23 Best Marketing Books That Every Marketer Must Read

by | Dec 5, 2019 | Digital Marketing

15 Min Read. |

Are you an aspiring Marketer or are looking for the best marketing books?

Great!

Digitization has broadly affected the way we understand and learn things. Today, we have social media, podcasts, and other digital platforms where everything is readily available with a single click.

But, books have timeless charm!

Nothing can replace their value. To avail you with the best marketing books you could ask, I’ve curated down the list of top 23 best marketing books that every Marketer must-read. These best marketing books are also suitable as:

  • The best marketing books of all time
  • The best marketing strategy books
  • The best marketing books for beginners

23 Best Marketing Books That Every Marketer Must Read

1. Breakthrough Advertising by Eugene Schwartz

Breakthrough Advertising by Eugene Schwartz

Breakthrough Advertising by Eugene Schwartz

Breakthrough Advertising book highlights the concepts of advertising strategies. This is one of the best marketing books for all the businesses in the world. The book covers all the business problems that are faced by people even in digital marketing.

The book covers all the major topics like:

  • How to write a great headline
  • How to cut through the noise
  • How to open a new whole market

Download Detailed Curriculum and Get Complimentary access to Orientation Session

Date: Online   30th Sep (Wed)
Time: 3 PM IST
  • This field is for validation purposes and should be left unchanged.

In his book, he writes ‘the biggest mistake that marketers make is to create the demand’.

According to him, you must capture the attention of the old audience to buy your product or service (sell only to those who want to buy).

The main goal and moral of the book can be well explained through this quote:

“Let’s get to the heart of the matter. The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself, and not from the copy. A copy cannot create a desire for a product. It can only take the hopes, dreams, fears, and desires that already exist in the hearts of millions of people, and focus those already existing desires onto a particular product. This is the copy writer’s task: not to create this mass desire – but to channel and direct it. Actually, it would be impossible for any one advertiser to spend enough money to actually create this mass desire. He can only exploit it. And he dies when he tried to run against it.”

The book was developed in 1966 by a well-recognized copywriter Eugene Schwartz.

2. Content Inc by Joe Pulizzi

Content Inc by Joe Pulizzi

Content Inc by Joe Pulizzi

Content Inc. gives exposure to all the latest content marketing plan required to become a successful entrepreneur. In this book, you will learn about the development of valuable content, building traffic around it, and finally driving the traffic towards your product or service.

The book is also considered as one of the best marketing strategy books.

According to the author, the traditional marketing approach of developing products and then searching for the audience hardly succeed. Further in the book, He shares his own strategy through which he built his brand and which has also been highlighted in the top magazines. He tells you that you build your audience first so that you are able to sell anything you focus on.

Joe Pulizzi is the founder of the Content Marketing Institute. He is also a part of the world’s largest content marketing event known as the Content Marketing World.

3. Epic Content Marketing by Joe Pulizzi

Epic Content Marketing by Joe Pulizzi

Epic Content Marketing by Joe Pulizzi

The book covers the details of 6 key principles required in epic content marketing. The principles are listed below:

  • Epic content fills a need
  • It communicates consistently
  • It requires to find a unique and human voice
  • An epic content expresses a viewpoint
  • It is devoid of ‘sales speak’
  • That content is recognized as the best in its breed

The book was launched in 2013. Joe Pulizzi is a bestselling author of Amazon. He is the founder of three companies including the Content Marketing Institute. The author has also achieved the ‘Lifetime Achievement Award’ by Content Council.

4. Everybody Write by Ann Handley

Everybody Write by Ann Handley

Everybody Write by Ann Handley

Everybody Writes is a marketing guide by Ann Handley, which incorporates topics like customer attraction, Lead generation process, and CRM which can be achieved by writing skills. The summary of the book is that everybody can write a digital content matter.

We all are writers and we all can better ourselves, improve ourselves with grammar, and improvise in using digital tools for writing.

Ann Handley has been involved in the field of digital content writing for many years now. She is also a monthly columnist of a bestseller magazine known by ‘Wall Street Journal’.

5. Building a Story Brand by Donald Miller

Building a Story Brand by Donald Miller

Building a Story Brand by Donald Miller

This is the best selling book written by Donald Miller. Through this book, he tells the key points of writing content. According to him, Your message should be clear if you want your customers to listen. He describes the universal 7 elements that can help you connect to your target customers.

Miller has told how SMEs and multinational companies can achieve success through strategy making.

According to him, the strategies for both smaller and larger firms are alike. Through ‘Building a Story Brand’, Miller has covered everything starting the right way from the old-fashioned brochures to the latest web content.

6. The Big Data-driven Business by Russell Glass and Sean Callahan

The Big Data-driven Business by Russell Glass and Sean Callahan

The Big Data-driven Business by Russell Glass and Sean Callahan

The book highlights the fact that big data exists for real and being a marketer you should be using it. The book has explained the concepts and revolution of Big Data taking examples of Blackberry and Apple.

Through the book, the authors have covered the wide grounds of Big Data and demonstrate how it can be used to taking the business forward. The co-author of the book, Russell Glass is the product head at LinkedIn.

Download Detailed Curriculum and Get Complimentary access to Orientation Session

Date: Online   30th Sep (Wed)
Time: 3 PM IST
  • This field is for validation purposes and should be left unchanged.

7. The Art of Social Media by Guy Kawasaki

The Art of Social Media by Guy Kawasaki

The Art of Social Media by Guy Kawasaki

This book by Guy Kawasaki is a guide on how to become a social media superstar. He highlights how effective is social media to grow your business incredibly. In this book, he has covered more than 100 practical tips that could help in social media marketing in the long run.

Guy Kawasaki is the Marketing executive at Apple and is also a Board of Trustees at Wikimedia.

8. The Power of Visual Storytelling by Ekaterina Walter

The Power of Visual Storytelling by Ekaterina Walter

The Power of Visual Storytelling by Ekaterina Walter

The highlights of the book are how to grow the business and work for brand recognition using customer-triggering tools like rich media, photos, infographics, videos, and presentations. The book has also been recommended by the Social Media Industry Leaders and Publications.

These are the famous reviews of the book:

“Smart marketers know that visual storytelling is the essential new skill in everything marketing and social. The book is not only a complete overview of the breakout trend, but, most importantly, the key to doing it right, a total Right Hook!”
– Gary Vaynerchuk (New York Times bestselling author)

“A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.”
– Guy Kawasaki (author of APE)

“Ekaterina and Jessica not only live visual marketing, they help define it. If you’re in marketing or in any form of consumer engagement, this book is for you.”
– Brian Solis (visual storyteller and author)

Ekaterina Walter is the author of the bestseller ‘A Wall Street Journal’ and also a frequent contributor to Forbes Magazine.

9. Think and Grow Rich by Napoleon Hill

The book is based on the writer’s earlier publication ‘The law of success’. The author claimed that he wrote the book after 20 years of the individual stud and further drawing out some habits as the 16 laws of success. The moral of the book is that the attributes like faith, desire, and persistence can drive a person to heights if he diffuses his negative thoughts. Further, the book discusses ‘the philosophy of achievement’ through its 13 principles.

  • Faith
  • Desire
  • Decision
  • Persistence
  • Power of the Master Mind
  • Autosuggestion
  • Organized Planning
  • The Sixth Sense
  • The Brain
  • The Subconscious Mind
  • Imagination
  • Specialized Knowledge

The book was written in 1937 by Napoleon Hill. According to the writer, he was inspired by a Business magnate. The book was recognized as the best one for personal-development and self-improvement. This is one of the best marketing books of all time.

10. Will It Fly? by Pat Flynn

Will It Fly? by Pat Flynn

Will It Fly? by Pat Flynn

Through the book, the author communicates the idea of how to validate your business plan. The book guides the entrepreneurs who are excited to start their business but lack in re-evaluating the feasibility of their idea. The concepts of the book will guide you through how to save time and money in business.

The main key takeaways of the book are:

(i) Create a business that is aligned with your skills and lifestyle goals.
(ii) Understand your customer
(iii) Before the final validation, pre-sell your product.

Pat Flynn is a successful online entrepreneur. He works for passive income podcasts where he gives advice to millions of listeners

11. Crush it! by Gary Vaynerchuk

Crush it! by Gary Vaynerchuk

Crush it! by Gary Vaynerchuk

Through the book, Gary Vaynerchuk shows that how should we use the power of the internet to change our passions into a real business. The book gives the concepts and ideas to make your business dreams come true by using the internet. The moral of the book is that anything possible can we achieved if you truly wish to and are dedicated to hunting it.

Gary Vaynerchuk spent his years in growing his family business of wine shop to a national industry leader. The below-mentioned quotes will make you clear how Gary has inspired people.

“Gary is a force of nature. His authentic, raw passion and caring touches everyone. His insights into social media & his message of opportunity could not be more timely.” – Tony Robbins

“Gary Vaynerchuk is one of those entrepreneurs who has discovered the secret to combining passion with business. He is always an inspiration and always entertaining. You owe it to yourself to read this book!”
-Tim Ferriss

“Gary was the first person to push me on the importance of personal brand and transparency – this was months before anyone was talking about it, he’s always two steps ahead of anyone else.”
– Kevin Rose, Founder of Digg.com

12. Platform: Get Noticed in a Noisy World by Michael Hyatt

The book covers the concepts of building a platform that can serve as the foundation for the business. In this book, you will learn what the marketers (entrepreneurs, public speakers,etc.) are doing to succeed in the competition.

Michael Hyatt is one of the top bloggers in the world. He publishes marketing articles daily to inspire and help people in business comprehension.

13. Ask by Ryan Levesque

Ask by Ryan Levesque

Ask by Ryan Levesque

The book highlights ‘The Ask Formula’ so that you can understand what people actually want to know and how you can deliver your products and services accordingly. It asks t devoid the concept of guessing what your audience is thinking and so.

Ryan is the creator of RocketMemory and SurveyFunnel (with others) and a marketing expert, coach, and consultant. The author has also been featured in magazines and TV shows. Some of his featuring channels are CNBC, The San Francisco Chronicle, The Miami Herald, etc.

14. The New Rules of Marketing and PR by David Meerman Scott

The New Rules of Marketing and PR by David Meerman Scott

The New Rules of Marketing and PR by David Meerman Scott

The book clears the concepts and methods of modern marketing. The book incorporates compelling case studies, real-world examples, and inbound marketing strategies.

David is a well-known speaker on leadership, culture, and marketing. He was also named as ‘the top Business Speaker’ (The Huffington Post) and ‘Top CMO Influencer’ (Forbes). His book The New Rules of Marketing and PR is the international bestselling printed in 29 languages.

15. Contagious by Jonah Berger

Contagious by Jonah Berger

Contagious by Jonah Berger

In the book, Janah Berger discusses the secret behind why some topics are discussed more than the others? He reveals the science behind word-of-mouth and social transmission. Here, you will learn the six principles that may be driving the content contagious. The book has a blend of powerful stories and strong research. You will learn how to put your content on fire.

I hope that the below-listed reviews would help you know the value of the book in the market.
‘‘Contagious provides….interesting insights into factors that can help make an idea, a video, a commercial or a product become infectious.’’
-NEW YORK TIMES

‘‘The book is just plain interesting. Berger’s cases are not only topical and relevant, but his principles seem practical and are easily understood.’’
-THE CRISTIAN SCIENCE MONITOR

16. How to Win Friends and Influence People by Dale Carnegie

This is an old but relevant book, published back in 1936. The highlights of the book are how to increase your popularity, make connections quickly and easily, increase earning power, winning new clients, etc. The book directs towards improving relationships and interaction with everyone in life. This is one of the best marketing books for beginners.

By profession, Dale Carnegie is a writer and lecturer of subjects like self-improvement, corporate training, salesmanship, etc. In his career, he has written a number of best marketing books and many among them have been recognized as the bestsellers.

17. The ONE Thing by Gary Keller & Jay Papasan

The ONE Thing by Gary Keller & Jay Papasan

The ONE Thing by Gary Keller & Jay Papasan

In this book, you will learn the reason to value and focus on a single task with well-framed examples. The book emphasizes on how multitasking is being appreciated but actually is a big lie. Also, the authors talk about the ‘work-life balance’ and call it more idealistic than realistic.

According to the author, the one big question is ‘What is the one big thing that I should do so that all the other things are easier.’ Further, the book covers the lessons on productivity principles and benchmarking. You will learn about the difference between one big focus and other small focus things.

Gary and Jay are the regular collaborators and have many a number of the best marketing books together.

18. Youtility: Why Smart Marketing is About Help not Hype by Jay Baer

Youtility: Why Smart Marketing is About Help not Hype by Jay Baer

Youtility: Why Smart Marketing is About Help not Hype by Jay Baer

Through this book, you will learn the concepts to win business. The author writes that we must not be pushy in the business rather must ask ‘How can we help?’ He highlights that advertising is not that needed, rather the focus must be making lifelong customers. Youtility teaches how genuinely helping people can help making loyal customers.

The author works as a keynote speaker through which he helps people around the world to win businesses. He is also an owner of one of the most popular marketing blogs.

19. Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

The book gives you the idea of connecting with people while you are actively running in the competition. It will help you to succeed in social media and to learn about market strategy to win your business.

Gary has his own youtube channel through which he runs his business.

Download Detailed Curriculum and Get Complimentary access to Orientation Session

Date: Online   30th Sep (Wed)
Time: 3 PM IST
  • This field is for validation purposes and should be left unchanged.

20. Virtual Freedom by Chris Ducker

The book focuses on getting virtual help (outsourcing and hiring staff) for an entrepreneur business According to the author, most often entrepreneurs suffer from a syndrome called ‘superhero’, which means they consider that the whole business can be run by a one-man army.

The author is himself an entrepreneur and a business holder of both the physical bricks and online platforms. Chris Ducker also works as a podcast host.

21. Permission Marketing – Seth Godin

Permission Marketing - Seth Godin

Permission Marketing – Seth Godin

The book is based on the idea of offering incentives to the customers in return for their permission to market for them. This is for a reason that all types of advertising methods are actually an interruption of customer’s attention. Doing this an help you build a lifelong relationship with the customer and spread brand awareness.

Seth Godin is a leading marketer. He writes blogs, books, is a public speaker, and a successful marketer.

22. This is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin

This is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin

This is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin

According to the author, the best marketers are those who help people to solve their problems and achieve success. You must keep your customers on the spotlight and start conducting campaigns to generate real value for business. Further in the book, you will learn how to build customer’s trust with strategy-building and storytelling.

Seth Godin is an entrepreneur and well recognized as a leading marketer and a speaker.

23. The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage by Roland Smart

The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage by Roland Smart

The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage by Roland Smart

The book was launched in 2016 and discusses digital marketing strategies. In the book, you will learn how software development has benefitted the businesses and the opportunities it has laid down. If you are interested in growth hacking, reading this book is recommended. The article envelopes the best marketing books of all time, the best marketing strategy books, and the best marketing books for beginners.

Conclusion

I have discussed the 23 best marketing books that are ever-green and have turned worthy for the marketers today. I hope that you liked my article and found it beneficial for your purpose.

Download Detailed Curriculum and Get Complimentary access to Orientation Session

Date: Online   30th Sep (Wed)
Time: 3 PM IST
  • This field is for validation purposes and should be left unchanged.

If you also want to take the digital route and build a career in digital marketing, enroll in the Digital Marketing Course to elevate your career.

For any further queries or reviews, you can anytime reach me through the comment box.

Register for FREE Digital Marketing Orientation Class
Date: 30th Sep, 2020 (Wed)
Time: 3:00 PM to 4:30 PM (IST/GMT +5:30)
  • This field is for validation purposes and should be left unchanged.
We are good people. We don't spam.

You May Also Like…

Importance of Marketing

Importance of Marketing

Reading the title, one must wonder why is marketing important at all? What can one achieve just from marketing, and...

2 Comments

  1. Aadhya

    A nice blog that tells about the best books for Digital Marketing. we should read these types of books to learn digital marketing tactics. Thanks again.

    Reply
  2. Sakshi Sharma

    Thanks Aadhya!

    Reply

Submit a Comment

Your email address will not be published. Required fields are marked *