Nishant Radia started coding after college and since then has been a part of two organizations before starting up Vidooly, which is a video analytics platform for social publishers and brands. Across both these organizations, he learned a simple concept- when it comes to marketing- its all about the attention!
Nishant’s inclination towards Digital Marketing and why he chose the title of a CMO at Vidooly is because he realized the importance of data early in his career. Digital offered him a gateway to access that data, allowed him to build models around it and test it for ROI with a quick turnaround, at a nominal cost. He proclaims that it was definitely a challenge to shift gears after engineering but he was convinced and wanted to begin the next phase of his professional career.