25 Off Page SEO Strategies to Increase Page Rank in SERP

by Subhashish Das | 9 Min Read | Search Engine Optimization (SEO)

SEO Strategy:

Table of Contents

SEO Strategy:
- Two major components of SEO
25 Off Page SEO Strategies
Benefits of Off Page SEO Strategies:
- - An increase in Rankings:
  - An Increase in Page Rank:

In this new framework of Google’s search algorithm, the focus is more on the optimization of Off Page SEO Strategies. Sites have been affected by recent and future upcoming algorithmic updates. We should focus on improving search visibility. There are several strategies used to create more signals back to individual’s website assets. The planning should be properly mapped to improve the performance of web pages when it comes to search. We should understand the bigger picture of search trends. There is a rise in search engine results page, SERP ranking. Google is trying to answer a lot of the queries themselves, and that can mean they are taking away traffic from us, or it can mean, there’s an opportunity to get into those features or answers. The trend started with Hummingbird and now continued with RankBrain around intent. Google has been harping on multi-device speed and user experience. Multi-visit of buyers is important.

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Two major components of SEO

There are two major components of SEO on page off page optimization:

On Page SEO
Off Page SEO
Components of seo – on page and off seo

On Page SEO refers to settings we can apply on our website to optimize search engines. We should optimize titles, descriptions, use proper URL structures, make user-friendly navigation.

Off Page SEO is one of the major parts of Search Engine Optimization. There are several off page SEO techniques used to improve page rank in the search engine results page. Off Page takes place outside the page. We should build good quality links with good authority sites by which we can rank higher on SERP ranking.

Seo strategies

25 Off Page SEO Strategies

In this post, I’m going to describe Off Page SEO strategies. These strategies are:

1.) SEO and Social Media Conjunction:

The Google search bots may not crawl into social media pages; in the same way they crawl to regular web pages. We find that the more engaged social media pages, thriving with shares and engagement, tend to do better. The more shares we get, the more people we have enjoying our posts. Most of us are running multi-channel marketing strategies. We post links to relevant news stories also, making sure to share our own homegrown content at least once per week. It’s much easier to focus on a promotion run solely through Facebook, but these days, marketers are running the same campaign across email, PPC, social media and mobile. We should do A/B testing for campaign efficiency and make informed decisions based on campaign analytics. We can use a tool like Hootsuite, Sprout Social, Buffer to advance schedule our posts. Search engines like Google take social signal as an important metric for ranking web pages. This is the amongst the basic Off Page SEO Strategies that is applied by all Search Engine Optimizers.

2.) Mobile Site Optimization:

Mobile site is little sluggish. It has not been a top priority. Google has started AMP project which shifted to mobile device speed. Even a one-second delay in loading time results in 7% reduction in conversion. Google claims that the Accelerated Mobile Pages project can help us in improving loading speeds by 15% to 85%. There are plenty of resources to help us get started or we can work with digital marketing consultants to help our mobile site meet the standards. The influencing factors are optimization for mobile, quality content, voice search, microformats, artificial intelligence.

3.) Mobile App Streaming:

Mobile friendly sites and Mobile Apps have been very valuable tools. They are not mutually exclusive. They serve different purposes. Mobile sites are aimed at bringing in fresh prospects. Mobile apps are about retention and rewarding patrons with a steady stream of content to maintain loyalty. 70% of traffic comes from mobile users. Google’s App Streaming service can show relevant content from apps without downloading anything. 65% of the time is spent by an individual on consuming media via smartphones, 85% of the time on smartphones within apps. 50% of small businesses are planning to have a mobile app in this new year 2017.

4.) Social Community Group:

Engagement with our social community is a very important aspect when we want our social community to share our content viral. We should provide as much value as we can to our followers so that they become loyal to us and love to share our content. We should note that almost all links we get from social media sites are no follow but this does not mean that they do not have any value. It is also a form of link building. Social media mentions are gaining ground as ranking factors and proper configuration of social media profiles can also boost SEO. We should try to become a member of the most popular social networking sites like Facebook, LinkedIn, Instagram, Snapchat, Twitter etc and create a community group. In this way, we can extend our network online, share things with each other and promote our company or website to build an online reputation.

5.) Blog Posts:

We should write a blog of our own for our company or website and include lots of unique content. We should be precise in what we are trying to convey to the users in our blog entry and promote our blog in blog directories and blog search engines. We can also promote our blog or website by posting comments in other service-related blogs which allow links in the comments section that are crawlable by the search engines. These blogs are identified as Do Follow blogs. We can also request guest blogger for our blog by inviting them to write precise and unique content. This strategy will gain more credit from a search engine point of view.

6.) Forum Posting:

We can create a forum or online discussion board of our own and start a discussion or share topics with our friends. We can also post or reply to a thread in other service related pre-existing forums that allow links in our signature which can be crawled by the search engines.

7.) Social Bookmarking:

Social Bookmarking is an another powerful way of promoting our website. Many of us do not know how to use them, which leads to spamming social bookmarking sites. We can do social bookmarking on popular sites like Digg, Delicious, StumbleUpon, Propeller, etc. We need to be very careful while doing this and we should properly handle the tags which are essential to broadcast our news on a wide area network. This may increase our website traffic based on how effectively we have participated.

8.) Social Media Engagement:

We can make our business, website or blog popular by engaging people on social media platforms. Social media presence will help grow our business and also help us to get more back links. The top social networking sites are Twitter, Facebook, LinkedIn, Pinterest, etc. We can set contest campaigns.

9.) Exchange of Links:

The exchange links with service related websites, commonly termed as Thematic Link Exchange. This can help in increase of our link popularity. This can be a major factor in Google’s Page Rank algorithm. We need to be careful of Black Hats while doing exchanges.

10.) Link Baiting:

We should place website link as a reference of websites, from where we have copied or published another website news or content in our blog or website. In this way our content becomes trustworthy. This is another way to increase link popularity.

11.) Cross-Linking:

We should link our internal pages using targeted keyword as anchor text. This strategy can often be hard to implement. These types of links have more weight from a search engine point of view. This increases our link popularity, which is another major factor of Google Page Rank algorithm.

12.) Photo Sharing:

We can share or publish our website product pictures and make them public. We can ask our friends to comment on them too, which will help drive traffic towards our website. We can use photo sharing websites like Flickr, Picasa, Photo Bucket, Picli, Tumblr, Instagram, Imgur, etc.

13.) Video Promotions:

We can publish and share our product videos, expert opinions, and reviews of our product and make them public on YouTube, Metacafe, Dailymotion, Vimeo, Vine, Hulu, etc. This is one of the important off page SEO activities.

14.) Local Listings and Yellow Pages:

We can make our website local so that search engines can easily view our website content. This will help us to reach a targeted audience. We can submit our website to Google local, Maps, Yahoo local, Yellow Pages, Superpages, Hotfrog, etc. This is yet another important in the list of Off Page SEO Strategies, which is not to be missed out on!

15.) Press Release Promotion:

We should go for PR submission, while we are promoting our business or acting as a service provider. We can use popular PR websites like 1888pressrelease, Open PR, PR Leap, etc. This will help us to publish our site in Google News.

16.) Classified Submission:

We can submit classifieds to advertise our products for free. There are various classified sites like Craigslist, Kugli, MySpace, iMadespace, Vivastreet, etc.

17.) Business Listing:

We can submit our website to reputed business directories and show it to the local audience as well as the global audience. These business listing and classified sites can help us to grow our traffic and lead. There are some popular business listings sites like bing, Justdial, Yelp.com, Sulekha, etc.

18.) Q & A:

We should participate in Question and Answers. We can ask relevant questions and place a link to our website in the source section. This is another great way to increase our link popularity.

19.) Document Sharing:

We can share business documents, information brochures, and slides in Google docs, SlideShare, etc. This helps us to brand our website. Were your through with this as one amongst the SEO off page activities?

20.) CSS, W3C, & RSS Directories Submission:

Web design site can submit their website to CSS and W3C website directories which may drive traffic towards their website. They can also submit their website to RSS feed directories which again, will help them attain more traffic.

21.) Widget or Gadget Development:

We should develop some interactive widget or gadget such as an online poll or game widgets for our website and publish them to our blog or website or in other popular social networking sites like Facebook, and others. We can invite our friends to vote or play or use the widget or application, which will help us increase our branding and website visits.

22.) PPC Ad Campaign:

Every Pay Per Click Ad Campaign is unique, but all share the same characteristics: a logical, organized structure, comprehensive keyword research, and ongoing management and maintenance. We should consider our website account structure to improve performance and reduce expenditure. Thus, running Ad Campaigns is another important in the list of top Off Page SEO techniques.

23.) Localizing Pricing and other Information:

The catalog items of business websites should be defined, administered and specify a currency and value for the item.

24.) Combining through Reports and Accessing ROI:

Currency and price fields should be queried and reported. Reports and aggregations should always display values in the reference currency. We should create custom reports. We can schedule reports that display converted value of the users.

25.) Compiling reviews from Multiple Sources:

There are multiple ways to compile reviews from multiple sources. The best way is to plug your site URL into Open Site Explorer. This tool provides plenty of utility for no charge. It shows all inbound links. We can scan our highest authority inbound links for an opportunity to get other similar links.

Benefits of Off Page SEO Strategies:

An increase in Rankings:

The website will rank higher in the SERPs. This will also mean more visitors to our website.

An Increase in Page Rank:

Page Rank is a number between 0 and 10. It indicates the importance of a website in the eyes of Google. The higher ranking also means greater exposure. It is a never-ending sequence of events where one thing leads to another and then another, etc.

Thus, it is imperative to keep a check on the aforesaid 25 Off Page SEO Strategies in order to boost the page rankings in SERP Ranking.

Subhashish Das

I want to become a World Class Digital Marketing Expert. I have 5 years of work experience in Sales & Marketing. I have worked for 4 Companies in 3 States. The industry experience I have are in IT services, BFSI, Manufacturing, Tourism & Hospitality.

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85 Comments

sanchal sano on August 16, 2017 at 16:58

Hi
Thanks for sharing the list of things to increase the website traffic
Reply
rabindra on August 31, 2017 at 12:27

Lot of topics covered under the seo. I too tried to my site with all these techniques now my site is performing well. Keep postings the intersting topics like this.
Reply
Binod Jha on September 7, 2017 at 23:44

This is best off page SEO strategies to rank in google..Sure, I will apply on my blog.
Thanks! in advance
Reply
Varun on December 27, 2017 at 23:36

I want to ask you a question. Written in your first line, Google bots do not crawl social media pages. So my question is that they rank them, unless they crawl them, they will not rank them. So you tell me right or wrong
Reply
- Pradeep Chopra on February 16, 2018 at 09:34
  
  Thank you for your query. We didn’t say that Google doesn’t crawl Social Media pages. We mentioned that the way Social Media pages are crawled could be different than the way normal web pages are crawled by Google. For example, many of the Social Media pages (e.g. Facebook Group) could be private and only visible to members. That content is not being crawled by Google.
  
  If you search for ‘facebook digital vidya’ on Google you will see our Facebook Page being crawled by Google.
  
  Hope this clarifies.
  Reply
ummed on January 2, 2018 at 16:38

Thanks for sharing this beautiful list of off page SEO activities.
Reply
Joshua Taylor on January 25, 2018 at 15:50

Thanks for this amazing post. Thanks for sharing.
Reply
- Niharika Mahendra on November 15, 2019 at 17:21
  
  Thanks Joshua
  Reply
Tahir on January 26, 2018 at 12:05

Hi, Your article Off-Page SEO Strategies is very unique, Thank you for share this article
Reply
- Niharika Mahendra on November 15, 2019 at 17:22
  
  Thanks Tahir
  Reply
Monu on January 27, 2018 at 16:51

Thanks for nice information
Reply
- Niharika Mahendra on November 15, 2019 at 17:23
  
  Thanks Monu
  Reply
swathichitti on February 4, 2018 at 19:47

Very use full information nice.
Reply
- Niharika Mahendra on November 15, 2019 at 17:24
  
  Thanks Swati
  Reply
Monika on February 5, 2018 at 17:19

You shared a lot of information…. thanks for your guidance….
Reply
- Niharika Mahendra on November 15, 2019 at 17:25
  
  Thanks Monika
  Reply
Jusper Odi on March 7, 2018 at 00:27

I am learning a lot of SEO stuff from this page. It is everything that I needed to know about on page and off page SEO strategies. Thanks for the insights. Thumps up.
Reply
- Niharika Mahendra on November 15, 2019 at 17:25
  
  Thanks Jusper
  Reply
Ankur on May 28, 2018 at 10:47

hi very good article
thanks for sharing keep up the good work
Reply
- Niharika Mahendra on November 15, 2019 at 17:26
  
  Thanks Ankur
  Reply
ankit singh on June 1, 2018 at 17:16

Thankyou for sharing this info about offpage SEO.
Reply
- Niharika Mahendra on November 16, 2019 at 10:52
  
  Thanks Ankit
  Reply
Tanmay Mondal on June 21, 2018 at 12:33

Nice post, Such a unique strategy i have ever checked
Reply
- Niharika Mahendra on November 16, 2019 at 10:52
  
  Thanks Tanmay
  Reply
usha on July 9, 2018 at 14:25

Thanks for your post
Reply
- Niharika Mahendra on November 16, 2019 at 10:52
  
  Thanks Usha
  Reply
Sammy on July 15, 2018 at 18:09

There are many different ways to make backlinks…but we have to make sure all those links are quality links…
Reply
- Niharika Mahendra on November 16, 2019 at 10:53
  
  Thanks Sammy
  Reply
aastha on August 18, 2018 at 12:35

well explained.
Reply
- Niharika Mahendra on November 16, 2019 at 10:53
  
  Thanks Aastha
  Reply
Virender Sharma on September 5, 2018 at 17:12

OH man..!!
you have published too much Off page techniques.
I only used one fourth techniques.
Great stuff..!!

Thanks
Reply
- Niharika Mahendra on November 16, 2019 at 10:53
  
  Thanks Virender
  Reply
nithi on September 6, 2018 at 11:26

thank you so much, sir for Sharing this informative blog
Reply
- Niharika Mahendra on November 16, 2019 at 10:54
  
  Thanks Nithi
  Reply
Amarnath on September 21, 2018 at 12:06

A well written article, it is the most comprehensive list of offpage techniques it has helped me a lot
Reply
- Niharika Mahendra on November 16, 2019 at 10:55
  
  Thanks Amarnath
  Reply
Amruta on September 24, 2018 at 18:34

Thank you so much for the post!!
Now I can concentrate more on off-page SEO to drive traffic to my website.
Reply
- Niharika Mahendra on November 16, 2019 at 10:55
  
  Thanks Amruta
  Reply
ASHOK BHAYARE on October 27, 2018 at 14:35

Very significant points has been highlighted.
Reply
- Niharika Mahendra on November 16, 2019 at 10:55
  
  Thanks Ashok
  Reply
Santosh on October 31, 2018 at 10:30

Great Post. Very helpful to all SEO’s
Thanks for Sharing.
Reply
- Niharika Mahendra on November 16, 2019 at 10:56
  
  Thanks Santosh
  Reply
Aalia Sharma on November 5, 2018 at 11:08

Great post, it’s really helpful for me. Thanks for sharing.
Reply
- Niharika Mahendra on November 16, 2019 at 10:56
  
  Thanks Aalia
  Reply
Sharon Thomas on November 21, 2018 at 02:18

Hey Sir,
Thanks For Sharing this post… It’s very beneficial to me.
Reply
- Niharika Mahendra on November 16, 2019 at 10:57
  
  Thanks Sharon
  Reply
Rehan khan on January 5, 2019 at 17:41

Hi, your post is super it’s useful for me thanks for this outstanding post.
Reply
- Niharika Mahendra on November 16, 2019 at 10:58
  
  Thanks Rehan
  Reply
James Elliott on January 18, 2019 at 10:23

Nice post.
Really helpful article.Thanks for this information shared with us.
Reply
- Niharika Mahendra on November 16, 2019 at 10:58
  
  Thanks James
  Reply
Bekky on February 1, 2019 at 19:53

Thanks for your post
Reply
- Niharika Mahendra on November 16, 2019 at 10:58
  
  Thanks Bekky
  Reply
Manish on February 14, 2019 at 18:49

These tips are very helpful. Thanks for sharing this post.
Reply
- Niharika Mahendra on November 16, 2019 at 10:59
  
  Thanks Manish
  Reply
Manish on February 27, 2019 at 22:20

Thanks for sharing this valuable content regarding the Off-Page SEO
Reply
- Niharika Mahendra on November 16, 2019 at 10:59
  
  Thanks Manish
  Reply
Leora on March 2, 2019 at 09:56

Thanks for sharing !!!
Reply
- Niharika Mahendra on November 16, 2019 at 11:00
  
  Thanks Leora
  Reply
Pradeep Rajput on March 6, 2019 at 17:16

Thanks for sharing the information.
Reply
- Niharika Mahendra on November 16, 2019 at 11:00
  
  Thanks Pradeep
  Reply
sri ramani priya sagi on March 22, 2019 at 12:01

Nice post, thanks for sharing a list of off-page SEO activities.
Reply
- Niharika Mahendra on November 16, 2019 at 11:00
  
  Thanks Sri Ramani
  Reply
Gaurav Kale on April 4, 2019 at 12:40

These are actual off page strategies which helps in improving website traffic. Please keep teaching us. Thanks!
Reply
- Niharika Mahendra on November 16, 2019 at 11:01
  
  Thanks Gaurav
  Reply
Shishupal Singh on May 4, 2019 at 12:31

Thanks for sharing good and perfect knowledge for digital marketing professionals.
Reply
- Niharika Mahendra on November 16, 2019 at 11:01
  
  Thanks Shishupal
  Reply
ashok on May 17, 2019 at 11:25

Very helpful article, good information about off-page SEO.
Reply
- Niharika Mahendra on November 16, 2019 at 11:05
  
  Thanks Ashok
  Reply
aswin on June 26, 2019 at 17:35

Thanks for sharing such an informative article
Reply
- Niharika Mahendra on November 16, 2019 at 11:05
  
  Thanks Aswin
  Reply
Rupam on August 28, 2019 at 23:29

Thanks for this helpful post. I came across many new points here. It is greatly of great help.
Reply
- Niharika Mahendra on November 16, 2019 at 11:05
  
  Thanks Rupam
  Reply
Ankit on November 5, 2019 at 11:55

Thanks for sharing important notes. It’s very helpful to me.
Reply
- Niharika Mahendra on November 16, 2019 at 11:06
  
  Thanks Ankit
  Reply
Ritz Gupta on November 14, 2019 at 16:25

Amazing article about off-page strategies. I am following some of them thanks for the post.
Reply
Niharika Mahendra on November 16, 2019 at 11:06

Thanks Ritz
Reply
jack on January 29, 2020 at 14:18

best knowledge i get from this information
Reply
Himanshu on March 9, 2020 at 16:52

Thank you so much Subhashish Das Sir. This information was really valuable to me. Some of the points are new to me. I will definitely look at those points.
Reply
hari on April 11, 2020 at 22:08

Hi,
Thanks for sharing a lot of information about seo on page and off page.
Reply
Prince on May 7, 2020 at 16:04

Thanks a ton for this helpful information.
Reply
Pamil on June 10, 2020 at 11:10

Very useful information about off-page seo. I will try some of these off-page SEO techniques. I hope this will help to increase sites rank on google.
Reply
Ravsan on July 22, 2020 at 16:58

Very useful information. Thank you
Reply
Mallen Smith on July 24, 2020 at 20:04

Very long but a lot of informative article about off-page strategies. And in my point of view, You should give more knowledge about this point – “PPC Ad Campaign”. Any way just amazing! Thanks.
Reply
Arijit Banerjee on April 14, 2021 at 14:57

very useful & informative post! Thanks for sharing.
Reply
John Grey on September 2, 2021 at 16:02

I am so exited to see 25 SEO off-page strategies. It is very informative and helpful post for beginners to understand the activities of off-page.
Reply