Certified Best Digital Marketing Course in Ghaziabad

Instructor-Led Online Digital Marketing Certification Training in Ghaziabad

i

44

Modules

2

Internships

15

Certifications

100

Classes Hrs

250+

Placement Partners

₹ 72K

Worth Tools

140

Assignments Hrs

10+

Trainers/Batch

95%

Succeeded!

Reasons to Opt for the Digital Marketing Course in Ghaziabad

Marketing is a skill that requires constant refining and honing. With the greater penetration of Internet Technologies, Digital Marketing has emerged as a viable medium to reach out to a larger consumer base. Personnel active in the field of Brand Building, Public Relations, Human Resources, and Core Marketing can benefit significantly by enrolling for this course. Digital Vidya has successfully trained 38,000+ entrepreneurs, business professionals, and students in the field of Digital Marketing.

Here’s an overview of why individuals from various walks of life choose Digital Vidya for our Online Digital Marketing Course:

  • Marketing Professionals: Upskilling
  • Professionals in Other Roles: Upskilling, Career Shift, Freelancing
  • Business Owners & Entrepreneurs: Promote Business, Manage Agency
  • Digital Marketing Professionals: Career Growth
  • Students & Freshers: Job, Freelancing
  • Upskilling 50% 50%
  • Getting a Job 75% 75%
  • Freelancing 25% 25%
  • Business Promotion 15% 15%

44 Modules

Curriculum of Digital Vidya’s Digital Marketing Training Program in Ghaziabad

Much like the endlessness of the internet, the realm of Digital Marketing is vast and expansive. It is a combination of art with science as it makes use of human behavior along with data interpretation. Thus, Digital Marketing Master Courses are expected to not only accommodate both the aspects but also to stay updated based on the latest trends. Considering that Digital Vidya periodically updates its Digital Marketing Courses in Ghaziabad, it sets us apart from our competitors.

Through Digital Vidya’s Certified Digital Marketing Master program in Ghaziabad, one can gain hands-on exposure to Digital Marketing and its various aspects. Through a series of 44 Modules, the candidates will gain theoretical and practical knowledge of Digital Marketing, relevant tools, and strategies.

While the standard course contains 44 modules and each module requires 14 days, this may be modified depending on the subject domain and its requirements. We lay more stress and special emphasis on certain aspects of the modules depending on the area of expertise. In order to stick to our timeline, Digital Vidya also conducts online sessions per week. Thus, accessing the Digital Marketing course material online adds more value to the Digital Marketing Master Course in Ghaziabad.

Considering our industrial expert status and a track record dating back to 2009, Digital Vidya is a leading premier institute for Digital Marketing training. We groom industry leaders who can take the Digital Marketing world by a storm. The convenience offered by our online Certified Digital Marketing Master program makes it accessible for students and working professionals as well.

Introduction to SEO

 

How do Search Engines work?
  • Indexing & Crawling Basics
  • Optimizing Crawl Budget
  • Intro to SEO
Organic Search vs. Paid Search Results
  • Anatomy of a Search Result (Search Snippet)
  • What is On-page SEO (Content, Architecture, HTML)?
  • What is Off-page SEO/Link Building (Social, Content-based, PR)?
Keyword Research
  • Finding Seed Keywords: Mind Map for Keyword Research
  • Using Wikipedia, Forums for Keyword Research
  • Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
  • Google Keyword Planner Tool

On-page SEO

 

HTML Basics
  • Web Page Basics: What is HTML, JavaScript,CSS
  • Basic HTML Tags to create a web page
  • HTML Tags for SEO: Title, H1, META Tags, IMG, A
On-page SEO Elements
  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid
Technical SEO
  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
  • 301 Redirects
Mobile SEO
  • App Store Optimisation
  • Mobile Websites: Responsive, Adaptive, Dynamic
  • Optimizing for Voice Search
Schema markup
  • What is Schema & Why is it relevant to SEO.
  • Schema Types – Micro, JSON-LD
  • Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
  • How Schema shows up in SERPs

Off-page SEO

 

Link Building
  • What is Link Building
  • Link Building Tactics
  • Manual Link Building Process
  • Link Building Metrics
Social SEO
  • Quora
  • YouTube Video SEO
  • Slideshare, Scribd and other Social Channels for SEO
Local SEO
  • What is Local SEO, Pigeon Update
  • Google My Business, Bing Places
  • Local Pages on your website
  • Local Listings/Citations
Backlink Audits using SEMrush.com
  • Backlink audit of one website
  • How to audit backlinks of competitors and gain insights?

SEO Audit, Tools, Measurement

 

SEO Audits
  • What are SEO Audits?
  • Different Types of SEO Audits
  • Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
  • Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
  • Google Search Console
Algorithm Updates
  • History of Google Algorithms
  • Panda, Penguin, Pigeon, Caffeine updates
  • RankBrain and the Future of SEO
Measurement with Google Analytics
  • Basics of Google Analytics
  • SEO Metrics to Measure – On-page, Off-page, Technical
  • SEO Reporting
SEO Resources, Careers in SEO
  • Top Blogs to follow for SEO
  • Free Learning Resources – Moz, Google Analytics
  • A career in SEO

 

 

 

Introduction to SEM – Fundamentals & Case Studies

  • Consumer Journey
  • What is SEM? Why SEM?
  • What is Google AdWords? Why Google AdWords?
  • Google Network
  • AdWords Terminologies
  • How Does the SEM Auction Work?
  • Structure of an AdWords Account
  • Campaign Types – Introduction to Search, Display (including Videos),
  • Shopping and Mobile-specific campaign types, and when/why to use them.
  • Creation of Search Network Campaign
    • Ad
    • Ad Formats
    • Ad Text Policies
    • Ad Text Best Practices
    • DKI
    • Ad Extensions
    • Keyword Research
    • Tools – Keyword Planner & Estimator
    • Keyword Match types
    • Keyword Strategies
    • Landing Page
    • Bidding and Budget
    • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

 

Creation of Google Display Network

  • GDN Targeting Options
  • Display Ad Formats
  • Ad Gallery Tool
  • Conversion Tracking
  • GDN Campaign Creation – Demo
  • Remarketing
  • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
  • Advanced Display: Smart Display Campaigns

 

Mobile Ad Campaigns

  • Universal App Campaigns
  • Mobile-Specific Bidding and Targeting Strategies
  • Measuring Mobile Ad Performance and Conversions Report Editor
  • Optimization Strategies
  • Account Audit Demo

 

Shopping Campaigns – Introduction

  • What are Google Shopping Ads /Product Listing Ads?
  • Where do they appear on Google? What Shoppers on the internet do?
  • What retailers need? – New Advertising technologies
  • Google Shopping set retailers up for success
  • Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
  • Merchant Centre Steps
  • Create Shopping Campaign on Google AdWords
  • Track Performance and Optimize the Campaigns

.

YouTube Marketing – Introduction & Ad Formats

  • YouTube Ad Formats
  • YouTube Campaign Creation
  • YouTube Analytics
  • Video Campaign Optimization Tips

Getting Started with Social Media Marketing

 

Introduction to Social Media

 

Facebook Marketing
Creating Content for Facebook & Social Media
  • Why Content is the foundation of SMM
  • Psychology of Social Sharing
  • Building Content That is Inherently Shareable

 

Tools for Content Creation

 

Facebook Marketing
What is Facebook Marketing
  • Facebook Page Best Practices
  • KPIs to measure success
  • Facebook Insights
  • Facebook Business Manager

 

How does Facebook Advertising Work?

  • Facebook Ad Campaign Objective
  • Facebook Ad Targeting

 

Instagram & LinkedIn Marketing

 

Marketing on Instagram
  • Optimizing your Instagram business profile
  • Crafting an Instagram content strategy
  • Best Practices
  • Influencer Marketing on Instagram
  • Analytics & Measurement
  • Instagram Ads

 

LinkedIn as a Marketing Platform

 

  • LinkedIn for Personal Branding
  • Brand Marketing on LinkedIn
  • LinkedIn Company Pages
  • LinkedIn Advanced Search
  • LinkedIn Premium
  • LinkedIn Ads

 

Twitter and Snapchat Marketing

 

Twitter Marketing
  • Twitter Marketing for Brand Awareness
  • Twitter Ads
  • Twitter Analytics
  • Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist
Snapchat Marketing
  • Snapchat for business
  • Building a following
  • Driving Engagement
  • Analytics & Measurement

 

Pinterest Marketing & Creating a Successful Digital Marketing Strategy

 

Pinterest Marketing
  • Pinterest for business
  • Marketing on Pinterest
  • Best Practices
  • Leveraging Rich Pins
  • Analytics & Measurement
Social Media Marketing Tools
  • Hootsuite
  • Buffer
  • TweetDeck
  • Sprout Social
Crafting a Successful Social Media Strategy
  • 10-step framework for crafting a successful Social Media strategy
  • Building Content That is Inherently Shareable
  • Creating Content for multiple platforms
  • Generating content ideas and building a plan
  • Effective Content Distribution
  • Evaluating Success

Deliverability

  • Setting up an Email Marketing Machine
  • ISPs, Hosting Facility and MTA
  • IP/DNS and Shared vs. Dedicated IPs
  • MX Record, Whitelisting, Response Handlers and Bounces

 

Effective Email Content

  • Conversation
  • Relevance
  • Incentives
  • Timing
  • Creative & Copy
  • Attributes

 

Customer Acquisition Strategies

  • Rented List Emails
  • Co-branded Emails
  • Third-Party Email Newsletters
  • Viral Emails
  • Event-Triggered Emails
  • House E-newsletters

Attracting your potential customers into the conversion funnel

  • Various Ways to Build Reach Through Digital Marketing
  • What are Engagement Magnets?
  • How to Identify the Right Set of Engagement Magnets for your Business?
  • Effectiveness of Various Engagement Magnets
  • Digital Reach Building Strategy Through Inbound Interest Generation

 

Converting your prospects into leads using emails

  • What is Audience Aggregation?
  • Benefits of Audience Aggregation
  • How to do Audience Aggregation Through Emails

 

Landing Page

  • Conversion Oriented Landing Page Design
  • Investment in Landing Page
  • Is it for me?
  • What is it?
  • Critical Concerns to Address on Landing Page
  • What’s the Next Step?

 

Conversion Optimization

  • Role of Conversion
  • Understanding Customer Psyche
  • Conversion Optimization
  • User Flow and Persuasion
  • Online Persuasion
  • True Meaning of Landing Page User Flow and Online Persuasion

 

Conversion Optimization Patterns for Engaging website Visitors

  • Patterns for Engaging Website Visitors
  • Pattern #1 – Pop-Ups
  • Pattern #2 – Pop Under Call-to-Action
  • Pattern #3 – Inside Article CTA

 

Lifecycle Emails

  • What are Lifecycle Emails?
  • Where do Lifecycle Emails fit in?
  • Tools used for Lifecycle Emails
  • Lifecycle Emails – Case Studies
  • Lead Nurturing with Drip Email Marketing: Implementation

Introduction

  • What is analysis?
  • Is analysis worth the effort?
    • Small businesses
    • Medium and Large scale businesses
  • Analysis vs Intuition
  • Introduction to Web Analytics

 

Google Analytics

  • Getting Started With Google Analytics
  • How does Google Analytics work?
  • Accounts, profiles and users navigation
  • Google Analytics
  • Basic Metrics
  • The main sections of Google Analytics report:
    • Traffic Sources
    • Direct, referring, and search traffic
    • Campaigns
    • AdWords, AdSense

 

Content Performance Analysis

  • Pages and Landing Pages
  • Event Tracking and AdSense
  • Site Search

 

Visitors Analysis

  • Unique visitors
  • Geographic and language information
  • Technical reports
  • Benchmarking

 

Social Media Analytics

  • Facebook Insights
  • Twitter Analytics
  • YouTube Analytics
  • Social Ad Analytics /ROI measurement

 

Actionable Insights and the Big Picture

  • Recap of Google Analytics reports and tools
  • Finding actionable insights
  • Getting the organization involved
  • Creating a data-driven culture
  • Resources
  • Common mistakes analysts make
  • Additional Web analytics tools

 

Social CRM & Analysis

  • Radian6
  • Sentiment Analysis
  • Workflow Management
  • Text Analytics

 

Digital Analytics

  • WebMasters
  • AdWords Reports, Custom Reports, Custom Dimensions
  • Dashboard and Segmentation
  • Multi-Channel Funnels Reports
  • Attribution modeling and reports

 

Platform Principles

  • The platform components
  • The data model
  • Measurement Protocol data collection
  • Importing data into Google Analytics
  • Reporting APIs and Report Sampling

Facebook Marketing (in association with Facebook)

  • Introduction to Marketing
    Start by understanding the importance of planning your business marketing strategy. This module covers finding your business’ USP, defining your audience and developing a strategy around marketing funnel.
  • Facebook Pages and Post Best Practices
    Learn how to connect with people by planning your Facebook Page and understanding how it is structured to make the maximum use of it.
  • Facebook Ads – Campaign Objectives
    For each Facebook Ad, you have multiple objectives to choose from. This module helps you build the right objectives based on each business objective.
  • Facebook Ads – Targeting Audiences
    Understanding your audience is a challenge for many businesses today. But developing a marketing plan without knowledge of your audience is a step to failure. Segment your audience and target the right audience with this module.
  • Facebook Ads – Impactful Creatives
    Make an impact with creatives and know the different ad formats which look good on all devices.
  • Facebook Ads – Optimization and Reporting
    With this module, measure your adverts and get business insights to optimize how you are connecting with your audience.
  • Facebook Ad Policies
    Get an in-depth understanding of Facebook Ad policies, ad disapproval, account status and Facebook support for a smoother journey.
  • Facebook Messenger
    Connect and engage with your new or long-term customers on Facebook to get results. Offer them suggestions, support, engage with them or encourage purchase from one messenger.
  • Facebook Shop
    Plan and structure your Facebook shop to manage and sell more products with Facebook.
  • Building Brand Awareness
    Build your brand with Facebook to connect with people where they are- Facebook and Instagram. Plan your targeting, creatives, placements for brand awareness.
  • Driving In-store Footfall
    Build Facebook campaigns to drive traffic to your offline store. Learn how to develop a local campaign and sell more with Facebook.
  • Facebook Pixel
    Measure conversions, optimize ad delivery, automate audience building and do more with Facebook Pixel. Learn and work on Pixels with this module and get more insights into how people are using your website.
  • Driving Online Sales
    Learn how to get more sales and drive traffic with remarketing campaigns, targeting, creatives and placements and ad formats.
  • Generating Leads
    This module guides you through creating a lead generation campaign to drive results for your business.

Download curriculum (.pdf)

Know the complete offering of our Online Digital Marketing Course

140 Hours of Hands-On Assignments

Interactive Classes and Practical Digital Marketing Online Assignments

What truly sets Digital Vidya’s Digital Marketing Online Course apart is the level of exposure and the practical training given to the participants. We make use of hands-on assignments that test the candidate’s ability to put theoretical knowledge to practical use. The assignments are categorized into Modules and Case Studies to offer an in-depth understanding of the elements of Digital Marketing. On the successful completion of the Digital Marketing Course in Ghaziabad and the subsequent assignments, one can emerge as an industry expert in Digital Marketing.
We help you kickstart your Digital Marketing journey by helping you set up a new blog or develop an existing one. It works as your playground to test out the concepts that you learn through our interactive courses. While you make your way through the program and grow as a Digital Marketer, you will also notice your blog growing with you. Considering that your first project will be your own, it will not only bear emotional attachment with the project, but your vested interest will push you to perform better.

Module-Based Assignments

NOTE: The list of modules outlined below is not comprehensive and will continue being updated by our Digital Marketing Course Masters.

Build & Promote Your Blog

After registering for the Digital Marketing Master Course in Ghaziabad, participants are requested to register their existing blog or business with Digital Vidya. Those who do not possess any pre-existing online property will be requested to build one. To aid them in this process, Digital Vidya conducts the Build Your Blog course, completion of which takes about 2 hours. In parallel, we also have a self-paced course comprising of 6 pre-recorded sessions on how to Promote Your Blog.

build Your Blog
Duration: 2 Hours

Assignment Promises

  • Decide the topic of there blog
  • Buy domain name or take free sub-domain name from Digital Vidya
  • Host Blog on AWS and add $ 100 credit provided by Digital Vidya
  • Import 5 blog posts based on their blog topic from other websites
  • Update theme and Logo. Create an email for their domain.
  • Install all necessary plugin including Google Search Console, Google Analytics, Discus, Author TA

Promote Your Blog
Duration: 5 Hours

Assignment Promises

  • Write your first blog post + SEO
  • Social Media Profiles and Content Sharing
  • Promoting the blog through E-Mails
  • Promotions via Facebook Ads
  • Traffic Analysis using Google Analytics
  • Creating a Content Strategy
Search Engine Optimization (SEO)

Duration: 8 Hours

Assignment Promises

1. Research the right keywords to get your website ranked better on Google.
2. Analyze your website pages and implement on-page SEO techniques.
3. Identify your competitors and analyze their websites to build a competitive advantage.
4. Learn local SEO and Mobile SEO to target users specifically.
5. Identify the keywords and strategies implemented by your competitors.

Tools you will Learn

1. RankWatch
2. Google Keyword Planner
3. Broken Link Checker

Search Engine Market (SEM)

Duration: 15 hours

Assignment Promises

1. Set up Google AdWords Account to run ads on Google.com and Google’s associated properties
2. Understand how to create ad-groups, write catchy ad text and select keywords to run and optimize your ad campaign’s performance
3. Create and run responsive ads on the Google Display Network to show your ads on all devices
4. Create in-stream and video discovery ad to target audience based on demographics and interest
5. Sign up for the Merchant Centre account and create an ad group to run Google Shopping campaign
6. Connect your marketing objective to AdWords solutions to achieve a business’s objective

Tools you will Learn

1. Google AdWords
2. Merchant Centre

These assignments will require running live Google AdWords Campaigns by spending Rs 1000.

Social Media Marketing (SMM)

Duration: 10 hours

Assignment Promises

1. Learn to create a profitable Facebook page that converts the viewers into customers.
2. Build your network of existing customers and potential customers while making yourself reliable in the eyes of the audience.
3. Post impactful content on Social Media networks to target the audience and provoke them to make a purchase.
4. Create and run effective ad campaigns to target the relevant audience who are interested in your offering.
5. Build your fan base on Twitter to create a buzz about your business and products.

Tools you will Learn

1. Canva
2. HootSuite

These assignments will require running live Facebook Ad Campaigns by spending Rs 500.

Email Marketing

Duration: 8 hrs

Assignment Promises

1. Become hands-on on Legal Aspects involved in sending Emails in various countries
2. Never let your emails land in Spam Folders – Be equipped with key techniques
3. Start to manage your emails professionally using MailChimp

Tools you will Learn

1. MailChimp
2. Google Advanced Search
3. Chrome Extensions: Clearbit Connect, Anymail Finder, Email Extractor, VoilaNorbert, Email Generator
4. SPF Validation Tools

Inbound Marketing

Duration: 10 hrs

Assignment Promises

1. Learn secret techniques to multiply your reach without increasing your Ad budget.
2. Learn a step-by-step approach to nurture your email contacts automatically.
3. Build an effective Landing Page
4. Strategize Drip Marketing Campaign to nurture your leads.

Tools you will Learn

1. Unbounce
2. Customer.io

Web Analytics

Duration: 8 hours

Assignment Promises

1. Understand how data can be presented in a storytelling format and share your observations
2. Set up Google Analytics account to create a measurement model for business/blog
3. Check and review the business’s real-time, audience, acquisition, and behavior report
4. Get yourself registered on Google Merchandise Store and understand the dashboard
5. Draw your campaign lifecycle and design a campaign outreach plan based on analytics data

Tools you will Learn

1. Google Analytics
2. Google Merchandise Store

An Overview of the Case Study Assignments

Digital Vidya has closely monitored the Digital Marketing campaigns in recent times. Based on the success and failure of the strategies employed by various brands, we have an in-depth understanding of what makes a brand tick. Upon identifying the successful Digital Marketing campaigns, we have probed into them further so that they can be studied as Case Studies by our participants. Through this 60-hour long Case Studies & Exercises module, we attempt to train our candidates into understanding the building blocks of a successful campaign. This level of research and dedication is a unique offering of Digital Vidya.

The participants will get the opportunity to create Business Case Solutions and practice on it. This hands-on practical knowledge will allow them to reap the benefits of our Digital Marketing Master Course in Ghaziabad. The practical nature of our course is what sets us apart from other Digital Marketing training institutes.

NOTE: These case studies are subject to change as per the prevailing market trends.

SEO Case Study: ICICI Bank

Duration: 20 hours

Learning Outcomes

1. Gain competency in improving search engine rankings of your website content and blogs.
2. Implement Learn to get your content indexed in search engines frequently.
3. Learn to analyze which web pages are working well and which need improvement.
4. Research and shortlist the best keywords to make your content searchable.

Tools you will Learn

1. Google Analytics
2. Google Keyword Planner
3. Google Search Console

SEM Case Study: Carwale

Duration: 4 hours

Learning Outcomes

1. Create an effective search engine marketing campaign to target relevant people.
2. Learn to set an appropriate budget to get the most out of your campaigns.
3. Analyze the performance of your campaigns and keep track of the conversions.

Tools you will Learn

1. Google Keyword Planner
2. Google AdWords

Social Media Marketing: Cadbury Dairy Milk

Duration: 20 hours

Learning Outcomes:

1. Generate a perfect idea to create a rewarding social media marketing campaign.
2. Learn to connect your social media marketing campaign with a special event to ensure maximum attention from the audience.
3. Identify the best ways to get user-generated content.
4. Choose the most relevant social media channels for your campaign to ensure better results with minimal effort.

Email Marketing Case Study: Microsoft

Duration: 8 hours

Learning Outcomes

1. Create appealing content for your promotional emails.
2. Learn to properly segment users based on their demographics and interests.
3. Create relevance of your product for the prospects to convert them into customers.

Tools you will Learn

1. MailChimp

Inbound Marketing Case Study: Myntra

Duration: 8 Hours

Learning Outcomes

1. Take the bird’s eye view of the Inbound Marketing strategies adopted by big brands.
2. Create a next level Inbound Marketing strategy for your business.
3. Create an appealing landing page to get targeted people landed on your website or the product page.
4. Design

Tools you will Learn

1. Unbounce.com Landing Page Builder

Web Analytics Case Study: Puma

Duration: 4 hours

Learning Outcomes

1. Discover ways to turn your website into a conversion tool that ensures sales.
2. Identify the geographies from where your website traffic is coming from.
3. Analyze the interaction of the visitors with your website.
4. Assess the points of improvement and update your website to deliver a better experience.

Tools you will Learn

1. Google Analytics

Upcoming Digital Marketing Training Schedule

Upcoming batches of our Digital Marketing training start on:

Apr 07, 2020 (Tue)

8:00 PM -9:30 PM (IST)

Apr 04, 2020 (Sat)

10 AM -1:30 PM (IST)

Apr 05, 2020 (Sun)

10 AM -1:30 PM (IST)

The sessions for Specialization of the Certified Digital Marketing Master Course in Ghaziabad will be conducted online from 8:00 to 10:00 PM (IST). While the day on which the sessions are conducted may vary, they are typically conducted on Mondays, Wednesdays, and Fridays. At Digital Vidya, we believe that time is of the essence, and we respect that. Hence, all participants receive several reminders and invitations for each session conducted.

Course Fee

USD 840
}

Duration

4 or 7 months

If you are not satisfied with our Certified Digital Marketing Management Course in Ghaziabad, you can opt for a 100% refund within 24 hours from attending the first session!

Free Digital Marketing Tools Worth INR 72,000+

Complementary Tools With Our Online Digital Marketing Course

Our Certified Digital Marketing Master Course extensively covers the various Digital Marketing tools that are required to make your campaign a roaring success. We have made all efforts to partner with leading industry experts so that the participants can experience the best of the Digital Marketing world. All the participants gain access to the paid-version of these tools along with the insight and knowledge on how to make its best use. We do not charge any extra cost for these tools and you can continue making use of these tools for a few months.
Through these Digital Marketing tools, you can have an understanding of the real-time challenges that a Digital Marketer experiences. Further, making use of the exact tools that are used by actual enterprises makes you skilled and adept at facing real-time problems.

Hosting: Server Space

Special Offer: ₹ 35,000 worth server space for startups joining this course

Server space will be provided on Industry-leading cloud-based Web Hosting Provider.

Tool: SEO Software

Special offer: ₹ 11,500 worth tool subscription to all students

A tool to help you maximize your website SEO Traffic

Tool: Social Listening

Special offer: ₹ 40,000 worth tool subscription to all students

View and analyze all conversation about any brand on Social Media

Theme: WordPress Mega Theme

Special offer: ₹ 6,000 worth Theme to all students

Get access to Mega Theme to create a WordPress based website.

Tool: SEM Software

Special offer: ₹ 6,500 worth tool subscription to all students

Manage, Analyse and improve the performance of SEM Campaigns.

Tool: Landing Page Creator

Special offer: ₹ 1,270 worth tool subscription to all students

DIY Landing Page Creator to create professional and appealing landing pages hassle-free

Tool: Push Notification

Special offer: ₹ 6,500 worth tool subscription to all students

Browser Push Notification tool to increase engagement and conversion rate

Tool: AHREFs

Special offer: ₹ 12,000 worth tool access given to each student

Keyword & backlink tool to research competition and dominate your niche

Why do you need to register for an Online Course?

 

More than 1500 participants from all over India (Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune, Kolkata), Dubai, Singapore, Malaysia, Asia, USA & Europe take part in 50 + batches each week!

Best Industry Trainers

Get the chance to learn directly from
10 + Digital Marketing experts with
experience of up to 18 + years

Attend Sessions from Your Comfort Zone

You can attend our live sessions from anywhere in the world, with a good internet connection.

No Travelling

Save valuable time up to 120 hours
which would otherwise be lost on
transportation.

Practical Sessions

100 + hours of tasks to ensure hands-on Digital Marketing preparation.

Updated Class Recordings

Missed a session live? No issue. Catch up your classes via registered class sessions which you can always access.

Lifetime Updates

We think our partnerships will continue in the long run. Wait for us to keep you updated on the latest
trends and revamped material during your entire lifetime!

2 internships alongside a Digital Marketing Certification

Exclusive Digital Marketing Internships

On the successful completion of the Certified Digital Marketing Master Course in Ghaziabad, all participants will get the opportunity to intern for the following organizations. These internship opportunities will add weight to your resume and improve your skills.

Research Based Blogging Internship

Duration: 3 Months

Prerequisite: Complete CDMM Course Successfully”

Eligibility: Good written communication skills

What you will do? You will work with Digital Vidya’s Content Marketing Team to do research, author & promote articles for a blog hosted by Digital Vidya. This will teach you how to leverage blogging for visibility and brand building.

On successful completion, you will get an internship certification from Digital Vidya.

    Social Media Internship

    Duration: 3 Months

    Prerequisite: Social Media Marketing Course

    Eligibility: Everyone is Eligible

    What you will do? You will work with NASSCOM Foundation Team to create content and engage on Social Media platforms. This will teach you to how to effectively leverage channels such as Facebook & Twitter for promoting social causes.

    On successful completion, you will get an internship certification from NASSCOM Foundation & Digital Vidya.

      Talk To Advisor

      Our online Digital Marketing Course is clubbed with thrilling internships. Ask our Advisors for more.

      13 Digital Marketing Certifications

      Digital Marketing Certifications by Internet Marketing Authorities

      3 Exclusive Internal Digital Marketing Certifications

      Digital Vidya offers the following exclusive Digital Marketing certifications in association with the affiliated bodies when a participant successfully completes our Certified Digital Marketing Master Course. The fees involved for certification are adjusted in your course fee.

      Facebook Marketing Certification

      How to get this Certificate?

      On successful completion of Facebook Marketing modules, you will get a Certificate issued by Facebook & Digital Vidya

      Awarded by

      Content Marketing Certification

      How to get this Certificate?

      On successful completion of Content Marketing module, you will get a Certificate issued by LinkedIn & Digital Vidya

      Awarded by

      Digital Marketing Master Certification (CDMM)

      How to get this Certificate?

      On successful completion of the entire program, you will a get this Certificate issued directly by Digital Vidya

      Awarded by

      Talk To Advisor

      Want to know more about the certifications that come with the course? Contact our advisors now.

      12 External Internet Marketing Certifications

      In addition to certifications offered free of cost, Digital Vidya helps you prepare for external Marketing certifications. All of these exams are free except the Vskills certification, for which you can enroll at the time of registering into CDMM by paying an exclusive fee of Rs 1770. Via this Digital Marketing Online Course, you will be prepared to get certified in all these Indian & International Digital Marketing Certifications.

       8 Google Certifications

      These certification exams are conducted online and are free.

      Conducted By

      Google Ads Fundamentals

      Search Advertising

      Display Advertising

      Mobile Advertising

      Shopping Advertising

      Video Advertising

      Digital Sales Certification

      Google Analytics Individual Qualification (GAIQ)

      HubSpot Marketing Certification

      These are free online exams conducted by HubSpot

      Conducted By

       Vskills Certification

      Vskills (an Indian Government Initiative) conducts this certification

      Conducted By

      Talk To Advisor

      Want to know more about the certifications that come with the course? Contact our advisors now.

      Customer Reviews of Our Digital Marketing Master Course

       

      %

      After the training, we ask every customer, 

      “Are you able to achieve your Objective?”

      95% of the user says “Yes”. 

      CDMM Course has very detail modules and the instructors are also very knowledgeable in the subject areas.

      Edward Dzoboku

      Territory sales manager, Vodafone

      I had nice experience in DIgital Marketing Course. It has good content coverage and I got good support from DV team .

      SAIKAT PRADHAN

      Senior Business Development Executive, Renaissance

      This course not only teaches the Digital Marketing Skills but covers the basic principles of marketing & Customer behaviour.

      Chandramohan S

      Entrepreneur

      The course was amazing and way interactive. All the trainers were amazing. Digital Vidya is precisely the first and last stop for learning Digital Marketing.

      Shubham Gupta

      Associate - Community, Hinduja Global Solutions (HGS)

      I enjoyed learning a lot of new things in Digital Marketing. Thanks to all my Trainers & Digital Vidya’s team.

      Abhinay Patil

      Team leader, PayTM.

      I have done and learnt things which were eye openers for me and I am sure it would help me in future. Thanks a lot Team Digital Vidya.

      Sudharshan

      Business Leader (20+ yrs Experience)

      What do Industry Leaders say?

       

      The work Digital Vidya does is very important to help traditional companies and marketers reinvent themselves to become digital.

      Virginia Sharma, Director, India

      Digital Vidya is doing a great job in making everyone digital ready!

      Aparna Lal, Director Digital Marketing

      Digital Vidya is leading by example and doing some great work in the field of digital marketing.

      Sakhee Dheer, Head of Digital, Global Business Marketing – Asia Pacific

      General Questions

      How true is the claim that the Digital Vidya CDMM course is the best Digital Marketing Course?

      There are several facts supporting this claim. Including:

      • The curriculum for the CDMM course is developed by Digital Vidya's co-founders, who have over 18 years of individual experience in the digital marketing field.
      • Input and feedback obtained from 30,000 + training participants, 15,000 + brands across 50 + countries have optimized the course and course framework after delivering over 2,000 + online marketing training programs since 2009!
      • The course is primarily offered in conjunction with Vskills.
      • We are giving our participants Social Marketing certification in association with Facebook.
      • In partnership with LinkedIn, we give our participants the Content Marketing Certificate.
      • Our program is highly detailed and realistic, with an average of 10 hours per week in excess of 200 learning hours.
      • More than 10 industry experts deliver the course.
      • Free access to Rs 72,000/- worth Digital Marketing Tools
      • 140 + hours of realistic assignments which make our course the most industry-friendly.
      • Advantages and comfort of online, self-taught, instructor-led learning.
      • Lifetime access and assistance to participants.
      • Complementary internships in digital media with NASSCOM and Digital Vidya.
      • The Digital Vidya placement cell offers 100% support for students and entry-level professionals to plan for placement drives.
      What is the best way to complete this course in about 4 months?

      If you want to successfully complete the CDMM course within 4 months, you can choose for 2 lots. This approach is preferred by approximately 45% of our participants to accelerate their learning.

      Will I be at a disadvantage if I don’t have a website or blog? Will I miss out on hands-on practical learning?

      Of course not! We at Digital Vidya agree there should be no participant left behind. Therefore, at the start of the course, we will assist our learners in developing their own blog so that they can digitally execute and apply their expertise on that platform

      Does Digital Vidya provide classroom training for Digital Marketing?

      Indeed! Digital Vidya conducts classroom sessions in Delhi, Gurgaon and Mumbai. Nevertheless, to make our courses more available, we provide online marketing courses which are irrespective of national boundaries! Right from the comfort of your home, you can access our classes!

      Does Digital Vidya have a Money Back policy?

      Yes, that's right! Within 24 hours of attending the 1st online session of the CDMM course, you can demand your Money Back. We will process your refund after receiving your submission, without any questions! We do ask the participants, however, to get their feedback so that we can improve our course. The Money Back policy is only valid in this particular case, and in any other situation, we will not be able to offer you any refund.

      What happens if I miss or skip a live session?

      We recognize that some contingencies will position you at a location where you may not be able to attend our live session. In such a situation, we provide recording of the sessions carried out so far. After completing the course, our participants will always be able to access these recordings and even those of future sessions so that you can keep updated on all the latest news and developments in the digital marketing industry.

      How much does a Digital Marketing professional earn?

      Digital marketing professionals at the entry-level with no prior experience will begin their careers as a Digital Marketing Executive. They will earn anything from 1.5 to 4 lakhs per year in India. A Digital Marketing Director, who receives as much as INR 30 lakhs per year, has the highest position.

      A description of the salary is outlined below along with necessary experience:

      Those who are exceptionally talented and have outstanding technical skills and work experience will win a job in leading companies such as Amazon, Flipkart, Twitter, and LinkedIn, which could earn them a salary of about Rs. 1 crore!

      Digital Marketing Certifications

      What is Vskills?

      Vskills is singularly India's largest certifying agency. ICSIL, a Government of India Undertaking, conducts the Vskills-certified test. It's also one of the NCT Delhi government's largest manpower firms. Vskills qualification helps applicants measure and prove their skills for the areas in which they have been given the credential. It's valued highly by employers. 

      You can learn more about the certification of Vskills Digital Marketing here.

      Can you share more details of the partnership between Google and Digital Vidya?

      Google India has collaborated with more than 2500 brands, agencies and partners that meet their different criteria, such as allocating a portion of their budget to Google AdWords. Google's Preferred Partners are the companies that spend a significant portion of their budget on Google AdWords.

      But, with Google India, Digital Vidya has a particular kind of relationship. Digital Vidya is the only Digital Marketing Institute to be included in the Google Partner Academy list of Indian institutes as a Digital Marketing Training Partner. We train Google Partners for different positions through our diverse digital marketing courses and programs.

      The 10 lead trainers at Digital Vidya's CDMM course, who are representatives of the Google India Association, offer training for various modules. Hence Digital Vidya's certification carries a lot of weight.

      Can you also shed light on Digital Vidya’s partnership with Facebook and LinkedIn?

      Marketing and Facebook advertising have emerged as a viable way to reach a broad audience base. To recognise this opportunity for further careers for people, Digital Vidya has collaborated with Facebook to co-create the course on Facebook Marketing, which is a module in the CDMM course. You will obtain joint certification from Digital Vidya and Facebook upon completion of this course.

      We have also partnered with LinkedIn to co-create the Content Marketing course which will award you a LinkedIn and Digital Vidya certification.

      Questions about the CDMM Course

      Who should enroll for the CDMM course?

      Ideally, the CDMM course is for anyone who wants to improve their skills or acquire new Digital Marketing skills. From students and freshers to seasoned digital marketers-everyone can learn the Digital Marketing elements and use them for their personal and organizational purposes. Below is a list of the different individuals who have signed up for the CDMM course over the last 6 + years:

      I have been working in the Sales Department for over 5 years. How will this Digital Marketing course benefit me?

      Because sales and marketing go hand in hand, you'll definitely benefit from our course in Digital Marketing. Here's why you will register for a course on digital marketing:

      • It helps you to broaden your current profile and set you apart from your competitors by exploiting the ability to meet your sales goals such as lead generation, the closing of leads and building relationships.
      • It gives you the opportunity to join a digital marketing agency and contribute to the development of companies.
      • You will diversify your profile and contribute to your company's digital marketing system.
      • Developing and creating a personal brand.
      • Freelance as an Online Marketer or affiliate marketer.
      • If you want to launch a startup, digital marketing will help you make your dreams come true.
      I am a Digital Marketer with prior experience in SEO/SEM/Social Media. Will I benefit from this course?

      Needless to say! As digital marketing is closely linked to SEO, SEM, Social Media Marketing, Email Marketing, Inbound Marketing and Web Analytics, the CDMM course will help you improve your career and win the top position in the digital marketing industry. To fill the current marketing gaps, you can use the knowledge gained through the CDMM course. Approximately 8% of CDMM course participants are digital marketers who try ways to advance their careers and adopt new tricks and tips to implement effective marketing strategies.

      You should read our post on "Should I learn only SEO, SEM, Social or everything in Digital?" For a better grasp of where you are.

      For a non-marketing professional with moderate work experience, would making a switch to Digital Marketing be a viable option?

      Sure, it goes without saying! While during the initial phase of your career you may encounter a minor setback in your take-home income, in the long run, you can always scale up and expand your career.

      As an HR Professional with over 5 years of experience, how will a Digital Marketing course help me?

      Many companies use digital channels to achieve their HR objectives. So whether it's recruiting, workplace branding or employee engagement, you can use your experience of Digital Marketing to appeal to a broader audience. Understanding digital marketing invests in your career prospects as the human resources industry is about to shift!

      Therefore, if you hold entrepreneurial aspirations, Digital Marketing will help in every way possible!

      I am a student in the 2nd year of my graduate course. Is now a good time to learn Digital Marketing?

      The sooner you learn the skills, the higher the chances of landing a great career in your profession would be, given the prevalence of digital technologies. The same is true in Digital Marketing. Working on the side of digital marketing should give you ample expertise and visibility by the time you graduate and look for a job. Our experience with IIM student training has shown that businesses have a greater preference for students under their belt who have a digital marketing credential.

      Can I consider a business in dropshipping after completing this course?

      Yeah, it really is! You will be equipped with the required knowledge to kickstart your dropshipping business once you complete our CDMM course. We have dedicated an entire eCommerce platform, and it can help you achieve your dream of starting a career in the same way.

      Can I work as a freelance Digital Marketer after completing this course?

      Sure, you can choose to work as a freelancer and offer customers your Digital Marketing services. We have two dedicated modules on ' How to Become a Freelancer in Digital Marketing' which will help you as a Digital Marketer understand the basics of freelancing.

      A number of our alumni offer professional digital marketing services and were doing rather well.

      I do not have an Engineering background and do not have any knowledge of coding. Could I still sign up for the Digital Marketing course?

      If you intend to start a career in digital media and marketing, a degree in accounting, management, or engineering is not a requirement for you. All you need is a good understanding of HTML, which in our CDMM course will cover within 2 hours.

      I am a Marketing Professional with over 5 years of experience. Why should I learn Digital Marketing?

      Given the alarming rate at which traditional marketing strategies are transitioning over to the digital world if you wish to remain relevant, we highly recommend the CDMM course. In fact, if you want to continue working in this area, we believe you have no other choice but to learn digital marketing. Regardless of your role as a PR, News, or Content Marketer, you need to know digital marketing as long as you're a marketing professional.

      Should I choose a comprehensive marketing course like CDMM or opt for something more specific like SEO/SEM/SMM course?

      Instead of mastering a limited set of skills, for the following reasons we suggest systematic learning in Digital Marketing through the CDMM course:

      • SEO, SEM, and SMM are all intertwined and understanding Digital Marketing can help you understand the interdependencies and how they affect one another.
      • The CDMM encompasses all digital marketing aspects, including SEO, SEM, and SMM. You can, therefore, learn these complementary skills, and jointly use them for the best results.
      • If you are a Digital Marketing Director, you're expected to know all facets of Digital Marketing, which isn't limited to SEO, SEM, and SMM.
      • In case you select specific courses if there is a shift in marketing patterns you may be vulnerable to career stagnation. Having hands-on experience of all aspects of Digital Marketing gives you the opportunity to switch over in case of fade or flow demand for a specific skillset.
      As a Web Developer/Designer with 5+ years of experience, what does this Digital Marketing course hold for me?

      As a web developer/designer, you may think you can play no role in marketing. We might change your mind though. You can bring more to the table than your colleagues, as a web developer/designer with prior knowledge of digital marketing. Other companies expect an understanding of digital marketing from their web designers or developers. Therefore, to set yourself apart from the competition, it is advisable to possess this ability. Therefore, as we have repeatedly stressed, Digital Marketing will help you market yourself as a brand, make more money and fulfil your entrepreneurial dream.

      I am an IT Professional with more than 5 years of experience. Why should I learn Digital Marketing?

      A large proportion of our CDMM participants are IT professionals who are mindful of digital transitions and digital media proliferation. You may emerge as an asset to your company as an IT professional who possesses the knowledge and skills involved in digital marketing. Not only will you outshine your colleagues but you will also be updated on all the big upcoming transformations.

      Digital Marketing awareness could help you build a personal brand, realize your entrepreneurial dreams and make money.

      I have no background in Digital Marketing. Would it come in the way of completing the CDMM course?

      Yes! The CDMM course is a fundamental course where we start right from the basics. We continue the course believing our participants do not know anything about digital marketing. Once we've laid the foundations, we build on it through a step-wise module program that helps you make your journey through all the digital marketing learning stages. Whatever the experience and understanding in digital marketing, therefore, everyone discovers something that can help them achieve their career goals.

      Can I take on the position of Marketing Manager after successfully completing this course?

      Yes. After this course is successfully completed, you will start working directly as a Marketing Manager. Nonetheless, securing a role like that may be tough as companies prefer experienced individuals who have ascended the corporate ladder. Exceptional talent and a fortunate stroke will make this happen though!

      Can I make money as an Affiliate Marketer after the completion of this course?

      In addition to offering internships, full-time, part-time, or freelancing jobs, studying digital marketing will open opportunities for affiliate marketing. An affiliate marketer markets products and services through its own website or blog. 

      Nonetheless, let us make one thing clear-affiliate marketers can benefit handsomely only after a tremendous amount of effort, hard work, time and patience has been devoted. Much of it still depends on chance, even then. Therefore, we wouldn't say it's easy while it's possible.

      Digital Marketing Training Programs for Corporations & Academic Institutions

      Does Digital Vidya offer tailored Digital Marketing training courses?

      Yes! We have conducted over 250 personalized digital marketing courses for renowned companies such as Sony, Accenture, SAP, Oracle, Cognizant, Wipro, GE, EY, Cisco, Philips, Reliance, Tata Motors, Citibank, Intuit, Dabur, Dr Reddy's, and more since 2009. We also have services for operating respected institutions such as IITs and IIMs. 

      Please contact us at corporate@digitalvidya.com or call us at + 91-9711614538 to inquire about our tailored training courses and contact our team.

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