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Online Orientation Session on

Content Marketing Strategy for 2016

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  • About the Webinar

    Duration

    60 mins

    Day

    May 20, 2016

    Time

    9:30 am

    Who is the Speaker?

    Ravi is the Assistant Vice President at AdLift, he is an enthusiastic Digital Marketing Consultant who brings individuals and companies together to build creative digital solutions like: Internet Marketing, Digital and Integrated campaign strategies, Digital business and marketing strategies, Business Analysis and processes, online learning, pitches, training junior team members.
    He embraces a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

    His Key Performance Indicators are:
    Measuring and reporting performance of digital marketing campaigns, Identifying trends and insights, Brainstorming new and creative growth strategies, planning and executing experiments, performing conversion tests, maintaining relationships with agencies and vendor partners.

    Ravi Kumar

    Key Takeaways

    The key takeaways of the Webinar on Content Marketing Strategy for 2016 are enlisted as follows:

    1. Understand your keyword segment & audience using

    • Google Keyword Planner
    • Grepwords
    • UberSuggest

    2. Identify relevant keywords for targeted sites accessing

    • aHrefs
    • Topsy
    • Content Runner

    3. Create an exhaustive list segmented by category & keywords

    4. Mitigate risk by further analyzing SEO visibility for the sites

    • SEMRush
    • SearchMetrics

    5. Understand your anchor text and page linking metrics using

    • Moz

    6. Avoid being hit by negative SEO by

    • Constantly monitoring your incoming links: Majestic SEO

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists