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Top 20 Digital Marketing Interview Questions and Answers Guide

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There you go… Tomorrow is your dream job interview. Apart from being excited, you must also be thinking what could be the possible Digital Marketing interview questions and answers you can revise.

Wander no more! here we have compiled a list of the must-read interview questions on Digital Marketing, for freshers as well as experienced candidates.

Why should I read this blog?

We’d suggest you to read this blog because this blog gives an insight of the following:

  • Knowledge-based Digital Marketing Interview Questions and Answers which will turn out to be extremely helpful.
  • Commonly expected analytical Digital Marketing Interview Questions
  • Personalized Interview Questions for Digital Marketing Freshers, Digital Marketing Executive, as well as Digital Marketing Manager.

    digital marketing interview questions and answers

    Common Nonverbal mistakes made at a job interview

Knowledge-Based Digital Marketing Interview Questions and Answers

Listed below are some of the basic Digital Marketing interview questions and answers, an interviewer can ask to check your knowledge about Digital Marketing:

Q1) How will you explain Digital Marketing?

Ans: Digital Marketing is about brand marketing tactics through the online mediums. It includes various techniques like SEM, SEO, Email Marketing, link building, etc.

Q2) In what ways can you categorize the term Digital Marketing?

Ans: This is one of the most commonly asked marketing questions and answers in a Digital Marketing interview. The term Digital Marketing is categorized into two major segments:

Inbound Marketing

In this technique, one can take help of social media, digital content in terms of e-newsletter, webinars, or e-books to increase the number of clicks on links. This helps them to learn about a company and the product offerings.

Outbound Marketing

This aspect includes reaching out to potential clients via digital platforms, placing ads, emails, and calls.

Bonus: Concerned about your next Interview? No Problem.. Ask your questions from Pradeep Chopra (CEO Digital Vidya) in a live webinar.

Q3) Why is online marketing preferred over offline marketing?

Ans: Most of the people go for Digital Marketing nowadays because of various benefits. The online tools for marketing is SEO, Hosting, and Web Development. The number of leads are extraordinary. One can reach many individuals online and set a worldwide target.

Whereas the number of people who prefer reading newspapers, watching television, etc. is decreasing, comparatively.

Q4) What do you mean by a responsive website?

Ans: Responsive Website may refer to multiple things like a site created using Responsive Web Design (RWD), and a fast website that responds very well to user interactions.

Responsive Web Design (RWD)

Ans: A website that adjusts its layout as per the viewport size and the orientation of the device. The content presented on big screens and small screens are the same but with a different layout to provide an optimal experience on that screen size.

Digital Marketing Course by Digital Vidya

Q5) What is the most effective way to increase traffic to your website?

Ans: To effectively increase traffic to your website focus on referring links and SEO.  It will not only help one gain visitors but will also help in brand recognition. However, the most important factor is to focus on User Retention.

For instance, getting a Moz link and receiving 10k visitors on the website is quite a good result. Though you must note that the conversion rate will be relatively low. However, the converted leads are certain to land on the website multiple times. But if you focus on retaining users, you will experience an increased conversion rate gained from those thousands of visits in a couple of months. By focusing on engaging the user, you can build a site where people will keep coming back.

Q6) Do you know useful Digital Marketing tools?

digital marketing interview questions and answers

digital marketing tools

Ans: Here are top Digital Marketing Tools:

  • Keyword Discovery
  • RankWatch
  • Moz
  • Alexa Ranking
  • Google Analytics
  • Crazy Egg Heatmaps
  • StumbleUpon
  • Favicon Generator
  • XML Sitemap Generator
  • SubmitExpress Link Popularity
  • Digital Point Keyword Tracker

Q7) Do you know the difference between branding and direct marketing?


In branding

An advertiser needs to expose his brand on applications and sites with mass reach. The most popular methods are custom ads, YouTube ads, remarketing, and display ads target.

In direct marketing

The advertiser is interested in communicating with the target audience. The most common campaigns are dynamic search ads, shopping ads, Search Network Only etc.

Q8) What is Google AdWords Remarketing?

Ans: Google AdWords Remarketing is a targeted marketing strategy which helps marketers to reach people who previously visited their website but didn’t make a purchase. This type of remarketing helps in targeting right people with the right ad.

Q9) What are the limitations of Online Marketing?

Ans: The limitations of Digital Marketing are:

  • The products and services offered and promoted are not tangible, therefore, the customer cannot analyse the product before buying.
  • There is always an uncertainty as the authentication and quality of the products and services cannot be confirmed.
  • At times, products seen online may differ from the product delivered to the customer.

Also read: SEO Interview Questions and Answers

Commonly Expected Digital Marketing Interview Questions and Answers

Here are some Digital Marketing interview questions and answers that are common across all job profiles:

Q1) What attracted you to Digital Marketing industry?

Ans: Be honest here.

Answer why you applied for this job in the first place? Did the industry’s reputation attract you? Or the high-paying jobs in Digital Marketing industry?

By asking this question, the interviewer wants to know your commitment to the industry and see what makes you the best pick among all the candidates available. Therefore, it is important that you show full commitment and enthusiasm for the industry.

With an honest answer, you will reflect your commitment to the sector in long run.

Q2) What do you like the most in Digital Marketing?

Ans: Say what you like! Consider which tasks you are looking forward to in your day and which all areas you enjoy working on the most.

Note: Don’t opt for ‘easy’ tasks only. Talk about the challenges you would wish to take up.

Q3) How will your experience benefit our Digital Marketing business?

Ans:Don’t jitter! All you must talk about is the personal experience, your past, and how your skills will benefit the business overall. Talk about your Digital Marketing story that helped you learn a lot of things and how this knowledge could help the business.

Focus on your unique abilities. Talk about how you are different from the rest of the applicants. In crux, talk in terms of skills, knowledge, and experience you have got so far.

Q4) Where do you see yourself five years down in the Digital Marketing industry?

digital marketing interview questions and answers

digital marketing interview question

Ans: Now, that’s a cliched Digital Marketing interview question. It is up to you how you answer this question. The interviewer wants to know if you are worth the investment they will be making in you or not.

Don’t talk about your personal aspirations. Instead, talk about the following things:

  1. Professional goals
  2. Core strengths and how they can benefit the company
  3. Interest in the profile you have applied for

Q5) How do you stay updated with news and latest Digital Marketing trends?

Ans: This question is asked quite often. Since Digital Marketing is a dynamic field, it is important to stay updated with the blogs, books, webinars, and podcasts to go for. Don’t just say something that you haven’t done as a follow-up question can get you in trouble.

Personalized Digital Marketing Interview Questions and Answers

Here are some specialized questions with respect to the type of profile you have applied for…

  • Digital Marketing Fresher Jobs

In the case of Digital Marketing Freshers, you will often encounter marketing questions relating to your theoretical knowledge. The interviewer will test the confidence you have on your skills and knowledge, therefore, be prepared with the following questions:

Q1) How will you rate yourself on the scale of 1 to 10 based on your Digital Marketing knowledge?

Ans: Neither underestimate yourself nor overestimate.

By asking this question, the interviewer wants to know if you know your strengths and weaknesses. Analyse what all skills and knowledge you have and how much more is to be learned.

Q2) The number of likes/follows vs engagement numbers. Which one is important?

Ans: Now, that’s a tricky one! If you are not exploring and curious enough, you would never know social media is not all about the number of likes and follows. If those likes and follows don’t convert into sales or boost your business, what’s the point? Therefore, engagement is better than likes or follows. Any day.

  • Digital Marketing Executive

Q1) We wish to engage more of our target audience through Facebook (or any social media platform). How would you go about that?

Ans: Now that’s an important and tricky question. The interviewer wants to test if you have mugged up answer or you actually know about their target audience.

You should not be talking about the tactical approach to marketing decisions rather take the time to step back and analyse the situation before jumping to a solution. Ask the interviewer few questions like ‘Are you trying to reach something or what specifically are you trying to achieve?’ to understand and answer the question efficiently.

Q2) Is there anything we are doing wrong right now? How would you change it?

Ans: Here comes the question which demands you to know everything about the company for which you have applied. Therefore, it is always better to do your research and go through the company’s website, check their social media profiles, get a clear idea about their clients and then you will easily know what wrong the company is doing.

It is perfect to point out their mistake but never end your answer without a proper solution.

Here you can prove 3 points while you answer the above question:

  1. You have assessed the current tactics and strategy of the company
  2. You are honest about the shortcomings you have identified.
  3. Offer some constructive strategies to prove you are beyond critics.
  • Digital Marketing Manager

Here are some Digital Marketing interview questions and answers for experienced ones:

Q1) How would you setup, track, and analyze if a campaign was a success?

Ans: Talk about the driving goal of the campaign which could vary from increasing brand awareness, generating leads, or boost social media followers. According to the objective of the campaign, a strategized plan is laid out.

You must also talk about tracking the progress of the campaign via Google Analytics or any other monitoring tool to stay updated with the campaign’s progress. Explain how you are going to go about it. It is important that you mention visions which can be acted upon.

digital marketing interview questions and answers

7 steps to effective digital marketing campaign

Pro Tips for Digital Marketing Interview

You have got your hands on Digital Marketing Interview questions and answers but there are some important points to remember if you wish to ace your Digital Marketing interview. Read the below mentioned points before your Digital Marketing interview and prepare yourself with answers if you wish to land in your dream job. (Don’t forget to be confident!

1.) Make use of information available to you

You have LinkedIn, Google, Facebook, and every possible social media platform that brings information to you. Make use of it! Live Broadcast, for instance, Periscope, Facebook Live, Snapchat etc. is the next big thing now. Make use of these sites to feed yourself with the latest updates.

2.) Make sure your LinkedIn profile is fixed

You should keep your LinkedIn profile updated with the details of your job profile you are currently working in or the profile you are seeking a job in. Present your educational qualifications and skills in a crisp format. Take help from our blog on Learn To make Perfect LinkedIn Profile.

3.) Optimize your LinkedIn profile

Make sure your LinkedIn profile has a descriptive headline to let the HR look for talent easily. Make use of intellectual language to give a good impression on the recruiters.

4.) Be a social bird

The world is growing socially. Being active on various networking sites will help you in the long run. They showcase the people you follow, your views on various issues, and about your personality. For instance, your Facebook account or Twitter account says a lot about you.

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5.) Blogs are important

Even if you don’t have a personal blog, it is still important to post on blogs. Volunteer to contribute to a blog related to your hobby. You can talk about this in your interview. The blogs written by you will work as a sample of your writing skills and your ability of expressing through words.

6.) Follow industry leaders and their blogs

Keep yourself updated with the latest blog posts. Some of the useful blogs and resources you should know are:

  • HubSpot
  • Moz
  • Social Media Examiner
  • Web Marketing Academy
  • Search Engine Land
  • Neil Patel Blog

7.) Implement what you have learned

Talk about how you would implement what you learn via these industry experts and leaders in your current day to day job. Share how did you benefit from it and how did you improvise. They will understand your attitude and mindset.

8.) Get your hands on budgeting

Talk about how you would implement what you learn via these industry experts and leaders in your current job. Share how you are benefited from it and how did you improvise. They will understand your attitude and mindset this way.

Note: Here you need to focus on what they are asking for. SEO will take time whereas Google AdWords are instant. Thus, in the current situation you must opt for placing ads on various platforms like social media Apps and Websites with mass reach.

9.) Never leave honesty

Not even in the interview! If you don’t know something, admit that. But show them the interest and enthusiasm to learn new things.

10.) Balance professional and personal life

digital marketing interview questions and answers

job interview

These days, this questions is very important. Personal and professional life can be balanced with determination and satisfaction.

These Digital Marketing interview questions and answers will help you get that dream job of yours.

If you wish to establish and/or accelerate your career in Digital Marketing, then investing in a comprehensive Digital Marketing Course will be the best investment you could make.

Image Credits:,,,

The Digital Marketing Interview Questions and Answers PDF will come handy before your prepare for the big day:

  • Digital-Marketing

  • There are 29 comments

    • 8 months ago

      Sresth   /   Reply

      Hi what is the digital marketing salary i can expect if I am appearing for Digital marketing executive job interview?

      • 7 months ago

        Sahil Arora   /   Reply

        Hi Sresth,

        As a fresher, a digital marketer can earn around 15,000-30,000 easily. According to Payscale, The average pay for a Digital Marketing Manager is Rs 409,607 per year. Depending upon your skills & experience there is no maximum limit to earn in this industry.

        Hope this helps. All the best!!

    • 7 months ago

      Sama Iyer   /   Reply

      Where can I apply for freelance digital marketing jobs?

      • 7 months ago

        Sahil Arora   /   Reply

        Hi Sama,

        There are many freelance websites where you can find digital marketing jobs. Some of them are:

        1) Freelancer
        2) Upwork
        3) Elance
        4) Guru
        5) People per hour

    • 7 months ago

      Manish Singh   /   Reply

      Great article. I want digital marketing interview questions and answers pdf. Can anyone share?

      • 7 months ago

        Sahil Arora   /   Reply

        Hi Manish,

        You can find digital marketing questions ans answers pdf in the blog itself.

        All the best!!

    • 6 months ago

      shefali garg   /   Reply

      i am doing internship of digital marketing and i had a great interest to do more work in digital marketing and also finding the job in digital marketing so can u please tell where can i apply and get a good job with good payscale

      • 4 months ago

        Sahil Arora   /   Reply

        Hi Shefali,

        There are many digital marketing jobs you can apply from job portals like naukri, monster, indeed, linkedin.

        You can readily explore lucrative digital marketing opportunities in the following fields:

        Search Engine Optimization (SEO)
        Social Media Marketing (SMM)
        Email Marketing
        Search Engine Marketing (SEM)
        Content Marketing
        Web Analytics

        Also to know more about digital marketing job opportunities read one of our blog:

        Hope this helps.

    • 5 months ago

      sanjay   /   Reply

      i am having 15 years of work experience and now switch over to digital marketing job. can you provide guidelines to help me prepare better for the interview

      • 4 months ago

        Sahil Arora   /   Reply

        Hi Sanjay,

        If you already know about digital marketing these interview questions would be enough for you to clear your job interview but you are new to this domain i would recommend you to learn digital marketing which would help you to start your career in a better way.

        Please refer to one of our post where you will find a complete guide to learn digital marketing:

        For any other help feel free to ask!!

    • 5 months ago

      Rahul   /   Reply

      Hey DigitalVidya Team, Nice post.
      Regardless keep up the great work.

      • 2 months ago

        Mahima Sood   /   Reply

        Thanks, Rahul!

    • 4 months ago

      shobhitgarg   /   Reply

      i’m corrently working in digital marketing field.
      but my english is not good, how to grow my english language

      • 2 months ago

        Mahima Sood   /   Reply

        Hey Shobhit

        The best way to improve your grammar and vocabulary is by reading newspapers and communicating in English as much as possible.

    • 4 months ago

      sandeep   /   Reply


      I just completed my digital marketing course. I am looking for job in digital marketing. Please advise for the beginners whether join agency or company.


      • 2 months ago

        Mahima Sood   /   Reply

        Hi Sandeep!

        As a beginner, you must start your digital marketing career with a company. A work experience with a company will help you grow through dedicated learning by the projects undertaken by you. Agencies cater to the third party. Working for third party clients would demand expertise in the field which you would be lacking as a beginner. Thus, it is suggested that you begin working with a company.

    • 4 months ago

      Umesh   /   Reply

      Recently I gave an interview in the one of the digital marketing company in Mumbai, India. They ask me how many months you require to get a good number of visitors through a search engine and social media marketing? So I told them that it will take 6 -8 months to get in decent position. I really don’t know how they judge the answer but I think I have answered it correctly.

      What do you think about the answer?

      Thank you

      • 2 months ago

        Mahima Sood   /   Reply

        Hey Umesh

        To get a good number of visitors on a website may vary from one website to the other. In the case of a new website, it would take approx. 6 months. However, if the website is already running since some time, it would take approx. 4-5 months.

    • 4 months ago

      anooprana   /   Reply

      i want to work in digital marketing sector and m google adwords certified and also have a SEO skills how can a get job in this field plz help me out.

    • 2 months ago

      Gopi Naik   /   Reply

      Nice Post (y)

    • 2 months ago

      rana   /   Reply

      does a digital marketing job pays well?

      • 2 months ago

        Mahima Sood   /   Reply

        Hey Rana

        There is a pretty good scope in the Digital Marketing job opportunities since past 2 years. However, the pay is subjective to your skills, knowledge, and experience in the field. Since the Digital Marketing field is ever growing, the appraisals in the salary are more likely to happen. So, yes we can we can conclude that Digital Marketing jobs pay you well.

    • 1 month ago

      Deepak Baloni   /   Reply

      I have Completed my MBA in Aug 2016, after that, I joined a Sales and Marketing Company but after 5 months I changed my field and jumped to Digital marketing. I also have done digital marketing course from an Institute in Delhi. Now I am working with a digital marketing company as an Intern where I am not getting anything from company side. I am so worried about my future. Sometimes I thought Why did I change my field. Did I do right or wrong?

      • 4 weeks ago

        Mahima Sood   /   Reply

        hey Deepak

        First and foremost I would like to suggest you that you must not regret your decision of changing your field since Digital Marketing is the preferred choice of the masses at present. The DM industry is at a boom at present and has plenty of job opportunities in the field. If your at discontentment working as an unpaid intern, all you need to do is find a job for yourself. Since you are inexperienced, you may join as a fresher which is anyhow better than working for free.
        hope this answer was helpful, feel free to contact us for more

    • 1 month ago

      pawandeep kaur   /   Reply

      Hi Team,

      Kindly help me with the PPC structure for a website with example.

    • 1 month ago

      Surender pal   /   Reply

      Hi sahil,
      Thank you very much for the above information…Well my question is..I m working in a b.p.o in calling profile, my salary 30 k, if I switch my job , b.p.o to digital marketing industry, will I get more than my current salary..

    • 1 month ago

      Deepak Pandey   /   Reply

      Really its a great post and very helpful….:)

    • 2 weeks ago

      Aseem   /   Reply

      Hi Sahil,
      I have a question, I have a overall experience of 5 years in some different field. but now I want to change my line. so how tough it is to find a job in digital marketing. I have also competed my digital marketing course and purchased my domain as well and I am working on my site I am also ready to compromise of my salary package as well so I need clarity on this. so kindly advise.

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