6 Disadvantageous SEO Practices To Be Avoided

by Piyush Raj | Updated on: May 5, 2017 | 5 Min Read.

Before getting into the core topic of this Blog, it’s better to know more about SEO.

What is Search Engine Optimization (SEO)?


Search Engine Optimization (SEO) is the way toward influencing the clarity of a site or a website page in a web crawler’s unpaid outcomes—frequently alluded to as “regular”, “organic”, or “earned” results. When all is said and done, the prior (or higher positioned on the query items page), and all the more much of the time a site shows up in the indexed lists list, the more guests it will get from the web crawler’s clients; these guests can then be changed over into clients. Search optimization may target various types of search, including picture search, nearby inquiry, video, scholastic search, news pursuit, and industry-particular vertical web indexes.

In simple words, SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

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As an Internet showcasing procedure, SEO considers how web crawlers work, what individuals look for, the genuine search terms or watchwords wrote into web indexes and which web crawlers are favored by their focused on gathering of people. Upgrading a site may include altering its substance, HTML, and related coding to both increment its importance to particular watchwords and to expel obstructions to the ordering exercises of web crawlers. Elevating a site to build the quality of backlinks, or inbound connections, is another SEO strategy. By May 2015, mobile search had outperformed desktop search. Google is creating and pushing Mobile search as the future in the majority of its items. Accordingly, many brands are starting to adopt an alternate strategy to their web techniques.

SEO industry experienced a major change over the last few years. Which in turn forced Online Marketers to change their Strategies. Ranking high in Google is a lot tougher than it was a few years back. The main reason being “Negative SEO”.

What is Negative SEO?

negative seo web marketing strategy


A negative SEO definition can be hard to obtain, as the theme is barely talked about, and it’s additionally fairly expansive. In any case, we’ll endeavor to make it as clear as could be expected under the circumstances. Negative SEO is any noxious endeavor taken against your site trying to hurt your rankings.

Negative SEO isn’t really the consequence of your rivals attempting to outrank you. but a great many people accept that negative SEO happens when a contender assaults you, it can likewise be the consequence of a person with a grudge and critical SEO assets available to them. But it can also happen if you are careless with your site.

In other words, Practicing Unethical, outdated or not following the guidelines of Google Webmaster are considered as “Negative SEO”.

So this can have a huge impact on your Google Ranking and it is best to be aware about it and avoid it as much as possible.

Top 6 negative SEO practices that can adversely affect your rankings

Here are some of the Top negative practices that can adversely affect your rankings:

how to stay away from negative seo 1200


1.) Repeated use of Keywords

Excess use of the same keyword over and over again not because they are useful in the text but because you are supposed to optimize your copy is a big “no.”

First of all, search engine algorithm will ignore the content, and secondly the most important part is it will discourage your visitors from interacting or reading the content.

The keywords need to mix in the substance actually without excess use, to pull in both users and web search tools.

2.) Duplicating Content

If you want your content to be user-friendly, the most important thing is to keep it unique and original. Any duplicate content needs to be avoided. If the search engine algorithms have similar content in their indexes, they will not index the content available on your website but specifically search for new and original content indexed.

The only reason for duplicate content on your website should be because of the nature of the business, you should “no index and no follow” those pages so that they don’t impact your SEO practices.

3.) Using Paid Links

Spending money on Buying Paid link is a waste. As it is a very bad practice, which Google will find out sooner than later and you will lose your hard earned rankings. To avoid this, you have to make content more relevant to your service areas and get those valuable Backlinks to get better in SEO.

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4.) Cloaking your Text

The use of cloaking a link and placing different versions of was a common practice earlier which would be picked by crawlers but it is not recommended now. Now it is a bad practice.

To avoid any negative impact on your rankings it is best to keep only one version to be found by both crawlers and users to ensure that users are able to make out the difference between website content and ads.

5.) Using Guest Posts link

A while back there was a pattern in online SEO to have links prompt business sites through the far reaching utilization of visitor posts. It could be a viable approach to enhance online perceivability if done accurately and at the correct destinations. In the event that done improperly it hits rankings!

The most ideal approach to do this is to post visitor links at first rate sites that are identified with your specialty business. Site Comparison trusts that it would be a superior utilization of your time essentially disregarding third party referencing and rather, attempt to concentrate on enhancing their own particular site.

6.) Excessive Advertisement

You have to guarantee that there is a farthest point on the quantity of advertisements put over the overlay on a site. Google punishes sites that have an abundance of promotions put over the crease of a page, on the off chance that they are obvious without being looked over.

Google’s calculation for page format is extremely strict. Any site that sees a drop in online movement would need to check in the event that they are not infringing upon the standards.

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