Having done B.E (Computers) & then PGDM (Marketing), I was certainly driven towards marketing and then chose to move to digital marketing about 6 years ago. I started my digital marketing stint with SMG Convonix in 2012, and then moved onto Puretech Digital post that. Currently, I am associated with Interactive Avenues, which is part of IPG Mediabrands, since the last 3.5 years and work as an Associate Group Head – SEO here.

With about 6 years of experience in crafting optimum SEO strategies and ensuring execution excellence for clients across varied industries, I’d consider myself proficient in the entire gamut of SEO related expertise. A couple of clients I’ve worked with are Johnson & Johnson (APAC), Edelweiss General Insurance, UAE Exchange, Nerolac, Mahindra, Croma, PC Chandra etc.

I’m passionate about all things digital and am always keen to learn newer aspects of digital marketing to add to my existing skills. With respect to SEO training sessions, I’ve had an opportunity to conduct the same for individuals from different walks of life including MBA freshers, start-up entrepreneurs, marketing managers, novice digital enthusiasts etc.

When not working, you’d either find me looking up new places to travel, reading, shopping or planning travel trips/weddings for family & friends.