Happened on : May 20, 2016, 9:30 am (IST)

The key takeaways of the Webinar on Content Marketing Strategy for 2016 are enlisted as follows:

1. Understand your keyword segment & audience using

• Google Keyword Planner
• Grepwords
• UberSuggest

2. Identify relevant keywords for targeted sites accessing

• aHrefs
• Topsy
• Content Runner

3. Create an exhaustive list segmented by category & keywords

4. Mitigate risk by further analyzing SEO visibility for the sites

• SEMRush
• SearchMetrics

5. Understand your anchor text and page linking metrics using

• Moz

6. Avoid being hit by negative SEO by

• Constantly monitoring your incoming links: Majestic SEO

Webinar Leader