Samir was born in the software and technology sales environment 15 years back. Having worked both off and onsite across 3 continents, he gradually shifted to the marketing world. In 2006 he stumbled upon Digital Marketing for the first time. While servicing global and national clients like Xoom, Citibank, Microsoft, Cisco and NetApp, Make in India, Startup India, Patanjali etc. he learnt the insider of search, social and media planning hands-on.
In the last 11 years Samir has been working with teams of size varying from 4 to 250 colleagues with intense emphasis on Web and Mobile Publishing, Media Events, Native Content, Programmatic, Affiliate Marketing, Market Research, Media Buying and Media Planning. Over these years he has developed intrinsic knowledge of the international, national and the vernacular digital space.