Ankit Oberoi leads the business and marketing efforts @ AdPushup along with his Inbound marketing team (Sujan and VJ). AdPushup is a SaaS company that helps web publishers increase their ad revenue by letting them test and optimize their website’s ad layout. Considering they’re an online business, nailing the digital strategy has been imperative for them. Their expertise has been content marketing, something which makes them stand out in the industry.