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Posts Tagged "digital"

8 Ways to Develop your B2B Practices Online | How to Generate More Leads Digitally

     -     Oct 17th, 2016   -     Digital Marketing, Guest Posts   -     0 Comments   -    , , , ,

The traditional way of doing business (B2B) was to cold call companies, introduce your services via connections or participate in exhibitions where traditionally buyers and sellers would meet each other. It was far more time consuming and far less effective than a well constructed digital campaign online, this is now the best method for generating […]

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An Interview With Sandeep Bali, VP, Digital, Embibe

Sandeep Bali has worked with both agencies and companies with in-house teams over last 10 years for profiles that include dedicatedly handling SEO, SEM or Analytics. This helped in very focused learning early on in the career. Few of his earlier jobs were with the companies like Lebhar Friedman, Euromoney and, catering to western […]

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How To Measure TV Audience On Different Platforms

     -     Apr 4th, 2016   -     Digital Marketing   -     0 Comments   -    , , , ,

How much time do you spend watching TV? You might remember spending time with family watching TV after dinner. This may still hold true in many households (well, it does hold true in my case) but the picture today looks different than what it was just a few years ago. Why this change? With the […]

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Latest Marketing Trends In Digital Media & Technology In Year 2016

     -     Feb 16th, 2016   -     Digital Marketing, Guest Posts   -     6 Comments   -    , , ,

Digital dynamics of marketing has been continuously broadening its spectrum by encompassing new horizons of technology, market, and socio-economics. With the starting of 2016, lots of deliberation and brainwork is on about the new and latest trends of Digital Media & Technology. Experts, in their webinars and talks, are telling a lot about the trends […]

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An Interview With – Annkur Pandey, Head of Digital, BitChemy Ventures

 It’s been more than a decade that Annkur Pandey has been associated with “digital dimension of marketing”. Annkur has been helping various startups/ brands/companies with digital marketing (strategy & execution). He has been fortunate to have worked with some really exciting companies and have had met some real good people (Mentors, friends etc.) along way. […]

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Digital Strategy Of Colors For IGT-6

     -     Feb 10th, 2016   -     Case Studies, Digital Marketing   -     0 Comments   -    , , , , , ,

About: Colors Viacom 18, one of the channel under bouquet of Viacom 18 in Hindi GEC genre. It was launched in Jul’2008 & Mr. Raj Nayak is current CEO of the channel Background: IGT (India’s Got Talent) is one of the most successful show of Colors . It has been gaining popularity in its every season […]

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5 Things We Can Learn From Chinese Digital Firms

     -     Feb 3rd, 2016   -     Digital Marketing, Guest Posts   -     0 Comments   -    , , ,

China’s economic rise in the past decade has resulted in the nation boasting world’s largest online population with over 650 million users (double the entire population of the US) with an internet penetration rate of approximately 50%. This market presents a huge opportunity for western brands looking to expand into the mysterious orient; a comprehensive ‘China specific’ […]

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AMAZON India’s #AurDikhao Campaign to captivate Indian Customers

     -     Jan 22nd, 2016   -     Case Studies, Social Media Marketing   -     1 Comment   -    , , ,

 About AMAZON India                            , Inc., the world famous online retailer among the first of its kind was launched by Jeff Bezos as a marketplace for selling books worldwide using the power of the internet. The company went online as in 1995. As a part of its worldwide expansion strategy Amazon launched its Indian counterpart […]

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Webinar Recording Of The Perfect Recipe For Digital PR

     -     Nov 20th, 2015   -     Digital Marketing, Webinars   -     0 Comments   -    , , , ,

Continuing the legacy of inviting industry experts and influencers to throw light upon latest trends and happenings in the digital world, this time Digital Vidya had the pleasure of gaining knowledge on creating the Perfect Recipe for Digital PR from Dr. Som Singh, Founder & Chief Marketing Advisor, Unspun Consulting Group.  The webinar turned out to be […]

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Dispensing Happiness: How Coke Spreads Happiness by Effectively leveraging the social media

DISPENSING HAPPINESS – COKE’S HAPPINESS MACHINE About Coca-Cola The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led  by Coca-Cola(referred to as “Coke”), one of the world’s most valuable and recognizable brands, the Company’s portfolio features 20 billion-dollar brands including Diet Coke, Fanta, Sprite,Coca-Cola Zero, vitaminwater, Powerade, Minute […]

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