Also familiarized as ‘paid search’, Search Engine Marketing (SEM) is a form of Internet Marketing. Basically, SEM is a process to acquire traffic for the website by purchasing ads on several search engines. This is done through several SEM tools used to fulfill different objectives.
Often confused with Search Engine Optimization (SEO), Search Engine Marketing is primarily the concept of increasing a website’s search engine visibility on several Search Engine Result Pages (SERPs) via search optimization and search advertising. The basic objective of SEM is to generate high website traffic by altering and rewriting ads with high ranking keywords.
Two of the most frequently and commonly associated terms related to SEM advertising are Pay Per Click (PPC) and Cost Per Click (CPC). To perform paid advertising, SEM tools come to the rescue of ad-runners.
Enlisted below are top Search Marketing Tools that you must access to gain high website traffic, based on high ranking keywords.
22 Best Search Engine Marketing SEM tools
Go through the list of top 22 Search Engine Marketing tools and learn how to increase the level of your website’s visibility.
|2.||PPC Web Spy|
|7.||Ad Text Generator|
|8.||AdWord Bid Tool|
|10.||Google Traffic Estimator|
|11.||CPC ROI Calculator|
|22.||Google Auction Insights|
Competitive Keyword Research Tools
What is KeywordSpy tool?
KeywordSpy is a tool that helps in keyword tracking and enables to perform advanced keyword research & get in-depth analysis of the competitors.
Uses of KeywordSpy tool
This tool is of great help to trace the keywords and helps to study & comprehend different advertising strategies used by competitors for their Adwords and PPC campaigns.
#2 PPC Web Spy
What is PPC Spy Web?
A competitive keyword research tool, PPC Web Spy is a priceless tool that enables you to see & virtually steal the keywords that other advertisers of the same are using.
Uses of PPC Spy Web
The three common uses of this tool are: it enables you to manage the account yourself, saves time and energy & last but not the least, it helps with organic search results.
What is SEMrush?
SEMrush is amongst one of the great competitive research SEM tools that help in determining the list of pages & sites that are ranking for your keywords.
Uses of SEMrush
This tool basically helps to conduct an in-depth backlink analysis, view displays from different devices and enhance the organic search.
What is SpyFu
SpyFu is that competitive keyword research tool that helps not only in building the Adword campaigns, but also in constructing SEO strategies in which keyword plays a crucial role.
Uses of SpyFu
This tool is not merely restricted to analyzing keyword and domain statistics, rather it helps in increasing your website’s traffic as well as make better connections by keeping a close check on your competitor’s keywords.
What is iSpionage?
One of the latest entries in the field of spy tool market, iSpionage lays more focus on PPC as compared to organic SEO.
Uses of iSpionage
iSpionage tool helps to give a boost to your ROI by giving an insight into the competitor’s effectively adequate keywords and the ad budget.
What is Soovle?
Soovle is one of the free SEM tools which is meant for keyword research, which unites suggestion services from all major platforms like Google, YouTube, Bing etc.
Uses of Soovle
This tool is a great help for search and content creation, as it brings suggestions of all major platforms at one place.
#7 Ad Text Generator
What is Ad Text Generator?
As the name suggests, Ad Text Generator is an AdWord tool that helps to generate immediate suggestions for Google AdWords and benefits the AdWords account.
Uses of Ad Text Generator?
Ad Text Generator is a tool that enables to frame rich quality ads that are relevant to the Google search and the target audience.
#8 AdWord Bid Tool
What is AdWords Bid Tool?
AdWords Bid Tool turns keyword list into targeted ads and further analyzes the results of those ads.
Uses of AdWords Bid Tool
AdWords Bid Tool helps in analyzing the clicks, costs, impression, and conversions, which further reduces the effort of tracking PPC campaign.
#9 Negative Keyword
What is Negative Keyword tool?
This tool works like a keyword audit for you and identifies the negative keyword for your ad.
Uses of Negative Keyword tool
This tool helps in reaching prospective customers, cost reduction and increasing ROI (return on investment).
Budget Estimation Tools
#10 Google Traffic Estimator
What is Google Traffic Estimator?
Google Traffic Estimator analyzes and estimates the overall number of clicks on Google Adword ads and bid prices of top ad positions.
Uses of Google Traffic Estimator
Although, this tool finds out a rough estimate, it is a great tool in estimating budget requirements and search volumes.
#11 CPC ROI Calculator
What is CPC ROI Calculator?
CPC ROI Calculator is an effective tool to determine return on investment (ROI) for pay-per-click (PPC) campaign.
Uses of CPC ROI Calculator
This tool helps in analyzing cost-per-click (CPC), which furthermore helps in analyzing future budgets for PPC campaigns.
Traditional Keyword Research Tools
What is Wordtracker?
Wordtracker is a widely used keyword tool that helps to enhance your business growth and increase the profits.
Uses of Wordtracker
Wordtracker gives a boost to the search engine rankings by attracting the targeted audience and fetch profits in terms of organic traffic for your site.
What is SpeedPPC?
SpeedPPC is software that builds and enables to make the PPC campaign automated; thus, permitting you to frame target based ad groups and landing pages in less time.
Uses of SpeedPPC
It helps you to create appropriate landing pages by using relevant search terms and write better ads, so as to generate higher PPC.
Bid Management & PPC Campaign Management Tools
#14 AdWords Editor
What is AdWords Editor?
Adwords Editor is another free SEM-tool that is a form of Google application, which allows you to work offline and make changes when user is ready with the changes.
Uses of AdWords Editor
This tool helps in checking the work before posting and also catches technical errors and don’t allow users to post with mistakes.
#15 AdWord Scripts
What is AdWord Scripts?
Uses of AdWord Scripts
This tool helps generating reports, daily statistics, and client reporting.
What is Kenshoo?
This tool is an effective tool for managing, automating and optimizing PPC campaigns.
Uses of Kenshoo
This tool is one of the best bid management tools, which allow you to optimize business goals like lead generation, defining ROI etc.
What is SplitTester?
It is a free online statistical significance tester tool.
Uses of SplitTester
This tool allows you to calculate probability of result confidence between an A/B split tests of pay-per-click ad campaign.
Keyword Grouping & Generation Tools
#18 Keyword Combiner
What is Keyword Combiner?
Keyword Combiner is one of the most efficient SEM tools, as it combines two or three lists of words and wrap up the results in a form of keyword.
Uses of Keyword Combiner
This tool allows in building relevant keyword list without opening any excel sheet.
#19 Keyword Wrapper
What is Keyword Wrapper?
Keyword Wrapper is a free tool, which helps in creating keyword sets in all match types.
Uses of Keyword Wrapper
This tool allows you to bring a list of keywords together in no time.
A/B Testing Tool
What is Crazyegg?
Crazyegg is one of the frequently used A/B testing tools that helps to have a competitive edge over the competitive websites without incurring high costs.
Uses of Crazyegg
This is a strong tool that helps to understand the behaviour of the visitors and them create such reports that allow you to achieve the desired outcomes.
What is WhatRunsWhere?
This SEM-tool provides data for competitive analysis with a focus on mobile and display advertising.
Uses of WhatRunsWhere
This tool provides historical data with daily updates. WhatRunsWhere provides data from 1,50,000 display publishers, from over 90 ad networks and from 15 different countries.
#22 Google Auction Insights
What is Google Auction Insights?
It is an extremely useful tool that can be used for comparing your performance against your competitor’s campaigns.
Uses of Google Insights
This PPC tool allows you to compare the impression share of your competitors. The insights show your competitors average position and can be segmented by device and time.
Download the Ultimate Guide on top SEM Tools. Please feel free to share some more tools of Search Engine Marketing with us through comments.