objective, this book is not to be missed.

Even if you’re not a beginner, wouldn’t you be keen to read his success story? (sounds interesting to me at least)

9.) Email Marketing By The Numbers by Chris Baggott

best email marketing books
Matthew Paulson

{Chris Baggott is an email marketing leader and content marketing innovator. He co-founded two companies that both sold to publicly traded companies in 2013: ExactTarget and Compendium Software. He writes a highly praised blog, which was called the “Best of the Web” by Forbes and quoted by several publications, including the Wall Street Journal, Forbes, and ADWEEK. Chris also authored the Wiley book: Email Marketing By the Numbers. A native of Pittsburgh, Chris now resides near Indianapolis with his wife and four children}

best email marketing books
Email Marketing By The Numbers

Chris Baggot aggressively promotes the idea of opt-in Emails. also referred to as permission Emails.

  • Another compilation counted as one of the best Email Marketing books, is a combined effort of 20 marketers who discuss the do’s and don’ts of Email Marketing.
  • The author explains the techniques of building engagement and thus making people subscribe with their own will.
  •  He shares his techniques of infusing the word of mouth strategies and viral techniques to make the content appear more relevant to the audience.
  • He has mentioned the tools that will make the emails spam free and attach the feedback forms and surveys for growth purpose.

10.) Email Marketing By Jerry Kershen

best email marketing books
Jerry Kershen

{Jerry Kershen has always had a passion for helping others. He was keen to see everyone else around him to be successful. He shared his learnings and knowledge with other entrepreneurs. He finds joy in  passing on a skillset to other young entrepreneurs. He lends a hand with an aim to change their lives forever}

best email marketing books
Email Marketing

This is a 10 step guide for Email marketers that claims marketing success. Listed amongst the best Email Marketing books this is a beginner’s guide that precisely provides a step by step guide to launching a successful Email Marketing Campaign.

This book focuses on:

  • The basics of Email Marketing.
  • The essentials of an Email List. Tricks to segment and build a legitimate Email list.
  • An effective way of increasing conversion rate and building.
  • Creating landing pages.
  • Creating an interpersonal relation with the consumers.
  • How to use Open Source technique
  • How to choose the right Email Marketing Program
  • A guidance on choosing the right Email Marketing software.

Tell us which one would you buy?

So. this was the list of the 10 Best Email Marketing books from all over the world. Think we missed out any? Do let us know! Also, do not forget to mention in the comments, which book would you buy for your business.

Mahima Sood

1 thought on “10 Best Email Marketing Books from All Over the World”

  1. A great compilation of some of the best books available in the market for email marketing. I would like to know if there is any good book on how to setup the infrastructure required for sending large volumes of emails. For example- Combination of Interspire with Power MTA etc.

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