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20+ Best Marketing Books That Every Marketer Must Read

Best Marketing Books

20+ Best Marketing Books for Marketers in 2024: Authors, Book Content, and Reviews

Books are one of the best ways to learn and explore strategies in business and marketing. Physical Books, E-books, and Audio Books on various marketing principles, mistakes, and case studies help marketers maximize the impact of the marketing campaign. To empower marketers and digital marketing professionals we have summed up a list of 23 marketing books.  If you want to purchase marketing books, grab the article as a guide to explore the latest and popular books on marketing in 2024 with author names, background, reviews of books, analysis of book content, and Verdicts. 

What are some of the Best marketing books in 2024?

According to a Book sales statistics article, published on June 13, 2023, by Dimitrije Curcic on Wordsrated, people purchased $129 billion worth of books in 2023 worldwide. The expected book publishing market is $163.89 billion by 2030. A recent report from Statistista shares that global PR revenue is $107 billion, global content marketing revenue is $72 billion, and the revenue of global influencer marketing is $16.4 billion.  

Some of the best marketing books in 2024 are Epic Content Marketing, which has a 4.8* rating on Amazon, and Permission Marketing, which has a 4.5* rating on Amazon. Building a Story Brand has a 4.7* rating on Amazon, Contagious has a 4.6* rating on Amazon, and This is Marketing has a 4.6* rating on Amazon. Watch 10 Top-rated marketing books in 2024 for diversified needs in the img-1 below.

 list of 10 recommended marketing books with brief descriptions, covering topics such as advertising, content marketing, storytelling, social media, data-driven strategies, and personal growth.
Img-1: A curated selection of 10 essential marketing books that every marketer should read. It covers 10 influential works by renowned authors like Eugene Schwartz, Joe Pulizzi, Ann Handley, Donald Miller, Russell Glass, Guy Kawasaki, Ekaterina Walter, and Napoleon Hill, providing valuable insights and strategies across various marketing disciplines.
Book NameAuthor NameYear of Publish
Permission MarketingSeth Godin6 May, 1999
Building A Story BrandDonald Miller10 October, 2017
Epic Content MarketingJoe Pullizi27 September, 2013
ContagiousJona Berger2017
This Is MarketingSeth Godin2018
Hacking GrowthSean Elice & Morgan Brown2017
Everybody WritesAnn Handley2014
Blue Ocean StrategyW. Chan Kim & Renne2004
Breakthrough AdvertisingM. Schwarts1966
Content INCJoe Pulizzi4 September, 2015 

What are the top popular audiobooks for marketing in 2024? Some of the popular marketing audiobooks in 2024 are:

  • This Is Marketing
  • Growth Hacking
  • Start With Why
  • Building a Story Brand
  • Purple Cow
  • Made To Stick
  • All Marketers Are Liars

What are some of the most popular free marketing E-books? Some free marketing E-Books are:

  1. Dynamics of digital media
  2. Impact of Content Marketing on the Indian Market
  3. Affiliate marketing E-book
  4. Content Writing Guide free E-book
  5. Guide on Quick guide to digital marketing by 7 boats

NO#1: Permission Marketing:

A marketing book titled "Permission Marketing" by Seth Godin, an internet marketing pioneer, lying on a table with a pen and dried flower stems
Img-2: Seth Godin’s seminal work “Permission Marketing” introduced the concept of turning strangers into friends and friends into customers by seeking permission upfront from potential customers before marketing to them, revolutionizing the way marketers approach their audience.

“Permission Marketing” is the best digital marketing book written by Seth Godin. Seth Godin is an influencer Gurus in digital marketing, founder of Yoyodine and Secret, and writer of 18 books distributed in 35 dialects. Also considered into the Digital Marketing Hall of Fame in 2013. You have to live under Rock if you have yet to hear about Seth Godin, especially if you have a business for a small social media brand.  

The book “Permission Marketing,” which has a 4.5 rating on Amazon and is also available in audio format with a 2-hour and 1-minute listening period, advises marketing entrepreneurs and authors of 19 best-selling books about the evolutionary concept of mission marketing. This Book was originally published 25 years ago, on 6 May 1999.

This concept fundamentally contrasts the classical marketing approach, termed instruction marketing. Instead of annoying customers by interrupting their commodity, “Seth Godin” encourages customers to accept advertising voluntarily through incentives. 

This “Permission Marketing” book discusses the importance of segmenting audience interest, offering incentives, and nurturing relationships with subscribers. It is a guidebook on how to market in the digital marketing world. Those should get permission before marketing your products to anyone who makes sense. 

“Permission Marketing” is a beneficial guide for connecting with and leveraging customer permission to grow while stressing the importance and elements of permission in today’s cluttered world. It explains how customers value marketer respect for that permission.

Individuals interested in advertising wanted to learn more about a product that would enable long-term relationships with their customers and improve the chances of making more sales. 

The main point of The book “Permission Marketing” argues that asking individuals for permission to communicate with the audience can provide more valuable content and invoke trust and loyalty.

NO#2: Building A Story Brand:

 A book titled "Building a Story Brand" by Donald Miller, a #1 Wall Street Journal bestseller, lying on a table with a pen and dried flower stems, showcasing the importance of storytelling in branding.
Img-3: Donald Miller’s renowned book “Building a Story Brand” teaches businesses how to clarify their message through the art of storytelling, using the 7 elements of great storytelling to capture customers’ attention and grow their brand.

“Building  A Story Brand” is one of Donald Miller’s bestselling books. The audiobook is also available on Amazon with a 4.7* rating and a 4-hour and 56-minute listening period. The publication date is October 10, 2017, nearly 7 years ago, with an unabridged version. It is #603 in Amazon’s audiobooks and is an original New Times-selling author. Through this book, the writer tells the critical points of writing content.  

If somebody or any digital team member wants to start their story brand, it is a must-read book for digital brand marketers, early-stage founders, or individuals; it gives a step-by-step guide to a strong story brand identity that solves all problems. 

Donald Miller says, “Your message should be clear if you want your customer to listen.” 

“Building a Story Brand” guidebook describes the seven universal elements that can help marketers connect easily with their target customers. The primary goal of this book is to discuss the seven principles of Donald’s storytelling framework. It also provides examples and a Framework for storytelling and shows how improving is essential to brand marketing.

“Building a Story Brand” book tells how SMEs and multinational companies can achieve success through a marketing strategy.

According to Donald Miller, strategies for smaller and larger firms are alike. Through the “building a story brand” guide, Miller has covered everything, starting the right way, from the old-fashioned brochure to the latest web content. 

I recommend this as my second favorite marketing book. Every marketer must read it once and then implement it throughout their work.

NO#3: Epic Content Marketing

A book titled "Epic Content Marketing" by Joe Pulizzi, with a foreword by Michael Brenner of SAP, lying on a table with a pen and dried flower stems, focusing on storytelling to engage customers
Img-4: In his influential book “Epic Content Marketing,” Joe Pulizzi shares strategies for crafting compelling stories through content that break through the clutter, win over customers, and drive better marketing results while reducing marketing efforts.

“Epic Content Marketing” book is considered one of the best content marketing guides published on 27 September 2013 on Amazon by author Joe Pullizi. Joe Pullizi is the best-selling author of Amazon and is called the “Godfather of content marketing.” Founder of three digital marketing companies, including the Content Marketing Institute (CMI) – the best content marketing educational resources for Enterprises, digital marketing brands, and individuals. 

The author has also achieved the Lifetime Achievement Award from the Content Council. The “Epic Content Marketing” book, published on March 7, 2020, is available on Amazon and has a 4.8* rating. Its 350+ pages mention every tool for preparing content to reach target standards with core techniques.

“ Epic Content Marketing book covered the details of 6 critical principles required in topnotch marketing content.  This is also one of the best marketing workbooks I ever read. 

It was gifted to me by a former manager when I was a marketing intern. For me, it is set to work as a content marketing manager just a few years later.  

This book “Epic Content Marketing” involved developing stories that entertain and inform customers without telling them to act. It enabled business holders to position their business as one of the trusted experts in their industry, which customers were likely to share and discuss.

Tells how to recount an alternate story by winning the hearts of the crowd of your audience with sensible marketing and less effort — to the importance of valuable content and a genuine voice to tell your story for client engagement.

The “Epic Content Marketing” book benefits content marketing managers and entry-level marketers who need help with intelligent businesses or startups that require more customers through their content. 

Although “Epic Content Marketing” covers everything related to content marketing in today’s digital era, it also provides a strong base and knowledge that can be helpful for all content marketers in the future.

The  principles are listed below:

  • All Epic content fills the need
  • Content communicates consistently
  • Acquires to find a unique and human voice
  • Epic content expresses a viewpoint 
  • Devout of ‘sales speak’
  • Content is organized as a best-in-your-breed

“Epic content marketing” covers the basics and importance of content distribution and all the channels that show how to reach and engage the audience professionally.

NO#4: Contagious  

A copy of the New York Times bestseller "Contagious: Why Things Catch On" by Jonah Berger, along with a pen, dried flowers, and a cozy blanket creating a reading nook.
Img-5: Contagious” by Jonah Berger explores the principles behind why certain ideas, products, and behaviors become popular and spread like viruses. This thought-provoking book provides valuable insights for marketers and anyone interested in understanding the science of social transmission.

“Contagious” is one of the best marketing books by marketing professor Jona Berger. He is an author, holds a Ph.D. in marketing, is a professor, and is a speaker best known for his word of mouth, viral marketing, and social influence. 

Contagious is a New York Times best book -rated 4.6* on Amazon. It has 256 pages and weighs 7.3 ounces, with dimensions (5.5✖0.6✖8.38). It secures #3,942 position in Amazon’s top-rated books. It is also available in Audio Format.

“Contagious” books provide actionable techniques for spreading information, designing messages, advertising, and sharing content.

According to marketing expert Jona Berger, word of mouth is the driving force behind contagious products or ideas. When people talk more about marketing products, they become easy to grow and result-driven.

 “Contagious” marketing book explains the psychology of becoming famous and shares six essential elements for becoming contagious among a group of people, applying the idea of contagion to marketing strategy.

It consists of:

Chapter#1 Give People Social Currency 

  • Attract audience
  • Engage Audience
  • Benefit Audience

Chapter#2 Creating Effective Triggers

  • Conventional wisdom that suggests leading causes of popularity
  • Frequent 
  • Trustworthy
  • Popularity comes from word of mouth
  • Frequency
  • Trustworthiness
  • Targeted

Chapter#3 Generate an emotional response 

  • Emotion generates a lot of psychological push from people about how they feel. 

Chapter#4 Create public visibility 

  • How to make things visible
  • Making the private public

Chapter#5 Provide practical values 

  • Ways to add practical value

Chapter#6: Tell people a story

  • Ways to tell the story

This “Contagious” book provides information about going viral. You should consider picking up a copy if you are a marketer, social media manager, entrepreneur, or anyone else interested in increasing viral activity, 

Whether you are a big or small company digital marketer and want to boost the marketing process or make it easy, this “Contagious” book is for you.

NO#5: This Is Marketing

A striking orange book titled "This Is Marketing" by renowned author Seth Godin, accompanied by a pen, dried flowers, and a cozy blanket, creating an inviting reading ambiance.
Img-6: Seth Godin’s “This Is Marketing” challenges traditional marketing approaches and encourages readers to adopt a more human-centric perspective. This thought-provoking work emphasizes the importance of authenticity, empathy, and creating remarkable experiences that resonate with the right audiences.

“This is Marketing” is a well-known book written by “Sath Godin” which is essential for every skill-level digital marketer in this industry of the digital era.  

“This is marketing” rated as 4.6* on Amazon. Its Publication date is November 13, 2018.  Available in audio format on Amazon, with a listening period of 7 hours, 2 minutes version unabridged. It is in #3,498 number in topnotch Amazon audible books & originals.

Marketer guru Sath Godin said that the essence of modern marketing is about empathy – putting yourself in someone else shoes who does not know what you know or think- the way you think– He explains.

The “This is Marketing” book targets the approach to marketing and shares tips and tricks, how to use them, and success stories. 

If you are a digital marketing individual and are also interested in learning fundamental marketing skills from actual experts, then “This Marketing Book” will be beneficial.

“This is Marketing” book is one of the best digital marketing guides to traditional daily advertising and offers new marketing approaches that increase empathy, connection, and emotional resonance with an attention-grabbing strategy rather than promoting your products.

NO#6:Hacking growth

A photo showing the book "Hacking Growth" by Sean Ellis and Morgan Brown, along with a pen, a cozy blanket, and dried flowers, creating a cozy workspace setting.
Img-7: The book “Hacking Growth” by Sean Ellis and Morgan Brown, which explores the growth strategies of today’s fastest-growing companies, is displayed on a cozy workspace accompanied by a pen, a cozy blanket, and dried flowers, inviting readers to delve into its insights for driving breakthrough success.

“Hacking Growth” is one of the top digital marketing books written by Sean Elice and Morgan Brown and is a great way to learn a lot about growth marketing. Sean Alice invented this term, and Morgan Brown worked with S. Alice, then became director of product at FB and now VP of growth of Shopify.

“Hacking Growth” is also available in audiobook on Amazon, rated 4.5*. It has a listening length of 10 hours and 43 minutes. It is #20,853 in Amazon audible books & originals. Its unabridged version was published on 25 April 2017. 

This “Hacking Growth” book consists of 300 pages and is structured into micro-section numbers.

No#1:  This is an excellent introduction to growth hacking and implementing incomplete processes to make exceptions, quickly test them, improve them, and analyze them before moving on to the next experiment. 

No#2: Tactical and case studies of real-world examples for adopting growth hacking.

The growth market became a term in 2017, not associated with hacking but with finding a way to grow a business in the digital marketing era.

NO#7: Everybody Writes 

A copy of the Wall Street Journal bestseller "Everybody Writes" by Ann Handley, a practical guide to creating compelling content, nestled amongst a pen, dried flowers, and a cozy blanket
Img-8: Ann Handley’s “Everybody Writes” is an invaluable resource for anyone looking to improve their content writing skills. This go-to guide offers actionable tips and insights on crafting engaging and effective content that resonates with your audience, making it a must-read for marketers, bloggers, and writers alike.

The book “Everybody Writes” is written by Ann Handley, who has been involved in digital content writing for many years and is a monthly columnist for the Wall Street Journal, a best-selling magazine. 

The audiobook of “Everybody Writes” is available on Amazon with a 4.8* rating and a listening period of 11 hours and 26 minutes. The unabridged version was published on March 4, 2023. It is #17,752 in Audible books and originals.

Everybody Writes is a 320-page marketing guide that incorporates topics like customer attraction, lead generation, and CRM, all of which can be achieved through writing skills. The book summarizes that everybody can write digital content that matters a lot in search engines.  

Copyrighting is one of the best skills nowadays, and every startup digital marketer is willing to spend $100 to $1000 to get their website designed like a pro. Still, when it comes to the copy, there’s no budget—the CEO of the internal companies takes no care of it—this is entirely wrong. I assure you that the copy has a more significant impact than the design.

We all are writers, and we can all improve ourselves by improving our grammar and using digital writing tools. This is crucial for anyone looking to succeed through digital content marketing or who wants to create good conduct in marketing. 

The “Everybody Writes” guidebook discusses how, in the digital marketing world, everyone becomes a writer in some capacity and provides practical tips on crafting engaging content. 

This “Everybody Writes” book covers everything from grammar and steal crafting to everything needed to create a blog post and social media updates, so it will not bore you. It offers actionable insights for easy implementation, making it best for digital content marketers who want to choose their writing skills and write more effectively for the audience.

NO#8: Blue Ocean Strategy:

An expanded edition of the international bestseller "Blue Ocean Strategy" by W. Chan Kim and Renee Mauborgne, surrounded by a pen, dried flowers, and a cozy blanket, inviting readers to explore unconventional marketing strategies.
Img-9: “Blue Ocean Strategy” offers a revolutionary approach to business strategy, guiding companies to create new market spaces and render competition irrelevant. This influential book provides a comprehensive framework for identifying and capitalizing on untapped opportunities, empowering businesses to achieve sustainable growth and success.

“Blue Ocean Strategy” is one of the best marketing books that completely transforms the digital business world.  Written by W. Chan Kim And Renne, professors at one of France’s top business schools, Co-directors of marketing strategies have consulted the world’s largest brand to create a Blue Ocean Strategy. 

Blue Ocean strategy is also available in audio form on Amazon, published in 2004 with a 4.6* rating and a listening time of 8 hours and 43 minutes. 

Digital marketers who need names or positions in the industry to focus on driving and content creation can quickly get help from this mind-shifting book to help their firms compete or create and use different techniques to create their own space in digital. This “Blue Ocean Strategy” can help digital marketers learn about their competition. It teaches how to make a product market effective and solve customers’ problems.

“Blue Ocean Strategy” is a classic marketing book that generates ideas from head-to-head competitors and identifies new market spaces ready to grow.

NO#9: Breakthrough Advertising:

A black hardcover book titled "Breakthrough Advertising" by Eugene M. Schwartz, a renowned guide on effective advertising practices, surrounded by a pen, dried flowers, and a cozy blanket, creating a thoughtful reading environment.
Image Caption: Eugene Schwartz's "Breakthrough Advertising" is consider
Img-10: Eugene Schwartz’s “Breakthrough Advertising” is considered a seminal work in the field of marketing and advertising. This insightful book delves into the psychology of persuasion, offering valuable principles and techniques for crafting compelling campaigns that resonate with audiences and drive desired actions.

M. Schwarts wrote “Breakthrough Advertising” book in 1966 and is an award-winning copywriter. Also wrote 9 books on marketing, dozens of successful ads, and top-rank blogs on Google.

The “Breakthrough Advertising” book on Amazon has a 4.6* rating, 236 pages, and 1.26 pounds. It was published on Jan 1, 2017, and is ranked among the top digital marketing books on Amazon. This guide highlights advertising strategies and is one of the best marketing books for businesses worldwide. 

The book “Breakthrough Advertising” covers people’s business problems, even in the digital marketing era. Many founders and digital marketers attribute this advertising book to the state of awareness of customer development and how individuals should structure messaging in their marketing efforts– technically, one of the copyrighted marketing categories.

The book covers all the topics like

  • How to write a great headline
  • How to cut through the noise
  • How to open a new entire market

In his book, the writer writes, “The biggest mistake that digital marketers make is to create demand.” According to him, you must capture the attention of the old audience to get them to buy your product or service. 

The main goal and moral of the book can be well explained through this quote: Let’s get to the heart of the matter. The power, force and overwhelming urge to own that make advertising work come from the market itself, not from the copy. 

A copy cannot create a desire for a product. It can only take the dreams and fears and keep them in the hearts of millions of people and those who focus already-existing desires on a particular product. This is a copywriter’s task: not to create this big desire but to channel and direct it. It would be impossible for any advertiser to spend enough money to make this mass Desire; should only exploit it.

This “Breakthrough Advertising” book feels like a dictionary when one marketer reads from beginning to end and feels a heavy effect on themselves. However, it is sensible to put the book down to take notes on future learning. 

Although Amazon’s pricing is a bit high, it’s cheaper to buy from a book site; if there’s one book to read from this list, it’s this one that also counts.

NO#10: Content INC

A copy of the book "Content Inc." by Joe Pulizzi, which discusses how entrepreneurs can use content to build massive audiences and create successful businesses, along with a pen and decorative dried flowers on a textured surface.
Img-11: This image showcases the popular book ‘Content Inc.’ by content marketing expert Joe Pulizzi. The book provides valuable insights and strategies for entrepreneurs and businesses to leverage content effectively, build massive audiences, and achieve success. The setting includes a pen, ready to take notes, and dried flower stems, adding a creative touch to the composition focused on the book itself.

The “Content INC” book was written by Joe Pulizzi, founder of the topnotch Content Marketing Institute, which is part of the world’s largest content marketing event, “Content Marketing World.” 

The marketing book“Content Inc” is rated 4.5* on Amazon. Its 352 pages weigh 1.28 pounds and measure (6.5✖1.25✖9.5) inches.

“Content INC.” exposes all the latest content marketing plans required to become a successful entrepreneur. In this book, individuals learn about developing valuable content, building traffic around it, and driving traffic towards your products and services. 

The Content INC book, published on 4 September 2015, is considered one of the best marketing strategy books. According to the author, traditional marketing approaches of developing products and searching hardly succeed. The guide discusses building a brand highlighted in top magazines and building an audience first to sell anything you focus on.

Whether you are an expert or a beginner marketer, you should read this for touching content.

11. Crush it! by Gary Vaynerchuk

A book titled "Why Now Is the Time to Crush It: Cash in on Your Passion" by Gary Vaynerchuk, along with a pen, flowers, and a wooden surface.
Img-12: Gary Vaynerchuk’s bestselling book “Why Now Is the Time to Crush It,” encouraging readers to turn their passions into successful businesses. Accompanied by a pen, dried flowers, and a wooden surface, the scene evokes a thoughtful and motivated atmosphere for exploring entrepreneurial opportunities.

Through the book, Gary Vaynerchuk shows that how should we use the power of the internet to change our passions into a real business. The book gives the concepts and ideas to make your business dreams come true by using the internet. The moral of the book is that anything possible can we achieved if you truly wish to and are dedicated to hunting it.

Gary Vaynerchuk spent his years in growing his family business of wine shop to a national industry leader. The below-mentioned quotes will make you clear how Gary has inspired people.

“Gary is a force of nature. His authentic, raw passion and caring touches everyone. His insights into social media & his message of opportunity could not be more timely.” – Tony Robbins

“Gary Vaynerchuk is one of those entrepreneurs who has discovered the secret to combining passion with business. He is always an inspiration and always entertaining. You owe it to yourself to read this book!”
-Tim Ferriss

“Gary was the first person to push me on the importance of personal brand and transparency – this was months before anyone was talking about it, he’s always two steps ahead of anyone else.”
– Kevin Rose, Founder of

12. Platform: Get Noticed in a Noisy World by Michael Hyatt

A book titled "Platform: Get Noticed in a Noisy World" by Michael Hyatt, along with a pen, dried flowers, and a wooden surface.
Img-13: Michael Hyatt’s bestselling book “Platform: Get Noticed in a Noisy World,” which provides a step-by-step guide for individuals or businesses to establish an influential platform and stand out in a crowded market. The book is accompanied by a pen, dried flowers, and a wooden surface, creating a thoughtful workspace setting.

The book covers the concepts of building a platform that can serve as the foundation for the business. In this book, you will learn what the marketers (entrepreneurs, public speakers,etc.) are doing to succeed in the competition.

Michael Hyatt is one of the top bloggers in the world. He publishes marketing articles daily to inspire and help people in business comprehension.

13. Ask by Ryan Levesque

A book titled "Platform: Get Noticed in a Noisy World" by Michael Hyatt, along with a pen, dried flowers, and a wooden surface.
Img-14: Michael Hyatt’s bestselling book “Platform: Get Noticed in a Noisy World,” which provides a step-by-step guide for individuals or businesses to establish an influential platform and stand out in a crowded market. The book is accompanied by a pen, dried flowers, and a wooden surface, creating a thoughtful workspace setting.

The book highlights ‘The Ask Formula’ so that you can understand what people actually want to know and how you can deliver your products and services accordingly. It asks t devoid the concept of guessing what your audience is thinking and so.

Ryan is the creator of RocketMemory and SurveyFunnel (with others) and a marketing expert, coach, and consultant. The author has also been featured in magazines and TV shows. Some of his featuring channels are CNBC, The San Francisco Chronicle, The Miami Herald, etc.

14. The New Rules of Marketing and PR by David Meerman Scott

A book titled "The New Rules of Marketing & PR" by David Meerman Scott, along with a pen, dried flowers, and a wooden surface, highlighting social media and digital marketing strategies.
Img-15: David Meerman Scott’s bestselling book “The New Rules of Marketing & PR,” which provides a comprehensive guide on leveraging social media, online videos, blogs, and other digital channels to reach buyers directly. The book is displayed alongside a pen, dried flowers, and a wooden surface, creating an inviting workspace for exploring modern marketing techniques.

The book clears the concepts and methods of modern marketing. The book incorporates compelling case studies, real-world examples, and inbound marketing strategies.

David is a well-known speaker on leadership, culture, and marketing. He was also named as ‘the top Business Speaker’ (The Huffington Post) and ‘Top CMO Influencer’ (Forbes). His book The New Rules of Marketing and PR is the international bestselling printed in 29 languages.

15. How to Win Friends and Influence People by Dale Carnegie

A classic book titled "How to Win Friends & Influence People" by Dale Carnegie, accompanied by a pen, dried flowers, and a wooden surface.
Img-16: This image showcases Dale Carnegie’s renowned self-help book “How to Win Friends & Influence People,” which has been a timeless guide for developing effective communication and interpersonal skills. The book is displayed alongside a pen, dried flowers, and a wooden surface, creating an inviting atmosphere for personal growth and self-improvement.

This is an old but relevant book, published back in 1936. The highlights of the book are how to increase your popularity, make connections quickly and easily, increase earning power, winning new clients, etc. The book directs towards improving relationships and interaction with everyone in life. This is one of the best marketing books for beginners.

By profession, Dale Carnegie is a writer and lecturer of subjects like self-improvement, corporate training, salesmanship, etc. In his career, he has written a number of best marketing books and many among them have been recognized as the bestsellers.

16. The ONE Thing by Gary Keller & Jay Papasan

A book titled "The ONE Thing" by Gary Keller and Jay Papasan, along with a pen, dried flowers, and a wooden surface, focusing on achieving extraordinary results through a simplified approach.
Img-17: This image displays Gary Keller and Jay Papasan’s bestselling book “The ONE Thing,” which provides a powerful strategy for prioritizing tasks and achieving remarkable results. The book is accompanied by a pen, dried flowers, and a wooden surface, creating an inviting workspace for exploring the principles of focus and goal accomplishment.

In this book, you will learn the reason to value and focus on a single task with well-framed examples. The book emphasizes on how multitasking is being appreciated but actually is a big lie. Also, the authors talk about the ‘work-life balance’ and call it more idealistic than realistic.

According to the author, the one big question is ‘What is the one big thing that I should do so that all the other things are easier.’ Further, the book covers the lessons on productivity principles and benchmarking. You will learn about the difference between one big focus and other small focus things.

Gary and Jay are the regular collaborators and have many a number of the best marketing books together.

17. Youtility: Why Smart Marketing is About Help not Hype by Jay Baer

 A copy of the book "Youtility" by Jay Baer, a New York Times bestseller on smart marketing
Img-18: This image features the marketing book “Youtility: Why Smart Marketing is about Help not Hype” by Jay Baer. The book’s cover, showcasing its title and the author’s name, is prominently displayed on a table, accompanied by a pen and decorative dried flower stems, creating a visually appealing composition that aligns with the book’s theme of providing valuable and helpful content in marketing.

Through this book, you will learn the concepts to win business. The author writes that we must not be pushy in the business rather must ask ‘How can we help?’ He highlights that advertising is not that needed, rather the focus must be making lifelong customers. Youtility teaches how genuinely helping people can help making loyal customers.

The author works as a keynote speaker through which he helps people around the world to win businesses. He is also an owner of one of the most popular marketing blogs.

18. Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

A book titled "Jab, Jab, Jab, Right Hook" by Gary Vaynerchuk, along with boxing gloves and dried flower stems, lying on a white surface with a pen and a towel.
Img-19: Gary Vaynerchuk’s bestselling book “Jab, Jab, Jab, Right Hook” provides a strategic approach to storytelling and content marketing in today’s social media landscape. The boxing gloves and dried flower stems complement the book’s cover, illustrating the balance between punchy messaging and subtle storytelling techniques required for effective digital marketing.

The book gives you the idea of connecting with people while you are actively running in the competition. It will help you to succeed in social media and to learn about market strategy to win your business.

Gary has his own youtube channel through which he runs his business.

19. Virtual Freedom by Chris Ducker

A book titled "Virtual Freedom" by Chris Ducker, along with a pen, towel, and dried flower stems arranged on a white surface.
Img-20: Chris Ducker’s “Virtual Freedom” provides valuable insights on leveraging virtual staff and remote teams to boost productivity and grow your dream business. The book’s cover design, featuring colorful icons representing different aspects of virtual work, complements the minimalist desk setup with a pen, towel, and decorative dried flowers.

The book focuses on getting virtual help (outsourcing and hiring staff) for an entrepreneur business According to the author, most often entrepreneurs suffer from a syndrome called ‘superhero’, which means they consider that the whole business can be run by a one-man army.

The author is himself an entrepreneur and a business holder of both the physical bricks and online platforms. Chris Ducker also works as a podcast host.

20. Permission Marketing – Seth Godin

The book "Permission Marketing" by Seth Godin lying on a surface with a pen, towel, and dried flower stems.
Img-21: Seth Godin’s groundbreaking book “Permission Marketing” explores strategies for building relationships and converting strangers into loyal customers through permission-based marketing approaches. The book cover features the author’s iconic image and thought-provoking title, complemented by a minimalist desk setup with a pen, towel, and decorative dried flowers.

The book is based on the idea of offering incentives to the customers in return for their permission to market for them. This is for a reason that all types of advertising methods are actually an interruption of customer’s attention. Doing this an help you build a lifelong relationship with the customer and spread brand awareness.

Seth Godin is a leading marketer. He writes blogs, books, is a public speaker, and a successful marketer.

21. This is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin

 The book "This Is Marketing" by Seth Godin lying on a surface alongside a pen, towel, and dried flower stems.
Img-22: Seth Godin’s influential book “This Is Marketing” challenges readers to develop a marketing mindset and truly understand their audience’s perspectives. The bold, orange cover design featuring the author’s distinctive image complements the minimalist desk setup with a pen, towel, and decorative dried flowers, inviting readers to explore Godin’s thought-provoking marketing insights.

According to the author, the best marketers are those who help people to solve their problems and achieve success. You must keep your customers on the spotlight and start conducting campaigns to generate real value for business. Further in the book, you will learn how to build customer’s trust with strategy-building and storytelling.

Seth Godin is an entrepreneur and well recognized as a leading marketer and a speaker.

22. The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage by Roland Smart

A book titled "The Agile Marketer" by Roland Smart, lying on a surface alongside a pen, towel, and dried flower stems.
Img-23: Roland Smart’s “The Agile Marketer” provides a framework for leveraging customer experience as a key differentiator in today’s competitive landscape. The book’s cover design, featuring a blueprint-style layout, complements the minimalist desk setup with a pen, towel, and decorative dried flowers, inviting readers to explore agile marketing strategies.

The book was launched in 2016 and discusses digital marketing strategies. In the book, you will learn how software development has benefitted the businesses and the opportunities it has laid down. If you are interested in growth hacking, reading this book is recommended. The article envelopes the best marketing books of all time, the best marketing strategy books, and the best marketing books for beginners.

Guide to Buy Marketing Books

  1. Define Your Needs
  • Consider the current level of your knowledge
  • Specify the area of marketing you want to focus
  • Determine your basic needs for advanced knowledge
  • Clarify your objectives for buying marketing books
  1. Research Titles
  • Explore online platforms like Amazon 
  • Check user reviews and rating
  • Look for an author with experience
  • Create a shortlist of potential titles
  1. Check Author Conditional
  • Research Ortho background
  • Check if the author expert is
  • Look interested recognition
  • Consider an author with practical experience
  • Verify credibility through another resource
  1. Consider Content Depth
  • Evaluate breath of content
  • Access your level of proficiency
  • Look for insights
  1. See Publication Date
  • Verify that the book is up to date
  • Consider the phase of change in the industry
  • Look at the revised or updated edition
  • Avoid updated information
  1. Get Recommendations
  • Ask colleagues or industry professionals.
  • Exercise their value in enhancing learning.
  • Consider accessibility or availability.
  • Factor in supplementary results when making a decision
  1. Consider Supplementary Materials
  • Check additional sources
  • Access their value to enhance learning
  1. Budget
  • Determine your budget
  • Compare prices across format sample forms
  • Consider additional costs like the shipping phase
  • Allocate budget on value and learning goals
  1. Make Your Purchase
  • Finalize your decision based on the criteria
  • Complete purchase online at a local Store
  • Consider multiple hosts for the best perspective
  • Keep records of previous purchases for reference

Also, Read: 10 Best Search Engine Marketing Books in 2024


I have discussed the 23 best marketing books that are ever-green and have turned worthy for the marketers today. I hope that you liked my article and found it beneficial for your purpose.

If you also want to take the digital route and build a career in digital marketing, enroll in the Digital Marketing Course to elevate your career.

For any further queries or reviews, you can anytime reach me through the comment box.

Digital Vidya Editorial Team
Digital Vidya is one of the biggest and leading digital marketing institution in Asia. Since 2009, 120,000+ professionals, entrepreneurs, 16000+ brands (Google, ITC, CNBC,etc.) have joined Digital Vidya training batches from 55+ countries. Digital Vidya researches and analyzes online marketing techniques for producing effective internet marketing training materials. With 14+ years of experience, 120k+ students, 7,200+ online batches, Digital Vidya is building a community with successful startups and working professionals using effective digital marketing educational ecosystem.

2 thoughts on “20+ Best Marketing Books That Every Marketer Must Read”

  1. A nice blog that tells about the best books for Digital Marketing. we should read these types of books to learn digital marketing tactics. Thanks again.

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