Top 7 Instagram Analytics Tools You Must Use

7 Min Read. |

Wondering what is Instagram Analytics?

Wasn’t Instagram supposed to be a social media platform?

Yes, Instagram is indeed a social media platform and along with that, it is an excellent marketing platform. This creates a need for Instagram Analytics for Business.

“Brands that ignore social media…will die. It’s that simple.” Jeff Ragovin

Instagram has become the new social media sensation off-late! This social media platform fueled with pictures and videos has altogether given a new dimension to visual marketing.

Through Instagram, it has become feasible for businesses to narrate their brand story visually and encourage the consumers to generate & share their real-time activities in form of pictures and short video clippings.

Did you know that in 2017, more than 70% of the companies leveraged upon Instagram to solve their marketing purpose as compared to less than 50% in 2016?

Interestingly, it is one of the most actively used Social Media Management tool leveraged upon the marketers these days. Various ways in which Instagram Marketing is conducted by the marketers are:

(i) Encouraging users to upload pics using the brand’s hashtag

(ii) Running contests giving away prizes

(iii) Organizing Photo walks, treasure hunts, other BTL activities, asking users to take pictures as they move along

(iv) Conducting Influencer Activities to keep the engagement on

However, irrespective of the marketing tool you use, maintaining a track of the activities, tracking the metrics and analyzing the results is the key to success. Hence, Instagram Analytics for business is the perfect choice taking the above thought into consideration.

Thus, aligned with this thought, we bring to you the Best & free Instagram Analytics tools to keep a track of your progress and discover areas for improvement.

Top Instagram Analytics Tools

Let’s figure the top Instagram Analytics tools that you must use to track and improve your Instagram Marketing results:

1. Instagram Insights

Instagram Analytics

Instagram Insights

As soon as you’ll have your business account created on Instagram, you’ll automatically get access to this free Instagram Analytics tool. You can get detailed insights on the following metrics:

(i) Impressions

(ii) Reach

(iii) Website Clicks

(iv) Profile Views

(v) Followers

Besides your insights on your business profile, you can even review the Instagram Insights on the stories. Further to this, as a marketer, you can even gain information about your audience, like their location, gender, the busiest time of day, etc.

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2. Simply Measured

Instagram Analytics

Simply Measured

One of the free Instagram Analytics tools, Simply Measured brings along with it the following features:

(i) Helps you identify the reach of your brand.

(ii) Shows which potential influencers already follow you.

(iii) Enables to comprehend what content or campaigns work best for your business.

(iv) Has a provision of three reporting areas to view – total engagement, engagement as a share of your total followers, and how that engagement measures up to past posts. 

(v) Seek instant feedback on which photo filters drive the most engagement with your own specific audience.

(vi) Provides a scorecard that ranks your Instagram performance for any given time period.

3. Iconosquare

Instagram Analytics


One of the oldest Instagram Analytics tools, Iconosquare was previously referred to as Statigram. Iconosquare solves multiple purposes-

(i) Help understand how does the frequency of posting impacts the inflow of new followers or loss of followers on a daily basis.

(ii) Enables how to post across different channels at the same point of time.

(iii) Shows comments and interactions on each post to keep the conversation ongoing.

(iv) Holds a library of readily available content to access.

(v) Allows you to compare the influencers based on their followers and engagement metrics.

4. Sprout Social

Instagram Analytics

Sprout Social

Yet another interesting and undoubtedly one of the top & best Instagram Analytics tools is Sprout Social. It has a fully-featured editorial calendar to schedule fresh content across multiple social media platforms- Instagram, Facebook, Twitter, etc.

Basically, this tool has combined features of tracking the analytics of content creation and tools management as well. You can even dive deeper into individual hashtag performance or even locations of the preferred posts.

5. Squarelovin

Instagram Analytics


For those systematic marketers, who are keen to track the performance of their Instagram business profiles on a monthly, daily, or even hourly basis; Squarelovin is the one-stop solution! Well, wouldn’t it be great too if you know the ‘worst time to post’? Yes, you got that right! Squarelovin is one of those rare Instagram Analytics tools that help you figure out the best time to post, depending on when your followers are most likely on the app.

6. InstaFollow

Instagram Analytics


As the name clearly suggests, InstaFollow is one of those top & best Instagram Analytics tools to track the number of new followers and the number of unfollows on your Instagram business profile.

Besides, this tools is effective to track who you followed that doesn’t follow you back! Interesting, isn’t it? Additionally, using this tool is recommended to identify the what type of content deviates the followers from your Instagram account and how & who to spend more time to build engagement with.

Download Detailed Curriculum and Get Complimentary access to Orientation Session

Date: Online & 20th Jan (Wed)
Time: 3 PM IST
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7. Social Bakers

Instagram Analytics

Social Bakers

If you are keen to know the most liked and most commented on posts, most popular hashtags on your Instagram business profile, hands down SocialBakers is the go-to Instagram Analytics tool! Precisely, this tool also displays a handy chart showing the posts’ distribution over the period of last 1 year.

Besides analyzing your posts’ performance, you can also compare it with your competitor’s performance via an Instagram Report to identify the weak points and improvise upon the same, accordingly.

8. Owlmetrics



When it comes to a one-stop solution for Instagram Marketing, Owlmetrics is the tool that you should surely use. It keeps a track of all important Instagram account data points like followers, CTRs, engagements, hashtag activities & competitor accounts.

It is a great tool for tracking engagement and gives you insights on things like engaging photos, videos, interactions, source of engagements and much more.

9. Keyhole

Keyhole is one of the best Instagram analytics tools that help its customers to make better decisions with Instagram Marketing data.

It measures the real-time and historical data with utmost accuracy and illustrates the same through easy-to-read graphs. These graphs can further help you to make the reporting structure simple and you can also create better strategies.

Keyhole allows you to track a particular hashtag, keywords, accounts, URLs & the accounts of your competitors.


Most of the Instagram Analytics Tools provide you with information regarding the performance of your Instagram Accounts based on certain KPIs. However, this tool takes you to the next level of Instagram Analytics by also giving you insights related to the content decisions.

By using this tool, you can get valuable competitor insights. You can also have a look at their audience and stay updated with the type of content that is working for them. makes it reporting & Data Export easy and also creates beautiful PDF, PowerPoint and Excel reports for you.

Wrapping Up

We recommend using the aforesaid free Instagram Analytics Tools to assess the performance and bring actionable measures to alter the results. Instagram analytics for business is much needed if you want to broaden your marketing horizon with Instagram.

Keep in mind the social media do’s and don’ts while formulating the Instagram Marketing strategy & using the above-mentioned Instagram Analytics Tools.

If you are still on the lookout for more Instagram followers for your business, we suggest you access the ultimate guide to get more Instagram Followers!

Download Detailed Curriculum and Get Complimentary access to Orientation Session

Date: Online & 20th Jan (Wed)
Time: 3 PM IST
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Gone were the days when social media was only used for interaction purpose. Now, with the evolution of digital marketing, social media has become another valuable platform that has the potential of growing your business. To understand Social Media Marketing completely, enroll in our Social Media Certification Course.

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  1. Dinesh Shakthy V

    Thanks for Sharing !! Nice blog !! Very useful for Social Media marketer !!


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