What is SEO?
SEO stands for Search Engine Optimization. Search Engine Optimization (SEO) is the process of improving the position that your website appears at in the “organic” search results returned by sites such as Google. It helps websites achieve higher ranking in search engine results when people search keywords related to their products and services. In simple words, sites that appear higher up in the results will get more traffic to their pages. Eventually more potential business. And the goal is to get to page one. Moreover to position one.
Past few years Search engine optimization ~ SEO has been evolving rapidly. When you learn how to use SEO properly, it can evidently increase customer visits in both the online world and the “real” one. While the SEO field is ever-evolving, some practices are proving effective whereas others are harmful in the long run. Most of the time the issues do not fully come to light until organic search traffic starts to fall off and clients call an online marketer to fix it.
Marketers spend a lot of time demystifying Search Engine Optimization (SEO), from the complexity and rules to all the new updates and algorithms. As the technology continue to advance, what you might know about SEO a year ago may no longer apply today. This has made it difficult for the average business owners to keep up with the latest updates. SEO is still one of most dependent online marketing methods that bring the best ROI. But many digital marketer often follow it the wrong way. And because of their SEO mistakes, they fail to get the desired results.
But don’t worry!
Top 7 Common SEO Mistakes you should Avoid
In the following post, we’ve highlighted the top 7 common SEO mistakes you should avoid.
1) Using the Wrong Keywords
One of the most common mistakes in SEO is selecting keywords is neglecting the preference of search engines. It’s more important to understand what words your potential customers would use than how you want to define your product. Next, Are you using your primary keyword in places like the page URL, the page title, main heading, and first paragraph? If so, you’re using keywords in a way that search engines can correctly index your page.
Build a list of relevant keywords and keyword phrases that searchers might use.After that use this list of keywords as organically as possible in your website’s content.Using tools like Google AdWords KeywordPlanner, Google Trends, SEMrush and Moz Keyword Explorer can help immensely to touch on the pulse of trending and adequate keywords.
2) Not Focusing on Relevant Content
There’s nothing more disappointing than when an otherwise great business has a poor content on its website. If you’re just posting gibberish which is full of keywords, you’re doing nothing for your search rankings. Consumers prefer websites having relevant content that can be found easily.
Remember, search engines are well versed to these “black hat” methods these days. Some examples of black hat SEO are buying referral links, over stuffing keywords on your web pages, plagiarizing content from another website. If you can’t write relevant content yourself, then hire a content writer which will help you with it.
3) Plagiarizing Content
Copying other people’s work is NOT OK even in the internet world. Stealing from a competitor’s website is not only illegal but you’ll get penalized by Google. Run your content through a plagiarism checker like CopyScape before you place any it on your website. Google wants your website to be original and unique. So be at your creative best.
4) Not Focusing On Website Speed Optimization
We rarely think of it SEO in terms of website speed optimization. We focus on keywords, keyword density, meta information, etc but this. Let’s say your website takes 10 seconds to load and your competitor’s website takes 3 seconds to load, assuming all other SEO factors remain the same — Google will rank your competitor’s website above yours in the SERPs.
There are several ways for improving how quickly your website loads.
5) Thinking You Don’t Need Analytics
The only way to know if your SEO optimization and content efforts work is to track their progress. If you’re not looking at the data you have no idea on what is performing well, what is under performing and what the general traffic patterns are. Google Analytics and Google Webmaster Tools are just two of the main tools. You can use them to measure and get an overview of your website’s performance. When you look at the analytics data regularly then you’ll find ways to enhance the customer experience and increase conversions.
6) Not Focusing on Localized SEO
If you own a moving company in Mumbai, then it doesn’t matter if you’re the first search result for a man in Chennai who searches “cheap local movers”. If you’re a local business, you need localized SEO, period. Businesses should make sure that their NAP (Name, Address, Phone Number) are correct. And relevant to their industry as well as top search engines such as Google and Bing.
This shows the search engines that the business in question is established and sharing verifiable information in a number of different places. And most importantly your customers will be able to find you easily.
7) Understanding of Backlink Process
One of the common mistake in the search engine world is to obsessing over the obtaining of backlinks. It is important to acquire backlinks naturally. Though every site needs mention from the credible website but its better to earn it organically. This does not mean that website should not concentrate on acquiring backlinks. But getting paid backlinks is seen favorably. The thumb rule is to earned their mentions by creating highly entertaining campaigns that creates great engagement with consumers.
Always try to implement best practice in SEO when possible. By correcting or avoiding these simple mistakes you can better optimize your brand’s SEO strategy. By implementing correct methods you will see immediate benefits This will make sure your brand will be seen and heard everywhere.
Photo Credits: PaperRater.com, Hongkiat, HealthCatalyst.