Murtaza Nargis Adenwala

Murtaza Adenwala is the Digital Marketing Head of Mahindra Holidays & Resorts Ltd. He has about 16 years of experience in managing digital initiatives across various digital media functions. Currently he is steering digital duties for Mahindra Holidays & Resorts in UAE market. Prior to joining Mahindra Holidays, Murtaza was assigned role as G.M. ­ Ecommerce of Go Air. Murtaza was responsible conceptualizing and implementation of online media strategy for distribution of products, promotions, driving traffic of through different facets of online channels like search engines, social media marketing, alliances, affiliate marketing, email marketing and mobile marketing to meet the objective of increasing the web contribution of the total sales and reduce dependencies on OTA’s. Murtaza is a post graduate in information Technology, EMBA in marketing, M.Phil. in business management with additional specialization certifications in system  management and Microsoft certified solution developer.