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20 Ecommerce Strategies For Mobile App Store Optimization

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App Store Optimization

App Store Optimization is an abbreviation of ASO. It’s a form of SEO in Mobile, optimizing mobile apps. Mobile usage among its users has drastically changed due to change in IoT (Internet of Things). Many of us were using the mobile phone for communication only. In the changing technology environment, we have reached a stage where we use more of apps (android and iOS) in mobile phones to segregate our objective (personal or professional). We use as it simplifies and keeps our usage in a more organized form.

So, let’s check our pattern of browsing online for shopping. Online sellers use E-commerce platform for selling their products online. In the beginning, they started with the online website to showcase their products. These products were being displayed focusing demographic, location, price, discounts and this approach also encouraged the cashless transaction.

Mobile Apps makes user experience ease and fast. It saves time. It also helps the user and the marketer options to track usage history. It has become an opportunity for developers, to explore their diversified interests.

The Mobile Apps are being registered in Google Play Store. The mobile apps should be optimized. App Store Optimization (ASO) is the process of improving an app’s visibility. If well executed, ASO can increase the app downloads drastically.

App users may see your app but it does not necessarily mean that they will download it. It is, therefore, important to optimize each of your app’s metadata elements in order to maximize app download – conversion rate.

The Mobile App Store is a Multi-Billion Dollar Industry

  • Google Play Store tops with more than 1.3 Million apps.
  • Apple app store stands second with 1.2 Million apps.
  • Windows phone store has 3 lacks apps.

App Store Optimization process requires a crucial understanding of your target base, including the keywords your potential customers are using to find apps similar to yours.

If you are not using ASO to increase your app’s search ranking, you are missing out on the largest discovery channel available to your app.

The e-commerce industry is a dynamic industry, as there are a lot of options to disrupt user preferences. It is critical for enterprises in building interest among your targeted customer for your brand preference. There are few strategies if planned properly with an apt delegation of investment in new technology using mobile app store optimization strategies.

App Store Optimization

App Store Optimization

20 E-commerce Strategies For Mobile App Store Optimization:

1.) Understanding TG (Target Group):

Do market research to figure out exactly who can benefit the most from using your app. It is also important to understand your customer and your competition.

2.) The design of App Icon:

Stand out with a unique icon. Design app icon to be unique so that it grabs user’s attention immediately.

3.) Name of App:

Choose the right app name. It should sync to the objective of the app.

4.) Description of App:

Create a compelling description. Update the app description and “What’s New” field in your app store product page. Write a Bullet List of your app’s significant features to create a persuasive app description.

5.) Keyword used for SEO/App Store Optimization:

Maximize your keywords – The App Store, Google Play Store. To enhance App Store Optimization, use Keyword in the Title. Apps that uses keywords in their titles on average ranked 10.3% higher in the app store than those that didn’t.

6.) Screenshots of App Functions:

Include screenshots of your app different page and also highlight the specific functions to define the usage. The first three screenshots are going to be app’s unique visual selling points to customers since Apple only shows three screenshots in the gallery.

7.) Promo Video of App:

You should not miss this options to grab viewers attention as it engages them. It’s a new feature in Play Store where you can upload a YouTube video that will explain the working of your app completely. When you visually demonstrate the working of your app, it will give a clear picture about the detailed functionality and features of your app. This is a very important sales pitch, don’t miss it.

You should not miss this options to grab viewers attention as it engages them. It’s a new feature in Play Store where you can upload a YouTube video that will explain the working of your app completely. When you visually demonstrate the working of your app, it will give a clear picture about the detailed functionality and features of your app. This is a very important sales pitch, don’t miss it.

8.) Versions and Releases of App: 

The  versions and releases of app should be updated for use.

9.) App Indexing:

Use App Indexing to drive traffic from SERPs (Search Engine Results Page) right to your app’s product page in the App Store.

Use App Indexing to drive traffic from SERPs (Search Engine Results Page) right to your app’s product page in the App Store.

10.) Reviews and Settings of App:

Maintain a large volume of five-star reviews. Encourage ratings and feedback. The more positive reviews and ratings you get, the more your app is going to show up high in the search results.

Maintain a large volume of five-star reviews. Encourage ratings and feedback. The more positive reviews and ratings you get, the more your app is going to show up high in the search results.

11.) App Mentions:

Increase traffic with outside promotion. Only 31% of the world’s total app revenue came from North America, but 41% came from Asia and 23% from Europe. You should mention API.

12.) Localize your App Listing: 

List your app in play store. It is clearly stated by Google that repetitive and unrelated use of keywords in app title, description, and promotional description will not let your app get submitted in any store and for those apps which are already existing in the app store, Google will scan the app so that it fits well in Google parameter and only if it fits well can the app stay there.

13.) Update Frequently:

Keep monitoring App Store Optimization and regularly tweak it over a length of time to keep it optimized.

14.) Entice Customers within your App: 

Customers should be enticed within the app as it increases customer engagements.

15.) Category:

The selection of app by the user depends on the category because whatever they are looking for it falls into some category or the other. Only by selecting the category they will come to know various apps which are there to further search and select the one they need.

16.) Take Power of Google Plus: 

All apps have Google Plus plug-in make sure you too have it. This will help your users rate your app. Everyone who rates your app is recommending your app to his/her social connections. This shows how strong this can influence your app search’s position.

17.) The number of App Downloads: 

The higher number of times an app is downloaded it gives a ranking signal; it also builds a trust in viewers as they will go for the app which has the maximum number of downloads.

18.) Link Building: 

It can not be ignored as it is Google’s Product. A link from popular and authentic website will surely help.

19.) Addressing Customer Issues: 

The feedback received should be addressed seriously as it creates customer retention and also influences the first time, visitors, as a matter of fact, it signifies concern for customers.

20.) Performance Analysis: 

In an interval, the performance of app should be monitored to stay updated.

Key Takeaways:

  • Higher Ranking in App Stores: 

The app owners can improve their rankings in the app store for particular keywords and categories with the help of App Store Optimization.

  • Competition: 

There are thousands of apps in the app store and in order to stand out and be noticeable, you must do ASO.

  • Increase Retention Rate: 

Someone who searches for a query in app stores is confronting a certain problem that needs to resolve. Now you will be easily capable of holding them if you are equipped to solve their problems.

  • Build Credibility: 

App Store Optimization allows higher rankings in the search results which in turn creates credibility. For example, if people look for 10 apps in Google, it is considered that the results displayed at the top are very appropriate. The same is with apps; it is thought the ones present at the top of the search list are better than the ones at the bottom.

  • Increase the Number of Downloads: 

Now that you are displayed among the top apps, you start receiving downloads easily and frequently as your app is visible and is a good keyword or category.

I want to become a World Class Digital Marketing Expert. I have 5 years of work experience in Sales & Marketing. I have worked for 4 Companies in 3 States. The industry experience I have are in IT services, BFSI, Manufacturing, Tourism & Hospitality.
  • mobile-marketing

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