Protik Basu

With a decade plus experience in digital marketing and data analytics across industries, at WeAddo, creating teams, solutions, and products using a unique combination of Machine Learning, Design Thinking, and Agile Tech. In Stealth Mode, creating something awesome focusing on HealthTech and FinTech. Planning on riding the next wave of marketing transformation with AI and Blockchain.
Multi-Award winning marketer across leadership roles in Airtel, Lemon Tree Hotels, Dunkin Donuts. Experience of setting up high performing teams from scratch across all roles.Awarded the Top 50 Best Digital Marketing Professionals 2014 by the CMO Council Asia
Winner – Best Loyalty Programme in Service Sector 2016 by 9th Annual Loyalty Summit 2016

Demonstrated Thought leadership via lectures at MBA colleges, part of expert panel groups, published articles in digital and hospitality publications, Mentor at TapChief. LifeLong Student of Artificial Intelligence, Machine Learning, Blockchain and Design Thinking along with a passion for History, Science and Literature.
Member of Interaction Design Foundation, Data Science Foundation, alumnus – Udacity Nanodegree for Data Science and Machine Learning