Certified Best Digital Marketing Course in Ghaziabad
Instructor-Led Online Digital Marketing Certification Training in Ghaziabad
Reasons to Opt for the Digital Marketing Course in Ghaziabad
Marketing is a skill that requires constant refining and honing. With the greater penetration of Internet Technologies, Digital Marketing has emerged as a viable medium to reach out to a larger consumer base. Personnel active in the field of Brand Building, Public Relations, Human Resources, and Core Marketing can benefit significantly by enrolling for this course. Digital Vidya has successfully trained 38,000+ entrepreneurs, business professionals, and students in the field of Digital Marketing.
Here’s an overview of why individuals from various walks of life choose Digital Vidya for our Online Digital Marketing Course:
- Marketing Professionals: Upskilling
- Professionals in Other Roles: Upskilling, Career Shift, Freelancing
- Business Owners & Entrepreneurs: Promote Business, Manage Agency
- Digital Marketing Professionals: Career Growth
- Students & Freshers: Job, Freelancing
- Upskilling 50%
- Getting a Job 75%
- Freelancing 25%
- Business Promotion 15%
Digital Marketing Course: Fee and Duration
Instructor-Led Online Training
Live Online Classes (Option to complete in 4 or 7 Months)Dates | Timings (IST) | Batch Days |
|---|---|---|
| Oct 3, 2023 | 08:00 PM to 09:30 PM | Tue & Thu |
| Oct 9, 2023 | 03:00 PM to 06:00 PM | Mon-Wed-Fri |
| Oct 7, 2023 | 10:00 AM to 01:30 PM | Sat |
| Oct 8, 2023 | 10:00 AM to 01:30 PM | Sun |
The sessions for Specialization of the Certified Digital Marketing Master Course in Ghaziabad will be conducted online from 8:00 to 10:00 PM (IST). While the day on which the sessions are conducted may vary, they are typically conducted on Mondays, Wednesdays, and Fridays. At Digital Vidya, we believe that time is of the essence, and we respect that. Hence, all participants receive several reminders and invitations for each session conducted.
Get Rs 8,000/- Incentive on Course Completion
DigitalVidya with FutureSkills Prime & the Government of India are proud to introduce the first-of-its-kind incentive program for digital upskilling. India’s First Digital Marketing Course Accredited by Nasscom and Approved by Government of India. The incentive of Rs 8,000 will be given to students after successfully completing CDMM and clearing assessment at FutureSkills Prime.
100% Satisfaction Guarantee
We are confident that this course delivers on its promises. However, we want you to experience the same. Accordingly, we are making a bold promise, not given by anyone else in the industry.
- 100% Unconditional Money Back Guarantee – After attending 1st live session, if you think that this course is not valuable for you, you can ask for a full refund. We will refund your entire money without asking a question. Please note that this offer is only valid after you have attended 1st live session completely and requested a refund before the start of your 2nd live session.
Guaranteed Job Interviews
Digital Vidya offers Interview support to eligible new graduates and working professionals on completion of Certified Digital Marketing Master’s Course.
We have a dedicated placement cell, which works closely with our participants for their placement needs. Here is a snapshot of our placement process.
Resume Creation
On successful completion of the course including assignments & certifications. we work with the candidate to create an effective resume.
Job Application
The updated Resume is then shared with relevant organizations. On shortlisting, we follow-up with an initial round of discussion.
Interview Readiness
Based on the organizations & the profiles for which the candidate is shortlisted, we help the candidate prepare for the complete interview process.
Selection & Joining
After a successful interview, we guide the candidate from accepting the offer to joining the organization for a successful career.
44 Modules
Curriculum of Digital Vidya’s Digital Marketing Training Program in Ghaziabad
Much like the endlessness of the internet, the realm of Digital Marketing is vast and expansive. It is a combination of art with science as it makes use of human behavior along with data interpretation. Thus, Digital Marketing Master Courses are expected to not only accommodate both the aspects but also to stay updated based on the latest trends. Considering that Digital Vidya periodically updates its Digital Marketing Courses in Ghaziabad, it sets us apart from our competitors.
Through Digital Vidya’s Certified Digital Marketing Master program in Ghaziabad, one can gain hands-on exposure to Digital Marketing and its various aspects. Through a series of 44 Modules, the candidates will gain theoretical and practical knowledge of Digital Marketing, relevant tools, and strategies.
While the standard course contains 44 modules and each module requires 14 days, this may be modified depending on the subject domain and its requirements. We lay more stress and special emphasis on certain aspects of the modules depending on the area of expertise. In order to stick to our timeline, Digital Vidya also conducts online sessions per week. Thus, accessing the Digital Marketing course material online adds more value to the Digital Marketing Master Course in Ghaziabad.
Considering our industrial expert status and a track record dating back to 2009, Digital Vidya is a leading premier institute for Digital Marketing training. We groom industry leaders who can take the Digital Marketing world by a storm. The convenience offered by our online Certified Digital Marketing Master program makes it accessible for students and working professionals as well.
- Search Engine Optimization (SEO) [4 modules]
- Search Engine Marketing (SEM/Google AdWords) [5 modules]
- Social Media Marketing (SMM) [5 modules]
- Email Marketing [3 modules]
- Inbound Marketing [4 modules]
- Web Analytics [5 modules]
- Facebook Marketing [2 modules]
Introduction to SEO
How do Search Engines work?
- Indexing & Crawling Basics
- Optimizing Crawl Budget
- Intro to SEO
Organic Search vs. Paid Search Results
- Anatomy of a Search Result (Search Snippet)
- What is On-page SEO (Content, Architecture, HTML)?
- What is Off-page SEO/Link Building (Social, Content-based, PR)?
Keyword Research
- Finding Seed Keywords: Mind Map for Keyword Research
- Using Wikipedia, Forums for Keyword Research
- Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
- Google Keyword Planner Tool
On-page SEO
HTML Basics
- Web Page Basics: What is HTML, JavaScript,CSS
- Basic HTML Tags to create a web page
- HTML Tags for SEO: Title, H1, META Tags, IMG, A
On-page SEO Elements
- Crawling: XML, HTML Sitemaps, Robots.txt
- Content Clusters (Creating SEO-based content)
- Negative on-page to avoid
Technical SEO
- URL Architecture
- Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
- 301 Redirects
Mobile SEO
- App Store Optimisation
- Mobile Websites: Responsive, Adaptive, Dynamic
- Optimizing for Voice Search
Schema markup
- What is Schema & Why is it relevant to SEO.
- Schema Types – Micro, JSON-LD
- Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
- How Schema shows up in SERPs
Off-page SEO
Link Building
- What is Link Building
- Link Building Tactics
- Manual Link Building Process
- Link Building Metrics
Social SEO
- Quora
- YouTube Video SEO
- Slideshare, Scribd and other Social Channels for SEO
Local SEO
- What is Local SEO, Pigeon Update
- Google My Business, Bing Places
- Local Pages on your website
- Local Listings/Citations
Backlink Audits using SEMrush.com
- Backlink audit of one website
- How to audit backlinks of competitors and gain insights?
SEO Audit, Tools, Measurement
SEO Audits
- What are SEO Audits?
- Different Types of SEO Audits
- Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
- Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
- Google Search Console
Algorithm Updates
- History of Google Algorithms
- Panda, Penguin, Pigeon, Caffeine updates
- RankBrain and the Future of SEO
Measurement with Google Analytics
- Basics of Google Analytics
- SEO Metrics to Measure – On-page, Off-page, Technical
- SEO Reporting
SEO Resources, Careers in SEO
- Top Blogs to follow for SEO
- Free Learning Resources – Moz, Google Analytics
- A career in SEO
Introduction to SEM – Fundamentals & Case Studies
- Consumer Journey
- What is SEM? Why SEM?
- What is Google AdWords? Why Google AdWords?
- Google Network
- AdWords Terminologies
- How Does the SEM Auction Work?
- Structure of an AdWords Account
- Campaign Types – Introduction to Search, Display (including Videos),
- Shopping and Mobile-specific campaign types, and when/why to use them.
- Creation of Search Network Campaign
- Ad
- Ad Formats
- Ad Text Policies
- Ad Text Best Practices
- DKI
- Ad Extensions
- Keyword Research
- Tools – Keyword Planner & Estimator
- Keyword Match types
- Keyword Strategies
- Landing Page
- Bidding and Budget
- Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc
Creation of Google Display Network
- GDN Targeting Options
- Display Ad Formats
- Ad Gallery Tool
- Conversion Tracking
- GDN Campaign Creation – Demo
- Remarketing
- Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
- Advanced Display: Smart Display Campaigns
Mobile Ad Campaigns
- Universal App Campaigns
- Mobile-Specific Bidding and Targeting Strategies
- Measuring Mobile Ad Performance and Conversions Report Editor
- Optimization Strategies
- Account Audit Demo
Shopping Campaigns – Introduction
- What are Google Shopping Ads /Product Listing Ads?
- Where do they appear on Google? What Shoppers on the internet do?
- What retailers need? – New Advertising technologies
- Google Shopping set retailers up for success
- Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
- Merchant Centre Steps
- Create Shopping Campaign on Google AdWords
- Track Performance and Optimize the Campaigns
.
YouTube Marketing – Introduction & Ad Formats
- YouTube Ad Formats
- YouTube Campaign Creation
- YouTube Analytics
- Video Campaign Optimization Tips
Getting Started with Social Media Marketing
Introduction to Social Media
Facebook Marketing
Creating Content for Facebook & Social Media
- Why Content is the foundation of SMM
- Psychology of Social Sharing
- Building Content That is Inherently Shareable
Tools for Content Creation
Facebook Marketing
What is Facebook Marketing
- Facebook Page Best Practices
- KPIs to measure success
- Facebook Insights
- Facebook Business Manager
How does Facebook Advertising Work?
- Facebook Ad Campaign Objective
- Facebook Ad Targeting
Instagram & LinkedIn Marketing
Marketing on Instagram
- Optimizing your Instagram business profile
- Crafting an Instagram content strategy
- Best Practices
- Influencer Marketing on Instagram
- Analytics & Measurement
- Instagram Ads
LinkedIn as a Marketing Platform
- LinkedIn for Personal Branding
- Brand Marketing on LinkedIn
- LinkedIn Company Pages
- LinkedIn Advanced Search
- LinkedIn Premium
- LinkedIn Ads
Twitter and Snapchat Marketing
Twitter Marketing
- Twitter Marketing for Brand Awareness
- Twitter Ads
- Twitter Analytics
- Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist
Snapchat Marketing
- Snapchat for business
- Building a following
- Driving Engagement
- Analytics & Measurement
Pinterest Marketing & Creating a Successful Digital Marketing Strategy
Pinterest Marketing
- Pinterest for business
- Marketing on Pinterest
- Best Practices
- Leveraging Rich Pins
- Analytics & Measurement
Social Media Marketing Tools
- Hootsuite
- Buffer
- TweetDeck
- Sprout Social
Crafting a Successful Social Media Strategy
- 10-step framework for crafting a successful Social Media strategy
- Building Content That is Inherently Shareable
- Creating Content for multiple platforms
- Generating content ideas and building a plan
- Effective Content Distribution
- Evaluating Success
Deliverability
- Setting up an Email Marketing Machine
- ISPs, Hosting Facility and MTA
- IP/DNS and Shared vs. Dedicated IPs
- MX Record, Whitelisting, Response Handlers and Bounces
Effective Email Content
- Conversation
- Relevance
- Incentives
- Timing
- Creative & Copy
- Attributes
Customer Acquisition Strategies
- Rented List Emails
- Co-branded Emails
- Third-Party Email Newsletters
- Viral Emails
- Event-Triggered Emails
- House E-newsletters
Attracting your potential customers into the conversion funnel
- Various Ways to Build Reach Through Digital Marketing
- What are Engagement Magnets?
- How to Identify the Right Set of Engagement Magnets for your Business?
- Effectiveness of Various Engagement Magnets
- Digital Reach Building Strategy Through Inbound Interest Generation
Converting your prospects into leads using emails
- What is Audience Aggregation?
- Benefits of Audience Aggregation
- How to do Audience Aggregation Through Emails
Landing Page
- Conversion Oriented Landing Page Design
- Investment in Landing Page
- Is it for me?
- What is it?
- Critical Concerns to Address on Landing Page
- What’s the Next Step?
Conversion Optimization
- Role of Conversion
- Understanding Customer Psyche
- Conversion Optimization
- User Flow and Persuasion
- Online Persuasion
- True Meaning of Landing Page User Flow and Online Persuasion
Conversion Optimization Patterns for Engaging website Visitors
- Patterns for Engaging Website Visitors
- Pattern #1 – Pop-Ups
- Pattern #2 – Pop Under Call-to-Action
- Pattern #3 – Inside Article CTA
Lifecycle Emails
- What are Lifecycle Emails?
- Where do Lifecycle Emails fit in?
- Tools used for Lifecycle Emails
- Lifecycle Emails – Case Studies
- Lead Nurturing with Drip Email Marketing: Implementation
Introduction
- What is analysis?
- Is analysis worth the effort?
- Small businesses
- Medium and Large scale businesses
- Analysis vs Intuition
- Introduction to Web Analytics
Google Analytics
- Getting Started With Google Analytics
- How does Google Analytics work?
- Accounts, profiles and users navigation
- Google Analytics
- Basic Metrics
- The main sections of Google Analytics report:
- Traffic Sources
- Direct, referring, and search traffic
- Campaigns
- AdWords, AdSense
Content Performance Analysis
- Pages and Landing Pages
- Event Tracking and AdSense
- Site Search
Visitors Analysis
- Unique visitors
- Geographic and language information
- Technical reports
- Benchmarking
Social Media Analytics
- Facebook Insights
- Twitter Analytics
- YouTube Analytics
- Social Ad Analytics /ROI measurement
Actionable Insights and the Big Picture
- Recap of Google Analytics reports and tools
- Finding actionable insights
- Getting the organization involved
- Creating a data-driven culture
- Resources
- Common mistakes analysts make
- Additional Web analytics tools
Social CRM & Analysis
- Radian6
- Sentiment Analysis
- Workflow Management
- Text Analytics
Digital Analytics
- WebMasters
- AdWords Reports, Custom Reports, Custom Dimensions
- Dashboard and Segmentation
- Multi-Channel Funnels Reports
- Attribution modeling and reports
Platform Principles
- The platform components
- The data model
- Measurement Protocol data collection
- Importing data into Google Analytics
- Reporting APIs and Report Sampling
Facebook Marketing (in association with Facebook)
- Introduction to Marketing
Start by understanding the importance of planning your business marketing strategy. This module covers finding your business’ USP, defining your audience and developing a strategy around marketing funnel. - Facebook Pages and Post Best Practices
Learn how to connect with people by planning your Facebook Page and understanding how it is structured to make the maximum use of it. - Facebook Ads – Campaign Objectives
For each Facebook Ad, you have multiple objectives to choose from. This module helps you build the right objectives based on each business objective. - Facebook Ads – Targeting Audiences
Understanding your audience is a challenge for many businesses today. But developing a marketing plan without knowledge of your audience is a step to failure. Segment your audience and target the right audience with this module. - Facebook Ads – Impactful Creatives
Make an impact with creatives and know the different ad formats which look good on all devices. - Facebook Ads – Optimization and Reporting
With this module, measure your adverts and get business insights to optimize how you are connecting with your audience. - Facebook Ad Policies
Get an in-depth understanding of Facebook Ad policies, ad disapproval, account status and Facebook support for a smoother journey. - Facebook Messenger
Connect and engage with your new or long-term customers on Facebook to get results. Offer them suggestions, support, engage with them or encourage purchase from one messenger. - Facebook Shop
Plan and structure your Facebook shop to manage and sell more products with Facebook. - Building Brand Awareness
Build your brand with Facebook to connect with people where they are- Facebook and Instagram. Plan your targeting, creatives, placements for brand awareness. - Driving In-store Footfall
Build Facebook campaigns to drive traffic to your offline store. Learn how to develop a local campaign and sell more with Facebook. - Facebook Pixel
Measure conversions, optimize ad delivery, automate audience building and do more with Facebook Pixel. Learn and work on Pixels with this module and get more insights into how people are using your website. - Driving Online Sales
Learn how to get more sales and drive traffic with remarketing campaigns, targeting, creatives and placements and ad formats. - Generating Leads
This module guides you through creating a lead generation campaign to drive results for your business.
140 Hours of Hands-On Assignments
Interactive Classes and Practical Digital Marketing Online Assignments
What truly sets Digital Vidya’s Digital Marketing Online Course apart is the level of exposure and the practical training given to the participants. We make use of hands-on assignments that test the candidate’s ability to put theoretical knowledge to practical use. The assignments are categorized into Modules and Case Studies to offer an in-depth understanding of the elements of Digital Marketing. On the successful completion of the Digital Marketing Course in Ghaziabad and the subsequent assignments, one can emerge as an industry expert in Digital Marketing.
We help you kickstart your Digital Marketing journey by helping you set up a new blog or develop an existing one. It works as your playground to test out the concepts that you learn through our interactive courses. While you make your way through the program and grow as a Digital Marketer, you will also notice your blog growing with you. Considering that your first project will be your own, it will not only bear emotional attachment with the project, but your vested interest will push you to perform better.
Module-Based Assignments
NOTE: The list of modules outlined below is not comprehensive and will continue being updated by our Digital Marketing Course Masters.
Website Development & Designing using WordPress.
After registering for the Digital Marketing Master Course in Ghaziabad, participants are requested to register their existing blog or business with Digital Vidya. Those who do not possess any pre-existing online property will be requested to build one. To aid them in this process, Digital Vidya conducts the Build Your Blog course, completion of which takes about 2 hours. In parallel, we also have a self-paced course comprising of 6 pre-recorded sessions on how to Promote Your Blog.
build Your Blog
Duration: 6 Hours
Assignment Promises
- Decide the topic of there blog
- Buy domain name or take free sub-domain name from Digital Vidya
- Host Blog on AWS and add $ 100 credit provided by Digital Vidya
- Import 5 blog posts based on their blog topic from other websites
- Update theme and Logo. Create an email for their domain.
- Install all necessary plugin including Google Search Console, Google Analytics, Discus, Author TA
Promote Your Blog
Duration: 5 Hours
Assignment Promises
- Write your first blog post + SEO
- Social Media Profiles and Content Sharing
- Promoting the blog through E-Mails
- Promotions via Facebook Ads
- Traffic Analysis using Google Analytics
- Creating a Content Strategy
Search Engine Optimization (SEO)
Duration: 8 Hours
Assignment Promises
1. Research the right keywords to get your website ranked better on Google.
2. Analyze your website pages and implement on-page SEO techniques.
3. Identify your competitors and analyze their websites to build a competitive advantage.
4. Learn local SEO and Mobile SEO to target users specifically.
5. Identify the keywords and strategies implemented by your competitors.
Tools you will Learn
1. RankWatch
2. Google Keyword Planner
3. Broken Link Checker
Search Engine Market (SEM)
Duration: 15 hours
Assignment Promises
1. Set up Google AdWords Account to run ads on Google.com and Google’s associated properties
2. Understand how to create ad-groups, write catchy ad text and select keywords to run and optimize your ad campaign’s performance
3. Create and run responsive ads on the Google Display Network to show your ads on all devices
4. Create in-stream and video discovery ad to target audience based on demographics and interest
5. Sign up for the Merchant Centre account and create an ad group to run Google Shopping campaign
6. Connect your marketing objective to AdWords solutions to achieve a business’s objective
Tools you will Learn
1. Google AdWords
2. Merchant Centre
These assignments will require running live Google AdWords Campaigns by spending Rs 1000.
Social Media Marketing (SMM)
Duration: 10 hours
Assignment Promises
1. Learn to create a profitable Facebook page that converts the viewers into customers.
2. Build your network of existing customers and potential customers while making yourself reliable in the eyes of the audience.
3. Post impactful content on Social Media networks to target the audience and provoke them to make a purchase.
4. Create and run effective ad campaigns to target the relevant audience who are interested in your offering.
5. Build your fan base on Twitter to create a buzz about your business and products.
Tools you will Learn
1. Canva
2. HootSuite
These assignments will require running live Facebook Ad Campaigns by spending Rs 500.
Email Marketing
Duration: 8 hrs
Assignment Promises
1. Become hands-on on Legal Aspects involved in sending Emails in various countries
2. Never let your emails land in Spam Folders – Be equipped with key techniques
3. Start to manage your emails professionally using MailChimp
Tools you will Learn
1. MailChimp
2. Google Advanced Search
3. Chrome Extensions: Clearbit Connect, Anymail Finder, Email Extractor, VoilaNorbert, Email Generator
4. SPF Validation Tools
Inbound Marketing
Duration: 10 hrs
Assignment Promises
1. Learn secret techniques to multiply your reach without increasing your Ad budget.
2. Learn a step-by-step approach to nurture your email contacts automatically.
3. Build an effective Landing Page
4. Strategize Drip Marketing Campaign to nurture your leads.
Tools you will Learn
1. Unbounce
2. Customer.io
Web Analytics
Duration: 8 hours
Assignment Promises
1. Understand how data can be presented in a storytelling format and share your observations
2. Set up Google Analytics account to create a measurement model for business/blog
3. Check and review the business’s real-time, audience, acquisition, and behavior report
4. Get yourself registered on Google Merchandise Store and understand the dashboard
5. Draw your campaign lifecycle and design a campaign outreach plan based on analytics data
Tools you will Learn
1. Google Analytics
2. Google Merchandise Store
An Overview of the Case Study Assignments
Digital Vidya has closely monitored the Digital Marketing campaigns in recent times. Based on the success and failure of the strategies employed by various brands, we have an in-depth understanding of what makes a brand tick. Upon identifying the successful Digital Marketing campaigns, we have probed into them further so that they can be studied as Case Studies by our participants. Through this 60-hour long Case Studies & Exercises module, we attempt to train our candidates into understanding the building blocks of a successful campaign. This level of research and dedication is a unique offering of Digital Vidya.
The participants will get the opportunity to create Business Case Solutions and practice on it. This hands-on practical knowledge will allow them to reap the benefits of our Digital Marketing Master Course in Ghaziabad. The practical nature of our course is what sets us apart from other Digital Marketing training institutes.
NOTE: These case studies are subject to change as per the prevailing market trends.
SEO Case Study: ICICI Bank
Duration: 20 hours
Learning Outcomes
1. Gain competency in improving search engine rankings of your website content and blogs.
2. Implement Learn to get your content indexed in search engines frequently.
3. Learn to analyze which web pages are working well and which need improvement.
4. Research and shortlist the best keywords to make your content searchable.
Tools you will Learn
1. Google Analytics
2. Google Keyword Planner
3. Google Search Console
SEM Case Study: Carwale
Duration: 4 hours
Learning Outcomes
1. Create an effective search engine marketing campaign to target relevant people.
2. Learn to set an appropriate budget to get the most out of your campaigns.
3. Analyze the performance of your campaigns and keep track of the conversions.
Tools you will Learn
1. Google Keyword Planner
2. Google AdWords
Social Media Marketing: Cadbury Dairy Milk
Duration: 20 hours
Learning Outcomes:
1. Generate a perfect idea to create a rewarding social media marketing campaign.
2. Learn to connect your social media marketing campaign with a special event to ensure maximum attention from the audience.
3. Identify the best ways to get user-generated content.
4. Choose the most relevant social media channels for your campaign to ensure better results with minimal effort.
Email Marketing Case Study: Microsoft
Duration: 8 hours
Learning Outcomes
1. Create appealing content for your promotional emails.
2. Learn to properly segment users based on their demographics and interests.
3. Create relevance of your product for the prospects to convert them into customers.
Tools you will Learn
1. MailChimp
Inbound Marketing Case Study: Myntra
Duration: 8 Hours
Learning Outcomes
1. Take the bird’s eye view of the Inbound Marketing strategies adopted by big brands.
2. Create a next level Inbound Marketing strategy for your business.
3. Create an appealing landing page to get targeted people landed on your website or the product page.
4. Design
Tools you will Learn
1. Unbounce.com Landing Page Builder
Web Analytics Case Study: Puma
Duration: 4 hours
Learning Outcomes
1. Discover ways to turn your website into a conversion tool that ensures sales.
2. Identify the geographies from where your website traffic is coming from.
3. Analyze the interaction of the visitors with your website.
4. Assess the points of improvement and update your website to deliver a better experience.
Tools you will Learn
1. Google Analytics
Free Digital Marketing Tools Worth INR 72,000+
Complementary Tools With Our Online Digital Marketing Course
Our Certified Digital Marketing Master Course extensively covers the various Digital Marketing tools that are required to make your campaign a roaring success. We have made all efforts to partner with leading industry experts so that the participants can experience the best of the Digital Marketing world. All the participants gain access to the paid-version of these tools along with the insight and knowledge on how to make its best use. We do not charge any extra cost for these tools and you can continue making use of these tools for a few months.
Through these Digital Marketing tools, you can have an understanding of the real-time challenges that a Digital Marketer experiences. Further, making use of the exact tools that are used by actual enterprises makes you skilled and adept at facing real-time problems.
Hosting: Server Space
Special Offer: ₹ 35,000 worth server space for startups joining this course
Server space will be provided on Industry-leading cloud-based Web Hosting Provider.
Tool: SEO Software
Special offer: ₹ 11,500 worth tool subscription to all students
A tool to help you maximize your website SEO Traffic
Tool: Social Listening
Special offer: ₹ 40,000 worth tool subscription to all students
View and analyze all conversation about any brand on Social Media
Theme: WordPress Mega Theme
Special offer: ₹ 6,000 worth Theme to all students
Get access to Mega Theme to create a WordPress based website.
Tool: SEM Software
Special offer: ₹ 6,500 worth tool subscription to all students
Manage, Analyse and improve the performance of SEM Campaigns.
Tool: Landing Page Creator
Special offer: ₹ 1,270 worth tool subscription to all students
DIY Landing Page Creator to create professional and appealing landing pages hassle-free
Tool: Push Notification
Special offer: ₹ 6,500 worth tool subscription to all students
Browser Push Notification tool to increase engagement and conversion rate
Tool: AHREFs
Special offer: ₹ 12,000 worth tool access given to each student
Keyword & backlink tool to research competition and dominate your niche
Why do you need to register for an Online Course?
More than 1500 participants from all over India (Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune, Kolkata), Dubai, Singapore, Malaysia, Asia, USA & Europe take part in 50 + batches each week!
Best Industry Trainers
Get the chance to learn directly from 10 + Digital Marketing experts with experience of up to 18 + years
Attend Sessions from Your Comfort Zone
You can attend our live sessions from anywhere in the world, with a good internet connection.
No Travelling
Save valuable time up to 120 hours which would otherwise be lost on transportation.
Practical Sessions
100 + hours of tasks to ensure hands-on Digital Marketing preparation.
Updated Digital Marketing Course Recordings
Missed a session live? No issue. Catch up your classes via registered class sessions which you can always access.
Digital Marketing Course Lifetime Updates
We think our partnerships will continue in the long run. Wait for us to keep you updated on the latest trends and revamped material during your entire lifetime!
Digital Marketing Course Leaders
2 internships alongside a Digital Marketing Certification
Exclusive Digital Marketing Internships
On the successful completion of the Certified Digital Marketing Master Course in Ghaziabad, all participants will get the opportunity to intern for the following organizations. These internship opportunities will add weight to your resume and improve your skills.
Content Marketing Internship
Duration: 3 Months
Prerequisite: Complete CDMM Course Successfully”
Eligibility: Good written communication skills
What you will do? You will work with Digital Vidya’s Content Marketing Team to do research, author & promote articles for a blog hosted by Digital Vidya. This will teach you how to leverage blogging for visibility and brand building.
On successful completion, you will get an internship certification from Digital Vidya.
Social Media Internship
Duration: 6 Months
Prerequisite: Social Media Marketing Course
Eligibility: Everyone is Eligible
What you will do? You will work with NASSCOM Foundation Team to create content and engage on Social Media platforms. This will teach you to how to effectively leverage channels such as Facebook & Twitter for promoting social causes.
On successful completion, you will get an internship certification from NASSCOM Foundation & Digital Vidya.
13 Digital Marketing Certifications
Digital Marketing Certifications by Internet Marketing Authorities
3 Exclusive Internal Digital Marketing Certifications
Digital Vidya offers the following exclusive Digital Marketing certifications in association with the affiliated bodies when a participant successfully completes our Certified Digital Marketing Master Course. The fees involved for certification are adjusted in your course fee.
Facebook Marketing Certification
How to get this Certificate?
On successful completion of Facebook Marketing modules, you will get a Certificate issued by Facebook & Digital Vidya
Awarded by
Content Marketing Certification
How to get this Certificate?
On successful completion of Content Marketing module, you will get a Certificate issued by LinkedIn & Digital Vidya
Awarded by
Digital Marketing Master Certification (CDMM)
How to get this Certificate?
On successful completion of the entire program, you will a get this Certificate issued directly by Digital Vidya
Awarded by
12 External Internet Marketing Certifications
In addition to certifications offered free of cost, Digital Vidya helps you prepare for external Marketing certifications. All of these exams are free except the Vskills certification, for which you can enroll at the time of registering into CDMM by paying an exclusive fee of Rs 1770. Via this Digital Marketing Online Course, you will be prepared to get certified in all these Indian & International Digital Marketing Certifications.
8 Google Certifications
These certification exams are conducted online and are free.
Conducted By
Google Ads Fundamentals
Search Advertising
Display Advertising
Mobile Advertising
Shopping Advertising
Video Advertising
Digital Sales Certification
Google Analytics Individual Qualification (GAIQ)
HubSpot Marketing Certification
These are free online exams conducted by HubSpot
Conducted By
Vskills Certification
Vskills (an Indian Government Initiative) conducts this certification
Conducted By
Customer Reviews of Our Digital Marketing Master Course
After the training, we ask every customer,
“Are you able to achieve your Objective?”
95% of the user says “Yes”.
CDMM Course has very detail modules and the instructors are also very knowledgeable in the subject areas.
I had nice experience in DIgital Marketing Course. It has good content coverage and I got good support from DV team .
This course not only teaches the Digital Marketing Skills but covers the basic principles of marketing & Customer behaviour.
The course was amazing and way interactive. All the trainers were amazing. Digital Vidya is precisely the first and last stop for learning Digital Marketing.
I enjoyed learning a lot of new things in Digital Marketing. Thanks to all my Trainers & Digital Vidya’s team.
I have done and learnt things which were eye openers for me and I am sure it would help me in future. Thanks a lot Team Digital Vidya.
What do Industry Leaders say?
The work Digital Vidya does is very important to help traditional companies and marketers reinvent themselves to become digital.
Virginia Sharma, EX - Director, LinkedIn Marketing Solutions
Digital Vidya is doing a great job in making everyone digital ready!
Aparna Lal, Marketing Lead, Global Demand Center
Digital Vidya is leading by example and doing some great work in the field of digital marketing.
Sakhee Dheer, EX - Digital Marketing Lead
SOCIAL MEDIA FAQS
Who will award these SEO certifications?
Digital Vidya will offer Certification on SEO (Search Engine Optimization).
Why did you choose online medium for delivery?
There are number of reasons for it. We've been successfully organizing instructor-led, online courses since more than 5 years. In addition to helping you save precious time & money, instructor-led online format offers far better learning as we are able to provide you separate Industry Expert as Lead Trainer for each of the training modules. Online medium allows far deeper and regular interaction among participants and lead trainers throughout the course duration. It also significantly reduces your chance of missing a session as you will be able to attend the session from any place. For the same reasons, some of our corporate clients have opted to do online trainings for them. E.g., we are training Fidelity India's team through an instructor-led, online course on Digital Marketing. Still not sure? Attend our upcoming orientation session and you will fall in love with Digital Marketing, Digital Vidya and Online Delivery format :). Also, convince yourself by going through the experience of our Digital Marketing course participants
What will happen if I miss any live session?
We understand that. We will provide you recording of every session of CWAM course.